- Apple has effectively implemented strategies based on the service marketing mix and servicescape frameworks to differentiate its retail customer experience. It trains retail staff to be customer-oriented and focuses on streamlining operational processes. Apple's signature retail stores have clean, spacious interiors and emphasize a personalized customer service approach. While other retailers have begun emulating aspects of Apple's model, its prioritization of customer service remains an important competitive advantage. However, some argue that approach may not be effective if competitors are able to fully copy the model or if Apple fans are replaced with generic retail staff.
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
Design Thinking and Innovation at Apple IncSHREYANSH VATS
The following presentation is based on a case on Apple Inc about how Apple goes about implementing innovation and design thinking at their firm, and how there's a shift with the arrival of Tim Cook. The case was a part of our course called BusinessInnovation in New Environment (BINE)
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
Design Thinking and Innovation at Apple IncSHREYANSH VATS
The following presentation is based on a case on Apple Inc about how Apple goes about implementing innovation and design thinking at their firm, and how there's a shift with the arrival of Tim Cook. The case was a part of our course called BusinessInnovation in New Environment (BINE)
Atmospherics - Physical Evidence, The ServicescapeTom Chapman
To consider the various elements that make up the service environment and to explore the concept of atmospherics and elements of environmental psychology.
The importance of the servicescape
The effect of the servicescape on behaviour
The classification of servicesape variables and their relative importance in different service environments.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
Sekrety sukcesu najskuteczniejszej sieci sprzedaży detalicznej na świecie, sklepów Apple. Dowiedz się, jak powinien wyglądać i być zorganizowany sklep, aby przyciągać klientów i sprawić, że będą do niego wracać.
Better Health System & Hospital BrandingEric Brody
Provides a snapshot of the ten pillars our brand strategy and activation agency Trajectory believes are critical to creating better health system and hospital branding.
Rethink Marketing: IBM's Vision for Continuous Customer EngagementErin Jaeger
I delivered this presentation at the IBM Smarter Business conference in Copenhagen, Denmark, in October 2013. It lays out IBM's vision for the future of marketing, which will require marketers to engage every customer in a personalized, relevant dialogue in order to grow and maintain loyalty.
Marketing management :-
1.what is marketing
2.meaning and definition of marketing
3.marketing management
4.inteoduction of marketing
5.need,wants,demands and exchange process
6.evolution of marketing philosophies
7.marketing mix
8.consumer buying and organisational bying
9.scaning the market environment
10.market segmentation
11.target marketing and market positioning
12.consumer satisfication
13.feedback
14.internal and external marking environment
15.product mix
Running Head; APPLE BALANCED SCORECARD1APPLE BALANCED SCOREC.docxrtodd599
Running Head; APPLE BALANCED SCORECARD1
APPLE BALANCED SCORECARD
The company under observation is Apple that deals in the creation of laptops and smartphone technology in the US, their mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad." This is to mainly show that as a company Apple has a commitment to ensuring that its customers that include students, teachers and program creators globally enjoy the best computing experience through their efficient and effective software and hardware. Their vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.” This is mainly to indicate the company believes in their capacity to withstand in the long run, through continued success and expansion.
The strategy applied by Apple has focused on differentiation of their products despite continual production on a yearly basis it is the same technology with minimal changes in software and design of the appearance. In this aspect, the iPhone can clearly be used as an example on a yearly basis a new design is released with some changes in the physical appearance yet minimal software differences. As per 2015, the shares of Apple sold made about $233,715, the dividends paid were about $11.4billion at about $0.57 per share. In 2016 there was about $ 213, 000 purchase in shares that resulted in dividends of about $12 billion being paid out by the company.2017 resulted in about $15billion in returns to investors in form of dividends, with an overall $25 billion revenue generated by the company. This indicates an increasing trend from the three years indicated continuously.
The key staff working in Apple are based in the marketing and technical positions, with the company dealing in manufacture of electronic devices there arises need for qualified staff to deal wit.
Knowledge of complex retail terminologies and concepts.
