The 20 most valuable it solution provider companies

The way of business solutions
MM 2017
www.insightssuccess.com
Cloud Automation
Solutions:
Robert Whitwell
CEO
Cloud Automation
Solutions:
Empowering Cloud Innovation
20
The
SOLUTION PROVIDER
MOST VALUABLE
IT
COMPANIES
DEVELOPMENT THINGS
Seeking Out the Next
Frontier in Software Solutions
CLOUD TECH
The Best time to invest
in Cloud Computing is now

G R I P That Truly Works.
www.jktyre.com
+91-11-23311112-7

Editorial
he digital revolution is driving the crescendos of the IT industry.
TBusinesses are beginning to clutch the disruptive flora of the innovative
era in enterprise technology, and they are using the cloud tools to
remake their organization and swell their IT proficiencies.
In recent years, the technology has served more of a supportive function,
especially at the networking level. IT tools and actions served the needs of
business units, which in turn drove business results. As such, IT was acquired
on the potentials of a cost center, where the perception of support was a secure
quantity and providing that provision at lower costs was a common goal.
At this time, companies have stimulated to get much more strategic view so
that the correct application of technology can augment productivity, provide
intuitions, or craft new revenue opportunities. IT now has to take a slant that
considers broad business demands, particularly as various business units are
able to energize their own know-how initiatives.
Enterprises are starting to distinguish the grave role that technology shows in
advancing corporate objectives from classifying new customers to employ a
skilled workforce, to discover new products and necessitate technology to
change ahead at a modern pace. Companies may have originally viewed the
transformation as an opportunity for growth, but it is sustaining a requirement
for endurance.
Additionally, this recognition is going across all diligence, including trades that
have customarily not been belligerent adopters of technology. The formation of
new products relies more on IT techniques, especially as those products are
brainy and linked, and customer understandings in digital spaces are now vital
for preserving relationships. Nonetheless, of the work a company is doing, no
one can afford to break the course of technology.
Now solution providers in IT sector are shaping the world around us in even
more fascinating and sometimes unsettling techniques. With the groundwork of
cloud, mobility, big data and connectivity laid, the time ahead will grasp
evolutionary spreads on many fronts. Digital business transformation relics a
motivating force for large or small enterprises alike. Those playing catch-up
will face mounting and potentially new formulae of competitive densities,
while those on the right path will have the opening to sightsee improvements in
areas such as virtual reality, the internet of things, artificial intelligence,
advanced analytics and inevitably, a few surprising discoveries.
Forestalling developments can be exciting. While we do not have a crystal ball,
the industry’s tremendous investment in IT research is a strong indicator that
we will soon be witnessing the emergence of ecosystems and platforms that
deliver a whole new level of value and opportunities for technology
professionals. Accompanying the modernization pipeline is a sense of
optimism, directing into 2017. The IT Industry Business’ self-reliance reached
a new high, gesticulating an economy on solid stability and an optimistic
outlook among IT industry executives.
Triggering IT
Solutions to Transform
the Business World

10
Cloud Automation
Solutions:
CXO Standpoint
24
The Best time to invest in
Cloud Computing is now
CLOUD TECH
CoverStory
Empowering Cloud Innovation
36
Seeking Out the Next
Frontier in Software Solutions
DEVELOPMENT THINGS
40
26
How does a hitrust certied cloud provider
benet your healthcare organization?
IoT Business Will Boost The Economy
In The Next Decades

Commercial
IT Solutions:
Moving Businesses
to the Cloud
20
Cohesive
Networks:
Keeping Your Applications
Connected and Secure
22
Crosslake:
Moving from Vision
to Execution
30
First Line
Software:
Where Collaboration and
Expertise Inspire Innovative,
Top Quality Software Solutions
32

Virtual
Instruments:
Delivering Unparalleled
Value to the Customers
44
Yactraq:
The Voice of Articial
Intelligence
46
Involta:
IT intelligence from a
National Leader
34
Spectrum
Technologies:
Bridging the Gap between
Innovation and Implementation
42

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,6
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March, 2017
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rganizations have been reliably shifting to cloud-based IT solution such as SaaS models over the past
Ofew years, as these models are cost-effective and deliver easy access to data across geographies. IT
service providers help clients drift to new cloud-based technologies and also ensure effective integration
of these technologies with existing legacy systems. They also use clouds as tools to organize and centralize
businesses of clients, which, in turn, helps them in efficiently managing projects and resources.
In this issue of “The 20 Most Valuable IT Solution Provider Companies”, we came across 20 companies who
are embracing change and swiftly adapting the changing landscape of IT solutions era in order to retain clients in a
newly digitized world.
For the cover story, we have, Cloud Automation Solutions, who have made many advancements and innovations
in IT solution sector. Cloud Automation Solutions (CAS), a leading provider of IT Lifecycle Management
services, achieve high-level cost benefit for customers by selecting, implementing, and integrating cloud
automation technology that meets each customer’s unique requirements. They work with clients to evaluate and
determine growth demands and pain-points, minimizing the complexity of the cloud environment, and ensuring a
quick return on IT investment. It is led by Robert Whitwell, CEO, who credits excellent strategy and execution
as a result of an innovative team who believes in the pursuit of excellence.
In the CXO standpoint, we have composed some deeply insightful articles from the stalwarts and the astutes of
our time. We have, “How does a HITRUST certified cloud provider benefit your healthcare organization?”
by Ed Don, Senior level Sales & Management Executive, Lumen21 and “Technology and Network
Convergence: Forging a Path to Smart Grid, Smart Cities and Internet of Things” by By Jeff Carkhuff,
VP-Global Electricity Solutions Marketing, Itron.
Our in-house writers have also contributed their expert views in “Seeking Out the Next Frontier in Software
Solutions” in Develpoment Things and in “The Best time to invest in Cloud Computing is now” in Cloud
Tech.
So flip through the pages and spread the light!
Transforming IT sector with
Distinctive Solutions

Cover Story
Robert Whitwell
CEO

Cover Story
Many companies have lost visibility of their
technology infrastructure and solutions. As
companies are driven by the expediency of go
to market demands, ‘cloud-first’ policies, and stringent IT
budgets, the necessity to align technology solutions to
overall business strategy is key.
The world has long moved to the cloud. Integration,
migration, automation, and orchestration of systems and
applications remain a challenge. These trials vary in
complexity, size, cost, and professional experience; there is
no one-size-fits-all solution for enterprise IT.
Cloud Automation Solutions (CAS), a leading provider of
IT Lifecycle Management services, achieves high-level cost
benefit for customers by selecting, implementing, and
integrating cloud automation technology that meets each
customer’s unique requirements. They work with clients to
evaluate and determine growth demands and pain-points,
minimizing the complexity of the cloud environment, and
ensuring a quick return on IT investment.
Inspired by Innovation
CAS was established by exceptionally talented Engineers,
who are experts in Enterprise Cloud, Hybrid-Compute,
Data Center and On-Premise technologies. These
entrepreneurs realized the need to enhance Cisco platform
tools and create expert-level services around these tools and
the Cisco cloud platform. The objective was simple: make
the Cisco platform and tools more efficient and effective in
the market.
CAS was born and headquartered in the high-tech heart of
Austin, Texas. The journey began with a single client, their
small project, and head-to-head competition with the
incumbent infrastructure services vendor. An opportunity,
combined with hard work, innovation, and commitment to
provide best in class services laid the foundation for the
tech start-up. Today, CAS has offices in Houston, San Jose,
Brazil, and India.
These creators extended their superior knowledge of cloud
computing, delivered higher business value, and lowered
client costs of deploying and leveraging cloud technologies.
Additionally, their abilities ensure existing IT infrastructure
operated at peak efficiency. Their model lead to larger and
expanded opportunities, which resulted in an expanding
customer base.
Focus on Team, Strategy, and Execution
Robert Whitwell, CEO of Cloud Automation Solutions,
credits excellent strategy and execution as a result of an
innovative team who believes in the pursuit of excellence.
Whitwell explained, “Integrity, initiative, collaboration,
leadership, and innovation are the guiding principles that
create a unique blend of employee and client commitment
at CAS.” He believes it is important to focus on a few
things you do well, instead of doing many things
adequately. “We are a tech-start up,” says Whitwell. “We
commit to the mentality to move fast, adapt quickly, and be
bold, always putting the customer first.”
The company’s growth and momentum is attributed to
Whitwell’s industry relationships and passion to bring
business strategy to the IT environment. Every initiative is
built around a strategic plan outlining the details from
marketing to sales to engineering that drives to the
overarching goal. Company objectives propel the team to
not just IT strategy
It’s Enterprise strategy,

execute on these plans from executive
leadership down. Leading a global
team requires frequent collaboration,
inspiring vision, and a team that
executes on the values of the company.
Whitwell believes in capitalizing on
the team’s strengths and getting the
right players in the right seats to
deliver maximum return. According to
Whitwell, “Human capital is the
greatest resource that CAS holds.
Without the strength of the team, our
growth would fall stagnant. Leadership
is about fostering this resource and
amplifying potential.”
Whitwell not only believes in creating
an environment with true work-life
balance where people want to work,
but also an environment dedicated to
the beliefs that matter most. He relies
heavily on his faith and commitment to
give back to the community. In 2016,
CAS supported an initiative to launch a
mindful learning curriculum via STEM
programs beneﬁtting underprivileged
kids. The company contributed to an
orphanage in Mexico and assisted a
local college with an on-campus
mission program. The culture at CAS
allows the team to contribute where
they feel their work makes the most
impact such as volunteering for early
literacy programs, delivering meals to
the homeless, or supporting local
churches.
Although leading a company in a
rapidly changing and growing industry
doesn’t grant him lots of free time,
Whitwell enjoys exercising, tinkering
with cars, and traveling.
We commit to
the mentality to move fast,
adapt quickly, and be
bold, always putting the
customer rst

