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Millionaire Marketing Masterclass 7 Figure Secrets You can take to the Bank!
Who Drives Me…
What Happens if You Don’t Learn &    Implement this System…
The Main Functions of Your Marketing
Simons Story – Turnaround Award!
The 3 M’s in Marketing Success…Your Target MarketYour Message to that MarketThe Media you use, Online or Offline
Who is Your TargetMarket for Leads?
Target Market                    Psychographics …buying   are open    are not thinking   don’t think they are   definitely...
Acquisition   CostLifetime Value
Millionaire Marketing Mastery                    3P Formula™Products            Promotions        Profits
Millionaire Marketing                  Investment…                                 Local Geographical Area                ...
Critical Success Factor     in Marketing…                 • Direct Response NOT                      Brand Building!      ...
Critical Millionaire Marketing Skill!Where Does Copy Impact Your Sales                 Blogs               Web Sites      ...
Building YourMarketing Wheel of Fortune!           1. Websites
How We use DirectResponse Online…
Building YourMarketing Wheel of Fortune!           1. Websites                         2. Newsletters
Leads from Newsletters …
Building YourMarketing Wheel of Fortune!           1. Websites                         2. Newsletters                     ...
Top Headline topics that are  Guaranteed to get attentionSelfInterest                                   Speed             ...
Response Marketing Questions to Ask…     • What are you going to give them       (Offer) & how are they going to       get...
“I was mucking around on mycalculator at the weekend (in between working and sleeping!) and worked    out that the return ...
Building YourMarketing Wheel of Fortune!            1. Websites                          2. Newsletters                   ...
Bad Customer Service              news travel FAST!                                    Thousands in                       ...
Building YourMarketing Wheel of Fortune!          1. Websites                         2. Newsletters                      ...
Networking Sin!Not Bringing Your Business to life
What‟s Your Business Name…CO.UK?Some Humanity!          orSell the PROBLEM You solve!How can You HELP them?What is the Nex...
Building YourMarketing Wheel of Fortune!         1. Website                            2. Newsletters                     ...
“Following our BWC Mentors advice We’ve increased Enquires 100%           on last year! And Conversions are Up 60%.”      ...
Building Your      Marketing Wheel of Fortune!                     1. Website                                        2. Ne...
Info Products & Advice…
Building Your          Marketing Wheel of Fortune!                          1. Website                                    ...
The 4 Keys to Social Media Success…Reputation   Authority       Visibility         Engagement
Building Your           Marketing Wheel of Fortune!                          1. Website                                   ...
Referrals – Lifeblood of a Business
Building Your                 Marketing Wheel of Fortune!                                1. Website10. Offline Marketing T...
Offline Marketing Still Delivers…
Step 1: Make an Powerful Offer        that Converts!
Step 2: Bring on the            Benefit Bullets!   Make an Outrageous Promise – Benefit…   Issue a warning – “don’t buy ...
Step 3: Back up with Guarantee• Better than Risk Free• Your money back, no questions asked• 30 Day FREE trial• Absolutely ...
www.Slideshare.Net/PaulAvins
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
Millioniare Marketing Masterclass - Salon Success 365 Conference
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Millioniare Marketing Masterclass - Salon Success 365 Conference

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These are the slides from my 90 min workshop given at the Salon Success 365, 30 Year Celebration event in Birmingham. They cover off how to build a 10 spoke marketing wheel to get more leads into your business.

