This presentation focuses on the intersection of trust, the financial industry and data security/privacy. Ben Boyd, Edelman's president of Practices, Sectors and Offerings, discussed consumer's low trust in the financial industry, the critical role data security plays in driving consumer trust and how companies should think about using data security to bolster trust in their organizations as security has moved from the backroom to the boardroom.
Edelman launched a study of institutional investors, sell side analysts, retail investors and financial media to delve into how they use and digest earnings data and to determine how new visual approaches are being received by these key stakeholders.
Please contact FinancialCommunications@Edelman.com for more information.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
Edelman’s report on sponsored content in the U.S. news media from a PR point of view. The research is culled from more than 30 briefings the firm conducted in the field with senior U.S. news media executives and ad-tech startups. In future field research Edelman will examine the diverse approaches, opportunities and challenges that exist across other key geographies on a global level.
Read more on Richard Edelman’s blog: http://edl.mn/15znyg0
Edelman’s ninth annual entertainment study on how and why people consume and share entertainment, reveals the lines have blurred among content creators, distributors and brands for consumers. This year’s study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands – and comprised of Algorithms, Brands and Connections.
Learn more here: http://edl.mn/1OU5SpA
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
Edelman launched a study of institutional investors, sell side analysts, retail investors and financial media to delve into how they use and digest earnings data and to determine how new visual approaches are being received by these key stakeholders.
Please contact FinancialCommunications@Edelman.com for more information.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
Edelman’s report on sponsored content in the U.S. news media from a PR point of view. The research is culled from more than 30 briefings the firm conducted in the field with senior U.S. news media executives and ad-tech startups. In future field research Edelman will examine the diverse approaches, opportunities and challenges that exist across other key geographies on a global level.
Read more on Richard Edelman’s blog: http://edl.mn/15znyg0
Edelman’s ninth annual entertainment study on how and why people consume and share entertainment, reveals the lines have blurred among content creators, distributors and brands for consumers. This year’s study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands – and comprised of Algorithms, Brands and Connections.
Learn more here: http://edl.mn/1OU5SpA
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
Innovation and the earned brand study dutch resultsEdelman Amsterdam
Innovation and the EARNED BRAND is a global Edelman survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
Our research shows that 87 percent of consumers will not buy a product or service because of their concerns about the risks that come with innovation. The study takes a deep dive into these consumer concerns, reveals four Earned Brand behaviors to address their needs around innovation and proposes a new model of marketing based on action, not messaging.
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
Entertainment in the Era of the Selfie - Edelman 2014Edelman
Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at the U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.
Learn more: http://edl.mn/edelent
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 percent of people think any given brand does it well. brandshare™ measured six dimensions of sharing – shared dialog, shared experience, shared goals, shared values, shared product and shared history – and found a link between effective brand sharing and business value. Here you will find the results focused on the Brazilian market.
The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial.
The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format.
Learn more: http://edl.mn/iabscstudy
Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and U.K. to include Brazil, China, Germany, India, Korea and Turkey.
Learn more: http://edl.mn/118Ho24
Surprising Data Around How We Work [Infographic]Citrix
A surprising 9 out of 10 full-time U.S. employees believe their boss trusts them to get their job done regardless of where and when they do their work. And, while additional data indicates employees have become upbeat about their increasingly flexible workplaces, inefficiencies abound in how workers use technology and communicate, and there is a lack of training and infrastructure available to support flexible work.
These are among the key findings from a national probability telephone survey commissioned by Flex+Strategy Group/Work+Life Fit, Inc and co-sponsored by Citrix.
Learn more: http://www.citrix.com/
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
Innovation and the earned brand study dutch resultsEdelman Amsterdam
Innovation and the EARNED BRAND is a global Edelman survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
Our research shows that 87 percent of consumers will not buy a product or service because of their concerns about the risks that come with innovation. The study takes a deep dive into these consumer concerns, reveals four Earned Brand behaviors to address their needs around innovation and proposes a new model of marketing based on action, not messaging.
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
Entertainment in the Era of the Selfie - Edelman 2014Edelman
Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at the U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.