Comprehensive Solutions and Services
Cloud Automation Solutions provides the entire cloud
spectrum for customers – from strategy, migration, and
automation, to orchestration and IT lifecycle management.
Cloud should be part of, not separate from, the broader
enterprise digitization story. The experienced cloud
masterminds at CAS work with companies to understand
automation needs, choose, and integrate the right
technology to meet business goals. CAS helps enterprises
accelerate their cloud journey and realize return on IT
investments, faster.
There are many cloud strategies being used today, which
include Public, Private, and Hybrid cloud computing
models. CAS offers seamless integration of a wide range of
services such as infrastructure, platform, network, software,
disaster recovery, and storage. Because of CAS’ unique
ability to properly assess a company’s IT environment, they
can help determine the best strategy based on a thorough
evaluation of the organization’s business goals.
With decades of advanced enterprise software and
application development experience, CAS exhibits
unparalleled service and expertise to deliver full end-to-end
solutions consisting of but not limited to the following
technologies:
Cover Story
u AWS
u Microsoft Azure
u Cisco IAC
u StackStorm
u VMware
u OpenStack
u SQL
u MySQL
u Python
u Java
u Jenkins
u Ansible
u Docker
u Chef
u Puppet

What does the future and technology landscape hold?
CAS has extensively invested in their labs in Austin and in their customers’ labs to ensure
they can test and prove their solutions. Emerging technologies, such as Brocade
(StackStorm), AWS, MS Azure, CollabNet, and Clarive can be utilized and extended to
better achieve customer’s business objectives. CAS is extending into adjacent markets
and has developed extensive integration and service relationships with companies
including Brocade (Stackstorm), CollabNet, and Clarive to design and
implement new solutions. They are working with these companies and
investing in go-to-market strategies and solutions. CAS is also extending
cloud technologies to new and existing platforms, especially open
source technologies. As the dynamics of technology needs change,
more businesses seek to reduce cost and increase flexibility. Open
source solutions are a strategic aspect to this. CAS is
capatilizing on this market to create innovative solutions for
businesses.
Today’s IT infrastructure is hyper-complex. Few
IT shops can establish and maintain the
expertise required to take advantage of and
manage these complicated environments.
The availability of high-capacity
networks and low-cost computers,
together with the widespread
adoption of virtualization and
service-oriented architecture,
have led to the version of
cloud computing we know
today, which is a constantly
evolving model. CAS continues to
advance to fill those gaps.
The CAS Difference
The cloud is rapidly transforming the way we
live, work, and play. It provides convenience,
accessibility, and security. For enterprises, it drives
them to be more agile, scalable, competitive, and most
importantly, profitable.
CAS is here to help organizations gain the maximum benefit
from their IT investments while delivering the highest level of
quality, security, and reliability. These attributes are all based on
CAS’ sound knowledge and expertise.
Whitwell emphasizes that the real difference CAS makes compared to
other providers is “We automate provisioning and management of the entire
cloud technology stack while insuring seamless integration with enterprise
applications. We strive to exceed client business goals in terms of time to revenue,
time to market, quality and cost.”

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Management BriefCompany Name
Cable & Wireless
Communications
www.cwc.com
John Reid
CEO
Cable & Wireless Communications is building a high
performance team to lead the creation of the next generation of
communications and IT services and solutions for customers.
Cloud
Automation Solutions
cloudautomationsolutions.com
Robert Whitwell
CEO
As an enterprise IT professional services partner, Cloud
Automation Solutions (CAS) simplifies the complexities of
software application development and integration challenges.
Cohesive Networks
www.cohesive.net
Patrick Kerpan
CEO & Co-Founder
Commercial IT Solutions
www.citcloud.com
Niklas Rosen
President & CEO
Commercial IT Solutions has been proudly serving customers
for over 10 years, providing managed services, cloud solutions,
helpdesk support, network support, and IT consulting to small
and medium-sized businesses.
Doxim
www.doxim.com
Chris Rasmussen
CEO
Doxim help financial service providers create, deliver &
manage their business critical documents.
EquiSoft
www.equisoft.com
Luis Romero
President
EquipSoft delivers software and services for equipment providers
to optimize their rentals, service, sales, parts, and fleet
management business to improve relationships with customers
and vendors.
First Line Software
www.firstlinesoftware.com
Alexander Pozdniakov
CEO
First Line Software is a premiere provider of custom software
development, technology enablement services and consulting
with a focus on cloud computing, data management, online
media, and enterprise content management.
Involta, LLC
www.involta.com
Bruce Lehrman
Founder & CEO
MapR
www.mapr.com
Matt Mills
CEO
MapR-XD Cloud-Scale Data Store is the industry’s only
Exabyte scale data store for building intelligent applications
with the MapR Converged Data Platform.
Cohesive Network provides VNS3 software-only virtual
appliances to enable organizations to create and control
networks on top of cloud IaaS. VNS3 offers public clouds users
greater security for critical business systems.
Involta is an award-winning national provider of IT intelligence
and end-to-end infrastructure, including fiber connectivity,
managed services and colocation in their enterprise-class, multi-
tenant data centers.
Crosslake Technologies
www.crosslaketech.com
Russ Albright
CEO & Co-founder]
Business and IT consulting firm that delivers solutions to
achieve your business strategy and goals.

Management BriefCompany Name
Maxeler Technologies
www.maxeler.com
Oskar Mencer
CEO, CTO
Maxeler Technologies complement in-house computation and
support companies looking to enhance their product range with
the power of DataFlow Engines (DFEs).
Nlyte Software
www.nlyte.com
Doug Sabella
President &
Chief Executive Officer
Nlyte data center managers is driven to find a better way to
manage the complexity of data center resources, assets and staff
than the limited arcane tools that were in use.
Paladion
www.paladion.ca
Manoj Arora
Managing Director
Primero Systems
www.primerosystems.com
Gary Saner
Founder
Primero Systems brings people, processes, content and ideas
together to produce better business experiences
Spectrum Technologies
www.spectrumbiztech.com
Maneesh Gupta
Managing Partner
Spectrum is a technology and business consulting firm offering
specialized services in the area of Sales Performance
Management (SPM) and Incentive Compensation Management
(ICM).
Trifacta
www.trifacta.com
Adam Wilson
CEO
Trifacta have completely reimagined how analysts make data
useful by leveraging the latest techniques in data visualization,
machine learning, human-computer interaction and data
processing.
VerseOne
www.verseone.com
Alan Neilson
Founder &
Executive Chairman
VerseOne Group is an established and successful Digital
services and technology integration organisation.
Virtual Instruments
www.virtualinstruments.com
Philippe Vincent
CEO
Yactraq Online
www.yactraq.com
Jeh Daruvala
Founder & CEO
Yactraq delivers business insights through audio mining and
speech analytics.
Paladion is a robust managed security service provider, with
over a decade of experience, trusted by organizations from
around the globe from North America to EMEA to Asia.
Virtual Instruments is the leader in Infrastructure Performance
Management, delivering solutions that help customers ensure
their applications and infrastructure perform better together.
SiteZeus
www.sitezeus.com
Hannibal Baldwin
Co-Founder & Co-CEO
sitezeus combine the power of big data, automated business
processes and a well defined user experience to allow
individuals and organizations to interpret actionable insights,
mitigate risk and create efficiencies through the use of combined
data points.

Commercial IT
Solutions:Moving Businesses to the Cloud
Founded in 2005, as a Managed Services and Break-
Fix company, Commercial IT Solutions has now
evolved into one of the Top Managed Cloud
companies in San Antonio and it has achieved this feat by
providing enterprise level IT practices and cutting-edge
solutions that helps clients to grow their business.
With CIT Cloud, clients can connect from anywhere
without any interruption with advanced productivity. They
take their clients’ business off the ground by offering a
Managed Cloud Solution so their clients can focus on
business and protect it by utilizing Cloud backup, security,
and file-sharing facilities. SMB’s are starting to realize that
they could get left behind and miss out on savings and
growing their business, if they don’t adopt a Cloud solution
in the very near future. Technology is evolving which
means that it allows for niche services, which in turn
becomes a wise financial investment for clients. As an IT
provider, the team at CIT works as a specialist when it
comes to Managed Cloud solutions.
About the Creative Leader of CIT
20 years ago, Niklas Rosen, President/CEO of
Commercial IT Solutions started his IT journey as a
break-fix provider by serving small businesses with their IT
needs. Ever since he activated his first email account while
he attended UT Austin Business school, he was hooked on
IT. He actually majored in finance, but received an
opportunity to start a small computer company where he
was able to get his feet wet and kept going from there.
As President and CEO of CIT, Niklas’s goal is to be at the
forefront of technology and continue to help small to
medium sized businesses grow. Today, CIT has evolved into
a Managed Cloud company with over 100 customers
throughout Texas. CIT Cloud Office allows businesses to
simplify their IT by hosting their entire network, apps and
data in the Cloud.
Niklas is a dedicated businessman with an entrepreneurial
spirit that has placed Commercial IT as one of the premier
IT organizations in the city. He has a very high level of
expertise in providing technology services. He understands
each detail and the importance of the client’s needs and
takes each project assignment from idea to perform beyond
expectations.
Advanced Services and Solutions
CIT provides top-notch Managed Cloud and Managed
Niklas Rosen
President & CEO
April-May 2017
20

