Pitching To WIn
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This document provides tips for pitching ideas to investors or at competitions. It discusses how to structure a pitch, including knowing your audience, explaining your product/service, competition, unique value proposition, target market, and revenue model. The document also covers different types of pitches for different situations, common mistakes to avoid, and preparing and practicing an effective delivery.
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- Build and maintain MOMENTUM in your deals
- Allow you to create DEEPLY PERSONALISED engagement with your prospects
- Deeply understand your prospect’s PAIN and VALUE IMPACT of taking that PAIN away
- Enable you to create more compelling PRESENTATIONS, DEMOS and VALUE PROPOSITIONS for your prospects
- Understand the BUYING PROCESS in more detail to ensure you engage with the right PEOPLE within your prospects
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This is a keynote assignment
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment:
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
- only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
You may create a hybrid – Keynote plus Video or Video including Keynote.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on:
[email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots, testimonials, experts?
Opening – How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show’s content?
Retentives – What specific tactics will we use to ke ...
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Your channel will be featured in the next video if chosen.
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2. Trainees role-played customer scenarios and responded empathetically without focusing on problem-solving.
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1) The document discusses how focusing on selling benefits and ROI can help increase closing ratios and achieve sales goals faster.
2) It recommends committing to the sales process, managing your opportunity funnel, and listening to understand a prospect's goals and pain points in order to sell value and benefits rather than just features.
3) The key ways to improve closing rates discussed are to listen to understand prospects, use buying triggers like scarcity and social proof, and sell the benefits and ROI to help customers achieve their goals.
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This chapter discusses the importance of putting customers first. There are three key reasons to do so: 1) To keep customers loyal by prioritizing their needs and maintaining reliable customers. 2) To understand customers' needs and expectations by interacting with them. 3) To improve customer service by delivering effective support just in time. The chapter also provides tips for building strong customer relationships through killer emails, empathy, feedback, consistency, and more.
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While closing a sale is never guaranteed, salespeople can increase their odds of closing by helping customers identify problems and demonstrate how their product provides a solution. When prospects ask for concessions, salespeople should ask if agreeing to the concession would result in them signing the agreement, rather than simply agreeing without getting a commitment, to avoid endless concessions as the deal progresses.
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The document discusses the "Commercial Teaching" sales strategy, which involves challenging customers' assumptions and redefining their needs rather than simply responding to stated needs. It describes the five steps of the Commercial Teaching presentation approach: 1) The Warmer establishes relevance by understanding the customer's perspective; 2) The Reframe suggests a new viewpoint to the customer's problems; 3) Rational Drowning supports the new viewpoint with data; 4) Emotional Impact connects the problems to real pain points; 5) A New Way pitches alternative solutions before finally 6) presenting your product as the solution. The document provides tips for effectively implementing each step to change customers' thinking and make them receptive to new ideas.
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This document provides guidance for sales representatives on key aspects of the sales process. It discusses setting goals and developing skills like communication, product knowledge, and handling objections. It also outlines the sales process steps, from generating leads and preparing for meetings to interacting with customers, analyzing opportunities, negotiating, gaining commitment, and following up. Metrics like demos, visits, and reporting guidelines are reviewed. Developing the right attitude through persistence and time management is emphasized.
The Secrets of Sales "Challengers": Provoke, Inspire & Impress Your Way to Mo...
The old appointment-setting recipe is getting kind of stale:
Step 1: You ask your prospects to meet with you.
Step 2: They resist.
Step 3: Repeat steps 1 and 2.
How about trying a new recipe for fresh results? It’s called the “Challenger” method, and it uses tactics designed to push your prospects outside their comfort zone so they’ll be more likely to meet with you.
In this presentation from Business Wise Insiders, you'll learn how to open your prospect’s eyes and show them why they should meet with you; questions you can ask on the phone to encourage your prospect to think differently about their problems; and why challenging, provoking, and inspiring your prospects leads to more appointments and more long-term clients.
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This document contains advice on marketing, branding, sales, and growth strategies for a company or product. Some of the key points covered include:
1. Marketing and branding should be consistent, clear, remarkable, and tell stories. Every employee should be involved in marketing and branding.
2. The goal of all activities should be to increase customer acquisition, retention, and growth by improving relevance, stickiness, perceptions, and sales efficiency.
3. When developing a brand, companies should decide what not to do, align with their values and strengths, be authentic and consistent in all messaging and actions.