Learn more: http://edl.mn/edelent
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 percent of people think any given brand does it well. brandshare™ measured six dimensions of sharing – shared dialog, shared experience, shared goals, shared values, shared product and shared history – and found a link between effective brand sharing and business value. Here you will find the results focused on the Brazilian market.
The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial.
The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format.
Learn more: http://edl.mn/iabscstudy
Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and U.K. to include Brazil, China, Germany, India, Korea and Turkey.
Learn more: http://edl.mn/118Ho24
Surprising Data Around How We Work [Infographic]Citrix
A surprising 9 out of 10 full-time U.S. employees believe their boss trusts them to get their job done regardless of where and when they do their work. And, while additional data indicates employees have become upbeat about their increasingly flexible workplaces, inefficiencies abound in how workers use technology and communicate, and there is a lack of training and infrastructure available to support flexible work.
These are among the key findings from a national probability telephone survey commissioned by Flex+Strategy Group/Work+Life Fit, Inc and co-sponsored by Citrix.
Learn more: http://www.citrix.com/
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Every Customer Conversation is a Moment of Truth: Leveraging Customer Centric...Pegasystems
As an insurance carrier, your conversation with a policyholder makes a lasting impression—either good or bad. It is no longer merely the products you offer that matters. It is about the end-to-end experience and interactions that define a high-value, long-term customer relationship—or a quick defection. To grow profitable books of business you must offer more than a competitive product; you must provide an exceptional customer experience.
Watch the full recording of this web seminar at http://bit.ly/1ewhVGU
Despite having been one of the first industries to use data processing on a large scale, insurers have acquired a reputation of lagging technologically over the past decades. However, recent innovations around Big Data and analytics allow insurers to reassert themselves as leaders.
To gain greater insight into future changes in the insurance industry, the EIU surveyed over 300 executives at life and property/casualty insurers.
With a focus on providing high-quality, lower-cost care, the healthcare industry has been looking to the retail industry for strategies used to engage and empower consumers. Lessons learned include how to use the retail setting as a medium for providing care and how to engage consumers outside of the care setting by using technology.
What is often neglected when assessing retail industry tactics is their core competency of using data insights to motivate and incentivize changes in consumer behavior. Connected Health solutions provide streams of valuable information that can be mined and analyzed to achieve business objectives.
Perficient's healthcare and retail experts demonstrated how data can be leveraged to:
-Transform passive recipients of care into active participants in care
-Mass customize messaging aligned with population health initiatives
-Achieve outreach objectives that convert unknown consumers into patients/members
-Improve care and lower healthcare costs
Disruptive trends impacting the healthcare industry...Tim Ziakas
The healthcare industry is undergoing some of the biggest transformations we've seen. Talent retention, cultural gaps, digital transformation, regulation...there isn't a company that does not feel the effects. Leadership strategy will play a critical role in the success of the U.S. Healthcare industry.
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaArjen Strijker
Understanding the implications of Social Media on your Brand Culture and Business Design. Also, basic guidelines are provided on how to develop intangible asset value of your brand while using Social Media. Anne McCrossan – Founder & CEO, Visceral Business
More: http://somesso.com/blog/2009/10/anne-mccrossan-where-is-the-margin-in-social-media/
MEF Global Consumer Trust Report.
The study explores the key areas of trust, privacy, transparency and security to identify their impact on mobile consumers globally from purchasing a new device to downloading apps or paying for goods and services.
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
As Justin Trudeau prepares for a 2019 election, he has shuffled his cabinet to address challenging files including intergovernmental relations, trade diversification & border security.
The Edelman Perspective - 2018 Federal Cabinet ShuffleEdelman
As the Canadian government prepares for an election in 2019, they have shuffled their cabinet to address a number of challenging files including domestic intergovernmental relations, trade diversification, and border security.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
Edelman Trust Barometer – U.S. Natural Gas Industry PerceptionsEdelman
The Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft—and the window is closing.
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive SummaryEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel.