Services for small to medium sized
businesses. They differ from other IT
providers because of their custom
solutions which is provided for each
customer. Not every business has the
same environment or challenges, so
CIT tailors those solutions to fit their
needs. They provide 24/7/365 support
for their customers, so that client can
always feel connected and have
confidence in the solutions they are
providing.
A Unique Player in the Field of IT
Solution
Fluctuations in technology are a
continual experiment with any IT
company. Ensuring that CIT is
educated on those advancements, they
are doing everything to stay on top of
all the challenges. They are doing
continuous research and giving time
for learning new things and making
sure that they will be ready to offer
services to their customers without any
privation.
CIT offered something that other IT
companies weren’t even considering
adding as a service about 6 years ago.
After years of experience, CIT now is
ruling as a specialist in the Cloud
environment. They were working on a
virtual desktop before most even knew
what Desktop as a Service was. Having
a large install base of customers has
been to their advantage as well. CIT’s
clients trust on their services very
much and communicate with them
frequently to get solutions.
Future Outlooks
Today’s enterprise IT support
organizations are experiencing a
dramatic shift in the way technologies
are developed, deployed and
consumed. By recognizing this, CIT is
evolving faster than ever, with new
cloud-based solutions emerging to
replace the stodgy on-premise
solutions of past generations and
surpassing the user expectations far
behind by deploying a new generation
of tech-savvy solutions for the users.
As a leading IT organization, CIT is
constantly maintaining their portfolio
of applications & technologies, and is
being more responsive and empathetic
than ever before, all without increasing
costs.
Increasing progress is a double-edged
sword for IT. Because IT is responsible
for enabling company-wide
productivity, it sits squarely under the
collective corporate microscope.
At CIT, they are focusing on user
satisfaction by deploying new and
more efficient communication ways
which is both boon and bane to IT
support. Also, they are seeking
comments and anticipating issues of
clients, resolving it by new
technologies and are also simplifying
the feedback process.
CIT’s Cloud solution is one of the best
ways to cope with increased
productivity pressures and device
compatibility issues, making it a must
on every CIO’s list for future upgrades.
They have mastery in lessening the
maintenance concerns, support
organizations must be ready to stay
vigilant and improve documentation in
order to better serve users at scale,
while simultaneously harnessing
feedback to adapt and improve
processes and foresee issues. Lastly,
CIT is a progressive IT organization in
balancing devotion to strict procedures
and assuring feedback prominence for
keeping their customers happy.
We are dedicated to providing the
highest quality service and support by
simplifying your technology needs
April-May 2017
21

Cohesive
Networks:Keeping Your Applications Connected and Secure
When a team of visionary technologists formed
Cohesive Networks, their aim was to deliver
scalable, secure, on-demand, and easily
consumable security to enterprises moving their
applications to the cloud. They recognized virtualization
and middleware would create both security challenges and
opportunities.
The introduction of Cohesive Networks’ innovative
software-only product, VNS3, transformed the cloud
industry with an entirely new approach to protecting
enterprise data. With VNS3, enterprises can guarantee
secure access with fully end-to-end encryption and secure
IPsec connections to, from, and inside clouds.
Patrick Kerpan: The Torch Bearer of Cohesive
Networks
Patrick Kerpan, CEO and co-founder of Cohesive
Networks, has the ability to sense what businesses need to
solve complex technology challenges. Prior to founding
Cohesive Networks, Patrick was the CTO of Borland
Software Corp. He joined Borland in 2000 through the
acquisition of his company, Bedouin, Inc. He was also the
VP and General Manager of the Developer Services
Platform group at Borland. Before founding Bedouin, Inc.,
Kerpan worked as the managing director for derivatives
technology at several global investment banks.
The Idea behind Cohesive Networks
Patrick and his co-founders focused on the real-world
reality that a public cloud is too open for most enterprise
uses, and seemingly off limits for highly regulated
industries such as healthcare, banking, government, and
financial services. By thinking like users, Cohesive created
VNS3, a software-only all-in-one-device that adds security
and allows control of applications in any virtualized
environment. The executives built the company and their
flagship VNS3 product around the idea that cloud
customers would ultimately demand scalable, secure, on-
demand, and easily consumed security and networking.
VNS3: Making Cohesive Networks Outshine Others
Fears around data security continue to hamper the move of
applications to the cloud. Most enterprises have thousands
of applications running and any given time, and only a
small percentage will move to the cloud because re-
imagining how an application is architected and developed
won’t be practical, cost-effective or both. Enterprises can
extend networks into public, private, and hybrid clouds with
VNS3, the first virtual network appliance built for multi-
cloud connectivity and security.
Over 2,100 customers use VNS3 virtual appliances to
secure products and services at the application layer. With
VNS3, enterprises can extend networks into public, private
and hybrid clouds to provide security, connectivity, and
Patrick Kerpan
CEO & Co-founder
April-May 2017
22

integration. VNS3 doesn’t require new
knowledge or training to implement,
and it can be integrated with existing
network equipment. By eliminating
restrictions of other cloud-based
network offerings, with VNS3
enterprises are able to increase savings,
performance, and network
management efficiency.
Cohesive Networks offers all their
clients a premium support plan and
24x7 subscriptions for hourly services
- taking client support and satisfaction
to a new level.
Features of VNS3
VNS3 is a software-only virtual
network appliance - it is not hardware,
nor is it controlled by a cloud provider.
Unlike hardware vendors, VNS3
customers can control, configure and
manage cloud-based projects using
their own networks through the web-
based UI or restful API.
VNS3 combines the secure
connectivity features of a security
appliance, the traffic management and
application security services of an
application delivery controller, and
encryption of all data-in-motion via an
Overlay network. VNS3 acts as a
virtual router, switch, firewall, VPN
support (IPsec and SSL), and protocol
redistributor optimized for all major
cloud providers.
Taking the Road Less Travelled
With professional backgrounds and
technical expertise in finance, Patrick
and his co-founders initially focused
on satisfying the needs of large
institutions in the financial industry.
They quickly discovered financial
groups were slow to adopt cloud
computing. Concerns about data
security and the network integration
challenges have hampered the move of
applications to the cloud. The team
pivoted from a single-industry focus to
concentrate on creating a very
adaptable, multi-purpose networking
tool for any large enterprise that uses
private and public clouds.
Many companies are making a specific
choice to use the Platform-as-a-Service
(PaaS) platforms of a single provider
like Amazon. Other organizations are
going “Over-The-Top” using
Infrastructure-as-a-Service (IaaS) to
deploy their own virtual infrastructure
with application infrastructure
(middleware) and applications
deployed on top of that virtual
infrastructure. Going “over-the-top” is
less about avoiding lock-in, and more
about control. Customers in regulated
industries (increasingly all industries),
need to be able to explain how they
control the semantics, workflow, and
dataflow of their business
infrastructure. When held to this level
of accountability it is quite important
that the underlying public cloud IaaS
(bulk compute, storage, and transport)
does not have any meaningful
interaction with, visibility of, nor
control of, customers’ applications.
With VNS3, Cohesive Networks is
giving enterprises back “attestable
control” and the power to deploy their
own virtual infrastructure, their own
application infrastructure, and their
own application designs using the
scalable, distributed, and powerful
public cloud providers as a generalized
resource. All enterprises using the
cloud need to own the security of their
data, and all organizations using the
cloud need connectivity that can
quickly adapt to the shifting market
landscape.
Future Perspectives
“I believe the opportunity for Cohesive
Networks lies with over-the-top cloud
customers. These are enterprises that
demand more of the ‘computing power
to the people.’There are two very
strong, obvious reasons to go over-the-
top today: one is for the simple need of
points of presence, and the other is
attestable control,” writes Patrick
Kerpan.
Awards and Accolades
Over the years Cohesive Networks has
gained numerous awards and accolades
including: Amazon Advanced APN
Technology Partner, Amazon
Marketplace Seller, a member of the
Microsoft Partner Network, Microsoft
Azure certified, a Google Cloud
Platform Authorized Technology
Partner, a CenturyLink Cloud
Marketplace Provider, certified HPE
Helion Ready, a UK GovCloud
provider, HPE Cloud28+ Partner, and
an IBM Business Partner.
An honest approach
to cloud security
April-May 2017
23