4. Sales is important for all founders and executives. The focus should initially be on selling the concept
Listen So Customers Buy
Too often I’ve watched sales professionals move their prospects through the stages of their selling process without pausing or giving the other person a chance to speak. When your prospects answer your questions, they are giving you a gift – a chance to learn. Don’t throw it away by spending all your energy composing your next response.
If you want the sales results that come from engaging your potential customer or client, remember this. To build rapport, don’t approach your interactions as a contest, debate, or pitch. Approach engagement as an opportunity to listen.
OMCap Berlin 2015 October - 10 ways to save your investment on Google and Fac...
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What if I can tell you how to manage your budget in order to get results but still have a full pocket at the end of the day? Join my workshop to learn how to invest in a smart way and get the best output of your investment. I want to make you look at your budget in such a way so that you can get more with less. See you there!
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Please make sure you read the instructions carefully... If the amoun.docx
Please make sure you read the instructions carefully... If the amount is not up to your standard please do not sign on to do the assignment... I have attached the outline for the assignment at the bottom.....
This is a keynote assignment
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment:
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
- only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
You may create a hybrid – Keynote plus Video or Video including Keynote.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on:
[email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots, testimonials, experts?
Opening – How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show’s content?
Retentives – What specific tactics will we use to ke ...
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1) 82% of salespeople fail to differentiate themselves or their products, 86% ask the wrong questions, and 62% fail to earn the right to ask for a commitment.
2) To improve sales skills and performance, salespeople must acquire the right attitude, skills, knowledge, and understand sales processes.
3) It is important for salespeople to prepare a master sales plan that identifies the target audience, their needs and drivers, and highlights the unique benefits of the product to that audience.
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Some advice and tips on content and approach to "pitching" potential angel investors, corporate investors, or venture capitalists for equity investment.
Your Business Pitch
This document provides guidance on how to create an effective business pitch. It recommends keeping the pitch to 10 slides that last no more than 20 minutes. Key slides should include outlining the problem, the proposed solution, the business model, any unique technology or aspects that provide a competitive advantage, the marketing and sales strategy, competitors, the team, financial projections and milestones, the current status and timeline, and a summary with a call to action. The pitch should be concise yet compelling in explaining the problem being solved, how the solution will address it, and what is being asked of the audience. Practice is emphasized to polish the pitch.
Top Pillars | Pitching Skills by Essam Nazzal
https://toppillars.com
What you will learn
you will learn how to develop a better presentation skill-set, focusing on body language, delivery, confidence and communication skills. we will help you improve your public speaking and pitching skills. The training includes effective presentation techniques to allow you to present professionally and with confidence.
Throughout the training, we will giving you lots of useful ideas, tips, and techniques along the way to keep enhancing and improving on your delivery.
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How to think like an entrepreneur involves a ton of stuff...way too much stuff! Welcome to my brain dump of skills and traits and all kinds of magic that make an entrepreneur successful.
One of the secrets to being successful in business, regardless of whether you want to be an intrapreneur or an entrepreneur, is design thinking. We must empathize with our audience, listen to them, gain insights from them, develop our product roadmaps around their feedback & continuing to rinse & repeat.
In addition to design thinking, we must understand the blueprint of our business, and that is capturing the high level points in the form of a business model canvas. It may seem academic, but it is truly helpful to make sure you understand & can describe your business to others in a succinct fashion. Love it or hate it...it's helpful!
Lastly, we must all understand the buyer of our products and services so we know how to paint a picture around who to talk to when it comes to gaining audience insights, capturing the insights & keeping them fresh in our mind when we go to market.
Is this deck messy and jumping around a bit? Maybe, but I swear there's a method to the madness.
MAIN pitch deck template
The document provides an outline and recommendations for creating an effective investor pitch deck. It recommends including: (1) a visual title slide that conveys your vision and problem being solved, (2) data showing the problem and current solutions, (3) how your solution alleviates customer pain, (4) step-by-step explanation of how your product works, (5) facts and metrics demonstrating traction and progress, (6) details on the size of the market opportunity and target customers, (7) what makes your approach unique compared to competitors, (8) how you will generate revenue, (9) key financial numbers, (10) specifics on the funding request and use of funds, (11) biographies of
Pitch workshop
A pro-active workshop I gave for the EDI-program in Barcelona of Fundacio Catalana per la Recerca on pitching. The slides focus on building blocks for a pitch (conditions, content, storytelling, body language, make it stick), the different types of pitches and features various movies to learn from. An important part of the workshop were the exercises, supported by tailor made worksheets.
Pitching Class
Materi yang saya sampaikan di Pitching Class yang diselenggarakan oleh YTech Competition untuk para finalisnya pada 9 Oktober 2019 di Jakarta.