As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
2018 Edelman Trust Barometer Special Report: Trust in Brand ChinaEdelman
We launched a special report on trust in Chinese companies last week. We had long been fascinated by the low level of trust in companies headquartered in China. It is comparable to companies from India, Mexico and Brazil at 36 percent. That is nearly half as trusted as brands from Canada or Switzerland or Sweden and 14 points below brands from America.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
Tendências em Viagens e Turismo na América Latina em 2018Edelman
Em tempos de mudanças velozes e disruptivas, as marcas devem conquistar a atenção de seus consumidores. Enquanto pessoas comuns ganham relevância, credibilidade e influenciam mais seus pares, as empresas precisam criar vínculos e relacionamentos fortes com todos seus públicos. O primeiro passo? Conhecê-los muito bem.
Este relatório mostra como novos cenários tecnológicos e de comportamento do consumidor lançam tendências e como a indústria de Viagens e Turismo dos países latino-americanos pode aproveitá-las. Com a expertise da nossa parceira PANROTAS, temos certeza de que o conteúdo será útil e inspirador. Afinal, o que trazemos aqui é uma leitura dos consumidores.
At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China.
Read more: http://edl.mn/2on3C1t
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
2018 Edelman Trust Barometer - Australia ResultsEdelman
In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia.
Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations.
Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer - South Africa ReportEdelman
The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market.
Read more: http://edl.mn/2tnraZK
2018 Edelman Trust Barometer - Brasil ReportEdelman
Pesquisa anual, O Edelman Trust Barometer 2018 mensura a Confiança das sociedades de 28 países, incluindo o Brasil, nas instituições Governo, Empresas, ONGs e Mídia.
A partir de mais de 33.000 entrevistas, nesta edição, se aprofunda na Confiança na Mídia, traz como tema central as fake news e discute como as lideranças empresariais podem operar e encontrar oportunidades nesse cenário. Aqui você vai encontrar os resultados brasileiros do estudo global.
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
Even tho Pi network is not listed on any exchange yet.
Buying/Selling or investing in pi network coins is highly possible through the help of vendors. You can buy from vendors[ buy directly from the pi network miners and resell it]. I will leave the telegram contact of my personal vendor.
@Pi_vendor_247
where can I find a legit pi merchant onlineDOT TECH
Yes. This is very easy what you need is a recommendation from someone who has successfully traded pi coins before with a merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi network coins and resell them to Investors looking forward to hold thousands of pi coins before the open mainnet.
I will leave the telegram contact of my personal pi merchant to trade with
@Pi_vendor_247
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
what is the future of Pi Network currency.DOT TECH
The future of the Pi cryptocurrency is uncertain, and its success will depend on several factors. Pi is a relatively new cryptocurrency that aims to be user-friendly and accessible to a wide audience. Here are a few key considerations for its future:
Message: @Pi_vendor_247 on telegram if u want to sell PI COINS.
1. Mainnet Launch: As of my last knowledge update in January 2022, Pi was still in the testnet phase. Its success will depend on a successful transition to a mainnet, where actual transactions can take place.
2. User Adoption: Pi's success will be closely tied to user adoption. The more users who join the network and actively participate, the stronger the ecosystem can become.
3. Utility and Use Cases: For a cryptocurrency to thrive, it must offer utility and practical use cases. The Pi team has talked about various applications, including peer-to-peer transactions, smart contracts, and more. The development and implementation of these features will be essential.
4. Regulatory Environment: The regulatory environment for cryptocurrencies is evolving globally. How Pi navigates and complies with regulations in various jurisdictions will significantly impact its future.
5. Technology Development: The Pi network must continue to develop and improve its technology, security, and scalability to compete with established cryptocurrencies.
6. Community Engagement: The Pi community plays a critical role in its future. Engaged users can help build trust and grow the network.
7. Monetization and Sustainability: The Pi team's monetization strategy, such as fees, partnerships, or other revenue sources, will affect its long-term sustainability.
It's essential to approach Pi or any new cryptocurrency with caution and conduct due diligence. Cryptocurrency investments involve risks, and potential rewards can be uncertain. The success and future of Pi will depend on the collective efforts of its team, community, and the broader cryptocurrency market dynamics. It's advisable to stay updated on Pi's development and follow any updates from the official Pi Network website or announcements from the team.
