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The 360-Degree Marketing Communications Strategy August 22, 20101:30 p.m. Frank Fortin, Massachusetts Medical Society Jaime Nolan, IntrinXec Management Inc. Nan Dawkins, Serengeti Communications www.asaecenter.org Connecting Great Ideas and Great People
Once Upon a Time … Photo credit: jsbanks42 via flickr.com
Photo credits: International Center for Tropical Agriculture (left); polyscene (right) via flickr.com
Align With Business Objectives Photo credit: DVIDSHUB via flickr.com
No Magic Pill Photo credit: thomasthomas via flickr.com
Nothing Goes Away: Every Tool Has Value Photo credit: siomuzzz via flickr.com
They All Have to Work Together Photo credit: MITO SettembreMusica via flickr.com
The Funnel is Still Relevant
The Funnel is Still Relevant
The Funnel is Still Relevant
Know Thy Community Photo credit: twose via flickr.com
Social Technographics Ladder © 2009 Forrester Research
Massachusetts Medical Society Members: All Ages 2008 2009 Vs. US adults=100 50 59 67 63 101 117
MMS Member Survey:Preferred Communication Modes %
MMS Member Survey:Preferred Communication Modes %
Experiment and Learn Quickly and Cheaply Photo credit: WilliamBullimore via flickr.com
Communicate to your outposts … Photo credit: Shawn Allen via flickr.com
… and bring them back home Photo credit: syntheticpanda via flickr.com
Cross Promote Photo credit: peterfuchs via flickr.com
Your Checklist Could Look Like This … ,[object Object]
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The 360 Degree Mrketing Communications Strategy