Cloud
Computing
The Best time
to invest in
isnow
loud computing, which is often referred to as simply “Cloud” is basically the practice of using a network
Cwhich is hosted by remote servers on the internet and is widely used to store, access, manage, exchange
and process data on the Internet itself instead of using a local server or a personal computer. It is
something without which life would have been much more difﬁcult regardless of one’s lifestyle, economic status,
profession and educational background. In today’s world, if one has data then cloud computing must be in his or
her practice.
The tech giant IBM referred to cloud computing as “Cloud computing is the delivery of on-demand computing
resources — everything from applications to data centers — over the internet on a pay-for-use basis.” IBM also
mentioned that with the cloud, the resources are much more elastic as it's faster to meet the demands of the clients,
payments are made only for the space that is being used, and nothing extra and cloud offers self-service facilities
so that the clients can take the necessary items from the cloud.
The tech giant clearly mentioned the beneﬁts of the cloud-based applications or as popularly called software as a
service (SaaS), and the most interesting feature of this is that even if the computer breaks down or loses all data,
cloud stores them all, and it can be accessed from anywhere around the world from any remote locations. Another
April-May 2017
24
CLOUD TECH

important feature of SaaS is that the creating an account is made free of cost and fast.
Experts and tech giants divide cloud into three types as public cloud, private cloud, and hybrid cloud.
Public Cloud
Public Clouds are defined to be owned and operated by companies that offer rapid access to an affordable
computing resource over a public network. The interesting feature of public cloud services is that the users don’t
need to invest much in purchasing hardware, software or supporting infrastructure and the providers themselves
manage it. .
Private Cloud
Experts define private cloud as an infrastructure which is operated totally by a single organization, and it can be
managed both by a third party as well as internally. This type of cloud is hosted either internally or externally.
This system is more automated type of management function where there is a resource pool for everything from
computing, the capability to storage, analytics, and middleware. It offers an interface which is self-service and is
employed in controlling services allowing its staff to quickly provision, allocate and deliver on-demand IT
resources. Private cloud computing is designed for the specific need of a company, giving it much-secured
governance.
Hybrid Cloud
As the name suggests, a hybrid cloud is a form of cloud which uses private cloud foundation combined with the
strategic integration and uses public cloud services. Experts informed that the private cloud cannot exist in
isolation from the rest of the company’s IT resources and the public cloud and therefore most companies created
hybrid clouds. The hybrid cloud offers some amazing benefits which offer the companies to keep their sensitive
data in the traditional data center or private clouds, or anyone they prefer. This system allows the companies to
take advantage as laaS for the elastic virtual resources and public cloud resources like SaaS for the latest
applications and facilitates more deployment models and more portability options. Global statistics suggested that
the adoption of this type of cloud grew three times in the last years.
Security is a major concern in Cloud computing
For any company, cloud data security should be the top priority irrespective of what kind of cloud it is. Some of
the common threats that cloud computing faces are; data breaches, data loss, insecure interfaces or APIs, account
or service traffic hijacking, denial of service, malicious insiders, abuse of cloud services, insufficient due
diligence and shared technology vulnerabilities. The nature of the cloud remains dynamic and more the dynamic,
more is the increase in the need for automated, agile and elastic approach than the traditional security measures.
Whatever the type of cloud is, the security of cloud is an extremely important thing, and the most well known
companies which provide cloud and cloud-based security services are IBM Dynamic Cloud Securities,
CipherCloud, Bitium, McAfee Cloud Security, MyPermissions, Netskope, Skyhigh Networks, SafeNet, and
Snoopwall.
As stated in a report, 60% of engineering professionals and organizations confirm that the main reason behind
slowing down in cloud adoption plans is the lack of security skills. The countries like Japan, Gulf Coast Council
(GCC) which includes Saudi Arabia and United Arab Emirates and Mexico are the ones who are in need of cloud
security specialists. These are the countries where IT solution provider companies should focus the most and
make new investments to start their ventures of cloud computing.
An official survey indicated that the Australia and Canada are leading the world in public cloud adoption whereas
the Gulf Coast Council is leading the globe in private cloud adoption. Yet, GCC is in urgent need of security
skills. So GCC must be on the top most priority list where investments can be made by IT solution provider
companies.
April-May 2017
25

The term HIPAA Compliant is
widely used by many healthcare
organizations and cloud vendors.
But it begs two questions, what
constitutes HIPAA Compliance, and is
HIPAA Compliance enough? While
compliance is important to the healthcare
industry, there is enough ambiguity in the
HIPAA regulation that compliance can be
interpreted differently by every vendor,
whether it is the need for data encryption,
how log collection and review is
managed, or user authorization and
authentication standards. And HIPAA
Compliant does not necessarily mean the
environment is secure. Compliance
without the right security is a formula for
potential trouble. More speciﬁcally, how
can you have conﬁdence that your vendor
is truly compliant?
The challenge is differentiating a truly
HIPAA compliant vendor from those that
claim full compliance and security, but
may not meet the level of compliance
healthcare companies expect. This need
for consistency and the assurance of
HIPAA compliance that truly provides a
secure computing gave birth to
HITRUST.
About the author
Ed Don, Senior level Sales &
Management Executive, Lumen21
is a Senior level professional with a
demonstrated track record of
successful business
development,strategic/tactical
management and a
strong/sustainable history of
revenue and protability success.
He has cross-functional knowledge
of core business processes,
including technical services
operations & sales, accounting &
nance, sales & marketing, and
human resource management.
April-May 2017
26
CXO STANDPOINT

HITRUST: The Framework
HITRUST (Health Information Trust Alliance) was born out
of the belief that information security should be the core
pillar of, rather than an obstacle to, the broad adoption of
health information systems and exchanges.
HITRUST, in collaboration with leading healthcare,
technology and security organizations, established the
HITRUST CSF (Common Security Framework). CSF can
be used by all organizations to guide them in selecting and
implementing the appropriate controls to protect the
systems that create, access, store or exchange personal
health and financial information. HITRUST provides a
process by which companies using the CSF framework can
be verified and audited against a common standard.
The HITRUST CSF provides organizations with the needed
structure, detail and clarity relating to information security
controls tailored to the healthcare industry. The CSF is
available through HITRUST Central
https://hitrustalliance.net/hitrust-csf/ or with a subscription
to MyCSF, a web based solution for performing
assessments, managing remediation activities, and reporting
and tracking compliance.
HITRUST: The Industry Standard
HITRUST is governed by a Board of Directors made up of
leaders from across the healthcare industry and supporting
business associate companies. These leaders represent the
governance of the organization, but also comprise the
leadership to ensure the framework meets the short and
long term needs of the entire industry.
So, if a health care company is considering moving all or
part of its IT department to the cloud and it has been
adhering to HIPAA or HITRUST standards internally, what
should be considered before the move of ePHI data into the
cloud? Does HITRUST even certify cloud infrastructures
and services? That answer is a resounding YES
Unlike compliance with HIPAA, FFIEC, and other
governmental regulations that have no official certification
per se, HITRUST does indeed offer a certification (CSF
certified) to assure those doing business with the cloud
service provider that it is HITRUST compliant. HITRUST
is the way to certify and ensure that you are HIPAA
Compliant. Because HITRUST is built on the ISO 27001
standard and incorporates features from PCI, COBIT, NIST,
and FTC, among other standards, the HITRUST
certification provides a strong base for meeting compliance
with these standards as well.
6 reasons why it’s important for your cloud provider to
be HITRUST certified:
· HITRUST is the highest level of certification that
healthcare organizations can trust
· HITRUST will reduce costs and complexity through the
adoption of a common set of security objectives and
assessment processes
· HITRUST takes a proactive approach by building a
quality and ever-improving security defense which reduces
the need for resources to constantly react to new security
requirements or audits
· HITRUST CSF (common security framework) is
established and accepted within the healthcare community
and their business partners
· Healthcare organizations who support HITRUST
guidance and oversight can realize the benefits of a single
complete risk and compliance review
· Multiple regulations and standards are harmonized across
the HITRUST CSF, making it the pinnacle of verified trust.
All of this is important as companies are considering
moving workloads to the cloud. The key is cloud providers
ENABLE you to be able to be complaint, but in it of itself,
they don’t have the environment set up to be compliant.
That responsibility rest with companies looking to adopt the
given cloud platform. There is work to be done to make the
cloud meet the security and compliance requirements of
HIPAA for example.
So, keep it simple and ask the cloud provider the
question,
“Are you HITRUST certified?”
April-May 2017
27

Crosslake:Moving from Vision to Execution
Afundamental shift is happening in technology. The
way infrastructure and applications are built and
brought to market is changing rapidly. As IT
infrastructure moves to the cloud and the race to deliver a
highly personalized customer experience applications,
digital transformation is the next information revolution.
No matter what industry you are in, you can see the
evolutionary role of technology and its impact. Crosslake is
a milestone in the ever-changing IT solutions and software
development sector. From vision and legacy migrations
including on-premise to cloud, Crosslake helps
organizations implement agile architectures, methodologies
and DevOps to attain an aggressive pace of innovation. It is
making its mark in the consulting and services landscape.
Established in 2008, in a Seattle, Washington suburb,
Crosslake is helping companies to build and run better
technology. From strategy to planning and architecture,
development and execution, the company works to
transform and optimize IT environments and software
delivery. It provides end-to-end value with its expertise in
management consulting and advisory services providing
both strategic and tactical insight.
Because IT and product development organizations are
being asked to think strategically and innovate new services
and tools to make the company more competitive,
technologies like PaaS (Platform-as-a-service) are
necessary because they allow product teams to deliver
faster and more efﬁciently with code re-use and containers.
As an advanced partner with Pivotal Cloud Foundry,
Crosslake is accelerating the development and scaling in a
modern and automated environment.
With the advances in modern/agile architectures,
organizations are challenged to ﬁnd skilled resources in
their geographies. To help solve that problem, the company
created Crosslake Labs, a division of the organization that
provides highly skilled resources that can work in a
distributed development environment.
The Personality and Qualities of the CEO Translate
Across the Company
With more than 25 years of engineering team leadership,
Russ Albright, CEO and Co-founder of Crosslake has
been involved in engineering excellence, product re-design,
and strategic software development and engineering
management. While it started with a passion to improve the
development of new technology and to produce higher
quality products faster, Albright’s motivation has always
been about creating discipline around systems and
processes and applying that to deliver predictable results.
Albright is particularly focused on improving how
Russ Albright
CEO & Co-founder
April-May 2017
30

