The beginning of the end of the market for all-flash arrays
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The beginning of the end of the market for all-flash arrays presentation from Connect Expo 2016 in Australia
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The beginning of the end of the market for all-flash arrays
- 2. Enterprise IT is Transforming Globally SOFTWARE DEFINED DATA CENTER INFRASTRUCTURE 2.0 CLOUD COMPUTING PRIVATE CLOUD 3RD PLATFORM Regardless of the name, desired outcomes are the same – Next Generation Data Center PUBLIC CLOUD HAS RAISED THE BAR Agile Scalable Automated Predictable NEXT GENERATION DATA CENTER
- 3. Storage Architectures have Failed to Keep Up… ... And the gap is further widened by two major market shifts THE MOVE FROM DISK TO FLASH THE MOVE FROM SILO’ED TO SHARED INFRASTRUCTURE “…while other core elements of the datacenter have gone through radical changes over the last decade, data center storage remains fundamentally unchanged…the architectures are fundamentally the same as they were in the late 1990s and early 2000s.
- 4. BEST OF BREED APPLIANCE CONVERGED AS A SERVICE SOFTWARE ON COMMODITY HARDWARE How would you like to Consume Storage? SMB / Startups Large Enterprise Hyperscale / SP E A S I E R I M P L E M E N T A T I O N H A R D E R I M P L E M E N T A T I O NM O R E V E N D O R L O C K - I N L E S S V E N D O R L O C K - I N L E S S F L E X I B L E M O R E F L E X I B L E S M A L L S C A L E L A R G E S C A L E SF SERIES APPLIANCES FUELED BY SOLIDFIRE
- 5. The Industry’s Broadest All-Flash Portfolio AFF Performance, robust data management, shared general IT Streamlined architecture optimized for low-latency workloads EF Scale-out, service-oriented flash storage for next gen architectures SOLIDFIRE SPEED Standalone apps Improve slow app response, reduce time to results Ultra low latency, low cost, direct attach model DATA SERVICES Virtual infrastructure Support variety of block and file applications Unified multi-protocol storage with application integration SCALE Cloud-like infrastructure Performance control for multi-tenant environments Guaranteed QoS to 1000s of apps
- 6. Applying All-Flash to Your Data Center Flash for the Next Generation Data Center Requirements constantly changing Consumes the most capital and time Performance and Capacity Public / Private Cloud, IaaS Cheap and Deep [object / file] Backup / Archive / Video Streaming Extreme Performance Transactional Processing / Trading Platforms #ofApplications Flash V1 PCI Flash LOW HIGHP E R F O R M A N C E SolidFire NetApp Hybrid Storage StorageGRID AltaVault All-Flash FAS SERVICES SCALE NetApp Data Fabric EF-Series
- 7. Proven in the Most Demanding Service Provider & Enterprise Data Centers Globally ALL-FLASH STORAGE PLATFORM FOR THE NEXT GENERATION DATA CENTER
- 8. 1 SolidFire is Gartner’s highest scoring product for Overall Use Cases for the second consecutive year. That makes us the defending solid-state array champion. In this year’s Critical Capabilities for Solid-State Arrays study, learn why SolidFire SF Series nodes received the highest product score for 5 out of 6 use cases and understand how the SolidFire architecture compares against other all-flash arrays. Online Transaction Processing Server Virtualization Virtual Desktop Infrastructure High-Performance Computing Analytics SolidFire SF Series Overall Score ScoreCritical Capability SolidFire Rating 1 2 1 1 3.58 3.61 3.56 3.61 3.66 3.60 HIGHEST RATED ALL-FLASH ARRAY CC 2014 + 2015 Source: Gartner (June 2015)
- 10. Scale-Out Agility P E R F O R M A N C E Capacity 35 TB 200,000 IOPS 43.6 TB 250,000 IOPS 52.2 TB 300,000 IOPS 60.8 TB 350,000 IOPS Linear and Non-Linear Scale of performance and capacity through mixed node support Expand / Contract without disruption or reconfiguration Guaranteed Compatibility Between All SolidFire Storage Nodes Future-proof your storage investment Eliminate storage migrations and forklift upgrades Never wait 3 years for an upgrade
- 11. Guaranteed Quality of Service (QoS) Dynamically Allocate, Manage and Guarantee storage performance independent of capacity Define / enforce Min, Max and Burst settings for each application / volume
- 12. Eliminating Noisy Neighbor Applications Boot Storm SolidFire QoS Eliminates of traditional performance related storage problems – ESG 2015 93%
- 13. Complete System Automation Self-Service Portal Leverage SolidFire’s upstream OpenStack integration for day 1 operational efficiency Simple Push Button Management Allow clients to create volumes & accounts, set up new host configurations, boot from SAN or image with APIs through PowerShell Completely Programmable Storage Deep API integration builds upon the programmatic nature of the Software Defined Data Center SDK
