Meet Customers Where They Are: Incorporating Social Media Into Your Customer ...Salesforce Marketing Cloud
The time to embrace social channels is now. And incorporating social media strategy is the fast track to providing truly exceptional customer service. Service Cloud and Marketing Cloud have teamed up to show you how customer service and marketing are more closely linked than ever. Use social channels to:
Listen to customers where they are talking
Engage them in more personalized ways
Resolve cases quicker and delight customers
Transform service and create brand advocates
"So much of good customer service is context . . . A customer who has called or tweeted about the same issue three times within the last three months is a very different customer than somebody who just bought the product yesterday." —Tony Kavanagh, VP, Marketing, Salesforce Service Cloud
So you have a list of leads that are ready to be contacted for an appointment but are anxious about not being able to secure a meeting with them? Then this whitepaper is for you
What the heck is content marketing and why you should give a damn | Tips from...Craig Martin
"What the heck is content marketing and why should I give a damn" is a short, 10-minute guide for business owners and salespeople who may not know what it is.
It's a way to increase sales and improve your business!
Is that a good enough reason?
Enjoy this short guide with several tips from Craig Martin, an experienced journalist & freelance copywriter
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Meet Customers Where They Are: Incorporating Social Media Into Your Customer ...Salesforce Marketing Cloud
The time to embrace social channels is now. And incorporating social media strategy is the fast track to providing truly exceptional customer service. Service Cloud and Marketing Cloud have teamed up to show you how customer service and marketing are more closely linked than ever. Use social channels to:
Listen to customers where they are talking
Engage them in more personalized ways
Resolve cases quicker and delight customers
Transform service and create brand advocates
"So much of good customer service is context . . . A customer who has called or tweeted about the same issue three times within the last three months is a very different customer than somebody who just bought the product yesterday." —Tony Kavanagh, VP, Marketing, Salesforce Service Cloud
So you have a list of leads that are ready to be contacted for an appointment but are anxious about not being able to secure a meeting with them? Then this whitepaper is for you
What the heck is content marketing and why you should give a damn | Tips from...Craig Martin
"What the heck is content marketing and why should I give a damn" is a short, 10-minute guide for business owners and salespeople who may not know what it is.
It's a way to increase sales and improve your business!
Is that a good enough reason?
Enjoy this short guide with several tips from Craig Martin, an experienced journalist & freelance copywriter
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Facebook now lets you install Messenger chatbots on your business page. Chatbots allow you to have an automated conversation with people who click on your Facebook Messenger to start a dialogue
Who doesn’t like a good conversation? When you meet someone, how they spoke, what conversations you had will be the first things that would attract you and that which you will remember for the longest. This happens with brands too. And brands understand this. This is why conversational marketing is increasingly becoming a phenomenon.
A lot of things have changed from 2020 to 2021. Now, several brands have already shifted to digital platforms and are performing amazingly with their digital marketing and advertising.
6 Steps To Collect Testimonials That Attract New Leads and SalesZlatko Turkal
Customer testimonials are a great marketing tool because they are a personal word of mouth reference. Testimonials give customers the power to publicly share positive experiences they have had with your company, product, or service. Customers in the B2B marketplace prefer doing business with companies they know. Letting people know who else has done business with you is a powerful mechanism for generating new leads and sales, which leads to a profitable business.
Why do so many businesses fail to use any testimonials in their marketing? Testimonials are hard to collect. There are many ways to ask for testimonials. Asking for testimonials the right way will give you powerful reviews that attract your ideal clients.
This guide teaches you the art of asking for testimonials so your next testimonial collection process is painless and productive.
The internet has changed the way we buy, beyond all recognition. Before e-commerce, we shopped using three distinct channels: in person, over the phone, via mail order.
Of those channels, two required the customer to engage with a real, live person. This meant more opportunities to convert on-the-fence customers. If they were in our store, we could approach them. If they had a question, they would approach us. To- day, that same on-the-fence customer might place items in their basket, get distracted or change their minds, and leave, potentially never to be seen again.
You need to know more than how to sell (although that’s still very important). You need to understand how consumers view online, and you need enough technical know-how to implement systems that help highlight when a customer should be approached.
Get all that right, and live chat can have a significant positive impact on your bottom line.
Of course, implementing a live chat function on your site isn’t enough - you have to know how to use it. This exhaustive roundup of practical tips and tactics will help you learn how.