technology is developed so he can help
deliver higher quality products more
efficiently, including reduced time-to-
market and production costs, which are
business outcomes companies can
measure. Albright is very familiar with
the challenges CIOs face everyday.
They’re under tremendous pressure to
drive costs down and intensify the
speed of innovation at the same time.
Albright has experience in various
areas like Product Strategy and
Execution, Transforming
Organizations, Engineering Process
Improvement, Performance
Management, Organization and
Process Modeling and Innovation
Management. He has worked with
many well-known tech giants like
Microsoft, Nabisco, KPMG Peat
Marwick and several early stage
companies.
Creatively Serving a Culture of
Innovation
Transitioning from legacy platforms
and methodologies is not easy. Not
only does the company have to update
and transform its infrastructure, it also
has to look at how the organization
must to transform operationally, so it
can truly take advantage of the
automation opportunities delivered by
these modern architectures.
Crosslake focuses on business
outcomes and the value that’s been
delivered by its work. Its team is
comprised of seasoned veterans in IT
and software development who have
been on the front-lines leading and
delivering production level solutions
and software.
IT continues to be disrupted by new
technology and agile approaches, so
Crosslake is continually working with
its teams to ensure they adapt. That
includes education and experience
around the technologies that are the
future, and leadership skills to motivate
and facilitate client teams to learn,
create and deliver services with these
new technologies.
Crosslake brings deep experience
transforming organizations to
effectively leverage modern
architectures like PaaS. It helps clients
modernize their current operational
staffing models to effectively support
and interact with development teams
so the organization can move toward a
dev-ops environment or even a no-ops
environment. While this infrastructure
modernization can create a tremendous
savings opportunity, it’s very different
from their current model and requires a
very different organizational structure.
Crosslake looks at how the people,
process and technology interact so that
it can re-design the organization to best
support this transformation. Because
people are the most important asset in
any organization, Crosslake looks at
both the design environment and
operations to ensure long-term success.
To more effectively support and
interact with modern development
teams, Crosslake has developed
operational/staffing models to optimize
the customer experience and support
costs. The biggest challenge is
maintaining customer satisfaction on
legacy products and keeping the
business running while migrating to
new technology.
Driving the Future
Crosslake is very disciplined in its
approach to delivering customer work
and it incorporates that same discipline
in its hiring practices. The company
hires practitioners and people that are
hands-on. Because the company is
involved in leading edge technology,
its employees have to be self-starters
with hands-on experience and
leadership qualities to motivate the
people and teams around them to get
excited about taking on hard work and
challenging, but rewarding,
opportunities.
Everyone has a different interpretation
about what digital transformation
means, but for a consulting company,
the most important factor is that you’re
able to field a team with the right
processes and discipline to endure and
keep the business going during that
transition and that’s how Crosslake has
built, trained and prepared its teams.
We have a passion for innovating with new
technology, but we also want to be sure we’re
providing measurable improvements in how we
implement those technologies
April-May 2017
31

First Line
Software:
Where Collaboration and Expertise Inspire
Innovative, Top Quality Software Solutions
Since the company’s inception, First Line Software
founders had a vision for introducing a partnership
model they believed would increase the success rate
of IT projects undertaken by their clients. Fast forward to
today, and you’ll find this global company thriving, in part,
because of its collaborative relationships with both direct
customers and industry-specific partners.
First Line Software was founded as a full-service, software
engineering solution provider. A global company, First Line
has fostered a culture that inspires their highly-qualified and
high-performing technology professionals to do what it
takes to meet and exceed customer expectations -
consistently. Tech professionals who together, possess an
extensive repository of expertise across multiple industries,
knowledge of leading industry and function-specific
technology, and engineering skills that span platforms,
systems, and software.
Since 2009, First Line has continuously attracted new
clients; but has also enjoyed significant repeat business with
existing clients. Over 80% of its customers have engaged
with First Line on two or more projects.
One-Stop Shop with Comprehensive Capabilities
As a result of its incredible depth of knowledge and
expertise, First Line now claims one-stop shop as a key
descriptor. Beginning at the idea stage, moving on to
application development, testing, and extending beyond
implementation to ongoing support and maintenance of the
software, First Line has it covered. Clients choose the level
and extent of the engagement; but clearly, the one-stop-
shop concept is something that attracts companies to work
with First Line. There’s no need to search for and select
multiple vendors.
First Line offers technology enablement services, custom
software development, intellectual integration, and
digitalization, plus the three primary Big Data categories:
Big Data Engineering, Business Analysis and Data Insights.
The range of industries and markets we cover include:
Healthcare IT, Internet of Things (IoT), Industrial IOT
(IIoT), Wearables, Enterprise Mobility, Digital Media and
Marketing, Web Content Management, e-Commerce, e-
Government, Travel and Transportation, Warehouse
Logistics, and Gas and Oil.
Nick Puntikov
President & Chairman
April-May 2017
32

In today’s intensely competitive
environment, companies must
continuously be on the edge – the
leading edge – of providing amazing
customer experiences, being accessible
from all devices, and anticipating
market trends. Otherwise they risk
falling behind their competitors and
new and disruptive entrants to their
industries. Selecting a partner with
proven abilities in Agile approach to
business challenges and delivery of
high quality software are both key
considerations. Executives and staff at
First Line were some of the earliest
adopters of the Agile methodology.
Since First Line is a mid-sized
company, remaining flexible to
changing requirements is one of our
sweet-spots. We have built up a solid
reputation for consistently producing
software that meets the highest
standards.
“We’ve heard from customers that
we’ve raised the bar when it comes to
delivering high quality software on-
time and meeting budget
requirements,” stated CEO Nick
Puntikov. “They are positive about
their experience of working with First
Line Software – that it was time and
money well-spent.”
The First Line Software Team of
Tech Professionals
It’s no secret there’s a high demand for
the best tech professionals today. First
Line has a people strategy that applies
a precise hiring process designed to
attract and retain top talent. Our
reputation for working with interesting
clients, taking on complex and
challenging projects, providing
continuous training, and facilitating
knowledge-sharing, also sets us apart
from competition in the application
outsourcing market space.
Looking Ahead
Going forward, First Line will continue
applying its strategy of collaborating
with industry-specific IT companies on
projects where our combined
capabilities offer added value to their
clients. For example, as an
Implementation Partner with Episerver,
First Line works directly with other
Episerver Partners to provide
specialized implementation services
that include back-end development and
customization such as .NET platform
extensions.
First Line will further execute on its
growth strategy of acquiring market
and industry leaders to build up its
depth in specific industry expertise. A
recent example is the acquisition of
healthcare IT market leader, Solaris
Development.
Big Data is another high growth area
since it is directly linked to Digital
Transformation. This quote in a Forbes
article by Principal Analyst of Futurum
Research, Daniel Newman, says it all.
“A digital transformation isn’t
complete unless a business adopts big
data.” When companies execute on
Digital Transformation initiatives, they
start to accumulate large volumes of
data that, when properly catalogued,
analyzed and scoured for insights serve
to expand the value of those initiatives.
First Line has accumulated expertise in
Big Data as a result of their work on a
number of customer projects across
various industries and collaboration
with industry-specific organizations on
transformational Big Data initiatives.
With the proliferation of business
initiatives that require the skills and
expertise possessed by the First Line
Software team of technology
professionals, the company is looking
forward to many more opportunities
for collaboration and delivery of top
quality IT software solutions.
Our culture is grounded in subject matter
expertise, technical excellence, and
proven methodologies, with a strong
focus on Agile
April-May 2017
33

Involta:IT intelligence from a National Leader
Involta builds data centers that serve its customers
while providing IT intelligence and end-to-end
infrastructure services. The company functions for
clients in healthcare, technology, manufacturing,
government, and other industries. The evolution of Involta
began with the founding of the Technology Resources
Company (TRC) in 1998. CoVault Technology was initiated
in early 2006 in Cedar Rapids, Iowa. Involta was molded in
2007 through the merger of the Technology Resources
Company and CoVault Technology, LLC. The
amalgamation of CoVault, the only colocation data center
company in the Cedar Rapids/Iowa City corridor, with the
data management expertise of TRC formed a company that
could both the house and delivers support for clients’
increasingly precarious data infrastructure.
Involta was founded in 2007 and is based in Cedar Rapids,
Iowa. Presently, they build, own and operate 14 mission-
critical data center facilities in Arizona, Idaho, Iowa,
Minnesota, Ohio, and Pennsylvania. With greatly sheltered
facilities and unparalleled experience in data protection and
disaster recovery, Involta enables cloud computing, cloud
storage, managed IT services and IT consulting for
enterprise customers. With Involta, clients gain the
performance, stability and competitive edge of enterprise-
class IT infrastructure without the capital expense or
administrative overhead. Involta services run on world-
class physical infrastructure, including over 5,500 miles of
fiber. Their facilities adhere to industry gold standards like
ITIL and SSAE 16.
An Incredible Personality of Involta
Bruce Lehrman, Founder & Chief Executive Officer of
Involta, is best known for his entrepreneurial spirit and
ability to form an outstanding technology organization
named Involta. He has been involved in three greenfield
business startups and has also worked with great, nationally
recognized brands. In 2007, he established Involta LLC, a
privately held multi-tenant data center and IT services
company headquartered in Cedar Rapids, Iowa. And now
the company is shaping, preserving and driving world-class,
multi-tenant data centers throughout the Country.
Lehrman was entitled as the “Entrepreneur of the Year in
2010” by the Cedar Rapids Chamber of Commerce. In
2012, Involta was awarded “Fastest Growing Company” by
CBJ as well as winning the Prometheus Award for IT
Bruce Lehrman
Founder & CEO
April-May 2017
34

