selection of best bike for youth

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IDENTIFICATION OF BEST BIKE
FOR YOUTH THROUGH MULTI
CRITERIA DECISION MAKING
PROCESS: A CASE OF JAIPUR
CITY
JAIPURIA INSTITUTE OF MANAGEMENT
TERM II
PGDM 2015-17
Submitted To:-
Dr. Lokesh Vijayvargy
SUBMITTEDBY:-
Shobhana Tiwari
Sonika Rawat

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ACKNOWLEDGMENT
Any accomplishment requires the effort of many people and this work is no different,
it has been our proud privilege to be attached to this assignment.
We would like to express our gratitude with deep sense of reverence to Dr. Lokesh
Vijaywargy. It would have been difficult to go through this assignment without their
help. He not only helped us in collecting data but also supported us with their valuable
knowledge and experience in the successful completion of this project.
We would like to thank our senior for their all time guidance before and also during
the project.

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CONTENT
Serial Number Particulars Remarks
1. Abstract. 4
2. Questioner 5,6
3. Introduction. 7
4. Literature Review. 8
5. Level of location decisions and
its determining factors. 9
6. Methodology. 10
7. Calculation of pair wisecomparison matrix. 11
8. Consistency ratio. 12
9. Summary sheet. 13
10. Graphical representation of scores based on
criteria. 14
11. Graphical representation of summary. 15
12. Bibliography. 16
13. Conclusion. 16,17

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ABSTRACT
Identification of Best Bike for Youth through Multi Criteria Decision Making
Process: A Case of Jaipur City
Shobhana Tiwari*, Sonika Rawat* and Lokesh Vijayvargy#
*First Year Student, Jaipuria Institute of Management, Jaipur, India-302033
#Assistant Professor, Jaipuria Institute of Management, Jaipur, India-302033
Email: shobhana.tiwari2015@jaipuria.ac.in ; sonika.rawat2015@jaipuria.ac.in
Purpose: - This purpose of this study is to identify the best sports bike for youth in Jaipur.
Design/Methodology/Approach: - The analytical hierarchy process approach (AHP) is used to
identify the best entertainment place for youth in Jaipur. The data was collected using an online and
offline survey. MS Excel is used for analysis.
Findings: - This study identifies the following key criteria on the basis of which the young crowd
identifies or rates a bike:-
 Price
 Mileage
 Top speed
 Style
 Resale value
 Maintenance
We covered areas like India Gate, Kumbha marg, Pratapnagar and Gaurav Tower.

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Research limitations/implications: - The findings of the study are based on a preliminary survey
(Sample Size = 350) in the college followed by an extensive offline and online questionnaire. The
generalization of the proposed framework is limited to the age group of 17 to 25 years.
The bikes that we choose for survey are:
 Pulsar(150)
 R-15 (150)
 FZ(150)
 Apache(150)
 Hunk(150)
Originality/value: - The study could be of value to those small, medium or large scale organizations
that are inclined in catering to the youth of Jaipur. The survey is also helpful for those companies that
are planning to launch any new bike model that are aimed at the youngsters of the city. From the
collected data, we will calculate the average and will find out the most preferred bike among youths.
Key words: - Sports bike, AHP, Jaipur City
EXERCISE FOR AHP
Objective:-Find out Best bike for youth at Jaipur city.
1) Name;
2) Age;
3) Mobile No.;
4) School/College;
5) Email;
6) Educational Qualification;
7) Criteria for Selection of Bikes. Give Score(From 1 to 7);
Criteria
Very
Strongly
agree(1)
Strongly
Agree(2)
Agree
(3)
Can’t
Say(4)
Disagree
(5)
Strongly
Disagree(6)
Very
Strongly
Disagree(7)
Price
Mileage
Style
Top Speed
Maintenance
Re-Sale
Value
8. Give score between 1-7 to alternate based on Price.
Criteria Excellent Very Good Can’t Average Below Poor