Customer Experience. Why CMOs Must Simplify, Then Act. How to identify, captu...James O'Gara
This paper explores the essential data requirements and actions marketing executives must focus on to capture
the customer experience opportunity. The opportunity that exists inside their company and the market they are
competing in today.
The “customer experience” — as a strategic initiative — is fairly new. There are still a lot of unknowns. There is
ambiguity regarding “ownership” of this initiative within the enterprise, and “best practices” for capturing and
using data to activate a customer experience strategy have not yet been fully defined.
With no clear path in sight, most marketing executives stall out before they get started. In many cases, this happens
because fear and complexity surrounds the data and insights required to formalize a customer experience strategy.
Fear and complexity that leads marketing executives down the “What About …” path. You know the path I’m talking
about. It’s when you and your entire team find yourselves constantly asking, “But, what about this?” Or, “What
about that?”
Marketing executives get consumed with all the possible answers they may need — all the things they don’t know.
They become overwhelmed by the enormity of the task. They overcomplicate things. What happens? Complexity
becomes the barrier to progress. A course of action is never defined and documented. So, they never get started.
Steve Jobs built his entire career doing the opposite. He eliminated complexity and focused on the power of
simplicity. He didn’t try to overcomplicate things. Instead, he focused on those things that mattered most to the
customer and eliminated everything else.
In fact, he once said … “Simple can be harder than complex: You have to work hard to get your thinking clean to
make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
CMOs have the power to move mountains when it comes to elevating and differentiating the customer experience.
They just have to simplify. They have to focus on what absolutely matters: insights that will, in fact, improve the
customer experience. Then they must act.
Mark Twain said, “The secret of getting ahead is getting started.” Leading CMOs are taking Mr. Twain’s message
to heart. They are simplifying and demystifying the customer journey. They are capturing customer insights that
inform their strategy and drive action — action that improves customer acquisition, retention, loyalty, advocacy,
and ultimately the customer’s overall experience.
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
guys get the most from your testimonialsGUY FLEMMING
Customers testimonials help establish trust because they come from someone who has direct experience with your product. Thanks to the heavy hands of marketers, consumers place more trust in testimonials than they do in most other marketing messages. They believe that the average person is “like them” and isn’t offering the recommendation with an ulterior motive, which is what makes them incredibly powerful. Asking your customers to submit a testimonial to your Web site doesn’t have to be a painful process. In fact, you should be working several natural ways into everyday business.
Marketing is evolving each day.
A new marketing tactic takes birth within a few weeks or months.
Perhaps, in future some people might coin new phrases and say they’ve come up with an easier and better approach to marketing, but the truth is – marketing never changes.
At the core it’s still as old-school as it was years ago, and has a solid base which can’t ever be shaken.
New marketing tactics will emerge, revolutionary means of communication will arise, needs of consumers will change, yet, in the end, it’ll always be about a handful of things which matter.
There’s More Value to Event Social Walls Than Projecting Awesome SelfiesMichelle Bruno
Learn all about Event Social Walls in this visual summary of the EventTechBrief.com article, "There’s More Value to Event Social Walls Than Projecting Awesome Selfies."
Read the full article and subscribe today at www.EventTechBrief.com
Facebook now lets you install Messenger chatbots on your business page. Chatbots allow you to have an automated conversation with people who click on your Facebook Messenger to start a dialogue
Who doesn’t like a good conversation? When you meet someone, how they spoke, what conversations you had will be the first things that would attract you and that which you will remember for the longest. This happens with brands too. And brands understand this. This is why conversational marketing is increasingly becoming a phenomenon.
A lot of things have changed from 2020 to 2021. Now, several brands have already shifted to digital platforms and are performing amazingly with their digital marketing and advertising.
6 Steps To Collect Testimonials That Attract New Leads and SalesZlatko Turkal
Customer testimonials are a great marketing tool because they are a personal word of mouth reference. Testimonials give customers the power to publicly share positive experiences they have had with your company, product, or service. Customers in the B2B marketplace prefer doing business with companies they know. Letting people know who else has done business with you is a powerful mechanism for generating new leads and sales, which leads to a profitable business.
Why do so many businesses fail to use any testimonials in their marketing? Testimonials are hard to collect. There are many ways to ask for testimonials. Asking for testimonials the right way will give you powerful reviews that attract your ideal clients.
This guide teaches you the art of asking for testimonials so your next testimonial collection process is painless and productive.
