Presentation Servicescape Management

1. Servicescape Management Final Project PRESENTATION ARCANE DISTRO IHSAN NUR HADI SITI INDIRA TIZIOMI HANIF M. ARFAN

2. Abstract This project objectives is analyzing and giving a suggestion to Arcane distro that located on JL. Trunojoyo no. 8, west java, Bandung. We analyzed by using servicecape management method. We try to used the method from servicecape to bring a good suggestion for Arcane distro.

3. Project Name : Arcane Distro Arcane Distro  Jl. Tunojoyo no.8 34 7 D ist ro

4. Company History • Arcane is established on may 2008 • The Owners name is Chris • Arcane is known as a carnival reseller

5. condition of servicescape management (SCM) •The servicecape condition is not good •Too many display product on the store •The lightning is not clear enough to support the product display •Flow for the customer is not designed well •Capacity Max 10 Persons •Placed in the distro area •No differentiation between other distro, it is just an ordinary distro •Price : Clothing IDR 90.000-120.000 Jeans IDR 200.000-450.000 Shoes IDR 200.000 •Target market Teenagers & Young Adults

6. Location Details Arcane 347 Clothing bike bike car car car car car car

7. Store Layout 12 Meter Jeans Sec7on Toy Sec7on + Shirt Shoes Sec7on Sec7on FiAng Room 4 Meter Shirt Sec7on Inventory Storage Cashier Shirt Sec7on Toy Sec7on + Shirt Sec7on Shoes sec7on

8. Store Layout Jeans Sec7on Toy Sec7on + Shirt Shoes Sec7on Sec7on FiAng Room Shirt Sec7on Inventory Storage Cashier Shirt Sec7on Toy Sec7on + Shirt Sec7on Shoes sec7on

21. Project Objective 1. Analyze the Swot of Arcane 2. Analyze the servicecape concept of Arcane 3.Design the new servicecape concept and giving the best suggestions for arcane 4.As the final project for servicecape management course at SBM ITB

22. Reasoning • Located at strategic location • Lack of competitive strength • Have a bad layout store • Have a unique selling point (Sneaker) • Good reputation • Have a loyal customer • Have a many potential customer

23. SWOT Analysis Strengths weaknesses • located at strategic locations • Lack of marketing • Price is mid with a good quality of • Lack of competitive strength product • Low financial • Have a unique selling point • Good reputation • Sell a various product opportunities threats • Lifestyle trend • Lot of competitor • Good target market • Market demand • Have a good distribution • have a loyal customer

24. Competitor • Invictus • 347 • Black Jack • Flashy • My shoes (sneaker) • Sole Club (sneaker)

25. Analysis • Arcane is a small distro which is located at Jl. Trunojoyo no. 8 which mean arcane located at strategic location, because of the that arcane have a lot of potential customer but because services cape management on arcane is bad, so a lot of potential customer change their destination. Arcane has a very small shop so need a good layout but the owner does not realize that. • Arcane Have a good unique selling point, in this case arcane sell a good sneaker. Many sneaker users believe that sneaker at arcane have a good quality so they still come to Arcane. Arcane also sell various kinds of good clothing. Based on this reason, we chose Arcane as a service cape project.

26. CONCEPT. OBJECTIVE OF SCM To attract the segmented customers, and encourage them to come into the store and hopefully make a purchase. By, applying the Servicescape management, it hopes that customers will be satisfied with their service experience in Arcane. Moreover, by branding emphasizing the concept of Arcane distro through the physical evidences, it will increase the customer’s satisfaction and their perception of quality and brand of Arcane.

27. Outcome of SCM The outcome of the application of Servicescape management in Arcane distro is a more conceptual and comfort store area, which will increase the number of customer and their satisfaction of the service experience, and at the end, increasing the sales of Arcane products, and strengthen the brand.

28. New Performance of SCM

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41. VALUE ADVANTAGE • More attractive building • Wider area Arcane Distro: 15m x 4m x 4m. • Comfortable environment

42. THANK YOU

Presentation Servicescape Management

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Presentation Servicescape Management