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(1) Good(2) (3) Say(4) (5) Average(6) (7)
Pulsar (150)
R-15(150)
F-Z (150)
Apache(150)
Hunk (150)
9. Give Score Between 1-7 to Alternate Based on Mileage.
Criteria Excellent
(1)
Very
Good(2)
Good
(3)
Can’t
Say(4)
Average
(5)
Below
Average(6)
Poor
(7)
Pulsar (150)
R-15(150)
F-Z (150)
Apache(150)
Hunk (150)
10. Give Score Between 1-7 to Alternate Based on Style.
Criteria Excellent
(1)
Very
Good(2)
Good
(3)
Can’t
Say(4)
Average
(5)
Below
Average(6)
Poor
(7)
Pulsar (150)
R-15(150)
F-Z (150)
Apache(150)
Hunk (150)
11. Give Score Between 1-7 to Alternate Based on Top Speed.
Criteria Excellent
(1)
Very
Good(2)
Good
(3)
Can’t
Say(4)
Average
(5)
Below
Average(6)
Poor
(7)
Pulsar (150)
R-15(150)
F-Z (150)
Apache(150)
Hunk (150)
12. Give Score Between 1-7 to Alternate Based on Maintenance.
Criteria Excellent
(1)
Very
Good(2)
Good
(3)
Can’t
Say(4)
Average
(5)
Below
Average(6)
Poor
(7)
Pulsar (150)
R-15(150)
F-Z (150)
Apache(150)
Hunk (150)

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13.Give Score Between 1-7 to Alternate Based on Re-Sale Value.
Criteria Excellent
(1)
Very
Good(2)
Good
(3)
Can’t
Say(4)
Average
(5)
Below
Average(6)
Poor
(7)
Pulsar (150)
R-15(150)
F-Z (150)
Apache(150)
Hunk (150)
14. Any suggestions.
INTRODUCTION
This selection of bikes begins with making questioner and end with recommendation.
Between this processes wefollowed various techniques for selection of bestbikes in
Jaipur city for youth. We have used the analytical hierarchy process (AHP) as a
general problem solving method that is useful in making complex decisions (e.g. multi
criterion decision) based on variables that do not have numerical consequences.
This survey for selection of best bike within the city has been done keeping following
points in mind:-
1. Price of the bike
2. Mileage given by the bike
3. Looks and style of the bike i.e. model
4. Speed given by the bike
5. Time and costinvolved in maintenance
6. Re sale value
We interacted mainly with youth between 17-25 agegroups and tried to collect their
view on selection of bikes. We made the assumptions for criteria and alternatives
from1-7 score.

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We visited different places like India Gate, Khumba marg, Pratapnagar and Gaurav
Tower to fill the form. We selected these places because most of the youth in Jaipur
come over there.
After filling the forms from online and offline mode we calculated and evaluated the
excel sheet for the selection of best bike.
LITERATURE REVIEW
Sr. No AUTHOR YEAR FINDING
1.
MARK
HINCHLIFFE
8 SEP, 2015
Survey reveals best-rated
motorcycles-MOTOR BIKE
NEWS.
2. Collin Woodard April 26,2015
The Most Reliable Motorcycle
Brands You Can Buy.
3. Shane B.Mchaughin April 07,2015
Who makes the most reliable
motorcycle?
4.
Vicki H.Williams
Shane B.Mchaughin
March 1,2013
NSTSCE-National surface
transportation safety center for
excellence.

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A survey done by Mark Hinchliefe on 8 sept;2015 named “Survey reveals best-rated
motorcycles” mainly said that motorcycle brand loyalty is not as important as
value, quality, reliability, features and price, according to our recent global
survey of readers. Price was most important to buyers of Japanese motorcycles,
with about one in three Honda, Suzuki and Yamaha owners naming this as their
main purchasing decision. Only one in five Kawasaki buyers considered price a
major factor.
Another survey done by Collin Woodard on 26.april.2015 named “The Most
Reliable Motorcycle Brands You Can Buy” mainly said that Yamaha is the top-
scoring brand for reliability, followed by Suzuki, Honda, and Kawasaki. Buying
American isn’t a bad decision, though, with Victory edging out Harley-
Davidson. The least reliable brands were Triumph, Ducati, BMW, and Can-Am.
3rd survey done on April 07 2015 was “Who makes the most reliable
motorcycle?” We rate 10 big brands i.e. Yamaha, Suzuki, Honda, Kawasaki,
victory, Harley Davidson, triumph, Ducati, BMW and Can am.
LEVELSOFLOCATIONDECISIONS AND ITS
DETERMINING FACTORS
The youth has to take decisions based on five bikes:-
1. Pulsar
2. Hunk
3. Apache
4. R15
5. FZ
The following factors play a significant role the selection of best bike:-
1. Price
2. Mileage
3. Top speed
4. Re-sale value
5. Maintenance
6. Style
We asked customers to give their suggestions also.

