India's Fastest Growing Start-ups to Watch.pdf

Thrust Towards Growth
Startups - Ways to Survive
and Thrive in Unprecedented
Times
India's
Fastest
GROWING
to Watch
Going Digital
How is Digital
Transformation Enhancing
Businesses?
3
5

Editor’s Note
n the slowly settling times post-pandemic, startup
Ientrepreneurship is fast evolving. In fact, during the
last two years, when many established businesses were
doomed, a booming ﬂeet of startups has grown so quickly
that the future looks very bright for the industries.
In the 2022s ﬁrst quarter, the fastest growing Indian startups
have raised over $8.4 billion (a 22% YOY growth), while
with ninety-six unicorns (Startups with a billion-dollar or
th
more valuation), globally, India ranks 4 . That is an
impressive global mark.
These fastest-growing startups are from various industries.
Industries like healthcare, web and mobile app
development, utilities comparison and sales, logistics,
sustainable home appliances, agriculture supply chain,
photo studios, etc.
Though scattered across various sectors, there are some
common qualities they and the entrepreneurial spirits
behind their emergence share. These qualities include
passion, innovation, perseverance, resilience, astute
CHAMPION
STARTUPS OF
THE RACE TO
THE SUCCESS

leadership, a people-centric approach, out-of-the-box
thinking, a never-to-die attitude, tech-savvy-ness,
professional insights, a sustainable outlook, highest quality,
ethics, and morals.
In the ever-changing stream of time, challenges will come
and go, and ups and downs will be the constant norm,
however, those with the most formidable business instincts
will survive and thrive amidst the adversities. As these
adversities will test the entrepreneurial minds, these
business champions will develop a mind of steel and nerves
of electric current.
In such a situation, they will further develop their skillset to
adapt seamlessly to the evolving corporate norms. This
way, they will build their enterprises to solve old and new
problems with some unique and novel solutions.
In the race to innovate, update, upgrade, adapt, and adopt
modern technologies and strategies, they are moving ahead
with such a speed that nothing looks impossible for them.
In an attempt to gauge their tremendous success in the
shortest span, this latest exclusive edition titled ‘India’s
Fastest Growing Startups to Watch’ of Insights Success has
brought you the enthralling stories of the fastest of them.
Two of them are from the education sector, and two are
from the technological industry, with the rest from diﬀerent
strata of business.
Along with their awe-inspiring stories, there are included
two trendy articles crafted by our in-house editorial team to
further your enjoyment.
Hop in to experience the adventure and thrill by
reading on!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

AAS Vidyalaya
India’s First Anytime
Anywhere School
08
C O N T
ARRCOAT Surface
Textures Pvt Ltd.
India’s homegrown Jewel to the World
Beyond Water
Your Honest go-to
Drink, always!
Heart Up My Sleeves
Taking the Fashion
World by A Storm
Insurance Samadhan
A Trusted Insurance
Redressing Tech-Forum
12
14
20
28

E N T
A r t i c l e s
Moonshine Meadery
Bringing Back the
Elixir of the Gods
PNT Robotics and Automation
Re-deﬁning the Future
with Emerging Technologies
Watt Technovations
Private Limited
Solving Everyday Issues by
Expanding Technical Horizons
30
38
42
24 34
C X O Why should nancial
values be introduced to
children early? 18
Thrust Towards Growth
Startups - Ways to Survive
and Thrive in Unprecedented
Times
Going Digital
How is Digital
Transformation Enhancing
Businesses?