- 14. Always-on Global Deduplication, Compression and Thin Provisioning In-line Data Reduction SOLUTION BENEFITS o Cloud – Deduplication typically scales with capacity o VDI – Enables full-clones saving on compute o Databases – Enables dev/test spinoffs and replica sets Drives cost below the price of disk 63.5x increase in performance per rack unit 90% fewer cables 77% less power & cooling costs 89% less rack space
- 15. NEXT GENERATION DATA CENTER Use Cases PRIVATE CLOUD Accelerate self-service and private cloud infrastructure deployment WEB INFRASTRUCTURE Rapidly respond to what customers need from your IT WORKLOAD CONSOLIDATION Consolidate all workloads within a single-all-flash array MANAGED HOSTING Develop and monetize new services DEV/OPS Speed up application development and test cycles
- 16. THANK YOU H U R F O R D @ N E T A P P . C O M @ H U R F O R D M
Editor's Notes
- What’s different this time around is the public cloud The public cloud market has established a very aggressive and transparent benchmark for how IT should be delivered This benchmark is as much about IT agility, efficiency, and time to value as it is about price The pressure being placed on enterprise IT is heightened by this new standard of IT service delivery There are no shortage of names and buzzwords applied to the movement to improve the efficiency and effectiveness of IT Whether you call it Software Defined Data Center, Infrastructure 2.0, Cloud or IT as a Service, the desired outcomes are all the same At SolidFire, we call this vision The Next Generation Data Center The NGDC is a collection of resources and services that are agile, scalable, automated and predictable These attributes define the core properties that IT must embrace to get out from under the pressure they face today NGDC attributes are imposing changes across the IT requirements landscape Rapidly evolving IT Infrastructure Consumption Continuum Over next 5-10 years Cloud Builders - SPs (Public) & Large Scale Enterprise (Private) Cloud Consumers - Small & Medium Business, divisions of large enterprise Regardless of the name, desired outcomes are all the same There are no shortages of terms used to describe this transition. They all boil down to a set of attributes that enable organizations to deliver a widening range of IT and application services to internal and external users. These include; Guaranteed Performance Global Efficiency Automated Management Scale-out Data Assurance We call this the Next Generation Data Center Changing the way IT is being deployed and consumed Legacy Data Center Next Generation Data Center Single Tenant Multi-tenant Isolated workloads Mixed workloads Dedicated Infrastructure Shared infrastructure Scale-up Scale-out Pre-provisioned capacity Capacity on demand Hardware defined Software defined Project Based Self service Manual Administration Automation
- So where does storage rank in this discussion? Technically the storage market has not stood still But rejuvenating disk-based designs with a flash induced performance boost is not the answer Similarly emerging vendors building flash into what fundamentally amounts to the same architectures of the past is not enough Designed with flash in mind Higher internal system bandwidth than legacy arrays Predictable high performance even as configurations scale Garbage collection processes don’t impact IOPS and latencies Endurance on par with enterprise storage arrays today Data reduction w/o performance overhead Withstand SPFs without loss of data or performance Controllers, drives, power supplies, and fans should be hot pluggable Firmware upgrades, expansion or reconfiguration w/o downtime Support HA failover, enabling shared access to LUNs/volumes/virtual disks from separate hosts Support space efficient snapshots, clones, and replication “A very viable platform for dense workload consolidation” ...where the TCO advantages of flash storage solutions will become very evident For this to happen… The system must be able to deliver predictable performance on a per-application basis as a configuration scales Each application must get the performance it needs no matter what else is going on within the array
- Update - converged
- 3 products for the new flash world. AFF for a complete storage solution that no portfolio company can match in a single product. The most agile and simple solution in your data center compared to HP, IBM and EMC offerings. EF one of the fastest application accleration platforms on the planet. When you need it to go fast, EF is there. SolidFire is there for new model data centers and new consumption models with scale out, QOS, automation and white box economics for service oriented architectures for *AAS architectures. SolidFire takes us where no other startup can go and into areas of the market that are growing rapidly. Very complimentary to our existing products and marketplace. We bring SolidFire resources and market access to bring this solution to more data centers.
