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The big deal 
about big data 
Breaking down your next big project 
Bigger, faster, more diverse 
41% 
have at least one 
big data 
2 Based on “Roadblocks Crumbling: Midmarket Companies see early success with Big Data,” Competitive Edge Research Report 
Big potential 
Most companies with 
a handle on big data 
have seen more than 
say 
2M 
big data has improved 
decision making.3 
growth rate.3 6+% 
89% 
204M 
$272K 
48 hours 
684K 
Volume 
As much as 92% of the world’s data was 
created in the last two years.1 
A recent Dell survey found 80% of 
respondents want to improve how they 
analyze their rapidly expanding data.2 
Velocity 
In 60 seconds...4 
• 204M emails sent 
• 2M Google searches 
• 48 hours of new video 
on YouTube 
• 684K pieces of content 
shared on Facebook 
• $272K spent online shopping 
Variety 
By 2020, as many as 28B “things” 
will connect homes, cars and 
cities to the internet.5 
Not just for big companies 
Nearly 
project. 
of 
mid-size companies 
Another 
55% 
plan to start 
2 one soon. 
Biggest factors for success 
Cross-company 
collaboration Funding 
Big data budgets are 
expected to rise an 
average $6M over the 
next two years.2 
Five most eective tools3 
4. Data dashboards 
5. Visualization 
1. Real-time processing 
2. Predictive analytics 
3. Data cleansing 
Visit dell.com/BigData 
$6M 
CEO LOB Board Mktg 
2 Based on “Roadblocks Crumbling: Midmarket Companies see early success with Big Data,” Competitive Edge Research Report 
3 GTAI NEWS RELEASE (to be issued Nov. 4 at 4 p.m. CT): “Dell Unearths the Truth Behind Midsize Organizations’ Adoption of Security, 
Cloud, Mobility and Big Data” 
28B 
3 GTAI NEWS RELEASE (to be issued Nov. 4 at 4 p.m. CT): “Dell Unearths the Truth Behind Midsize Organizations’ Adoption of Security, 
Cloud, Mobility and Big Data” 
“things” 
1 http://www.techrepublic.com/blog/big-data-analytics/ 
the-landscape-of-big-data/ 
2 Based on “Roadblocks Crumbling: Midmarket Companies see 
early success with Big Data,” Competitive Edge Research Report 
4 http://www.zdnet.com/blog/btl/how-much-data-is- 
consumed-every-minute/80666 
80% 
2

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The Big Deal About Big Data

  • 1. The big deal about big data Breaking down your next big project Bigger, faster, more diverse 41% have at least one big data 2 Based on “Roadblocks Crumbling: Midmarket Companies see early success with Big Data,” Competitive Edge Research Report Big potential Most companies with a handle on big data have seen more than say 2M big data has improved decision making.3 growth rate.3 6+% 89% 204M $272K 48 hours 684K Volume As much as 92% of the world’s data was created in the last two years.1 A recent Dell survey found 80% of respondents want to improve how they analyze their rapidly expanding data.2 Velocity In 60 seconds...4 • 204M emails sent • 2M Google searches • 48 hours of new video on YouTube • 684K pieces of content shared on Facebook • $272K spent online shopping Variety By 2020, as many as 28B “things” will connect homes, cars and cities to the internet.5 Not just for big companies Nearly project. of mid-size companies Another 55% plan to start 2 one soon. Biggest factors for success Cross-company collaboration Funding Big data budgets are expected to rise an average $6M over the next two years.2 Five most eective tools3 4. Data dashboards 5. Visualization 1. Real-time processing 2. Predictive analytics 3. Data cleansing Visit dell.com/BigData $6M CEO LOB Board Mktg 2 Based on “Roadblocks Crumbling: Midmarket Companies see early success with Big Data,” Competitive Edge Research Report 3 GTAI NEWS RELEASE (to be issued Nov. 4 at 4 p.m. CT): “Dell Unearths the Truth Behind Midsize Organizations’ Adoption of Security, Cloud, Mobility and Big Data” 28B 3 GTAI NEWS RELEASE (to be issued Nov. 4 at 4 p.m. CT): “Dell Unearths the Truth Behind Midsize Organizations’ Adoption of Security, Cloud, Mobility and Big Data” “things” 1 http://www.techrepublic.com/blog/big-data-analytics/ the-landscape-of-big-data/ 2 Based on “Roadblocks Crumbling: Midmarket Companies see early success with Big Data,” Competitive Edge Research Report 4 http://www.zdnet.com/blog/btl/how-much-data-is- consumed-every-minute/80666 80% 2