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MARCH, 2022
We are also available on

Management Brief
Company Name
Purva Aggarwal,
Founder
Good Good Piggy develops good behavioural habits in kids and
explains to them the concept of money.
Good Good
Piggy Bank
Vikas Kakwani,
Founder and
Leena Kakwani,
Co-founder
AAS Vidyalaya is India’s first online school aiming to make
every Indian pass the tenth standard.
AAS Vidyalaya
Saransh Anand,
Head of Communications
ARRCOAT Surface Textures offers a replacement to the modern-day
chemical-induced and unsustainable surface decor products such as
Paints, Tiles, Marble, and wallpapers.
ARRCOAT
Surface Textures
Devang Singhania,
Founder
Shachi Singhania,
Co- Founder
Beyond Water promotes natural and tasty hydration solutions
for everyone.
Beyond Water
India's
Fastest
GROWING
to Watch
Pratik Tirodkar,
CEO and Founder
PNT Robotics & Automation Solutions creates technical products
with automation and robotics for a better life and a better future.
PNT Robotics &
Automation Solutions
Riya Khattar and
Chandni Khattar,
Founders
Heart Up My Sleeves is a homegrown luxury fashion label which
curates transformable clothing.
Heart Up My Sleeves
Deepak Bhuvneshwari
Uniyal,
Co-founder and CEO
Insurance Samadhan is a developer of a grievance redressal platform
designed for all insurance policyholders to file a complaint.
Insurance Samadhan
Mr Nitin Vishwas,
Co-founder
Moonshine Meadery is Asia and India's first Meadery. It is
bringing back Meads, the world's oldest alcoholic beverage.
Moonshine Meadery
Nihaal Singh Adarsh,
Founder and CEO
Watt Technovations developes innovative devices to help provide
creative solutions to daily life problems.
Watt Techonovations
Pvt Ltd

After healthcare, the Pandemic had its severe impact
on the education industry so much so that, even
today, the educational scenario is in disarray. Those
who can afford to go to private schools are affected to some
extent.
However, what about the billions of other children who rely
on Government schools for their minimum education of at
least passing tenth grade?
Many studies show that student dropouts are the biggest
worrying concern made severe by the continuity of the
pandemic. In such times, when all hope seems lost, AAS
Vidyalaya is solving the problem of availability and
accessibility of good quality education by bringing the
school to those children who are not able to go to school.
AAS Vidyalaya covers all courses - mathematics, science,
Hindi, English, social science, Sanskrit, computers, and
Marathi - and follows the NCERT CBSE curriculum, NIOS,
UP Board, MP, Bihar, Rajasthan, and Maharashtra Board.
The app and portal digitally give a whole school learning
experience, with regular tests, report cards, teacher
interactions, online lessons with India's finest teachers, and
parent connections.
Established by Vikas Kakwani and Leena Kakwani, the
Founders, AAS Vidyalaya ensures that students do not
have to spend thousands of rupees on guides or tuitions any
longer.
Leena is a Postgraduate in Psychology (child, abnormal,
and clinical) and her strengths include having superhuman
observation power. She is a fitness enthusiast, a fantastic
cook who also loves travelling, music and Zumba. She
manages the operations of the school on the ground.
Vikas graduated from IIT(Roorkee) and IIM(Lucknow) and
worked for over 20 years in Corporates. He is a self-
proclaimed maverick, an avid reader, loves travelling and
watching TV series. He has already published three books
himself and one co-authored with Leena. He is the CEO.
Along with AAS Vidyalaya – The Anytime Anywhere
School, they are proud parents of a fine young man. They
live in Mumbai, India.
In an interview with Insights Success for its edition ‘India's
Fastest Growing Start-ups to Watch’, they speak about their
unique mission and this legendary vision.
Please brief our audience about AAS Vidyalaya, its
USPs, and how it is currently positioned as a leading
player in the industry it is catering to.
AAS Vidyalaya is India’s first online school aiming to make
every Indian pass the tenth standard. We provide quality
education to the students who do not have the facility or
resources to acquire the knowledge they deserve.
We focus on the real Bharat, who intend to study and learn
but not the means to do so. With all the ed-techs focussing
on the rich, we are concentrating on the section of the
India's Fastest Growing Start-ups to Watch!
8 | March 2022 | www.insightssuccess.in

