Vivion Cox, CEO, Klood

1. The Banking Brand Data Intelligence Report
2016
Understanding
theCustomer
Experience
we’re
doing things
differently
powered
by

2. BIG DATA is
Dead

3. What is big
data?

4. “Big data is high-volume, high-
velocity and/or high-variety
information assets that demand
cost-effective,innovative forms of
information processing that enable
enhanced insight,decision making,
and processautomation.”
gartner.co
m

5. Our definition of Big
Data
Very large sets of structured
and unstructured data that are
rarely used to create business
insights.*
*mostly it’s just additional cost for no
value

6. Where are we
now?

7. The number of organisations that have already invested in big
data.

8. $65,000,000The additional net income that could be realised by the
average Fortune 1000 company with just a 10% increase in data
accessibility.

9. The amount of data that is currently analysed and
used.

10. The way it should
be

11. Deep
Learnin
g
Predictive
&
Discovery
Analytics
&
Visualisatio
n
Collectio
n

12. Collectio
n6,000
Tweets sent every
second
293,000
Facebook status
updates every
minute
100
billion
Google queries
searched every
month
4.66
billion
web pages online right
now
All businesses now have the ability to collect almost limitless
data; storage is a commodity and databases can hold and report
on that data
It’s not uncommon for even small businesses to
collect terabytes of data, unheard of just 5 years

13. Analytics &
VisualisationIt’s relatively easy for
businesses to construct
“vanity” metrics and pretty
charts on the data points
- number of times my brand is
mentioned, etc. Very few of
these actually provide any true
insight
The great failure of existing
analytics is that it rarely
provides insight…the analysis
resulting from all that data we
collect still requires real

14. The
future?

15. Prediction &
DiscoveryPredictive Analytics - the future ishere...
AND WE’RE PREDICTING IT RIGHT
NOW.
We have enlisted the help of some of the world’s
finest minds from The University of Sheffield
Department of Computer Science to develop a
unique algorithm…

18. …now
working for
the financial
services
industry,
coding vast
volumes of
real-time
commentar
y.

19. Thank
You
Vivion Cox, Co-founder Klood
Technology vivion@klood.com
@VivionCox