Salespeople are building strong personal brands that help them drive sales. This presentation was used in a creative workshop to explore the value of personal brands. The workshop explored how companies should support and leverage the personal brands of their key salespeople and consultants.

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Personal Brand
versus the
Company Brand
Facilitator – John Smibert
A collaborative learning workshop

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The
Sue & Barry
Story

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Barry’s Story

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Sue’s Story

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Sue’s Story
Part 2

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The
Outcome

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our unique promise of value
to our brand community”
“Our personal brand is .....

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Characteristics of our personal brand?
 Our Values and Ideals
 Our focus – vision, mission, purpose
 Our knowledge, expertise, skills and capability
 Our relationships
 Our interests
 Our image - Poise, presentation, empathy, respect
 References and recommendations
 Published content

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Why is it valuable to think of ourselves
as a brand?
 Enhance credibility
 Drive more opportunities
 Attract more customers
 Grow what we offer
 Control our destiny

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What can we do?
 Gain control – plan, execute and
measure
 Achieve Consistency & Trust
 Relevant and compelling
 Growing our reach and influence

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How do we project our brand?
 Traditionally by:
 Email, Telephone,
 Meetings, Presentations,
 Speeches, Conferences,
 Media (press, radio, television)
 Published content (via email,
newsletters, magazines, news services)
 More recently via Social Media
 Profile
 Commentary
 Content
By connecting, communicating and delivering value

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Building your brand?
Step 1: Vision Mission Purpose
Step 2: Measurable Objectives
Step 3: My Personal Brand
• Who am I
• My Unique Promise of Value
• My Profile
• My Tag line
• Keywords
Step 4: Target Brand Community
Step 5: Brand Audit and gap analysis
Step 6: My Strategies
Step 7: My Tactics
Step 8: Execution and management

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Conflict with Company Brand?
1 + 1 = 3
Need to ensure alignment
Need to facilitate strong personal brands
Enable easy uncoupling

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Personal Branding
John Smibert
0404 857 893
Essential for
Sales and Consulting
Professionals!