Service Company of the Year. Lehrman
was recognized as the Entrepreneur of
the Year by Corridor Business Journal.
He is on the Board of the
Entrepreneurial Development Center,
Technology Association of Iowa (as
2013 Chairman), Iowa Seed Fund,
MEDCO, Cedar Rapids Metro
Economic Alliance and Van Meter
Industrial. Prior to Involta, Lehrman
was CIO of RuffaloCODY.
Unique Services with Advanced
Working Style
Over the past several years, they have
been focused on their brand promise of
building Superior Facilities,
Operational Excellence and on their
images as the people who deliver.
Involta places an extraordinary value
on partnerships and works
cooperatively with clients to form
innovative and cost-effective solutions.
They believe that their success can be
best judged by the success of their
clients. Involta has assisted multi-
billion-dollar clients, including a
global media leader, a worldwide
manufacturer and a great Midwest-
based utility – with planning,
implementing and supporting IT
initiatives that reduced cost and
enhanced IT service delivery.
Involta’s security provides a
comprehensive review of the security
environment and culture, utilizing a
series of automated tools and analysis
from experienced personnel. Involta
customers use the security services as
an input to overall strategic planning,
for external audit preparation, and to
establish benchmarks for tracking
organizational change or effectiveness.
The team members of Involta have the
experience and expertise for guiding
their clients for getting the optimal
solution for their business situation.
Involta’s talented, easy-to-work-with
team brings value to IT organizations
in the private and public sectors.
Involta clients agree that the company
provides a complete solution and is a
valued partner. They take pride in their
deep knowledge of the IT industry,
expertise in operating and managing
data centers, and unmatched ability to
solve clients’ unique challenges.
Involta is the natural choice for any
company or organization with complex
data storage and management or
technical service’s needs.
Future Visions
Involta’s initially formed colocations
services are mainly focused on
satisfying their customer’s needs. The
private and hybrid cloud platforms
formed by them provide the ability to
move applications into a virtual
infrastructure at a more cautious pace.
They have a team of highly certified
technicians which directs their clients
to get where they wanted to be and
keep their data center secure and
resilient. Being a true partner of the
companies, Involta works and
eliminates the challenging task of their
clients and makes their lives easier
rather than selling them a “service”.
Keeping an eye on the future is
essential for long-term success. As an
innovative firm, Involta is modifying
their technological skill by hiring
employees and increasing their work
efficiency in supporting the services
catalog and reducing driving costs.
Also, they are more focusing on the
partnerships and relationships with
their clients and enriching themselves
by making new customers. Involta
strongly believes that the better they
can be in keeping turnover low, the
better they will be at keeping their
customers happy.
Secure, highly available,
high-performance IT
April-May 2017
35

Data has the latent to advance the quality of business decisions by
empowering text and data mining of vast amounts of deliverable
actionable insights which in the domain of Intellectual Property
management are precious. Software solutions have shaped waves in the
technology circles with discussions around its applications in finance,
commerce, retail, consumer data, and other areas. However, the alternative
segment less mentioned, where big data solutions are highly relevant, is the
intellectual property and patent data management domain.
Current trends make it very clear that every organization has to have a strong
data strategy to safeguard that which the business maximizes as their intuition
into big data sources. Software development is now a broad level business critical
area and if advanced correctly, can bring better-quality results from healthier
decisions based on shrewder insights.
Choosing the right cloud security
Many major challenges arise to ensure that what kind of security is needed for your data and
users and how will we keep it protected. Threats are constantly growing; attackers take benefit
of exploits before the security vendors are able to discharge updated classifications or tools. Many
of today’s successful attacks are very multifaceted, using a grouping of methods in order to
advance entry. Once in the network, the attacker proceeds their time in looking for vulnerabilities
and sensitive information.
The best technique to contest these threats is to collect material from plentiful sources, including
audit logs, network traffic, application tracking, authentication requests, etc.
April-May 2017
36
DEVELOPMENT THINGS

All of this data, when collected and scrutinized, provides a scenic view of unusual behavior and possible
threats. The tools accessible nowadays are unable to process the enormous amounts of data required to
classify threat patterns and look for irregularities.
Cloud platforms have the ability to gauge resources as needed to consume, process, analyze and report on
probable security threats. The cloud also has many other services that most people are unable to give nor
maintain, such as artificial intelligence, behavioral detection, machine learning and data warehousing.
Many cloud platforms offer these services at an affordable cost. In addition, many security services are
already obtainable which are easy to consume, such as Azure Security Center, Information Protection and
Advanced Threat Protection.
Connecting with Artificial Intelligence
Getting into the right information has become more difficult, even though devices and internet access are
almost all over the place. Selecting the endless services and data is not a matter of what but how. People
still favor calling a number to talk with a real person that can appreciate their needs and develop them to
the right place quickly. Bots offer the prospect to be that interface, a means to link people with the right
services and information swiftly and easily using the natural language they fathom.
Artificial Intelligence is being integrated into some of the most collective, collaborative tools — Twitter,
Skype, Slack, Messenger and Kik — just to name a few. These are service areas that most users are
familiar with and use almost daily. Imagine ordering a pizza using Skype chat, using natural language,
without having to use a web form or specialized application? It is almost like talking to someone on the
phone, but in this case, it is a virtual customer service assistant.
Bots are very brainy that they learn by using artificial intelligence, machine learning, cognitive services
and access to vast amounts of data. They can acclimate and appreciate requirements and reactions from
many formats and language. Currently, the Bots are very expertised and usually focused on precise tasks,
though this could alter quickly as Bots advance the skill to network with other Bots, information from
multiple sources.
Application Development by Using Software Container
By nature, containers are huge and already mounting swiftly and expresses no end in sight. A container is a
mode to package up an application and all of its cravings in one. Containers are similar virtual machines,
but for an application. This suite is portable and doesn’t bank on other data, files, registries or executables
to function. You can exchange a container from one server to another with slight to no interruption of
service. They can advance as demand surges just by increasing more containers. There are several standard
container formats available with Docker being one of the most prevalent and can easily run in the cloud.
Containers will be a part of most IT shops in the future—whether they're moving to the cloud or not.
The versatility and viability of the technology will be something that we continue to explore and exploit
over the next several years. The software is what energies innovation and make changes to materialize
much faster than in the past. During the coming year, there will be some zones to timepiece as they
cultivate in adoption and agree the delivery of services even faster. Cloud is most common and effective
way which will the services easier and will continue to grow.
April-May 2017
38

IoT Business Will Boost The Economy
In The Next Decades
The world of the Internet of
Things promises to be the
main engine of the global
economy in the next years. In
developing countries, such as Brazil,
the opportunities will be even bigger.
Considering the size of the local
market and the pressing need that
Brazil has in increasing the innovation
rhythm, technology usage and
development, the country can already
be seen as a big global player by
companies from this sector. In this
moment, the more accurate motto for
companies that want to act or are
acting in Brazil is “Innovate or Die.”
After a cycle of more than 10 years of
continuous growth, that put the country
in evidence on the global landscape as
part of the select group of so-called
BRICs (Brasil, Russia, India and
China) and that stressed even more its
leadership in Latin America, Brazil is
now entering, in the past two years, a
moment of political tension that has
reﬂected directly in the economy. The
moment now is of reviewing and
restructuring. But in spite of the
perception of some foreign executives
and entrepreneurs that this is not a
good time to invest in the country, it is
clear that Brazil had a virtuous cycle of
many years and reached a higher level.
All this indicates that, for sure, not all
is lost. Far from it. The time is for
opportunities.
With the stabilization of the
smartphone market, there’s a great
potential for the technology industry -
especially in the semiconductors area -
in business involving connected cars,
agriculture, livestock, smart cities,
among others. To fully use this
opportunities, it is necessary to
understand in which ways it is possible
to develop the best technological
solutions to different regions. And the
solutions to problems from different
countries can only be found locally.
Investing in the right time and in the
right moment
Despite the low participation of Brazil
in the semiconductors industry, the
country has a great potential to use the
Internet of Things and to develop in
this sector. It is a ﬁeld in which no one
has the advantage yet: we are,
theoretically, in the same level as
United States and China. Besides that,
a chip to a sensor for IoT is cheaper
and easier to develop than one made
for smartphones. Therefore, it is less
costly to invest in IoT.
In the technology world, the innovation
chain has inverted itself recently, with
the large domain of big multinational
companies giving space to startups and
new entrepreneurs. This movement
creates a pulverization of
opportunities. It is no longer something
concentrated, in the domain of few big
players like it used to be. There is
space for companies from outside the
country and also for the appearance of
new local players that can learn and
develop their own systems and foment
the industry.
The technology giants, that lost a wave
of opportunities that emerged with the
mobile business (smartphones, tablets
and M2M), now are moving rapidly so
they don’t miss out on the
opportunities that the IoT segment will
-By José Antônio Scodiero, Director & Founding Partner of FAST COMPANY BRAZIL
April-May 2017
40
CXO STANDPOINT

