Maxim Integrated underwent a digital transformation to modernize their aging applications and platforms. They migrated from various legacy technologies to a new stack based around SAP Hybris, Adobe Cloud, Microsoft Azure, and other platforms. This provided improved monitoring, analytics, personalization, and integration capabilities compared to their previous limited and fragmented systems. While challenges were faced during the transformation, it ultimately delivered benefits like higher availability, reduced support needs, and a 360 degree view of customers. Maxim's next steps include further enhancing personalization, workflows, and customer experiences.

1. Digital Transformation Journey

2. Agenda
• Maxim at a Glance
• State prior to Transformation
• Digital transformation Journey
• Application stack
• Platform architecture
• New Maxim
• Challenges and Growth
• Next steps
| Maxim Integrated | Company Confidential2

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Maxim’s Technology Enables the World of Tomorrow
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WEARABLES DATA CENTER
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ANALOG

4. State prior to Transformation
| Maxim Integrated | Company Confidential4
• Aging Applications
> Application stack uses different technologies built 10+ years back (PHP/Cold Fusion/Java/Perl)
> Heavy dependency on IT support
> No Integration with Cloud Applications
> Increased maintenance and end of life products
• Monitoring and Analytics
> Limited or no monitoring capabilities
> No visibility of Customer behavior
> Cannot personalize or target customer
• Legacy Platform and Hardware
> Legacy Identity management system
> No fail over or load balancing
> Unable to meet SLA
• ERP Integration
> Limited integration with SAP

5. Digital Transformation - Journey
5 | Maxim Integrated | Company Confidential
Adobe SNP
Integration
Intelligent search
eCommerce
Migration to
Hybris
BOT Manager
Image caching
End user
experience
Gigya
May ‘18
Adobe 6.3 /
Hybris 6.4
upgrade
Nov ‘17
BOT manager
mPulse
ION
Aug ‘17
Smart search
Apr ‘17Storefront
Sep ‘16
Adobe Release
2014
Web site
Migration to Adobe
Improved
Performance and
features
Cloud based
Identity
management

6. Application Stack
6 | Maxim Integrated | Company Confidential
Web Analytics Web and Storefront 3rd Party Integrations
Operations
Availability
Monitoring
Development
Content Publishing
Production Support
StoreFront
Gigya
Order
Fulfillment
EloquaCRM
Web
Microsoft Azure
(100% virtualized computing platform)
Akamai
(CDN/WAF/Real user monitoring/Image Manager)

7. Platform Architecture
| Maxim Integrated | Company Confidential7
• SAP Hybris
> eCommerce Platform
> Backoffice
> Hot folder/Data hub/REST based integrations
• SOLR
> Used for AEM product loads
• Adobe Cloud
> AEM - User Experience
> Adobe Analytics – Customer behavior and web site analytics
> Search and Promote – Smart search
• SAP ERP
> Order fulfillment and Logistics
• SAP Gigya
> Identity management and Social Integration

8. New Maxim
| Maxim Integrated | Company Confidential8
Direct access
to storefront
Personalized
search results
Faceted
search
Contextual
Promos

9. Hybris + Gigya + Adobe
| Maxim Integrated | Company Confidential9
Hybris
•Order Management
(B2C/B2B/Disty)
•Payment Integration
(Paypal/Alipay/Credit Card)
•Backoffice
•Datahub
•Real time customer migration
(SAP to Hybris)
•Rule Engine (Migration to Fraud
Detection)
•Promotion module (In progress)
•Customer service cockpit
•Single Sign on
Gigya
•Customer registration
•Authentication
•User preferences
•Social Logins
•Integration with Eloqua/Adobe
•Dynamics CRM Integration
Adobe
•Content management
•Product information
•Datasheets / Technical documents
•Notifications
•Web Analytics
•Presentation layer for eCommerce

10. Challenges and Growth
| Maxim Integrated | Company Confidential10
Challenges
• Poor Datahub performance
(Hybris 5.4)
• SI delivery issues
• Lack of Internal resources
• Adobe / Hybris Integration
challenges
Growth
• Integration model using SAP
PI (Customers/Orders)
• Highly available architecture
• Monitoring and Stability
Success
• Code Quality (Sonarqube)
• Automated Builds (Jenkin)
• Automated regression tests
(HP ALM)
• Visibility of customer
behavior (Analytics)
• Page performance (RUM
tools)
Hybris Adobe
upgrade in 16
weeks
99.5%
availability
Internal
capability built
on Hybris and
Adobe
Release
management
Reduced
support
incidents
Improved
performance
using Datahub
Customer 360
view
• SI Dependent
• Resource constraint
• Hardware limitations
• Self sustained delivery model
• Agility through Azure
• 360 view of customer

11. | Maxim Integrated | Company Confidential11
Next Steps
• Personalized content (Adobe Target)
• Product Catalog workflow (Hybris PCM)
• Unassisted Design wins
• Cross sell, Promotions
• Improvised Parametric search
• Survey Tool Integration