Gabriela Arreaga is a creative marketing professional focused on bringing positive change through ethical marketing campaigns. She has 14 years of experience in marketing, graphic design, and social projects. She has worked in various industries in Mexico, the UK, Cambodia, Spain, and New Zealand. Her skills include marketing strategy, social media, graphic design, and project management. She believes in thinking strategically, creating fresh ideas, and effective execution to achieve tangible results and customer satisfaction.

1. ENJOY THE
JOURNEYPresenter: Gabriela Arreaga
♥
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2. ELEANOR ROOSEVELT
"The future belongs to those who believe in the beauty of their
dreams."
♥
LINKEDIN 2

3. ABOUTME.
A dynamic professional who drives social impact and
marketing efforts with superior execution that achieves
tangible results
PLAY.
WORK.
REST.
My name is Gabby Ach, a creative marketing professional focused on bringing
positive change and social impact. I create marketing strategies to help for-profit
and non-profit organisations implement exciting data-driven and ethical
marketing campaigns with the objective to make people love brands in an
authentic way, and at the same time create a positive return to society.
♥
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4. A dynamic professional who drives social impact and
marketing efforts with superior execution that achieves
tangible results.
GABRIELA
ARREAGA.
Sometimes when you
innovate, you make
mistakes. It is best to admit
them quickly, and get on
with improving your other
innovations.
❞
25Years old 14Professional Competencies
10Key Skills
8Social Projects
8Different Industries
3Languages
5Countries
ABOUTME. ♥
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5. 2008
2013
2015
2015
2015
MEXICO
UNITED KINGDOM
CAMBODIA
SPAIN
NEWZEALAND
Countries where I have had the opportunity to
practice and improve personal and professional
Marketing, Social and Graphic design skills:
EXPERIENCE AROUND THEWORLD. ♥
MEXICO
NEWZEALAND
UNITED KINGDOM
CAMBODIA
Bachelor in Marketing
Digital Marketing Diploma
Graphic Design Fundamentals Course
Social Media Diploma
Marketing Internship
SPAIN
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6. I believe in the powerful combination of:
To ensure that all client’s activities fit tightly together to
build a powerful brand.
ITHINK STRATEGICALLY
That challenge the status quo of a brand and inspire
consumers.
I CREATE FRESH IDEAS
At all times to make sure marketing efforts are fitting
customer`s needs and customer satisfaction.
I IMPLEMENTAND IMPROVE
01STRATEGY
02CREATIVITY EXECUTION
03
MARKETING SPECIALIST.
From traditional to digital marketing around the world, I have worked with
different industries in projects on marketing campaigns, product innovation,
portfolio management, brand positioning, advertising, consumer research,
consumer segmentation, customer satisfaction, social media, communications
design, online presence, digital marketing, events and campaign execution - to
mention a few.
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7. In all my projects I develop a full understanding on three core pillars:
The consumer, the marketplace and the company’s strategy.
This in-depth understanding leads me to create fresh ideas that drive business results:
PLAY.WORK.REST.
THINK
8
c
!
What does success look like?
How will it be measured?
What impact should we have on the brand?
Did the brand exceed customer´s needs?
Did they return?
How was the level of satisfaction accomplished?
Are they happy?
How does the brand want to be transformed?
What are the long term objectives?
Tangible Results
Customer Satisfaction
Future Opportunities
A
(
"
Who is the target consumer?
What are their unmet needs?
How do they engage with the product today?
How will they in the future?
How to create impact in the market?
What are the most relevant/effective channels to
reach the target?
What is currently offered in the market?
How can it be improved?
What is truly new and different?
Insightful Exploration
Effective execution
Creative Ideas
APPROACH. ♥! # l
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8. I have been executing different
Marketing positions such as
Freelance, Product Coordinator,
Marketing Coordinator and
Analyst. Gaining knowledge to
target for Business to Business
( B 2 B ) a n d B u s i n e s s t o
Customers (B2C) and applying
techniques BTL and ATL.
♥ %
$
&
s
'
For 3 years
Telecommunications
Sports
Education
Banking
Hospitality
Non Governmental Organisations
Communications
MARKETING INTHE FIELD.
(Consulting
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9. VICTORIA L. BRESCOLL
“If you want diversity of thought, you have to bring in people
around you who have diverse experiences.”
♥
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10. COREVALUES.
Ejido Chihuahua, México
Everyone
thinks
of
changing
the
world,
but
no
one
thinks
of
changing
himself.
