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Designing Delight into 
Your Minimum 
Viable Products 
Jared M. Spool 
@jmspool
1The brownie as 
MVP
Betty Crocker
US Army MIL-C-44072C
2What makes 
brownies 
delightful?
US Marines
Jussi Pasanen — @JOPAS
There is no 
Minimum Viable 
Quality 
Andrew Crow
3The 3 flavors of 
delight
Noriaki Kano
Investment 
Delight 
User Satisfaction Performance 
Payoff 
Basic Expectations 
Excitement 
Generators 
The 
Kano 
Model 
Frustration
Investment 
Delight 
User Satisfaction 
Excitement 
Generators 
The 
Kano 
Model 
Frustration
Investment 
Excitement 
Generators 
The 
Kano 
Model 
Delight 
Pleasure 
Flow 
Dana Chisnell’s 3 Approaches to Delight 
Meaning
Purchase price: $3.00 
Designing for Pleasure 
Selling price: $193.50
Spent Budget at Walmart: 89% 
Spent Budget at Crutchfield: 237%
Pleasure 
Investment 
Excitement 
Generators 
The 
Kano 
Model 
Delight 
Flow 
Dana Chisnell’s 3 Approaches to Delight 
Meaning
Designing for Flow
Credit Dan Rubin
Pleasure 
Investment 
Excitement 
Generators 
The 
Kano 
Model 
Delight 
Flow 
Dana Chisnell’s 3 Approaches to Delight 
Meaning
Designing for Meaning
United
Pleasure 
Investment 
Excitement 
Generators 
The 
Kano 
Model 
Delight 
Flow 
Dana Chisnell’s 3 Approaches to Delight 
Meaning
Jussi Pasanen — @JOPAS
Designing Delight into 
Your MVPs 
‣ The context of use will determine your design’s 
delight 
‣ There is no minimum viable quality 
‣ Design for pleasure, flow, and meaning
Find me at: 
@jmspool 
jspool@uie.com 
uie.com 
Copyright © 2013 User Interface Engineering 
Go ahead! Follow me on the Twitters. 
Don’t forget to connect to me on the LinkedIn.

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