How can your brand become a blogging superstar? Here is my take on that question with the three things that make a real difference in blogging. Learn what your blog is all about, how to create it and how to make it really, really good.
"The 3 things that make a difference in blogging"
Creating and nurturing your own media channel
Vassilena Valchanova was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars
Presentation made to Architects and Interior Designers at the Leaders of Design Council in Athens, Greece.
Designers that lead embrace the power of narrative. In a noisy world, you must clearly and succinctly tell your personal and studio’s story to clients, vendors, and staff. Story creates an emotional connection with potential clients that will make you memorable and influence the buying decision. When you harness the power of story in your personal interviews, web site, and case studies, you win better clients, and increase your ability to lead those clients towards success.
Expect to Learn:
Aristotle: The Architect of Persuasion on Why Story Works
Which Stories To Tell
Where To Find Your Stories
How To Structure a Compelling Story - Writing
How To Tell Better Stories - Delivery
Teaching Others to Tell Your Story
Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube Resourceful Nonprofit
Everything you need to know to jump-start a social media strategy! Detailed information on how to use social media for business as of late 2013. Includes social media demographics, infographics, tutorials, a list of resources, social media trends, social media case studies, and social media examples for business. Dive deeper into the big ones: Facebook for business, Twitter for business, Pinterest for business, YouTube and video for business.
Learn 10 questions you should ask before starting a social media plan. See video clips that exemplify what social media means. Learn about the humanity of social media marketing for business, and how to be more engaging on social media. All social media statistics are updated for 2013, including social media usage statistics as of October, 2013.
Also mentioned are LinkedIn (great for B2B social media), Google Plus aka G+, Instagram for business, and why social media is important for SEO (Search Engine Optimization.)
Presented by Amy Neumann, Director SEO/SEM/SMO of the Northeast Ohio Media Group on October 25, 2013, for the COSE Small Business Convention in Cleveland, Ohio.
Have you set up a blog and are wondering how to attract more visitors, regular readers and comments? This presentation shares tried and tested ways to increase traffic to your blog.
"The 3 things that make a difference in blogging"
Creating and nurturing your own media channel
Vassilena Valchanova was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars
Presentation made to Architects and Interior Designers at the Leaders of Design Council in Athens, Greece.
Designers that lead embrace the power of narrative. In a noisy world, you must clearly and succinctly tell your personal and studio’s story to clients, vendors, and staff. Story creates an emotional connection with potential clients that will make you memorable and influence the buying decision. When you harness the power of story in your personal interviews, web site, and case studies, you win better clients, and increase your ability to lead those clients towards success.
Expect to Learn:
Aristotle: The Architect of Persuasion on Why Story Works
Which Stories To Tell
Where To Find Your Stories
How To Structure a Compelling Story - Writing
How To Tell Better Stories - Delivery
Teaching Others to Tell Your Story
Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube Resourceful Nonprofit
Everything you need to know to jump-start a social media strategy! Detailed information on how to use social media for business as of late 2013. Includes social media demographics, infographics, tutorials, a list of resources, social media trends, social media case studies, and social media examples for business. Dive deeper into the big ones: Facebook for business, Twitter for business, Pinterest for business, YouTube and video for business.
Learn 10 questions you should ask before starting a social media plan. See video clips that exemplify what social media means. Learn about the humanity of social media marketing for business, and how to be more engaging on social media. All social media statistics are updated for 2013, including social media usage statistics as of October, 2013.
Also mentioned are LinkedIn (great for B2B social media), Google Plus aka G+, Instagram for business, and why social media is important for SEO (Search Engine Optimization.)
Presented by Amy Neumann, Director SEO/SEM/SMO of the Northeast Ohio Media Group on October 25, 2013, for the COSE Small Business Convention in Cleveland, Ohio.
Have you set up a blog and are wondering how to attract more visitors, regular readers and comments? This presentation shares tried and tested ways to increase traffic to your blog.