-­‐
Leo
Tolstoy
“
Life for me is about doing good, using values as a continuous practice
and using love as a lifestyle to actively seek to create a more
sustainable way of life. I truly believe that all change begins with love
and:
w Ñ
0 ) ]❞
LOVE AS A
LIFESTYLE
a
LEARNING PERSPECTIVES ADAPTATION
COLABORATION ENERGY HUMILITY
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11. collaborative mindset.
I see myself as part of a community in which we
are collectively engaging with each other. I allow
myself to have my own viewpoints based on my
personal experiences and values but also take off
my viewpoint, suspend my assumptions and
engage with others perspectives.
0 Social Aptitude
& Energy.
It simply means having meaningful interaction
with others, transmitting positive energy, trust in
others, and implementing good listening skills to
understand different perspectives. Honesty plays
an important role for me. The ability to be
yourself, receive and give feedback to improve as
a whole is the foundation of an outstanding team
collaboration.
) humility.
Each human connection is unique. Being humble,
listening and learning from others is the easiest
way to access your own joy and build a good
relationships that last forever. I keep an open
mind and an open heart to allow me to treat
others fairly and with kindness.
]
Believe in something and you can do it. Having a
growth mindset, I truly believe that learning
experiences are vital in everyone’s life. We should
focus in expanding our boundaries, learning from
past experiences, learning by connecting with
emerging future possibilities. In this way
innovation happens.
a
broad perspectives.
Travelling and working in different countries has
broadened and deepened my mind, it has allowed
me to gather new data from new cultures and see
reality with new eyes. My objective is to keep
emerging through new growing experiences that
develop me personally and professionally to
deliver profound innovation and maximum social
impact.
w Ñadaptation and grit.
Adaptability for me is a core value that means
being comfortable in the uncomfortable. Having
this idea in mind allows me to stay open minded,
suspend old habits in order to connect and
empathise with others and acknowledge what is
changing around me.
learning as a habit.
COREVALUES. ♥
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12. NELSON MANDELA
“Education is the most powerful weapon which you can use to
change the world“.
♥
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13. 8 México Urbano (Alianza)Shrewsbury CommunityTrust (Graphic Design)
UNIQUE INTERESTS. ♥
México Rural (Ejido Chihuahua)
TECHO (Video Production)
Latidos (Calmecac) México Urbano (Caracol)
Blue Sky Project (Public School)
Having my mother as a role model to learn the importance of education and humility, I was inspired to create positive
changes in society. I have been working in different social projects for different organisations with the single objective to help
others and motivate them to believe that everything is possible, like she did.
OIC: Cambodia Project (Graphic Design)
social projects
Social Projects focusing in Education, Environmental and Community Development:
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14. Description: Community and Social Development program that has the
objective to connect highly educated students willing to contribute to develop
communities through education. The main objective of the program is to
reinforce basic levels of education and promote human development in low
income and vulnerable communities around Nuevo Leon, Mexico.
Duration: Active participation as a Mathematics and Spanish Grammar teacher
for 2 years
Location: Nuevo Leon, Mexico
PROJECTNAME: Primary
SchoolTeacher and
Program Advisor
Organisation: México Urbano & México Rural – Nuevo
León Locations: Suburb Caracol, Suburb La Alianza &
Ejido Chihuahua
UNIQUE INTERESTS. ♥
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15. Description: A Civil Association formed by social leaders who acknowledges
social problems around Mexico and are willing to make social impact with
children and youth from vulnerable and risky backgrounds. Latidos is seeking to
improve vulnerable neighbourhood and build futures for youth through different
programs run by professionals (Calmecac). The leadership camp has the
objective to promote ethical leadership and reaffirm long term goals
(development goals).
Duration: Active participation as a mentor and teacher for 2 months
Location: Monterrey, Mexico
PROJECTNAME #02:
Calmecac Leadership
Camp
Organisation: Latidos Foundation
UNIQUE INTERESTS. ♥
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16. Description: Global employee-driven initiative with the objective to encourage
employees to create volunteer teams to then work with local non-profit
organisations or schools to provide and share leadership development skills.
Partnership through Johnson Controls company.
Duration: Weekend activity
Location: Monterrey, Mexico
PROJECTNAME #03:
Improving school
infrastructure
Organisation: Blue Sky Involve and Public School
UNIQUE INTERESTS. ♥
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17. EDWARD DE BONO
“Creativity is a great motivator because it makes people
interested in what they are doing. Creativity gives hope that there
can be a worthwhile idea. Creativity gives the possibility of some
sort of achievement to everyone. Creativity makes life more fun
and more interesting“.
