How Collaboratvie Marketing can grow your brand on a budget - at MADE Entrepreneurs Festival, Sept 14

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Collaborative Marketing and how it can grow your business on a budget
Christina Richardson Brand Gathering
@ChristinaR13 www.BrandGathering.com @BrandGathering

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Intro’s

6. Collaborative Marketing?
where two entities work together on their marketing activities for mutual gain

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Sharing hits business funding...

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Source: SME study by GrowthAccelerator 2013

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Find a partner and double your marketing...

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Find a partner and double your marketing...

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Think about marketing as everything that touches your customer
The 4 big secrets of every successful marketing person

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Define your brand, being clear on your onlyness
The 4 big secrets of every successful marketing person

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Start with the end in mind... know what you want to achieve
The 4 big secrets of every successful marketing person

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Always start with your customer... they have all the answers!
The 4 big secrets of every successful marketing person

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Exercise

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£1 million

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Exercise

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Some ideas...
Twitter followers
Facebook likes
Email database
Website traffic
Shop
Contacts
Skills
Some ideas...
Reach new customers
Engage existing customers
Encourage referrals
Reach a specific audience
Reward loyalty
Campaign coming up you want promoting?
Collaborating all starts with Assets & Aims...

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WHO?
new
existing
STAND OUT MORE
BE FOUND IN MORE PLACES
REACH OUT TO MORE PEOPLE
KEEP THEM COMING BACK
BE TALKED ABOUT
INCENTIVISE PURCHASE
GET MORE PEOPLE TO TRY
WHAT?
HOW?
Advertising
sampling
coupons & incentives
deals, promotions & linked sales
packaging & presentation
make the experience brilliant
great customer service
keep in contact
loyalty
brand every touch point
give it away
PR
encourage referral
events
more sales channels

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Get started today...

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