Excellent Sales Ability
Operate Cash Register/Process Payment
Strong Communication Skills
Speaks English fluently
Proficient in Microsoft Word, PowerPoint, and Excel and Outlook
Running Head MARKETING10Title Marketing.docxjeanettehully
Running Head: MARKETING 10
Title: Marketing
Student’s Name:
Professor’s Name:
Date:
Marketing
Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
The feedback is very important in every aspect. The feedback I received in part A will help me do better in my writing and make great improvements. I will rectify the areas that are a bit weak. The areas that I need to improve are the areas on sentence structuring as well as summarizing the researched items.
Develop a branding strategy for your product/service that covers the brand name, logo, slogan, and at least one brand extension.
Branding is a very essential aspect in every business since it strengthens the company's uniqueness as well as a competitive advantage over other companies. Branding has been attributed to the greatest successes that have ever been achieved by some of the most prosperous companies across the globe. Premier Cleaning Company already has a great brand that is derived from the world Premier. This creates a very good impression on the customers since it shows the superiority and quality of the services provided.
The company's slogan will be "keeping the world clean". This is a very appealing slogan as it motivates people to keep their environment clean. When a customer comes across such a slogan, he/she will get the impression that the company is aimed at transforming the world and making it better. A unique brand extension will be the provision of another service under the name of Premier Car Washing. This will be an extra activity that the company will undertake in addition to homes and commercial areas cleaning. The Premier Car Washing points will be distributed across the country to help in reaching more customers.
Logo
Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
Cleaning services are in very high demand both in homes and also in the corporate or business areas such as offices and markets. Before one has decided on the target market that one needs to have in mind, it is important to find out the probable profitability of the business when selling the services to the market identified. Premier Company is aiming at exploring both the market available in residential homes as well as business areas. The primary market for the company is residential homes while the secondary market will be the business areas such as offices as well as markets. In most cases, the market in the residential areas comprises of the people who are employed and they are too buzzy in their work and therefore they are unable to undertake cleaning in their homes. These are the people between the age of 20 to 50 years wh ...
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3. • Apple Incorporate, is an American
multinational company that manufactures,
designs, markets and retails consumer
electronics, appliances and personal
computers.
• Entered the retail industry in 2001
• First retail outlets set in Virginia and
California.
• To date, Apple retail industry has more
than 300 outlets worldwide.
4. • Summary of Issues
-Poor customer services practiced in electronic
consumers retail outlets
-Customer’s perceptions of the brand are formed
through services.
-Apple as the prime example of retail customer service.
-Apple’s physical environment, operations and
supporting services.
• Service Marketing theories:
- Service Marketing Mix & Servicescape
5. The Service Marketing Mix is an expansion of the 4Ps in the marketing mix which includes
People, Physical evidence and Processes.
(Kotler,2000)
-In order to succeed in retail, Apple cannot rely on the 4Ps of alone. Top quality services
requires consideration and research on the additional Ps of the service marketing mix .
-Apple has effectively executed strategies based on the Service Marketing Mix.
6. All human actors that play a part in the service delivery
including customers and employees.
(Boom and Bitner,1981)
Apple trains its retail staff to be customer oriented and
are passionate fans of its products.
The physical surroundings where the service is delivered and
customers and employees interact.
(Boom and Bitner,1981)
Apple stores interior incorporate an open, clean and spacious
concept.
The operations, procedures, mechanisms and flow of activities
where the service is delivered. It is also known as service delivery
and operating systems.
(Boom and Bitner,1981)
Apple incorporates a standardise training operation for all retail staff
and paid close attention to the flow of experience while designing
its stores.
7. pproch customers with a personalised warm welcome
robe politely to understand all the customer’s needs
resent a solution for the customer to take home today
isten for and resolve any issues or concerns.
end with a fond farewell and invitation to return
8. •Out of all the service marketing mixes, Apple ‘s strength lies in the
People element.
•Retailers regardless of industry will eventually evolve their
recruitment methods and instil the values of good customer service
to its retail staff as Apple has done.
•Retail industries will now have to rethink of ways to improve on the
flow of customer experiences which would mean a paradigm shift in
processes and standard operating features and inclusion of new
technology.