This presentation was given at the Empowering Women in Business conference at Nichols College March 2014. The link to the video recording is given at the end of the presentation. Enjoy!
Week 5 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topic "Understanding the Audience", including Goals for Change, Participation, Audience, Google PageRank, Google Analytics, Google Feedburner, Other Analytics, Credibility, Writing for Your Audience
In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement.
Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it?
Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!
A presentation on why and how to create amazing business blogs that generate ROI for your business. Explains how to use blogs for SEO, how to leverage social media channels to spread them and how to fill them with remarkable content.
This presentation was given at the Empowering Women in Business conference at Nichols College March 2014. The link to the video recording is given at the end of the presentation. Enjoy!
Week 5 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topic "Understanding the Audience", including Goals for Change, Participation, Audience, Google PageRank, Google Analytics, Google Feedburner, Other Analytics, Credibility, Writing for Your Audience
In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement.
Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it?
Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!
A presentation on why and how to create amazing business blogs that generate ROI for your business. Explains how to use blogs for SEO, how to leverage social media channels to spread them and how to fill them with remarkable content.
Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.
This is a crash course intended to quickly bring bloggers up to speed on today’s best practices for achieving the greatest mileage from your blog posts. Topics include:
*How influence works in the blogosphere
*Major applications of corporate blogs
*Developing a content model
*Generating ideas and unique angles
*Writing compelling headlines and entries
*Positioning and voice
*Why top business blogs are successful
*Unique characteristics of b-to-b markets
*Tricks for generating buzz and recognition
*Working with multiple media
This slide deck is the basis for a three-hour course that can be delivered live or remotely via webcast.
This course introduces prospective bloggers to the culture of the blogosphere and helps them prepare for the task of expressing themselves online. It includes advice on finding voice, identifying audience, blog promotion, reciprocal links, raising visibility through direct outreach, search engine optimization for blogs and tactics for driving traffic.
The Keys to Successful Nonprofit Blogging that Drives Engagement4Good.org
If you have a blog, do you wonder why you don't have more readers? If you don't have one yet, have you considered what a blog might do to help you create greater awareness for your cause? This webinar will help you understand what folks are looking for, and how you can deliver. Plus, we'll discuss ways to drive more traffic and create greater engagement with your posts.
Data is power. Looking at data helps us know who our audience is, how they interact with our business, where we can optimize and what to prioritize.
This presentation covers the basics of qualitative and quantitative data gathering for business insights. The best thing is it doesn't require extensive coding or any paid tools - you can start measuring today.
You will find the full story, together with a recording of the presentation, on my blog: https://valchanova.me/business-measurement-basics/
Повече за презентацията може да видите в блога ми: http://vasvalch.com/magnit-klienti-wordcamp-2015/
За пресечната точка на личния и корпоративния брандинг, когато промотираме малък екип или фрийланс практиката си. Кои са най-важните послания и цели и с кои способи те се постигат най-лесно?
Доверието на потребителите: най-силният капитал за вашия онлайн магазинVassilena Valchanova
Пълни детайли от презентацията вижте тук: http://vasvalch.com/marketing/doverie-online-magazin/
Ако нямаме доверието на потребителя, можем да загубим над 70% от продажбите на онлайн магазина. 36% от хората изобщо нямат намерение да ви дадат личните си данни и данни от кредитни карти - как да ги накарате да ви се доверят?
Доверието на потребителите реално е най-големият маркетингов инструмент, с който разполагат онлайн търговците. За изграждането му те трябва да използват не само реклама и пиар, а да обърнат внимание и на обслужването на клиентите, на техническата сигурност за техните данни, на ясната и пълна информация за продуктите, на дизайна и структурата на онлайн магазина.
Как да блогваме успешно за B2B аудитория? Има ли разлика, когато говорим на фирми, а не на крайни клиенти? Ефективни ли са блоговете в бизнес среда? Как да измерваме резултатите?
