digital marketing is an act of producing product and services through digital channels such as social media ,SEO, email etc.
use of digital marketing helps you to generate new traffic, leads, sales, brand, awareness . for your business to reach our target audience
2. WHAT IS DIGITAL MARKETING ?
• Digital marketing is the most efficient and effective way to connect with
your targeted audience and promote your product or service through
digital channels
• Its an act of marketing product and services through digital channels
such as social media, Seo, email etc.
• Use of digital marketing helps you to generate new traffic, leads, sales,
brand awareness etc. for your business to reach our target audience.
One of the main objectives of modern digital marketing is to raise brand
awareness.
Enroll now for Digital marketing Course in Thane
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3. Our curriculum included in the course is as
follows:
*Introduction to Digital Marketing
*Search Engine Optimization (SEO)
*Content Creation
*Social Media Marketing
*Social Media Marketing (SMM)
We also provide placement for our students, as the
ultimate goal for any student is to get a good job after
getting trained in the latest IT courses and other digital
programs.
4. There are mainly 4 functions of digital
marketing as follows:
1.Search engine optimization(SEO)
It is the process of getting traffic from the Free, organic, editorial or
natural search results on search engines or in a simple way we can
say it’s a tactic to improve ranking on search engines.
5. 2.Social media optimization(SMO)
It is the process where popular social media platforms
such as Facebook, Twitter, Instagram, YouTube,
Snapchat are used to enhance company/organization’s
brand value and its online presence. Its primary focus is
on content development through various social media
platforms to increase traffic.
6. 3.Search engine marketing(SEM)
• SEM is the form of digital marketing where visibility in search
engines are increased by promoting the websites mainly
through paid advertising.
• It is method of promotion and advertising to help companies'
content rank higher among search engine traffic.
7. 4.Social media marketing(SMM)
The main focus of SMM is to market companies/organization
brand value with the help of social media platforms like
Facebook, Instagram, snapchat, twitter etc. in both organic and
paid way. This platform helps your website become instant viral.
8. USE OF DIGITAL MARKETING
• Digital marketing is used in various industries such as the
Education sector, health sector, finance ,fashion etc. It has
become the most essential part and prominent way to reach
its target customer .
• For e.g. In the education sector it helps
institutes/schools/colleges to promote their courses more
effectively to all students of different age group. Thus attract
more students and also increase their brand awareness.
• In the Health sector digital marketing acts as medium to
widen the reach and also promote healthcare professionals,
hospitals and clinics.it also helps them to keep information
about the patient safely in one location.