The Best is the Enemy
of the Good

Jared M. Spool (@jmspool)   User
reed spool                  Interface
                            Engineering
reed spool
Wikipedia
Professional Magic

Experience Design
Creative

               Business

 Community
 of Practice
Part I:

Mastery
Being a beginner sucks


            Mimic


                         Innovate
MobileWhack.com
Being a beginner sucks


            Mimic


                         Innovate
LingsCars.com
TechCrunch
Site
Are we plotting the path of
        mastery?
Part II:

Renaissance
   Man
            man*
          o
 or W
   * Renaissance Person
      just sounds stupid.
Knowledge of
every aspect
Learn how to save
  your ass when
 things go wrong
Yearn to learn
Storytelling        Agile               Sketching
                                Methods
    Ethnography                                                  Analytics

                Information                   Usability
 Social         Architecture                  Practices          Use Cases
Networks
                              Marketing
     Information                                             Visual
        Design                                               Design
                            Experience
                              Design
      Design Process                                      Interaction
       Management                                           Design
                              Technology

Critiquing          Copy                      Editing &          Presenting
                   Writing                    Curating

      Business                 Facilitating                   Domain
     Knowledge                                               Knowledge
                                   ROI
Are we
building Renaissance Men?
                nce W omen*
    d Ren aissa
  an

             * Who will kick the men’s asses,
                    as we all know.
Part III:

Practice
Practice is not work.
Practice makes you
 a better person.
Practice doesn’t make perfect.
Perfect practice makes perfect.
Practice never becomes fun.
 You have to make it fun.
When do we allow ourselves the
    time    space     budget
           to practice?
Storytelling        Agile               Sketching
                                Methods
    Ethnography                                                  Analytics

                Information                   Usability
 Social         Architecture                  Practices          Use Cases
Networks
                              Marketing
     Information                                             Visual
        Design                                               Design
                            Experience
                              Design
      Design Process                                      Interaction
       Management                                           Design
                              Technology

Critiquing          Copy                      Editing &          Presenting
                   Writing                    Curating

      Business                 Facilitating                   Domain
     Knowledge                                               Knowledge
                                   ROI
The Best is the Enemy
     of the Good
The Best is the Enemy
of the Good
 Are we plotting the path of mastery?

 Are we building Renaissance People?

 When do we allow ourselves the time, space, or budget to
 practice?
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Interface Engineering
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The Best is the Enemy of the Good