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
USDA Loans in California: A Comprehensive Overview.pptx
The Intersection of Trust, Data Security and the Financial Industry
1. The Chertoff Group: Financial Security Series
Trust, Reputation, Data Security & Privacy and the Financial Industry
Sept. 9, 2014
2. “Trust is the foundation of all relationships, including those
between enterprises and the markets they serve. As our world
becomes more connected and more dependent on cloud and
mobile technologies, maintaining control over trust must be a top
priority for all CEOs, CIOs, CISOs and IT security
managers. When trust is compromised, business stops.”
- Jeff Hudson, CEO, Venafi
3. We are living through a period of
profound transformation.
4. PYRAMID of
AUTHORITY
PYRAMID of
COMMUNITY
DIAMOND of
INFLUENCE
The new dynamic
CEO
BOARD OF
DIRECTORS
ACADEMICS
TECHNICAL EXPERTS
ELITE MEDIA
GENERAL POPULATION
EMPLOYEES
ACTION
CONSUMERS
SOCIAL
ACTIVISTS
5. Two related, but different, critical success factors
tactical behavioral engagement
today
yesterday tomorrow
REPUTATION TRUST
Stakeholders’ aggregate analysis
of past behavior
Stakeholders’ expectation of future
behavior based on past performance
REPUTATION reflects how stakeholders feel about you today ... while TRUST
inherently facilitates how they will act with – and for – you in the future.
6. Trust as a business asset
There is no business objective which can not be aided by
trust and positive reputation or hindered by their absence.
They are vital to the very definition of business value.
8. #1
#2
NGOS BUSINESS
GOVERNMENT
Trust remains stable in a volatile world
TOTAL TRUST
TRUST A GREAT DEAL
MEDIA
63% 64%
22% 23%
2013 2014
57% 52%
#3
17% 16%
2013 2014
58% 58%
17% 16%
2013 2014
48% 44%
#4
16% 15%
2013 2014
9. TECHNOLOGY 79%
58%
56%
54%
55%
53%
43%
47%
76%
AUTOMOTIVE
FOOD AND BEVERAGE
CONSUMER PACKAGED
ENERGY
PHARMACEUTICALS
MEDIA
BANKS
GOODS
70%
66%
65%
59%
59%
51%
51%
TECHNOLOGY
AUTOMOTIVE
FOOD AND
BEVERAGE
CONSUMER
PACKAGED GOODS
ENERGY
PHARMACEUTICALS
MEDIA
BANKS
+3
+12
+10
+11
+4
+6
+8
+4
Technology leads, finance trails
2009 2014 2009 VS. 2014
10. Security critical to consumers trust’
of U.S. consumers worry about the security of their personal information.
Temkin Group "Consumer Benchmark Survey", May 5, 2014
of U.S. consumers don’t believe organizations care about their private data
and keeping it safe and secure.