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Our scaling assumptions were for criteria are:-
1. Very strongly disagree
2. Strongly disagree
3. Disagree
4. Can’t say
5. Agree
6. Strongly agree
7. Very strongly agree
Our scaling assumptions for alternatives are:-
1. Poor
2. Below average
3. Average
4. Can’t say
5. Good
6. Very good
7. Excellent
METHODOLOGY
The data used in this research paper is primary in nature and collected by ONLINE (50
forms) OFFLINE (300 forms).
DATA ANALYSIS:-
For the purposeof analysis of data the AHP analysis has been used.
AHP ANALYSIS:-
WHY AHP?
 Deals with quantifiable and intangible criteria.
 Systematic procedurefor representing elements of a hierarchy.
 No guess involved and judgments can be made in a verbal mode.
 Supports executive decisions, applies knowledge, derives priorities and ranks
alternatives.
Decision modelling typically consists of five steps:
(1) Structuring the decision model,
(2) Entering alternatives,
(3) Establishing priorities among elements of the hierarchy,
(4) Synthesizing, and
(5) Conducting sensitivity analysis.

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In our project, we have taken several bikes, to look at how the customers select best
bikes in jaipur city.
The goal is to set a better of the following location in Jaipur-
 India Gate,
 Khumba marg,
 Pratapnagar and
 Gaurav Tower
These were the areas highly preferred by youth. The main criteria in this decision are:
 Price
 Mileage
 Top speed
 Style
 Resale value
 Maintenance
The store locations we are considering are a suburban area.
CALCULATION OF PAIR WISE COMPARISON MATRIX
Criteria Price Mileage Style
Top
speed Maintenance
Re-sale
value Priority
Price 0.176 0.176 0.175 0.176 0.176 0.176 0.176
Mileage 0.172 0.170 0.173 0.170 0.170 0.170 0.171
Style 0.172 0.172 0.171 0.172 0.172 0.172 0.172
Top speed 0.163 0.163 0.163 0.163 0.163 0.163 0.163
Maintenance 0.163 0.163 0.163 0.163 0.163 0.163 0.163
Re-sale value 0.154 0.154 0.153 0.154 0.155 0.154 0.154
In calculation of this pair wise comparison matrix first we calculated the priority of all
the criteria’s.

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The priority of price is highest i.e. 0.176 and the priority of re-sale value is least i.e.
0.154.
This shows that customers look at price of the bike first and re-sale value of the at last.
Priority of top speed and maintenance of bike is same i.e. 0.163.
Priority of mileage is 0.171.
Priority of style is 0.172.
CONSISTENCY RATIO
Step - 1
Criteria Sum Priority λ
Price 1.054 0.176 5.994
Mileage 1.025 0.171 5.994
Style 1.030 0.172 5.994
Top speed 0.977 0.163 5.994
Maintenance 0.986 0.163 6.051
Re-sale value 0.923 0.154 5.994
Step - 2 n 6
λ1 5.994
λ2 5.994
λ3 5.994 n RI
λ4 5.994 3 0.58
λ5 6.051 4 0.9

