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© 2014 Marketo, Inc. Marketo Proprietary and Confidential 
The 4 Things You Must Know Before You Call Another Prospect 
Wendy Weiss – The Queen of Cold Calling
Page 2 
© 2014 Marketo, Inc. 
Marketo Proprietary and Confidential 
Lead Qualification – Then and Now
Presented by: Wendy Weiss The Queen of Cold Calling™ www.coldcallingresults.com 
© 2014 Wendy Weiss 
4 Things You Must Know Before 
You Call Another Prospect
The Queen of Cold Calling 
© 2014 Wendy Weiss
We will Talk About How To: 
© 2014, Wendy Weiss 
Find the prospects most likely to buy 
Stand out & win 
Guarantee that prospects will be receptive 
Build rapport and respect 
Eliminate stress 
Win your prospects’ business
New Opportunities 
Marketing 
Referrals 
Networking 
Cold Calling 
© 2014, Wendy Weiss
All Roads Lead to… 
…the Telephone. 
© 2014, Wendy Weiss
Challenge #1: 
Finding the Right People 
© 2014, Wendy Weiss
Solution #1: 
Target 
© 2014, Wendy Weiss 
Who is most likely to buy?
Target 
What makes a Qualified Prospect for you? 
Concrete Qualifying Parameters 
If you are not speaking with a qualified prospect, they will not become a customer 
© 2014, Wendy Weiss
Challenge #2: 
What You Say Makes No Impact 
© 2014, Wendy Weiss
Solution #2: 
Communication Skills 
© 2014, Wendy Weiss 
What is the value you provide?
Radio Station WIIFM 
© 2014, Wendy Weiss
© 2014, Wendy Weiss 
Challenge #3: 
Too Many Decisions
Decisions: 
How many times to call? 
How often to call? 
Leave a voicemail message? 
Send an email? 
When to stop calling? 
What to do with that contact? 
© 2014, Wendy Weiss
© 2014, Wendy Weiss 
Solution #3: 
Process 
“What’s measured, improves.” 
--Peter Drucker
Process 
Best Practices 
Scripts 
CRM/Automation 
© 2014, Wendy Weiss
© 2014, Wendy Weiss 
Challenge #4: 
Hopium
© 2014, Wendy Weiss 
Solution #4: 
Take Action 
Belief without Action is Daydreaming
Set up an appointment with yourself 
Get a calling buddy 
Reward yourself for taking action 
© 2014, Wendy Weiss 
Action
1. Target 
2. Communication Skills 
3. Your Process 
4. Take Action 
© 2014, Wendy Weiss 
4 Things You Must Know
© 2014, Wendy Weiss 
Next 24 Hours… 
The Sales Winner’s Handbook 
53 Word-for-Word Scripts to Get the Appointment, Sail Through Objections, and Get the Sale... 
144 Questions to Qualify Prospects, Gather Critical Information, Gain Agreement, Justify Price and Close the Sale… 
Claim $227 Worth of Additional Business-Building Audios & Guides - FREE... 
Next 24 Hours… FREE Priority Shipping in the US. 
http://bit.ly/9-23SWH

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The 4 Things You Must Know Before You Call Another Prospect

  • 1. © 2014 Marketo, Inc. Marketo Proprietary and Confidential The 4 Things You Must Know Before You Call Another Prospect Wendy Weiss – The Queen of Cold Calling
  • 2. Page 2 © 2014 Marketo, Inc. Marketo Proprietary and Confidential Lead Qualification – Then and Now
  • 3. Presented by: Wendy Weiss The Queen of Cold Calling™ www.coldcallingresults.com © 2014 Wendy Weiss 4 Things You Must Know Before You Call Another Prospect
  • 4. The Queen of Cold Calling © 2014 Wendy Weiss
  • 5. We will Talk About How To: © 2014, Wendy Weiss Find the prospects most likely to buy Stand out & win Guarantee that prospects will be receptive Build rapport and respect Eliminate stress Win your prospects’ business
  • 6. New Opportunities Marketing Referrals Networking Cold Calling © 2014, Wendy Weiss
  • 7. All Roads Lead to… …the Telephone. © 2014, Wendy Weiss
  • 8. Challenge #1: Finding the Right People © 2014, Wendy Weiss
  • 9. Solution #1: Target © 2014, Wendy Weiss Who is most likely to buy?
  • 10. Target What makes a Qualified Prospect for you? Concrete Qualifying Parameters If you are not speaking with a qualified prospect, they will not become a customer © 2014, Wendy Weiss
  • 11. Challenge #2: What You Say Makes No Impact © 2014, Wendy Weiss
  • 12. Solution #2: Communication Skills © 2014, Wendy Weiss What is the value you provide?
  • 13. Radio Station WIIFM © 2014, Wendy Weiss
  • 14. © 2014, Wendy Weiss Challenge #3: Too Many Decisions
  • 15. Decisions: How many times to call? How often to call? Leave a voicemail message? Send an email? When to stop calling? What to do with that contact? © 2014, Wendy Weiss
  • 16. © 2014, Wendy Weiss Solution #3: Process “What’s measured, improves.” --Peter Drucker
  • 17. Process Best Practices Scripts CRM/Automation © 2014, Wendy Weiss
  • 18. © 2014, Wendy Weiss Challenge #4: Hopium
  • 19. © 2014, Wendy Weiss Solution #4: Take Action Belief without Action is Daydreaming
  • 20. Set up an appointment with yourself Get a calling buddy Reward yourself for taking action © 2014, Wendy Weiss Action
  • 21. 1. Target 2. Communication Skills 3. Your Process 4. Take Action © 2014, Wendy Weiss 4 Things You Must Know
  • 22. © 2014, Wendy Weiss Next 24 Hours… The Sales Winner’s Handbook 53 Word-for-Word Scripts to Get the Appointment, Sail Through Objections, and Get the Sale... 144 Questions to Qualify Prospects, Gather Critical Information, Gain Agreement, Justify Price and Close the Sale… Claim $227 Worth of Additional Business-Building Audios & Guides - FREE... Next 24 Hours… FREE Priority Shipping in the US. http://bit.ly/9-23SWH

Editor's Notes

  1. Willie Crawford/Matt Bacak: Warrior Forum, telemarketing rooms