9. • The complete physical
Servicescape Framework surroundings where the service is
delivered and customer and
service provider interacts.
Booms and Bitner (1981)
• Influences the perception of the
company before the purchase and
the customer’s response while
experiencing the service.
10. • The 4 Generic Strategic Roles of Servicescape
11. • Servicecape can influence the approach and avoidance behaviour
of customers (Boom and Bitner,1981)
• The 3 important aspects of servicescape includes, include
ambient conditions, layout and functionality; signs, symbols and
artifacts. (Bitner, 1982)
12. •Apple’s approach to its retail servicescape has redefine new standards
for the electronic retail industry.
•In order to compete, other competitors will need to emulate Apple’s
servicescape model.
• In the long-run, Apple’s model may become a standard feature for all
electronic retailers meaning competitors will undergo a paradigm shift
in service strategy planning with customers as the priority
• Industries will change is perception and strategy to include the
general consumers including children and families.
13. • Customers derive more lasting value from
positive experiences than products alone.
•Passionate fans as retail assistants may not be
as effective.
• Apple’s retail service strategy be as effective
once competitors catches up.
• The success of Apple retail stores is not solely
attributed to its services alone.
•Apple’s type of retail model may not appeal to
all market segments.
14. • Apple is willing to invest and innovate in services to
differentiate itself from competitors
•The 2 service theories explored is the services marketing mix
and servicescape. Apple has executed both successfully.
•Apple has set a new retail model and standard for others to
emulate.
•It is an unusual company and unlike other retailers, hence
other retailers should not imitate it blindly.
•The author disagrees with training operations and hiring of
Apple fans.
15.
16. Booms, B.H, and Bitner, M.J (1981), Marketing strategies and organization structures for service firms, in Donnelly, J
and Goerge, W.R (eds), Marketing of Services, Chicago : American Marketing Association, pp. 36
Bitner, Gremler and Zeithaml. (2009) Services Marketing: Integrating Customer Focus Across the Firm. International
Edition. Singapore. McGraw-Hills Company Inc.
Dennings, Steve. Apple’s Retail Success is More than Magic. Retrieved on the 17th of December 2011 from url:
http://www.forbes.com/sites/stevedenning/2011/06/17/apples-retail-stores-more-than-magic/
Fortt, Jon. 6th of December 2011. Positive Signs for Apple Retail. Retrieved on the 17th of December 2011 from
http://www.cnbc.com/id/45569241
Gross, Doug. 18th March 2011. 10 years later, Apple's 'crazy' retail gamble is a hit. Retrieved on 17th of Dcember 2011
fromhttp://articles.cnn.com/2011-05-18/tech/apple.store.anniversary_1_apple-stores-ipad-iphone?_s=PM:TECH
Hodgkins, Kelly. 15th of June 2011. The secrets of Apple's retail success. Retrieved on the 17th of November 2011 from
http://www.tuaw.com/2011/06/15/the-secrets-of-apples-retail-success/
Kotler, P, (2000), Marketing Management Millennium, Edition 10th, New Jersey, Prentice Hall, Inc
Lee, Jennifer (2011) “Apple’s Retail Secrets” SME (November), pp 44 - 46
Martin Scott. 19th of Mary 2011. How Apple Stores Rewrote the Rules of Retailing. Retrieved on the 17th of December
2011 from http://www.usatoday.com/tech/news/2011-05-18-apple-retail-stores_n.htm
Morse, Gardiner. December 2011. Retail Isn’t Broken. Stores Are. An Interview With Ron Johnson. Retrieved on 17th of
December 2011 from http://hbr.org/2011/12/retail-isnt-broken-stores-are/
Useem, Jerry. 8th of March 2007. Apple: America’s Best Retailer. Retrieved on the 17th of December 2011 from
http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/
Weintraub, Arlene. 26th August 2002. High Tech’s Future is in the Toy Chest. Retrieved on 28th of May 2010 from
http://www.businessweek.com/magazine/content/02_34/b3796632.htm