HyTrust Inc., the Cloud Security Automation Company, March 2014
of global consumers believe failure to keep customer information secure has
a significant negative impact on trust in a company
2014 Edelman Trust Barometer: Financial Services Industry
74.8%
72.5%
80%
11. Financial information greatest concern
Proprietary study conducted by Edelman in 2012 found…
17%
13%
12%
28%
26%
36%
78%
90%
Financial information
Personal information
Emails
Health information
Frequent purchase / shopping data
Content posted by you to social networks
Content posted by others to social networks
Browsing activity
12. 92%
84%
78%
77%
69%
63%
50%
50%
43%
37%
69%
33%
51%
48%
12%
27%
12%
9%
11%
6%
23%
F INANCE
ONL INE
SHOPPING &
RET AI L
MEDICAL &
HEAL THCARE
GOVERNMEN
T
SOCIAL
NETWORKIN
G
T ECHNOLOG
Y
NEWS &
MEDIA
AUTOMOT IVE
FOOD &
GROCERY
GAMING
UT I L I T IES*
51-point gap in expectations
Importance of privacy and security in each industry (global)
Trust in each industry to protect personal information (global)
23-point gap in expectations
Financial industry not meeting customer security needs
13. Actions your customers will take when you falter
Proprietary study conducted by Edelman in 2014 found…
56%
40%
29%
Political Action (sign a petition, contact a politician, meet
a representative)
Stop/Reduce Technology Use Social Activity (post content to social/business social
media, write an op-ed or letter)
53% believe government should regulate the financial services industry more
15. Trust has tangible benefits
DISTRUSTED COMPANIES _ + TRUSTED COMPANIES
Refused to buy products/services Chose to buy products/services
Criticized them to a friend/colleague Recommended them to a friend/colleague
19%
33%
73%
67%
Paid more for products/services
30%
44%
54%
85%
75%
Bought shares
Shared negative opinions online
Sold shares
Shared positive opinions online
16. Key attributes that build trust
ENGAGEMENT
LISTENS TO CUSTOMER NEEDS AND FEEDBACK
TREATS EMPLOYEES WELL
PLACES CUSTOMERS AHEAD OF PROFITS
COMMUNICATES FREQUENTLY AND HONESTLY ON THE STATE OF ITS
BUSINESS
INTEGRITY
HAS ETHICAL BUSINESS PRACTICES
TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR CRISIS
HAS TRANSPARENT AND OPEN BUSINESS PRACTICES
PRODUCTS & SERVICES
OFFERS HIGH QUALITY PRODUCTS OR SERVICES
IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS
PURPOSE
WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT
ADDRESSES SOCIETY’S NEEDS IN ITS EVERYDAY BUSINESS
CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL COMMUNITY
PARTNERS WITH NGOs, GOVERNMENT AND 3RD PARTIES TO ADDRESS SOCIETAL
NEEDS
OPERATIONS
HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP
RANKS ON A GLOBAL LIST OF TOP COMPANIES
DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS
17. Engagement & Integrity build trust most
STATED IMPORTANCE
HIGH-PERFORMING UNDER-PERFORMING ON HIGH PRIORITIES ON HIGH PRIORITIES
ENGAGEMENT
INTEGRITY
STATED PERFORMANCE
OPERATIONS
PURPOSE
PRODUCTS
& SERVICES
Now tablestakes, in 2008
Operations were much higher
in importance for building trust.
UNDER-PERFORMING ON LOWER EXPECTATIONS HIGH-PERFORMING ON LOWER PRIORITIES
BUSINESS IMPORTANCE VS.
BUSINESS PERFORMANCE ON 16
TRUST DRIVERS - GLOBAL
TRUST-BUILDING
OPPORTUNITY QUADRANT
18. Behaviors impact trust
If companies exhibit these positive behaviors... …it will have its greatest impact in these clusters
80%
85%
85%
83%
86%
ENSURES QUALITY CONTROL IN
PRODUCTS
PROTECTS CUSTOMER DATA
RESPECTS EMPLOYEE RIGHTS
RESPONSIBLE SUPPLY CHAIN
MANAGEMENT
PAYS APPROPRIATE LEVEL OF
TAX
ENGAGEMENT INTEGRITY
PRODUCTS & SERVICES
ENGAGEMENT INTEGRITY
PRODUCTS & SERVICES
ENGAGEMENT INTEGRITY
ENGAGEMENT INTEGRITY
ENGAGEMENT INTEGRITY
PURPOSE
Reputation BUILDS INTO TRUST -- The better your reputation, the more likely stakeholders are to trust you in the future.
On the flip side,
Trust PROTECTS YOUR REPUTATION. The more stakeholders trust you, the less likely they are to incorporate negative stories into their view of your reputation.
Reputation WORKS FOR YOUR BUSINESS. Reputation has been shown to have positive effects for business – growing valuation, market share, and other critical metrics.
On the flip side
Trust ALLOWS YOU TO TAKE ACTION IN THE FUTURE. Trust represents your license to operate – the ability to take critical actions and hold an opinion on activities ranging from employee relations, to entering new markets, to public affairs.
We’ll come back to this shortly. But first, some findings from our 2013 Trust Barometer.
The most trusted institution in the world continues to be NGOs. It is particularly interesting to watch the rise of NGOs in Asia.