Our curriculum is
apt for kids who
are not enrolled in
any school and can
s ll pass the tenth
standard via NIOS
(open schooling)
Vikas Kakwani
Founder
Leena Kakwani
Founder

country that comprises most of the children’s population
and the country’s future.
Our USPs:
• We cater to the State Boards and CBSE. Our
curriculum is apt for kids who are not enrolled in any
school and can still pass the tenth standard via NIOS
(open schooling),
• With the smartphone availability in India on a boom,
we provide education via our app as well as our web
portal,
• Our curriculum is available in Hindi, Hinglish,
English as well as Marathi for Maharashtra Board,
• Along with the study material, we provide a complete
classroom setting such as teachers for doubt clearing,
regular marking of attendance, assigning mentors at
our education cafes to guide the students, generating
report cards for the students to track their academic
growth and we also offer an option for PTA meeting,
• We offer the subscription for a year for as low as
₹200/month per child, making it the most affordable
educational aid in the country.
•
What other products/solutions does AAS Vidyalaya
offer, and how are these making an impact?
We have a very holistic learning approach for the students,
and that is why besides the studying material, we also
provide extracurricular activities to our students. They can
take a break from studies (part of our program) and enjoy
short educational videos or watch stories on our platform to
refresh their minds.
The most comprehensive solution that we are offering
besides affordable education is helping the students have a
better future. With almost 70% of students dropping out of
school after the fifth grade, their prospects with regards to
jobs are very low.
But with being at least tenth grade, they can themselves
decide what they want to do next. Either pursue further
education or look for a decent job to support their family.
Being an experienced leader, share your opinion on the
impact the adoption of modern technologies such as AI,
big data and machine learning had on the industry you
are catering to and what more could be expected in the
future?
AI and ML are the biggest components for any country to
develop in today’s world. Everything from medicines to
education to food to fashion has imbibed AI and ML in their
businesses.
When it comes to education, it helps to track a student’s
progress, their skillsets, and mainly their adaptive learning
skills, as every kid is unique and will learn at their own
pace. This helps us monitor every student individually and
helps us help them to learn and develop at their pace. This
wasn’t possible earlier when we would have a classroom
full of 50 kids, and the teacher could not give individual
attention to each kid.
Thanks to technology, it is possible today. With a surge in
online education and internet connectivity in India, it is
possible to provide education to every stratum of kids. With
the help of AAS Vidyalaya, quality education is not
restricted to a few but is available for all. In the coming
years, there will be more advancement in the field, and I
hope with the help of ML, we can create a platform that
understands a student’s aptitude, wants, financial
backgrounds etc., and helps them find the right course to a
better future.
Considering the current pandemic, what initial
challenges did you face, and how did you drive AAS
Vidyalaya to sustain operations while ensuring the
safety of your employees at the same time?
AAS Vidyalaya was always online. In fact, before COVID,
it was a challenge for us to convince people about online
education. Unlike many other industries, COVID has
actually helped the online education industry as today it
needs no convincing.
Our education cafés were shut for a brief period during the
first two waves, but otherwise, we remain unscathed. In
fact, we launched AAS Teach app for teachers to conduct
their online classes from home and started AAS Vidyalaya
24x7 TV channels on JioTV to reach out to the students
who do not have smartphones.
How do you envision scaling AAS Vidyalaya’s
operations and offerings in 2022 and beyond?
We are in our evolving and expansion phase now. Our
vision is to make every Indian pass tenth grade, but that will
take some time.
As for 2022, we are looking forward to enrolling at least
50,000 students and taking a small step towards our vision.
We will be entering two-tier to three-tier markets in the
given year and setting up more education cafes is our
goal.

Chemicals, hazardous
compounds, harmful
substances have made our
entire life unhealthy and unsustainable.
So much so that the paints we use to
decorate our home, the plasters we use
to polish its walls, and more chemical-
stimulated cemented surfaces of the
house's floors are polluting the
environment.
Today, the global community is wary of
this unsustainable living. Everybody is
committing to reducing pollution and
its carbon footprints, eliminating global
warming, and saving ourselves from an
inhabitable world's present and future
threats.
ARRCOAT Surface Texture Pvt Ltd.
is doing it by providing eco-friendly
alternatives to your surface décor. They
are India's first manufacturers of all-
natural home decorative products. The
company will ultimately turn your wall
or space into your vision, erasing your
environmental footprint.
ARRCOAT’s presence in every city of
India, with offices in NCR, Bengaluru,
Chennai, Hyderabad, Chandigarh,
Mumbai, and Pune. They are your best
bet when it comes to the smoothest,
most convenient way of getting your
surfaces sustainable and reflecting your
personality and family values.
In an interview with Insights Success,
for its current edition of 'India's Fastest
ARRCOAT
Surface Textures Pvt Ltd.
India's Homegrown Jewel to the World
Saransh Anand,
Head of Communications

