This document provides an overview of developing a web-based business. It discusses researching the market and domain names, getting started through website platforms like seller marketplaces or hosted sites, key ecommerce elements like products and payments, preparing products with photos and descriptions, marketing through ads and content, and maintaining the business through customer service, analytics, and continuous improvement. The presenter shares their experience and recommends various resources for learning about starting an online business.

1. Developing a Web-Based Business
Joseph Maxwell
Presented by SCORE KC

2. understand how to launch a store.

3. understand the costs of money and time.

4. understand the successes and pitfalls.

5. 1. Foundations
2. Research
3. How to get started
4. eCommerce elements
5. Product readiness
6. Getting the word out
7. Maintaining and improving

6. Considerations:

7. Are you able to make the
investment for this venture?

8. “Build it and they will come!”

9. Are you willing to persevere even on the days
you feel like giving up?

10. Are you willing to do the work of an expert?

11. My Story:

12. Study guides Practice Tests
Courses

13. Business types:

14. Brick and Mortar only
Brick and Mortar + Internet Presence
Brick and Mortar + eCommerce Presence
eCommerce only

15. Types of eCommerce

16. Service (or a course)
Selling your own creations
Reselling (you fulfill)
Reselling (others fulfill)

17. http://www.oceanlight.com/info.php?img=01520

19. #2: Research.

20. What are you looking to get
out of your investment?

21. Do people want what you have to offer?

22. How are you different?

23. Domain Name Discussions

24. Maxwell Watch Company, Inc.

25. maxwellwatchcompany.com
maxwellwatchco.com
maxwellwatches.com
maxwellwatch.com

26. .com
.net
.digital: swiftotter.digital
.ca: communi.ca
.beauty: kansascity.beauty
.fish: morecatches.fish

27. kcwatches.com / kansascitywatches.com
leavenworthwatches.com
leawoodwatches.com
watchsales.com

28. Register a Domain:
DomainsPricedRight.com

29. Project:
First take on your domain name.

30. #2: Getting Started.

31. Where are you going to sell?

32. Seller Marketplace
(on someone else’s website)

33. Software as a Service
(on your own website, but on a common platform)

34. Hosted
(your own website, your own server)

35. Costs

36. Hosting / monthly licensing
Website development?
Backups
Advertising

37. #3. eCommerce Elements

38. Products

39. Basic
Product

40. Aggregated /
Combined

41. Aggregated /
Combined

42. Category

43. Shopping
Cart

44. Payments

45. Shipping

46. Returns

47. Reviews

48. #4: Product Readiness

56. What will you name it?

57. How will you describe it?

59. How much will you sell it for?

60. How will you picture it?

61. https://www.ebay.com/itm/Hot-Wheels-Monster-Jam-1-64-lot-5-trucks-A/153006911432

62. Walmart # 555960136

63. Maybe some motion?

64. Where will you lead your customer?

65. Important website pages:

66. Build trust.

67. Social proof.

68. Decent design.

69. https://www.yelp.com/biz_photos/whats-a-bagel-brooklyn

70. from: http://blogs.marketwatch.com/behindthestorefront/2014/03/26/investors-divided-on-lululemon-the-single-most-controversial-specialty-apparel-stock/

71. Good photos.

77. Project:
Picture one product. Write 4 bullet points about it.

78. #5: Getting the word out

79. Give something away for free
(in exchange for their email)

80. Post to a relevant community.
Google / Facebook ads.

81. Use product descriptions
+
unique meta descriptions.

82. This apple grinder by GrinderPro is the best apple
grinder you will find. It grinds all types of apples,
including Fuji apples, Gala apples and Grannysmith
apples. If you need an apple grinder to grind
apples, look no further than this apple grinder.

83. This apple grinder by GrinderPro is a combination of
quality and value. It will process over 30lbs of apples
an hour yielding delicious apple juice, cider or apple
sauce. Add this grinder to your kitchen today!

84. Get links.
Build helpful content.
Social media.
Email.

85. #6: Maintaining and Improving

86. Keep your customers happy.

87. Excellent customer service.
Be transparent.
Get good reviews.

90. Google Analytics

91. Google Optimize

92. FullStory

93. Keep building + improving.

94. SCORE Mentoring
Small Business Administration
Digital Sandbox and other incubators
KC Source Link

95. Mozcon
Kansas City Digital Summit
ResellerFam

96. Start with Why (Simon Synek)
Lean Startup (Eric Ries)
Business Model Generation (Alexander Osterwalder)
Value Proposition Design: How to Create Products and
Services Customers Want (Alexander Osterwalder)
Differentiate or Die (Jack Trout)
Getting Things Done (David Allen)