Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

1. THE 5 TYPES OF
DIGITAL MARKETING
HOW EACH TYPE WORKS AS PART OF A DIGITAL STRATEGY

2. DIGITAL MARKETING CATEGORIES
 SEM (SEARCH ENGINE MARKETING)
 SEO (SEARCH ENGINE OPTIMISATION)
 SMM (SOCIAL MEDIA MARKETING)
 CONTENT MARKETING
 EMAIL MARKETING

3. SEM (SEARCH ENGINE MARKETING)
1. SEM generally covers both PPC and SEO
2. Its brings in traffic to your website
3. Involves keyword/key phrase research
4.It can be used for paid and unpaid means

4. SEO (SEARCH ENGINE OPTIMISATION)
• Brings in organic traffic to your website
• Involves keyword/key phrase Research
• SEO can also be performed on images as well as text
• SEO should be practiced as an on-going strategy

5. SMM (SOCIAL MEDIA MARKETING)
• There is a social media network for every type of business
• More and more businesses are investing in social media
• Social media helps to each new groups of prospective customers
• The biggest platforms are Facebook, Twitter and Instagram

6. CONTENT MARKETING
Content marketing is the practice of providing valuable, interesting or
helpful content which builds brand presence, authority and consumer
trust.
Content marketing covers the following facets:
Articles and blogs
Videos and webinars
Free Guides and eBooks
Podcasts
Infographics
Statistic and industry report

7. EMAIL MARKETING
• There are over 4 billion email users in the world currently
• The top 3 uses of email marketing are newsletters, promotional
content and welcome series emails
• Over 50% of all marketing campaigns are email
• Very low-cost way of reaching thousands of customers with very
minimal efforts

8. Thank You
All those topics is covered at digital marketing classes in Pune