India's Fastest Growing Start-ups to Watch
Growing Start-ups to Watch' company's
young and dynamic Head of
Communications, Saransh Anand,
tells us more about this unique
company and how they are bringing
Indian way of sustainable and joyful
living back into home décor space.
Saransh Anand himself is 22 years
optimistic, humble, and grateful being
with a great interest in learning more
about the world with every progressing
day.
"I look for the opportunities to build
my surroundings with the most positive
thoughts and with the people who
inspire me," Saransh says.
Please brief our audience about
ARRCOAT, its USPs, and its current
position as a leading player in its
catering industry.
Walls define spaces, and we define
borders. ARRCOAT Surface Textures
offers a replacement to the modern-day
chemical-induced and unsustainable
surface decor products such as Paints,
Tiles, Marble, and wallpapers as we
manufacture all-natural and health-
friendly decorative plasters.
Initially, a product of Italy, this segment
of surface decorators saw a surge
worldwide as the product grew in
gravitas in the architectural community
owing to its superior life and
sustainable properties. Venetian
plasters, polished plasters, stuccos, and
prelates have dominated the world
market of surface decor products. But
soon, the over-saturation of such
products saw a dip in product quality
and life.
That was the case till ARRCOAT
started manufacturing these products in
India. With the Indian touch of jugaad,
we could churn these products through
all-natural ingredients adding superior
strength and durability. And with this,
we introduce India to the world of
luxury surface decor at an affordable
price. Our products are washable,
crack-proof, scratch-resistant, water-
permeable, safe for washroom use and
kitchen use, exterior and interior grade,
certified 0 VOC, and come in all sorts
of dimensions. One can create all sorts
of designs, textures, colours, and add as
many dimensions onto the surface as
one pleases. Feel free to play around
with the gloss, matt, reflectiveness,
depth, and sheen and extend your
personality onto your walls with
ARRCOAT Surface Textures.
What other products/solutions does
ARRCOAT offer, and how are these
impacting the industry and your
clients?
We are known in the architectural
industry for the promise that we keep
and the value that we deliver to our
clients. We believe in timely
operations, quality servicing, and on-
demand samples that help facilitate the
process of selection. We cater to the
individual needs of all our clients that
help us personalize as per the project's
requirements, giving the client the
freedom to decide from a multitude of
options. We involve the client in the
whole process to maintain transparency
and credibility in terms of the delivery
of the project.
However, we still believe that our most
significant offering to the client is
understanding what is unspoken and
delivering designs that no one else can.
Considering the current pandemic,
what initial challenges did you face,
and how did you drive ARRCOAT to
sustain operations while ensuring the
safety of your employees at the same
time?
The pandemic was a tough time for the
entire world, and there is nothing more
to talk about it. And instead of talking
about how we maintained the safety of
our employees, we would like to
commend the strength, grit, and
determination shown by our
employees.
They are the true heroes, and we salute
them. In the face of uncertainty, our
employees stood still and worked
together to have our company stay
afloat during its worst-ever financial
phase. They all took pay cuts and still
managed to get the company through
the worst times.
Where we stand today is because of the
courage shown by our employees.
What would be your advice to
budding entrepreneurs who aspire to
venture into the consultancy space?
Do the work. There is nothing more
rewarding, more satisfying than the
absolute pleasure of doing the work.
So, keep focused and believe in your
work, and you shall have the success
you deserve.
How do you envision scaling
ARRCOAT's operations and
offerings in 2022 and beyond?
With a more robust distribution
network and franchises, we hope to
scale the business through training
applicators for our products tied with
the Skill India initiative. We also want
to introduce chemical-free flooring
solutions.
‘‘ARRCOAT Surface
Textures offers a
replacement to the
modern-day
chemical-induced
and unsustainable
surface decor
products
‘
‘