- need E series on the right, storage grid on the left as cheap and deep and S3 target, AFF or SF in middle depending Fast silos – individaul applications SF = flash with predicatble performance and workload isolation
- Node based – scale out architecture – share nothing – *** link back to problem slide *** Webscale – autoscale storage - NextGen
- Multi – real world use cases not just marketing – proves shared/mixed workload use cases
- Rapid Response Increase Productivity Managing Real time (add and subtract) Decouple of performance and capacity – managing as a resource pool No end of life, end of sale phenomenon that has plagued this industry for years… don’t have to think about it
- Speaker Notes 3Par has it… Yes they have it Diff = guarantee, 3Par = best effort All bets off if disk fails, node fails etc… To come close you need an 100% SSD platform Why are you not guaranteeing Latency It is about getting what you want out of the system = customer sat Dialing in a satisfaction…. ESG Lab had previously validated SolidFire’s ability to deliver consistent, low-latency performance, even in common “noisy-neighbor” scenarios. ESG Lab estimates that by virtualizing and automating performance SolidFire could eliminate the need to deal with up to 93% of traditional storage related problems. These problems might include issues inherent in a traditional architecture that are caused by workload imbalance, monopolization of a fixed set of resources, insufficient resources in a pool, requirement to move VMs, inefficient tiering, and controller bottlenecks, for example. By leveraging the guaranteed performance made possible with QoS and automated load balancing, organizations would be able to consolidate a greater variety and volume of workloads onto a single all-flash SolidFire storage system. A traditional system could not guarantee the same level of performance, and administrators would expect to deal with that in two ways: 1) spending much of their time dealing with performance issues, and /or 2) spending the company’s financial resources to overprovisioning storage arrays in an attempt to increase performance. I think the #1 bullet could be stated better… to say admins would expect to deal with the situation in 2 ways… one of which is to “spend more time dealing with it” seems kind of weak. Maybe better stated “spend more time analyzing and managing around storage performance issues.”
- To deliver predictable and guaranteed storage performance, SolidFire leverages a technology called Performance Virtualization which virtualizes performance resources in very much the same manner that capacity is virtualized today. Patented by SolidFire, this technology allows administrators to manage storage performance separately and independently from storage capacity. With SolidFire IT managers have unprecedented control over their storage system, and are able to deliver predictable storage performance to thousands of applications within a shared infrastructure. Because performance and capacity are managed independently, you can create small volumes with extremely high performance, and very large volumes with very low performance. This allows you to provide predictable storage performance to a very broad number of applications. On the right is a view of how volume level performance is set within the SolidFire storage system Settings can be established for Min, Max, and Burst ensuring that applications get exactly the performance they require (next slide)
- Floor space = key issue Consolidate 4 racks of Vmax and pull it down to one floor tile Power and cooling Executed across entire Data Set As system grows becomes more efficient, increses overall Decreasing cost / gb Doing more with less Running test dev spin off right next to production Takes up no space Include the visual comparison slide and % to tell the floor tile reduction story Driving cost parity and advantage over disk What the efficiency values actually are… 5 – 10 efficency Proven 7.8x in the field
- Cloud: SolidFire is the block storage choice for private cloud infrastructures, ensuring performance to every application and proven in the world’s most demanding multi-tenant infrastructures. Web Infrastructure: SolidFire’s scalability and predictable performance controls ensure consistent delivery of SaaS and web services — so you can provide a more profitable customer experience. Workload Consolidation: SolidFire is built for highly virtualized, mixed workload environments — enabling customers to predictably run thousands of applications within a single shared storage system. Managed Hosting: Managed hosting Develop and monetize new services Born from the cloud, SolidFire’s scale-out, guaranteed performance architecture is reinventing cloud hosting and managed services offerings. Dev/Ops: SolidFire’s deep automation capabilities enable dynamic, rapid allocation and tear down of storage resources for on-demand provisioning.
- IT holding them back – needed to adapt rapidly. Predictable performance DevOps speed and agility Predictable performance from unpredictable workloads