♥
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18. I realise how people’s mood can be affected by visual
elements. Just by seeing an image our brain shows interest,
stress, desire, concentration and happiness. This is the reason
I started studying and practicing Graphic Design techniques
with different NGOs as a hobby.
ROLE:
GRAPHIC
DESIGN
OFFICER
Description: Non-profit organisation that focuses in helping
Cambodians with communication or swallowing disorders,
by providing speech therapy, education, advocacy and
coordination activities to build future opportunities and the
ability to connect with others through communication.
Location: Phnom Penh, Cambodia
01. OIC:THE CAMBODIA PROJECT 02. Blue Sky Involve andTECHO 03. CommunityTrust
UNIQUE INTERESTS. ♥
Graphic
Design
ROLE:
VIDEO
PRODUCTION
Description: TECHO is a youth led non-profit organisation
that seeks to overcome poverty in slums by forming teams
of social leaders willing to develop infrastructure and
provide quality life.
Location: Monterrey, Mexico
ROLE:
GRAPHIC
DESIGN
PROJECTS
Description: Shrewsbury Community Trust is a community
development program that is provided in a different range
of communities and age groups across Shropshire. They
focus on promoting participation, education, health and
social inclusion to create a positive change through
football.
Location: Shrewsbury, United Kingdom
ADVANCED DEVELOPMENT CENTRE
01743 289 177☎
SY2 6PR
Shrewsbury College
Monday
5:30pm – 7pm
3.50 per session
www.stct.co.uk
The Advanced Development
Centre is an integral part of
the Shrewsbury Town player
pathway. The programme is
designed to develop talented
individuals across Shropshire
through a variety of tactical
and technical practices. By
enabling children to express
themselves in training
sessions and through the
games programme, our aim
is to progress as many
children through to the
Academy as possible.
www.stct.co.uk
GIRLS
DEVELOPMENT CENTRE
01743 289 177
ext. 216
☎
Wednesday
5pm – 6pm at SCAT
3.50 per session
FIXTURE LIST:
every 6 weeks
Name:
Address:
Postcode:
Date of Birth:
School Year:
Ethnicity:
Contact Number:
Email:
Emergency Number:
Medical Conditions:
Bundle 1 £30
1 Training Shirt S/M/L
1 Training Shorts S/M/L
1 Training Socks S/M/L
Bundle 2 £50
1 Training Shirt S/M/L
1 Training Shorts S/M/L
1 Training Socks S/M/L
1 Wet Top S/M/L
Bundle 3 £70
1 Training Shirt S/M/L
1 Training Shorts S/M/L
1 Training Socks S/M/L
1 Wet Top S/M/L
1 Jumper S/M/L
Individual items
1 Training Shirt £20
1 Training Shorts £10
1 Training Socks £8
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19. Positioning
MARKETING STRATEGY
Logo
GRAPHIC DESIGN
Branding
GRAPHIC DESIGN
Mexican Art
PHOTOGRAPHY
Social Media
MARKETING STRATEGY
Branding
GRAPHIC DESIGN
Corporate Image
GRAPHIC DESIGN
MAKE
DESIGN
NOT
WAR!
PORTFOLIO. ♥
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20. 3Languages
♥BACKGROUND.
01. Spanish (Native) 03. Catalan (Beginner)02. English (Advanced)
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21. ♥BACKGROUND.
1 0Key Skills
01. MARKETING
03. SOCIAL MEDIA
05. SOCIAL LEADERSHIP
02. GRAPHIC DESIGN
04. DIGITAL MARKETING
06. EVENTS MANAGEMENT
08. PROJECTMANAGEMENT
10. CUSTOMER SERVICE
07. NETWORKING
09. ADVERTISING
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22. ♥BACKGROUND.
1 4Professional Competencies
01. HOOTSUITE 03. PHOTOSHOP 05. MICROSOFTOFFICE02. MAILCHIMP 04. ILLUSTRATOR
06. GOOGLE ADWORDS 08. MOZ 10. APPLE07. GOOGLE ANALYTICS 09. SEMRush
12. PIKTOCHART 14. SCREAMING FROG11. CANVA 13. SPSS
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23. CONNECT.
!
*
+ gabbyach
SOCIAL MEDIACONTACTINFO
GACH
.CO.UK
HTTP://
WWW.
♥
gabbyach
gabbyach
Skype: gabby.arreaga
Phone: +855 10 32 39 70
Email: gabbyarreaga@gmail.com
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24. GABRIELA ARREAGA
THANKYOU!
♥
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