The internet has changed the way we buy, beyond all recognition. Before e-commerce, we shopped using three distinct channels: in person, over the phone, via mail order.
Of those channels, two required the customer to engage with a real, live person. This meant more opportunities to convert on-the-fence customers. If they were in our store, we could approach them. If they had a question, they would approach us. To- day, that same on-the-fence customer might place items in their basket, get distracted or change their minds, and leave, potentially never to be seen again.
You need to know more than how to sell (although that’s still very important). You need to understand how consumers view online, and you need enough technical know-how to implement systems that help highlight when a customer should be approached.
Get all that right, and live chat can have a significant positive impact on your bottom line.
Of course, implementing a live chat function on your site isn’t enough - you have to know how to use it. This exhaustive roundup of practical tips and tactics will help you learn how.
Customer Experience. Why CMOs Must Simplify, Then Act. How to identify, captu...James O'Gara
This paper explores the essential data requirements and actions marketing executives must focus on to capture
the customer experience opportunity. The opportunity that exists inside their company and the market they are
competing in today.
The “customer experience” — as a strategic initiative — is fairly new. There are still a lot of unknowns. There is
ambiguity regarding “ownership” of this initiative within the enterprise, and “best practices” for capturing and
using data to activate a customer experience strategy have not yet been fully defined.
With no clear path in sight, most marketing executives stall out before they get started. In many cases, this happens
because fear and complexity surrounds the data and insights required to formalize a customer experience strategy.
Fear and complexity that leads marketing executives down the “What About …” path. You know the path I’m talking
about. It’s when you and your entire team find yourselves constantly asking, “But, what about this?” Or, “What
about that?”
Marketing executives get consumed with all the possible answers they may need — all the things they don’t know.
They become overwhelmed by the enormity of the task. They overcomplicate things. What happens? Complexity
becomes the barrier to progress. A course of action is never defined and documented. So, they never get started.
Steve Jobs built his entire career doing the opposite. He eliminated complexity and focused on the power of
simplicity. He didn’t try to overcomplicate things. Instead, he focused on those things that mattered most to the
customer and eliminated everything else.
In fact, he once said … “Simple can be harder than complex: You have to work hard to get your thinking clean to
make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
CMOs have the power to move mountains when it comes to elevating and differentiating the customer experience.
They just have to simplify. They have to focus on what absolutely matters: insights that will, in fact, improve the
customer experience. Then they must act.
Mark Twain said, “The secret of getting ahead is getting started.” Leading CMOs are taking Mr. Twain’s message
to heart. They are simplifying and demystifying the customer journey. They are capturing customer insights that
inform their strategy and drive action — action that improves customer acquisition, retention, loyalty, advocacy,
and ultimately the customer’s overall experience.
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
guys get the most from your testimonialsGUY FLEMMING
Customers testimonials help establish trust because they come from someone who has direct experience with your product. Thanks to the heavy hands of marketers, consumers place more trust in testimonials than they do in most other marketing messages. They believe that the average person is “like them” and isn’t offering the recommendation with an ulterior motive, which is what makes them incredibly powerful. Asking your customers to submit a testimonial to your Web site doesn’t have to be a painful process. In fact, you should be working several natural ways into everyday business.
Marketing is evolving each day.
A new marketing tactic takes birth within a few weeks or months.
Perhaps, in future some people might coin new phrases and say they’ve come up with an easier and better approach to marketing, but the truth is – marketing never changes.
At the core it’s still as old-school as it was years ago, and has a solid base which can’t ever be shaken.
New marketing tactics will emerge, revolutionary means of communication will arise, needs of consumers will change, yet, in the end, it’ll always be about a handful of things which matter.
There’s More Value to Event Social Walls Than Projecting Awesome SelfiesMichelle Bruno
Learn all about Event Social Walls in this visual summary of the EventTechBrief.com article, "There’s More Value to Event Social Walls Than Projecting Awesome Selfies."