bring. There are several examples in
this direction and IBM is one of them, since its
announcement, in December of 2015, to return to the
consumer electronics market, ten years after selling its
computer division to the Chinese Lenovo. The problem is
that there are a lot of companies, big and small, repeating
the same strategies in the search of its own space in the
technology market. This needs to change. The motto
“Innovate or Die” also needs to be applied in the planning.
IoT as a transforming agent of an economy
As well as in great transformations of the past, the
revolution caused by IoT will change the entire landscape
of the career scenario. It is estimated that in time, it will be
possible to see 20 to 30 million jobs migrate, and some
functions might disappear, thanks to robotics, intelligent
machines and artificial intelligence (AI), that will infiltrate
in new corporate areas and automate the positions that are
repetitive and transitional.
But what it seems like bad news is in fact a readaptation,
from work stations focused on operational to opportunities
in areas that demands data analysis, ability to solve
problems, think creatively, innovate and work within a
team. Nothing too distant from the profile that today is
comprehended as a good professional. It is an evolutionary
movement, driven by technology.
If the job openings in operational work stations tend to
drop, the opportunities to professionals that seek
qualification and even reinvention will grow a lot. It is a
market that, according to IDC, will grow about US$1, 7
trillion until 2020. This amount needs, and will be, shared
among the professionals that manage to keep up with the
demands of the market.
José Antônio Scodiero
Director - Founding Partner of FAST COMPANY
BRAZIL
With over 30 years of experience in areas like information
technology, personal computing, semiconductors,
entrepreneurship and startups, José Antônio Scodiero has
already acted as a high level executive in several big and
successful international corporations like: IBM; Apple
Computer; OkiData, where he was president of the
Brazilian subsidiary, and more recently; AMD, leader in
the semiconductors segment, where he held the position
of Vice-President for the Latin America region. José
Antônio Scodiero is graduated in Electronics Engineering
with specialization in hardware and microelectronics and
has an MBA in Corporate Administrations by Fundação
Armando Álvares Penteado (FAAP).
As an entrepreneur, he founded lots of startup companies
since the 90’s, having created his first company when he
was only 24 years old. In 2009 he founded Fast Company
Brazil, with the objective of catapulting multinational
organizations, from sectors like digital technology,
semiconductors and software that are seeking to install
subsidiaries in the Brazilian and Latin American markets.
In 2010 he obtained the certification of Corporate
Governance from the Brazilian Institute of Corporate
Governance (IBGC) and started acting as a consulting
advisor in companies in 2011. In 2012, he became
president of the task force of semiconductors of
AMCHAM - American Chamber for Brazil and USA.
Still in 2012, Scodiero was also elected Director of
SBMICRO - Brazilian Society of Microelectronics, where
he remains until the end of 2016.
José Antônio Scodiero
Director - Founding Partner
April-May 2017
41

Spectrum
Technologies:
Bridging the Gap between Innovation and Implementation
Plainly speaking, Sales Performance Management
(SPM) solutions are meant to improve the efficiency
in sales operations and it is pure common sense that
automation process is the need of the hour. A well-designed
automation process helps salespeople to devote more time
on an organization’s strategy. With better clarity and
transparency in compensation, quota allocation and territory
assignment processes, sales people are better focused,
productive and filled with team spirit.
With SPM, sales personnel behavior is aligned with
corporate strategy. Only the proficient vendors can mend
the SPM software in the most efficient way and Spectrum
Technologies, a provider of technology and business
consulting service has created a niche for itself in the SPM
market. Ever since its inception, Spectrum has enabled
several mid-large enterprises while in partnership with
several leading technology vendors including
CallidusCloud, Oracle, Anaplan and IBM.
100% focused, Vendor Agnostic and a Counsel to
Clients
Clients approach Spectrum for Sales Performance
Management (SPM) and Incentive Compensation
Management Solutions such as-
Strategic Consultation, where Spectrum can help their
clients evaluate their SPM landscape, including the SPM
plan effectiveness and technology tools.
Vendor Selection for ICM, quota and territory
management, lead generation and management, sales
content management/training, Configuration/Price/Quote
(CPQ), reporting/data/business analytics and an end-to-end
holistic SPM or a targeted tactical SPM solution.
Software Implementation, where expert SPM consultants
bring solid experience in the complete SPM implementation
process to make it less cumbersome.
Managed Services, which helps companies to administer
sales compensation programs so that these companies could
focus on other strategic aspects of the program.
The Edge Factor at Spectrum
Spectrum is the true leader in the SPM domain because of
its focus on customer success. They have enjoyed a CAGR
of 100% for many years with the goal to become a trusted
advisor to its customer.
Unlike other organizations, Spectrum does not sell on
behalf of any company, but simply advises clients on all the
Maneesh Gupta
Co-founder & Partner
April-May 2017
42

options available to them. With passion
for SPM and Focus on Customer’s
success, Spectrum has become one of
the most reputed and trustworthy
solution providers. With several
choices in SPM ICM tools, Spectrum
not only offers technology consulting,
but also offers managed services for
SPM. Their managed services help
administer compensation programs,
which helps their clients to benefit
from reduced cost of operations and
increased reliability.
Spectrum is a dedicated SPM service
provider with the team having
education and experience for wholly
supporting SPM technology. They are
partnered with the top SPM & ICM
tools providing companies and are also
well versed in all the different SPM
ICM software that these companies
offer. This in itself is a guarantee that
the options they offer to their clients
would be unbiased. With a unique
customer perspective to their
implementation approach, they can
understand their client’s concern in a
real way and hence can viably discuss
the pros and cons of one approach over
another while implementing an SPM
project.
The Thought Leader and a Man of
Action
A very reliable person and a key
contributor to Apple’s Financial
systems landscape, Maneesh Gupta,
Co-founder and Managing Partner at
Spectrum, is known to run special
errands to understand his client’s
requirements. He is a well-known
high-spirited multi-tasker with a hands-
on approach mixed with a high level
strategy goal.
Maneesh has successfully led
Spectrum for 10 years with his 20
years of engineering and management
experience in the enterprise software
industry which also includes 15 years
in Sales Performance Management.
Under his able leadership and
supervision since 2006, Spectrum has
helped more than hundred companies
in selecting and implementing the best
software tools for automating SPM
operations.
A Team that is Motivated and
Updated
Spectrum keeps their learning process
updated and their employees are
trained with the latest SPM
Technologies. Spectrum always
celebrates and encourages their
employees’ ambition to create and
invent as they consider their team to be
the most valuable asset. This is
reflected from their spectacular
performance when a hi-tech Silicon
Valley client called upon Spectrum to
tackle the client’s 200+ commission
disputes every month. Spectrum
handled the situation well, by not
following the conventional method of
following the client’s every requests,
but instead, dwell deep into the root
cause of the matter. Following the
recommendations that arose after the
analysis, Spectrum re-engineered the
existing ICM system at their client’s
end. The entire rejig, gave the clients a
renewed trust factor from their clients.
The new changes not only reduced
their client’s disputes by 90 percent,
but also avoided a costly replacement.
The above instance is one of many
moments of pride for the team at
Spectrum and this has always taken the
company forward in terms of relevance
with the latest technology in the market
and by delivering maximum customer
satisfaction.
Pursuing the Right Track to the
Ultimate Goal
Spectrum has a long-term partnership
with the best SPM and ICM vendors.
With ICM’s market adoption growing
rapidly, Spectrum is at the forefront of
this growing market. In this age of
digital transformation, the SPM
specialists are making companies
aware of finding ways to maximize
their capabilities by leveraging greater
ROI on automation tools for the
commission calculation process.
SPM ICM tools for better Reporting,
better Diagnostic and better
Performance
April-May 2017
43

Virtual
Instruments:
Delivering Unparalleled Value to the Customers
Continuous evolution has been and will be the only
constant thing in the business world to survive and
win the race, and it has been proven by the
transformation of Information Technology industry. Virtual
Instruments is one such company which has adopted and
embraced the challenges and continued improving its
applications for IT infrastructure.
Virtual Instruments is a high-growth Silicon Valley
technology company headquartered in San Jose, CA. Since
its inception in 2008, they have been focused on delivering
unparalleled value to their customers through a combination
of innovative technology and high-value services.
VI has helped solve some of the most critical IT
performance and availability issues in more than 500 of the
world’s largest data centers. Their unwavering commitment
to the customers’ success has fueled their growth.
Company’s Industry Leading Product Lines
They offer two industry-leading product lines that comprise
their application-centric storage infrastructure performance
management platform.
On one hand, VirtualWisdom is industry’s leading storage
performance and availability monitoring platform for
enterprise data centers. The platform empowers customers
to deliver on the complex requirements of their storage to
application infrastructure and provides real-time insights
into the performance and availability of storage
infrastructure — across physical, virtual and cloud
environments. It intelligently correlates and analyzes an
unmatched breadth and depth of data, transforming data
into answers and actionable insights. This enables IT teams
to promote and guarantee performance-based service level
agreements (SLAs), enhancing the value of the storage
infrastructure.
While on the other hand, Load DynamiX Enterprise is
industry’s leading storage performance analytics solution.
It is a software application that analyzes production storage
workloads, models workloads, creates what-if testing
scenarios, and produces workload performance analytics. It
enables workload visibility into the storage infrastructure
by working with the Workload Data Importer and Workload
Generation Appliances. Load DynamiX Enterprise allows
storage managers to: Characterize production workload
proﬁles, create highly realistic workload models, measure
storage I/O performance with Workload Generation
Appliances, and analyze performance results to optimize
Philippe Vincent
CEO
April-May 2017
44