NGOs are followed by business, in which Trust is stable and rising, but only in developing markets.
Trust in Media had been rising for the last 3 years, but fell from 57 to 52 this year – but we have a theory as to why.
Not a good story for government, which is in last place and falling fast.
Tech remains on top globally, but with a word of caution: pay attention as cloud and data security/privacy affects this industry.
There was not a large change year over year from 2013 to 2014.
This longer term look points to the automotive resurrection from bailout to darling of innovation/newness. Consider the role of the car in emerging markets and role of the middle class.
Looking at banks further than 2009, you would not see them at the bottom, but in the middle of the pack. Now the bottom is the new normal – “it is hard to fall off the floor” – but we also know variability in rank order by market.
I would argue that the confidence that consumers and society feels about the ability to secure the data we all share is important to trust
We are seeing it already *Quote stats
This need will only gain in urgency as more migrates to the cloud and gets connected to the internet
And fort better or worse, the brunt of this burden could fall on the financial services industry
Even more than health or personal information, people are most concerned with the information that is shared with this industry
Yet financial institutions are meeting the security expectations of their customers.
A yawning gap exists between the number of people who consider data security important in these industries and the number who actually trust them to protect personal information.
So, while 92% say finance is an industry in which they consider security important, just 69% trust financial institutions to adequately protect their personal information: a 23 point gap.
We can and should do better.
Specific to security issue, the actions are clear. Many will take political action, be more hesitant to use your services and engage in social activity.
Companies who are trusted will benefit in many ways including informed publics choosing to buy their products and services and recommending them to a friend or colleague. Whereas, distrusted companies face a set of consequences, such as refusal to buy products/services and being criticized to others. Overall, trust impacts the bottom line.
The good news is our research finds that there are several ways to actively build and influence trust…..
Security can influence several of the key trust drivers if properly managed. Ensuring quality control in products, protecting customer data and responsible supply chain management all tie to data security.
Ensuring quality control in products – as more products become more digital (like online banking apps, real-time trading and mobile payments) the security of those products is one of the main indicators of quality for customers.
If people don’t trust these new platforms, they are less likely to use it and will look elsewhere.
Protecting customer data – Even more interesting, protecting customer data is explicitly will have equal influence as several other issues that are often more traditionally considered essential to trust.
Responsible Supply Chain Management – As you know, many of the recent breaches have been caused by a break down in security in the supply chain and vendors (e.g. Target) raising significant concerns about the security and reliability of corporate systems.
As more infrastructure moves to the cloud and the amount of parties that have access to systems expands, the integrity of the digital supply chain will become even more relevant.
Move to boardroom from backroom: The stakes and risks related to security must become a priority at the highest levels of organizations. It transcends just being a technical or legal issue. It has an impact on customer relationships, partners and the overall reputation of the company.
If security isn’t already regularly on the agenda regularly for board meetings it needs to be. You must fight for a seat at the table to make sure this issue is being addressed holistically. Boards must name individuals that come from the security industry.
Treat as not and if but when: Most of you probably already come with the mindset, but it’s important that you ensure people throughout your organization understand that it’s not an “if” but “when” you will experience an incident that will have significant incident and will need to engage across the company.
The CMO, General Council, Customer Service and Business Unit Leaders must have a working understanding of security and must be involved in the security incident response process. They should be involved in any planning that goes on and alerted early in the process.
Communicate & engage: Building trust among customers, businesses partners and society at large requires communications and engagement. This means responsibly communicating information about a major security incident without risking the ongoing investigation or speculating.
It also means finding the right ways to proactively engage on these issues. I don’t mean touting security controls, but really finding ways to engage consumers with messages about how they can protect themselves and your commitment to security. Educating them on your security and privacy policies and making them easy to understand.
Engagement must also be considered more broadly. From your industry peers at gatherings like this to policy makers and other industries you all touch like retail.
Take collective action: share threat information among the financial industry really helps to systemically address the security challenge. Share your knowledge of best practices with other and adjacent industries. Engage with policy makers and regulators proactively to craft solutions.