Read the full article and subscribe today at www.EventTechBrief.com
Max International - Bill Guthy & Greg Renker of Guthy-Renker and Steve Scott\'s (Total Gym\'s) latest breakthrough products that are causing quite a stir as more and more people are having the same response that my family did. Learn about the products, owners, management and once in a lifetime business opportunity. For my personal story of how our flagship product MaxGXL brought me out of a bed I had been in 80% of my day for over 4 years in 3 1/2 days and off all my medications please email me at farmjak6@sbcglobal.net. I will also go over this presention with you verbally then. :)
In the second decade of the second millennium, many of us are approaching the web wrong. We have trouble defining goals, addressing needs, and defining scope. We use phrases like “Mobile First,” or “Content First.” We forget where we came from, and lack vision on where we’re going by bogging ourselves down in processes or allowing programmers to do front end UI. Everything about our environment is transitional – everything except one core component: us. People create websites, people consume websites, and there comes a point where strategy needs to yield to technological requirements and open itself to what our users want and need. I’m talking about “People First.”
This paper address 8 key issues facing sales teams in the current industrial market.
Lead Gen
Engagement
Digital Marketing
Team Unity
Customer Research + more!
Email marketing; It is a new generation marketing method in which electronic mail is used as a kind of direct marketing tool to deliver marketing messages to a certain audience.
Customer engagement portal an up to-date guideCRMJetty
Learn about the customer engagement portal and the tips to choose the right one. Go through the feature list and implement all the strategies for business success.
Currently marketing is going through a revolution. We are seeing a fundamental shift from brands pushing marketing messages in one direction to organizations now getting involved in a two way engagement with their customers.
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
Marketing to small businesses requires nurturing and guidance to help build a strong foundation for growth. If this is new unchartered territory for you, consider incorporating these ideas into your marketing strategy to take on this new challenge.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
1. Connecting With Customers
By Paul B. Baron
People don’t care how much you know until they know how much you care.
- Anonymous
Customer relationships are a fundamental—but often overlooked—component of
marketing. The results of those relationships- or the lack thereof- will be seen in your
sales and bottom line growth.
Few companies truly understand their customers, making it impossible for them to
accurately predict their behavior or consistently influence their decision-making. Even
fewer companies understand what "customer-focused" means and how to achieve it.
Every interaction with a customer is gold, presenting an opportunity to connect in a way
that builds loyalty and leaves a positive, lasting impression.
These days, contact takes many forms -- it can be the result of an in-person interaction
from walking through the door to your retail ‘brick and mortar’ store or an on-site visit to
your client’s location. Or through online chatting, telephone contact to your live customer
service representatives, an email, or a visit to your company’s website. Seize every
available opportunity to develop rapport and provide a trustworthy face to complement
your company's products and services.
You (the business owner) and your employees come into contact with both internal and
external customers throughout the day. If your business provides a service, you will be
expected to solve customer problems and meet customer needs in a way that reflects
positively on your team, department and the entire franchise system.
Seven factors tend to influence customer behavior and fostering relationships with them.
Although you may be familiar with several of these concepts, considering them all
simultaneously may be helpful in creating and building your customer base.
Opportunities lie with customers, not products or services
Customers don't buy products or product features—they buy benefits.
Relationships with customers are a two way street: it's more important to listen to
your customers than to research them.
Realize that customer experiences are more valuable than generic market
demand.
The only truly sustainable competitive advantage is a superior customer solution.
And even that can be eroded with bad experiences.
Customer value is greater than the sum of quality perceptions and satisfaction.
Success in customer focus is measured in terms of (mind) share of the
customer—not market share.
At the core of marketing success in the understanding that customers want to know
more about how your products and services will address their needs, not about the
2. features your products or services might offer. To communicate this understanding to
your customers, you have to connect emotionally.
Customers must like or respect you first before they'll listen to anything you have to say.
That is true today more than ever. With all the technology we have, it’s critical to keep the
customers' interests in mind first and foremost.
Even more than features and benefits, we must stress the experience that our customer
will enjoy when they become involved with our products and services. That doesn't mean
that we neglect the technical features completely. It means locking into the aspects that
are important to that customer.
An old saying in sales goes "What's important is what important people think is
important." How true! If the customer really does want to know about your product’s
technical features you'd be wrong to avoid a discussion of those features. You've got to
find out what is important to that customer, and then deliver.
Lock into your customer's needs today. Find out what they want to know and provide
it for them. How do you do this?
First, be inquisitive. Listen to them. Find out what they need. Ask questions and then
listen intently to what they have to say. Your sale and your paycheck depend on it! Sure,
this is obvious and easy but how many times do you hear people really follow-up with
questions about what someone else is thinking and doing? Utilize examples to which
they can easily relate , where they are, where they have pain. Connect with them in
some way to communicate your understanding, win their confidence, their business, then
loyalty and a customer for life.
