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The 7 Deadly Sins of Marketing


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A Powerful Presentation given to 60 Business Owners in Oxford in about 45 mins. Outlines very clearly why, where and how most businesses go wrong with their marketing.......and what to STOP doing and what to START doing to generate more Leads and Sales!

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The 7 Deadly Sins of Marketing

  1. 1.
  2. 2. InternationalSpeaker<br />Award Winning Coach<br />Global Trainer<br />University Drop Out<br />Business Builder<br />BWC <br />Founder<br />Sales & Marketer<br />Author<br />Dyslexic<br />My Journey …<br />
  3. 3. Sin No1- Note Nailing Your Niche<br />Target Market<br />
  4. 4. Sin No2 – Over reliance on TOO few Lead Sources <br />Website<br />10. Networking<br />2. Google Adwords<br />3. E-mail Marketing<br /> 9. Referrals<br />4. Direct Mail<br />8. Social Media<br />5. Telemarketing<br />7. Speaking / Seminars<br />6. Joint Ventures<br />
  5. 5. Real Member Results …<br />“Following our BWC Mentors advice <br />We’ve increased Enquires 100% <br />on last year!<br />And Conversions are Up 60%.”<br />Nial Douglas (MD)<br />Full Circle Travel<br />
  6. 6. SinNo3 Wrong Marketing Investment<br />Local Geographical Area<br />10%<br />60%<br />Existing Customers<br />30%<br />New ‘A’ Prospects <br />
  7. 7. Real Member Results …<br />“After my First BWC Workshop I went<br />Back and called my Top 6 Customers<br />And generated over £7,000 in new sales<br />In one afternoon!<br />I Highly Recommend this Club to all<br />My customers as I know the value it adds.”<br />Roger Farrell <br />(MD)<br />Acacia Accounting / Investor<br />
  8. 8. Sin No4 no Clear USP, Guarantee or Offer<br />
  9. 9. Sin No5 NotHarnessingthe Power of a<br />M<br />T<br />E<br />S<br />Y<br />S<br />MONEY<br />TIME<br />ENERGY &<br />STRESS<br />YOU<br />SAVING<br />
  10. 10. Follow Up Failure™<br />
  11. 11. RealMember Results ...<br />“Using just 1 idea from a <br />BWC Marketing Workshop <br />we generated over £4,000<br />of <br />New Sales from one e-mail to <br />our “dormant” customers!<br />We renewed for our 4th Year as it’s the <br />Best source of New Ideas we’ve found!”<br />Hilary & Harry Fletcher – ECCO Oxford<br />
  12. 12. SinNo6 Not Knowing Your Numbers<br />
  13. 13. Sin No7 Not Harnessing Social Media<br />
  14. 14. The NEW Model for Business Development…<br />Professional<br />Networking &<br />Joint Ventures<br />Blended<br />Training &<br />Coaching<br />Positive<br />Local<br />Support<br />
  15. 15. Our Mission… <br />To Deliver World Class Business & Personal Development Training that Fast Tracks <br />Business Owners to Success<br />