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Winning Edge Customer Relation Skills
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8 presenting and pitching
This document provides guidance on presenting and pitching effectively. It discusses:
1) The differences between presenting and pitching and when each is used. Presenting involves delivering information while pitching aims to persuade.
2) How to structure an effective pitch deck with 11 typical slides covering topics like problems, solutions, business models, competition and financial projections.
3) Tips for an effective presentation including planning objectives, preparing visual aids, practicing delivery, and dos and don'ts like maintaining eye contact and avoiding filler words.
Pitch deck
Alexander Jarvis offers startup consulting on startup pitch decks, fundraising, venture capital, investment, cap table, ESOP, financial models.
Sales Training: Always Be Closing
The document discusses various sales presentation methods and strategies for overcoming objections in the sales process. It describes memorized, formula, and need-satisfaction presentation styles, as well as the problem-solution approach for complex sales. Key elements of effective presentations are outlined, including features/advantages/benefits, proof statements, visual aids, participation, and handling objections and interruptions. Common objections like price, budget, and product comparisons are addressed.
Building your brand for freelancers and consultants
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise. Attract the customers you love working with.
Testing your business idea. Lets make your idea more successful
Before you launch your idea test it and see if there is initial interest. This presentation will help you to test your idea and refine it before you launch. Lets make your idea more successful.
Business Plan Ie Venture Lab Session
Here are 3 potential twitpitches for the products:
1. Nuroa: "Google for apartments - A property search engine that makes finding your next home effortless by allowing users to easily search millions of listings in one place."
2. SigoJoven: "Facebook for the 40+ crowd - A social network designed specifically for users over 40, helping them stay connected to friends and discover content tailored to their interests."
3. Imaste: "Virtual events that drive real business - An online events platform that allows companies to host large-scale interactive conferences and trade shows virtually, helping users network and generate leads just like an in-person event."
Similar to Pitching To WIn (20)
Please make sure you read the instructions carefully... If the amoun.docx
Please make sure you read the instructions carefully... If the amoun.docx
The art of the pitch: Pitching angels, corporate venture, VC's for investment
The art of the pitch: Pitching angels, corporate venture, VC's for investment
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High Ticket Sales - How to Sell Large Client Retainers
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Pitching To WIn
- 3. 3 You will hear about 1. Creating convincing and persuasive content 2. Telling your idea in a story 3. Packaging your value proposition 4. Gaining investors confidence
- 4. PITCHING TO WIN “Every opportunity to pitch yourself, your product or service is one you want to win”
- 5. HOW TO PITCH ▸ Know your audience ▸ Back it up with a story ▹ Story format – Problem/Goal – Solution – Result ▸ Be laser focused ▸ Explain the following ▹ Product/Service ▹ Competition ▹ Unique selling proposition ▹ Target market ▹ Customer Acquisition plan ▹ Revenue model ▸ Make your slides visual aids for your audience ▸ Be wildly enthusiastic ▸ Anticipate questions and answer them ahead of time ▸ Practice, Practice, Practice – “Mamba mentality” 5
- 6. Types of Pitches and when to use them ▸ Twitter pitch – summarizes your whole idea in one punchy sentence ▹ Events ▸ Elevator pitch – short description of your company. Maximum of 30 seconds ▹ Follows Twitter pitch ▸ Competition pitch – Must be presented with a pitch deck. Maximum of 5mins. ▹ Hackathons ▸ Investor pitch - Must be presented with a detailed deck. Maximum of 10 slides ▹ Investors 6
- 7. Common Mistakes ▸ Poor problem explanation ▸ Bad speaking ▸ Missing product highlights ▸ Too much detail ▸ Only one person knows how to pitch ▸ Memory lapse/freestyling ▸ Pitching for too long 7
- 8. Where do I Start? Start with WHY. 8
- 9. Focus and structure 70% Prepare your Content & Deck 9 Avoid the emotional roller-coaster Excitement, Panic, Frustration, Resignation, Nerves, Relief 10% Rehearse delivery 20% Decide your idea, bounce it off a stakeholder
- 10. Prepare for the Questions 10 QUESTION THOUGHT-STARTERS If you had more time, what would you focus on? Impact-areas What is the business value / opportunity of this app? Your value proposition If you do not win this pitch, what is your next plan for the app/idea? Your resilient self What was the inspiration of the idea A story about your WHY App X is very similar. What makes yours unique? Your WHY, Value proposition & CA What will success look like to you Specific Metrics to measure