Your Honest go-to Drink, always!
Before going for your next soft drink, please beware
that it will harm your health in many ways. First, it
is laden with artificial sugar to gain weight the
fastest.
Second, the fructose in the added sugar will be converted by
your liver into the fats, which will deposit itself over your
liver, making it fatty liver. Third, it might cause diabetes if
your intake is excessive or high and calorie burn is more
minor or minimal.
Fourth, the empty calories (minerals or nutrient less), with
the addictive dopamine released by the sugar. It will satiate
your cravings and cause tooth decay instead, which will be
the last harm you ever want. An aching tooth is a pain in the
mouth.
But if you still want to drink something, which will be as
tasty but healthy and more than water, then Beyond Water
is perfect for you.
Launched by Devang Singhania – the Founder, and
Shachi Singhania – the Co-founder, this unique venture is
leaping and going that extra mile to empower everyone
with the ability to customise what they consume.
In an interview with Insights Success, for its current edition
of ‘India's Fastest Growing Start-ups to Watch,’ they are
talking about their offerings for your health, hydration, and
convenience and how they aim to be your go-to drink, using
the highest quality ingredients that are all-natural and very
tasty.
Please brief our audience about Beyond Water, its USPs,
and how it is currently positioned as a leading player in
the industry it is catering to.
At Beyond Water, our mission is to gain peoples trust back
in bottled beverages. We use simple - naturally, sourced
ingredients to create high-quality products. Our product line
is completely natural, low calorie and without any sugar.
We use flavours and colours from natural fruits, vegetables,
and herbs. For example - our orange, lime and lemon
flavours come from cold-pressed oils extracted from fruit
peels.
Our colours come from natural sources like dried carrots
and turmeric (also known as Ghar ki Haldi). Our products
have just one calorie per serving and are great for all age
groups and fit for consumption by diabetic consumers.
Isn’t this just the best way to get the 15% daily
recommended dosage of your essential vitamins in your
body by just a simple squeeze?
You can choose to add as little or as much of it as you wish.
The power is in your hands, literally. What is more
astonishing is that our products come in a portable,
convenient palm-sized squeeze bottle that you can carry
anywhere, to the office, on the run or even with friends.
We love the planet and aim to reduce plastic waste, so every
time you buy from us, you are effectively consuming
twenty-four times less plastic than you would have
otherwise, in the form of ready-to-drink beverages.

Meet the Founders Par Excellence
Our product line is
completely natural,
low calorie and
without any sugar
“
“
Devang previously managed family-
owned tea estates located in North
Bengal with a signiﬁcant
concentration in Bought Leaf
conversion, essentially operations
centric. Also, a graduate from
Babson College, he majored in
Operations and Entrepreneurship.
His key strengths are knowledge of
products, operations, and trends,
strong network and connections
that will beneﬁt product
promotions and marketing.
Devang Singhania – The Founder
Shachi graduated from Babson
College with a Strategy and
Entrepreneurship Major and then set
out to explore what she like doing the
most – designing and branding. She
collaborated with several companies,
with exposure to varied roles like
curating, designing, branding new
businesses, and reinventing old ones.
But today, it is thrilling and all-
encompassing for her to collaborate
with her brother on something that
they believe will be a go-to drink for
everybody. The vision for Beyond
Water is to be that honest drink you
can reach out to without any guilt,
always!
Shachi Singhania – The Co-founder