storage infrastructure. With Load
DynamiX Enterprise you can assess
the performance and scalability limits
of any file, block or object storage.
A veteran in Technology Industry
Philippe Vincent, the CEO of Virtual
Instruments is a veteran in IT who
brings over 22 years of experience in
technology industries. Prior to the
merger with Virtual Instruments, he
was the CEO of Load DynamiX for
nearly 4 years.
He has been in senior executive
positions with BigFix, IBM and
Accenture. During his tenure at
BigFix, he led several business
functions and drove strategy and
operations across the company. He
helped drive BigFix to a leadership
position in the Systems and Security
Management markets, and a successful
sale to IBM in 2010.
At IBM, Philippe helped in leading the
integration of BigFix into the Tivoli
business unit. Before BigFix, he was a
Partner with Accenture’s High Tech
strategy practice, and a leader of its
Software practice. Philippe began his
career with engineering positions at
Alcatel and PSA Peugeot Citroen. He
earned his MBA from Harvard
Business School, MS in Mechanical
Engineering from UC Berkeley and
Diplome d’Ingenieur from ENSAM
(France).
Serving clientele of ‘who’s who’ list
The clientele of VI are comprised of
the ‘who’s who’ from the list of Global
2000 and Fortune 500 firms, that
derives from industries like Financial
Services, Insurance, Healthcare,
Retail/e-commerce, cloud service
providers, manufacturers, technology
vendors and the US Federal
Government. They have formed strong
alliances with major vendors such as
Cisco, EMC, VMware, HP, and Hitachi
to provide supreme infrastructure
performance management solutions to
the most complex and largest physical,
virtual and software defined data
centers (SDDC).
Their customers include Bank of
America, Wells Fargo Bank, Lloyd’s
Bank, MetLife, Nationwide, Kaiser
Permanente, Salesforce.com, LinkedIn,
Mayo Clinic, AT&T, Sprint,
IBM/Softlayer, Oracle, Dell, EMC, HP,
Cisco, Unilever, Novartis and 100s of
other Global 2000 accounts and
government agencies.
Distinctive approach that makes it
stand tall and strong
An important point of distinction that
makes VI stand apart from the rest of
their competitors, is their multi-vendor
heterogeneous support. They never
worry about what kind of server,
network or storage devices a customer
has, or what generation they are.
Instead, their wire-data analyses lies at
the FC protocol level and allow them
to aid any infrastructure a customer
possesses. Virtual Instruments strives
to be the leader in understanding
storage infrastructure performance and
how it affects the overall application
performance. They offer vendor-
independent real-time performance
monitoring solutions that measure each
and every transaction entering the
storage array – to the microsecond
level.
Glorified future road map
VI acquired Xangati in October 2016,
expanding its monitoring and
performance analytics offerings with
multiple new technologies, including
the ability to monitor IP networks,
containers, hyperconverged systems,
and public cloud platforms. In
addition, Xangati offered many
additional advanced real-time analytics
capabilities. All of these new
monitoring sources and analytics will
be incorporated into the award-winning
VirtualWisdom infrastructure
performance monitoring (IPM)
platform over the next year.
Over the course of last 8 years, VI has
consistently invested in developing a
collaborative and agile culture where
everyone feels accountable and
empowered for meeting the company’s
goals. Everyone at Virtual Instruments,
is focused on going above and beyond
to ensure customer success, while
following the principle of
‘underpromise and over deliver.’
We guarantee performance,
maximize stability and optimize cost
April-May 2017
45

Yactraq:
The Voice of Articial Intelligence
Data is accelerating across the internet and many
other channels, with audio, video, and text based
channels are growing faster than ever. From a
business intelligence perspective, applications of harnessing
this data include Voice-of-the-Customer, Media Monitoring,
Competitive Intelligence, and Brand Sentiment.
Yactraq is a pioneer in providing deep business insights
through audio mining and speech analytics. Recorded
phone calls as well as video contains valuable information
related to Voice-of-the-customer, Compliance and Quality.
But in order to be effective, B2B speech based semantic
systems need custom vocabularies that include not just
industry specific but customer specific terms. Yactraq’s
patent pending and award winning machine learning
technology allows them to deliver custom vocabularies
orders of magnitude faster and more cost effectively than
legacy approaches.
Yactraq’s offering makes audio mining economically
attractive for small customers as well as functionally
specific applications within large customers. Their patent
pending and award winning CoreTraq engine uses a Yactraq
proprietary fusion of speech recognition and natural
language understanding to deliver an integrated picture of
both speech and text based semantic data either to their
OmniTraq business intelligence layer or to any custom
application for analysis or search.
A creative player of Yactraq
Jeh Daruvala, Founder and CEO of Yactraq, has over 24
years of entrepreneurial, investment banking, product
management, business/systems analysis and advisory
experience in Information Technology at startups,
Intellectual Ventures, Microsoft, T-Mobile, TELUS,
Avendus Advisors, and Gateway Capital. Currently, Jeh’s
primary focus is his role as CEO at Yactraq, an IPFD
partner of multi-billion dollar Intellectual Ventures, the
world’s largest patent bank. Yactraq was selected as a
Gartner Cool Vendor 2016 in the Smart Machines category,
Yactraq is also among the first 20 companies showcased in
IBM Watson’s Cognitive Gallery.
Before migrating to Canada in 2002, Jeh played a key role
in incubating Customer Asset, an India based IT
infrastructure services, venture that evolved into the $300
million, Firstsource Solutions. While working on Delsys,
his first startup, Jeh sold the first-ever Ethernet switch in
India (Cisco). Jeh has a Masters in Management Studies
(Finance) & a Bachelors in Engineering (Electronics) from
Bombay University. He is also a lifelong human spaceflight
Jeh Daruvala
Founder & CEO
April-May 2017
46

enthusiast and believer in technology
innovation as the key driver of
corporate and economic growth.
Intelligent Infrastructure for
Contact Centers
Yactraq’s technical capability is based
on CoreTraq, a proprietary and patent
pending speech based semantic
platform. CoreTraq’s custom
vocabulary capability is available as an
API or via a user interface (OmniTraq).
Additionally, Yactraq is an IP-For-
Defense partner of Intellectual
Ventures, which uniquely positions
Yactraq in the Speech Tech industry
and provides Yactraq with an
unparalleled freedom to operate and
bring disruptive solutions to the
market.
They have built custom vocabularies
with taxonomies like Open Directory,
as well as customer specific target
taxonomies & lists. Taxonomic data is
first used to generate search terms, then
standard web crawling techniques and
API’s are used to collect web pages of
related linguistic data. The taxonomic
and linguistic data is then provided as
system data to Yactraq’s NLU (Natural
Language Understanding) module.
Data from the NLU module is then
exported out and further provided as
input to a machine learning process.
The output of Yactraq’s machine
learning process is provided as input to
a set of tools which generate a
statistical language model for use by
Yactraq’s speech engines. Yactraq also
uses audio transcripts in its machine
training process.
The present version of CoreTraq has
been proven across approximately five
million minutes of phone calls and
videos, and delivers high levels of
metadata accuracy. This validates that
Yactraq’s patent pending process, as
described above, can generate custom
vocabularies that are orders of
magnitude faster and more cost
effective than legacy approaches.
Future Prospects
Yactraq believes the heart of product
marketing strategy in the high-tech
Startup context revolves around
managing technology risk. Only
businesses that take on technology risk
can manoeuvre into a position of
strategic surprise through the release of
disruptive products. But innovation of
this nature while necessary is far from
sufficient to drive business growth,
which also depends on time-tested
business execution tactics, & principles
such as a focus on customer value
delivered through a cohesive team. An
AI software business is after all still a
business, not a government or
corporate R&D lab. Negotiating the
contradictions between these diverse
domains is, they believe, essential for
succeeding as an innovative
technology business.
Yactraq delivers Intelligent
Infrastructure for Contact Centers.
Apart from speech analytics, the other
key product Yactraq is presently
working on is Virtual Agents for
customer sales & service oriented call
centers. Conversational computing is
an exciting new area within AI and
while the talking computers of science
fiction in the shape of C3PO or Jarvis
may not be achievable in 2017, Virtual
Agents for call centers are very much a
practical reality today, both in terms of
technology and business value. Virtual
Agents can take over repetitive tasks
from humans, thereby allowing
businesses to deliver more and better
service within the same budget. Virtual
Agents can also grow sales bandwidth
for a business, without the linear cost
increase of hiring more people.
Existing IVR technology is essentially
obsolete because it gives full control of
the interaction to the machine, which is
wasteful and therefore disrespectful of
a customer’s time. Virtual Agents
allow customers to assume control of
the interaction and create a browsing
experience without the pressure of
dealing with an outcome driven human
salesperson.
The key to quickly and cost effectively
building successful virtual agents is
also to customize them on a client by
client basis. Yactraq is again investing
into their key asset of custom
vocabulary driven speech based
semantic capability to deliver Virtual
Agents.
Yactraq provides AI infrastructure
that empowers Contact Centers
increase client satisfaction
April-May 2017
47

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