Published in: Business

Millioniare Marketing Masterclass - Salon Success 365 Conference

  1. 1. Millionaire Marketing Masterclass 7 Figure Secrets You can take to the Bank!
  2. 2. Who Drives Me…
  3. 3. What Happens if You Don’t Learn & Implement this System…
  4. 4. The Main Functions of Your Marketing
  5. 5. Simons Story – Turnaround Award!
  6. 6. The 3 M’s in Marketing Success…Your Target MarketYour Message to that MarketThe Media you use, Online or Offline
  7. 7. Who is Your TargetMarket for Leads?
  8. 8. Target Market Psychographics …buying are open are not thinking don’t think they are definitely are now to idea about it interested not interested
  9. 9. Acquisition CostLifetime Value
  10. 10. Millionaire Marketing Mastery 3P Formula™Products Promotions Profits
  11. 11. Millionaire Marketing Investment… Local Geographical Area 10%60% ExistingCustomers 30% New „A‟ Prospects
  12. 12. Critical Success Factor in Marketing… • Direct Response NOT Brand Building! • Strong Headlines… • Compelling Offer… • Sales Copy… • Social Proof… • Call‟s to Action… • Your GOAL is to Sell
  13. 13. Critical Millionaire Marketing Skill!Where Does Copy Impact Your Sales Blogs Web Sites Landing Pages Direct Mail E-mail Marketing Video Sales Messages Adwords
  14. 14. Building YourMarketing Wheel of Fortune! 1. Websites
  15. 15. How We use DirectResponse Online…
  16. 16. Building YourMarketing Wheel of Fortune! 1. Websites 2. Newsletters
  17. 17. Leads from Newsletters …
  18. 18. Building YourMarketing Wheel of Fortune! 1. Websites 2. Newsletters 3. Print Media / Adverts
  19. 19. Top Headline topics that are Guaranteed to get attentionSelfInterest Speed of Result
  20. 20. Response Marketing Questions to Ask… • What are you going to give them (Offer) & how are they going to get it? • What are they going to Pay & how are they going to pay it? • What are the elements of your risk reversal – Guarantees etc • What is the “Promise” of your end result and how long will it take your prospect to achieve it?
  21. 21. “I was mucking around on mycalculator at the weekend (in between working and sleeping!) and worked out that the return I got on my marketing investment in the XX magazine of £1800 was 24,556% or £442,008.” “Is this good coach???”Marc Smith – MD Turnover £250,000 to £850,000 in 18 months
  22. 22. Building YourMarketing Wheel of Fortune! 1. Websites 2. Newsletters 3. Print Media / Adverts 4. Google / Facebook Ads
  23. 23. Bad Customer Service news travel FAST! Thousands in secondsDissatisfied World call 10 people
  24. 24. Building YourMarketing Wheel of Fortune! 1. Websites 2. Newsletters 3. Print Media / Adverts 4. Google /Facebook Ads 5. Networking in Person
  25. 25. Networking Sin!Not Bringing Your Business to life
  26. 26. What‟s Your Business Name…CO.UK?Some Humanity! orSell the PROBLEM You solve!How can You HELP them?What is the Next Step?
  27. 27. Building YourMarketing Wheel of Fortune! 1. Website 2. Newsletters 3. Print Media / Adverts 4. Google / Facebook Ads 5. Networking in Person 6. Joint Ventures
  28. 28. “Following our BWC Mentors advice We’ve increased Enquires 100% on last year! And Conversions are Up 60%.” Nial Douglas (MD) Full Circle Travel
  29. 29. Building Your Marketing Wheel of Fortune! 1. Website 2. Newsletters 3. Print Media / Adverts 4. Google / Facebook Ads7. Info Products 5. Networking in Person 6. Joint Ventures
  30. 30. Info Products & Advice…
  31. 31. Building Your Marketing Wheel of Fortune! 1. Website 2. Newsletters 3. Print Media / Adverts8. Social Media 4. Google / Facebook Ads 7. Info Products 5. Networking in Person 6. Joint Ventures
  32. 32. The 4 Keys to Social Media Success…Reputation Authority Visibility Engagement
  33. 33. Building Your Marketing Wheel of Fortune! 1. Website 2. Newsletters 9. Referrals 3. Print Media / Adverts8. Social Media 4. Google / Facebook Ads 7. Info Products 5. Networking in Person 6. Joint Ventures
  34. 34. Referrals – Lifeblood of a Business
  35. 35. Building Your Marketing Wheel of Fortune! 1. Website10. Offline Marketing Tools 2. Newsletters 9. Referrals 3. Print Media / Adverts 8. Info Products 4. Google / Facebook Ads 7. Books & DVD’s 5. Networking in Person 6. Joint Ventures
  36. 36. Offline Marketing Still Delivers…
  37. 37. Step 1: Make an Powerful Offer that Converts!
  38. 38. Step 2: Bring on the Benefit Bullets! Make an Outrageous Promise – Benefit… Issue a warning – “don’t buy this before …” Promise a Fast, Easy or FREE solution Be thought provoking – stimulate curiosity Make it like a movie – create drama! Promise an Instant Solution to the Pain… The Most Read Section after the Headline…
  39. 39. Step 3: Back up with Guarantee• Better than Risk Free• Your money back, no questions asked• 30 Day FREE trial• Absolutely No Risk to you• 100%, no hassle refund• You can’t loose• I personally guarantee
  40. 40. www.Slideshare.Net/PaulAvins

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