In today’s world of online positioning via websites, search engines, and email, small
business owners need to build lasting, valuable relationships from whatever means
available. Using a combination of these communication vehicles will successfully and
directly connect you to your customers. It's not enough to open your doors and rely on
the messaging from the parent (in the case of franchise systems or other national
dealership networks), or to send product updates or announcements of new services.
Of course, in any competitive business climate, you’d be wrong to ignore the benefits of
available, affordable technology that supports national positioning with local or other
targeted communications. Properly implemented, technology can be used to both
attract and track customers and offer marketing supplements to personal interaction.
These will serve to continually increase your company’s ‘face time’ or ‘touch points’ with
customers and prospects
Looking at one such vehicle - Email - progressive marketers are creating and
solidifying customer relationships by delivering resources via email. Email has
transformed the world of business. In fact, I think you'd be hard-pressed to imagine
working without it these days.
Let’s look at email with a bit more depth. These days, next to ‘face to face’ and personal
3. telephone contact, email is recognized as the best one-to-one communication vehicle
available, providing the fastest, most cost-effective way to deliver personalized, time-
sensitive information while maintaining close relationships with customers, prospective
customers, vendors and partners. Yet, there are certain criteria that must be met to
ensure a consistent, useful e-mail resource and communications channel for customers.
Provide relevant content. The best way to ensure that subscribers remain on your email
list is to provide them with content that is interesting and relevant. For instance, if your
company sells or rents movies or computer games, you may want to provide a newsletter
that contains information on the latest releases, games, tips and tricks, or celebrity news,
as well as special offers on new releases. If your site provides financial or accounting
services, a newsletter with the latest industry-specific headlines and new software
releases for small business owners (e.g. the 2007 release of Peachtree Accounting
software) would potentially be of interest to your prospects and customers.
Target and customize your messages. Be sure that you segment your lists
appropriately and send targeted messages to each segment. Give your clients
information about what they want and less of what they do not want. To further
customize your messages, allow subscribers to select their own preferences for
receiving email in HTML, plain text or URLs, or allow them to offer their own
suggestions for what they’d like to see in your next communication.
Personalize, personalize, personalize. Personalized messages sell. Talk to your
readers on a one-to-one basis, and your marketing campaign will be much more
successful. For example, an auto service business might send out an automatic
reminder email for the next oil change due, along with an offer for $5 off - good through
the end of the month.)
Prepare for an explosive response. Make certain that your email system will handle
the high volume your messages will generate.
Provide an automated subscribe/unsubscribe process. If customers are not
interested in your resource, make it easy for them to remove their email address from
your lists. Also make it as easy as possible for new subscribers to sign up.
Create viable storage for customer data. Maximize the value of your customer data
throughout your organization by storing it in a standard relational SQL database. This
will allow you to better integrate the information throughout your entire company, and
will enable you and your employees to have a better handle on each customer during
every interaction- a critical tool for building rapport and turning each customer into a
‘customer for life.’ Contact management programs, such as ACT! by Sage can
facilitate this kind of information tracking and sharing, and are an invaluable tool in
keeping tabs on your customers.
Automate e-mail "bounce" resolution and CAN-SPAM compliance. Some of your
emails will bounce back to you. Rather than manually searching for correct addresses,
4. ensure that you have an automated process for handling those returns. For example,
while I use ACT! by Sage for my email campaigns, I also use a product from an
outside vendor, SwiftPage Email (http://www.swiftpageemail.com/) to comply with the
CAN-SPAM law, and have automatic suppression of email addresses that have opted-
out.
Respond to e-mail inquires within 24 hours of contact. This may seem obvious,
but it's not so obvious to the number of both large and small companies that are
swamped by messages from inside and outside their organizations. Many small
businesses take from three to five days to respond. Sadly, some do not respond at all!
If you are slow in responding, most likely your customer will think, "If they can't
respond to my email in 24 hours, how long will it take them to service me, send a sales
person, fix a problem, or deliver the product?"
Adopting these practices will help you ensure a sustainable, successful relationship
with your customers. You should always strive to be as useful to your customers as
possible and to provide the best service you can. Customers will reward you with
loyalty and sales that would not have been possible with standard offers and discounts.
Use all means to connect with your customers.
Note: the above article, written by Paul Baron, was published across CRM, trade association,
and franchise business trade journals and websites, in August, 2006, during my tenure with
Sage Software, acting as its Director, New Business Development for Trade Associations and
Franchises.