На всички тези въпроси се опитах да отговоря в последната си презентация на семинара "Интернет маркетинг с нулев бюджет".
Пълно обобщение на лекцията: http://vasvalch.com/marketing/b2b-blog-1/
Лидерите на мнение: какво точно представляват те, как се изграждат в дигиталната среда, как да намерим тези, които са подходящи за нашата сфера, как да отличим истинските лидери от "писачите" и как, веднъж намерили ги, да общуваме с тях.
Дипломна работа на тема: "Щастие по време на криза. Интегрирани маркетингови комуникации на Coca-Cola" Разглежда семиотичните знаци, изразяващи щастието, както и прилагането им в различни маркетингови активности от кампанията "Open Happiness".
Analysis of Coca-Cola's integrated marketing communications strategy. Review of the "Open happiness" campaign from a semiotics standpoint and overview of marketing activities using this theme.
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Анализ на маркетинг-стратегията на Coca-Cola. Преглед на кампанията "Отвори път на щастието" от гледна точка на семиотиката и разглеждане на маркетингови активност на тази тема.
1. Become a blogging superstar! Creating and nurturing your own media channel Vassilena Valchanova, 11 April 2011
2. Hello! Vassilena Valchanova (Bulgaria) Agency work for 3 years (PetrolVilla Group, BMW, Wyeth Pharmaceuticals, LG Electronics) Marketing Co-ordinator for 1 year (Razer, Canyon, Prestigio) Blogger for 4 years (BG Top 20 overall, BG Top 3 in Marketing)
3. The 3 things that make a difference in blogging What your blog is all about – Conversation, understanding, insight How to do it? – The Who, the What and the When of blogging How to be really good at it? – The listen/talk balance, earning eyeballs, making sense of numbers
5. What is a blog? A place where you can frequently and engagingly discuss chosen topics with your target audience.
6. Aren’t blogs passé? “I don’t use my blog anymore. All the people I’m trying to reach are on Facebook.” Pew Research: blogging falls 50% for 12-17 year-olds, 2% for 18-33 y.o. Users flocking to Facebook, Twitter Hybrid platforms (Tumblr, Posterous) emerging Data: New York Times, citing Pew Research
7. Aren’t blogs passé? Blogs generate leads at costs below average: 55% agree Customer acquisition through blogs: 55% B2B, 63% B2C Publishing a company blog: 48% to 65% in 2 years 36% of Fortune 100 companies blogging – few do it, you’ll stand out Data: The 2011 State of Inbound Marketing (HubSpot), Global Social Media Check-up 2011 (Burson-Marsteller) Rumors of my death are greatly exaggerated.
14. Creating your blog The technical part Leave it to the webteam Do it yourself Focus on the content http://www.squidoo.com/buildawebsite-blogplatform
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16. SEARCH HEADER OTHER PLACES SIDEBAR WIDGETS NAVIGATION TITLES EXCERPTS VISUALS SOCIAL SHARING
17. The Who: Author(s) A corporate name for all posts – written by CorpComms Employee name for different posts – moderated by CorpComms Independent employee blogs Separate CEO blog
18. The What: Content Explain what you do and what you stand for Give some “behind the scenes” knowledge Share advice It’s not about you, it’s about your audience Why so serious?
19. The When: Planning Setting up goals and objectives Choosing KPIs Writing a blog development plan Creating an editorial calendar
21. Listening and Talking “Hear” the comments on your blog on social media Reply often honestly quickly Talk on other blogs Do you have something to say?
22. Attracting traffic Don’t sell No PR BS Be interesting Make sharing AEAP* Analyze and optimize: Your readers’ habits Your choice of topics *AEAP – as easy as possible
23. ROB (Return on Blogging) Setting goals beforehand gives you good ROB indicators What do you want to measure: Reach (traffic, unique/new visitors, pageviews, time spent) Engagement (comments, Likes, shares, RTs) Site benefits (inbound traffic, SEO scores) Revenue (leads, goal completion)