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λ6 5.994 5 1.12
λmax (Average) 6.004 6 1.24
7 1.32
8 1.41
Step - 3
CI = (λmax-n)/n-1 0.00072
Step - 4
CR = CI/RI 0.00058
Priority is correct
SUMMARY SHEET
Priority 0.176 0.171 0.172 0.163 0.163 0.154
Price Mileage Style
Top
speed Maintenance
Re-sale
value
Final
score
Pulsar 0.208 0.181 0.206 0.000 0.209 0.187 0.166
R15 0.188 0.215 0.203 0.000 0.205 0.184 0.166
FZ 0.207 0.189 0.202 0.000 0.193 0.204 0.166
Apache 0.201 0.213 0.193 0.193 0.196 0.214 0.201
Hunk 0.196 0.202 0.196 0.213 0.198 0.212 0.202

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Pulsar 0.166
R15 0.166
FZ 0.166
Apache 0.201
Hunk 0.202
Overall score of Hunk is highest. So customer
prefers Hunk.
After calculating the consistency ratio we made summary sheet and then we came
to know that hunk is the bestbike for youth in Jaipur city.
Scoreof Hunk is highest i.e. 0.202 and Apache is near to that i.e. 0.201.
Pulsar, R15 and FZ are not that preferred bikes according to our survey because
their scoreis almost same i.e. 0.166 score.
GRAPHICAL REPRESNTATION OF SCORES
BASED ON CRITERIA

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According to this graph we can see that,
 In PRICE, Pulsar is most preferred bike and R15 is least preferred bike.
 In MIEAGE, Pulsar is least preferred bike and R15 is most preferred bike.
 In STYLE, Apache is least preferred bike and Pulsar is most preferred bike.
 In TOP SPEED, Hunk is most preferred and Pulsar, R-15 and FZ scores zero
(according to our survey).
 In MAINTENANCE, Pulsar is most preferred and FZ is least preferred.
 In RE-SALE VALUE, Apache is most preferred and R15.
So, finally we can see that in final scoreHunk is the bestbike for your in all aspects.
GRAPHICAL REPRESNTATION OF SUMMARY
Pulsar
R15
FZ
Apache
Hunk

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According to this graph we can see that, after calculating the consistency ratio we
made summary sheet and then we came to know that hunk is the best bike for youth
in Jaipur city.
Scoreof Hunk is highest i.e. 0.202 and Apache is near to that i.e. 0.201.
Pulsar, R15 and FZ are not that preferred bikes according to our survey because their
scoreis almost same i.e. 0.166 score.
So, finally we can see that in final scoreHunk is the bestbike for your in all aspects.
BIBLIOGRAPHY
0.166 0.166 0.166
0.201 0.202
Pulsar R15 FZ Apache Hunk
Chart Title
Series1

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 https://en.wikipedia.org/wiki/Wikipedia:WikiProject_Motorcycling
 http://www.motorcyclesurvey.com/
 http://www.righttoride.co.uk/virtuallibrary/technical/071023-R-Ridersurveyreport-1.pdf
 http://motorbikewriter.com/did-you-win-in-our-motorbike-survey/
 http://greater-london.mag-uk.org/motorcycle_survey.php
OUR TAKE AWAY FROM THIS SURVEY
Itwas a great learning how to useAHP- Bhawani Shankar
We came to know aboutconsumer behaviour towards
different bikes on different criteria's- Shobhana Tiwari
I came to know how to do marketsurvey- Akshay Sharma

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I came to know how to useadvance excel.-Sonika Rawat
Great experience of interacting with customers- Kumari Neha
I came to know moreabout bikes and my passion for bikes
increased- Arnav Saraswat
My knowledgeincreased more about market surveys- Ruchi
Khandelwal

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CONCLUSION
 ADVANTAGES:-
o The Analytical Hierarchy Process uses scientific proof for evaluation of different
criteria.
o It differs from conventional decision analysis methodologies by not requiring users to
make numerical guesses.
 DISADVANTAGES:-
o Cannot be used where decision problems are not be structured hierarchically.
 CONCLUSION:-
o AHP is by far the most commonly used multi criteria decision making model since its
formulation by Saaty and Kearns in 1985.
o Hence, using AHP we conclude that, considering various criteria like price, speed,
style, mileage, maintenance and re sale value Hunk is the best bike for youth in Jaipur.