What kind of products does Beyond Water offer to its
consumers?
We have three product lines and twelve SKUs.
• Vitamin - Zesty Orange, Lemon Mint, Lemon Iced
Tea, Mango Peach, Strawberry Lemonade,
Watermelon Mint.
• Electrolyte - Ginger Lime, Raw Mango.
• Cocktail Mixers - Lavender Honey, Rose Lemonade,
Cucumber Mint, Mojito.
•
Our product is:
• Calorie-free
• Sugar-free
• Made of 100% Natural Ingredients only
• Contains15% RDA of Vitamins A, B, C, D, and E
• Comes with an easy-to-carry bottle, which makes up
to twenty-four drinks
• Each serving comes to around 13/-, so it is very price
competitive as well.
How has the current pandemic impacted Beyond Water
and its operations?
Educating the customer about the usage has been the
biggest hurdle. It is a new mechanism where it is not ready
to drink, and you must add it to the water/soda/tonic etc. So,
it is a new behaviour that needs education. It is a liquid and
not a sachet that needs to be added, so that is new.
Due to the pandemic, we could not participate in the events
and do sampling, which was a hurdle. Due to this, we
adopted the complete D2C aspect and explored that as a
channel of education.
What would be your advice to the budding
entrepreneurs who aspire to venture into this field?
A key takeaway is that the journey is enriching and full of
difficulties, but it all seems very well worth it when any
milestone is reached. Everyone has a right to dream and
take a shot at making it a reality. So always try it out and
never regret it.
How do you envision scaling Beyond Water’s operations
and offerings in 2022 and beyond?
We plan to have more verticals like single-serve and ready-
to-serve more product lines. We will also be exploring
modern retail and airport formats in the coming year.

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Why Should
Financial Values
Children Early?
Introducedto
be
Pocket money and piggy banks have been used for
years to impress upon the children the importance of
managing money. However, this practice is usually
done with teenagers and with very little to support this
learning.
Children learn about the transitory value of money very
early on in their lives. So why do parents wait to teach them
about money? The age-old argument about preserving their
innocence does not quite cut it.
They are already learning about money from their
environment, if not implicitly. By introducing the topic,
parents are not taking away any innocence but providing
context to what they are already seeing all around them.
There are many reasons why parents should address this
topic early on, like the following:
Understanding of Consequences
Children need to learn that not only does money have
value to buy things but there are ﬁnancial
consequences to all spending decisions. This is a
crucial part of their development.
Decision making
Children at an early age learn the art of
decision making. This aﬀects them in every
sphere of life and is set at an early age. It
would be helpful to guide this learning
when the child is impressionable and
still developing these core habits.

Understanding the value of work
Children need to understand that nothing comes free. The
things they buy and the gifts they get are results of hard
work, not handouts from an ATM.
Delayed gratification and impulse control
These values are very important in anyone's life. They
affect all types of decision making and can cause severe life
changes. Hence, the need to enforce these values early on
and set the right foundation for the future.
Many parents feel like this conversation is too stressful to
bring up with their little ones. However, this stress is felt by
the adults who are struggling with the issue, not the child
intent on learning everything about the world around them.
Money is an integral part of life which affords us the right
education, a good environment and social security.
Therefore, money management is not a life skill that should
be ignored or put off. So, when is the right time to start
impressing the right values about money? Right when a
child stop putting it in their mouth!
This article is written by Purva Aggarwal,
Founder of Good Good Piggy, an Ed-Fintech Company.

Taking the Fashion World by A Storm
he fashion world moves by the mantra that change
Tis the only constant. It got so caught up in the
turbulence of that change that when the pandemic
came knocking, it had been suddenly blown off into pieces,
which nobody needed anymore.
The fashion world was utterly lost in that doom and gloom.
It will never be lively and happening again. But as they say,
those with a never-say-die attitude will take on the crisis
with their storm of invincible willpower. And will do the
unthinkable.
All it took was an idea nobody had imagined before and a
spirit or two, willing to make it happen. Meet Riya Khattar
and Chandni Khattar- the Founding spirits and minds
behind Heart Up My Sleeves.
They started the brand smack in the middle of the pandemic
while considering the value of sustainable fashion. Their
brand sells detachable sleeves crafted with reusability and
creativity as goals. Riya and Chandni aim to create a perfect
combination of simplicity and luxury while remaining
sustainable. From a fashion background, Riya understands
the need to focus on fast fashion but not lose out on fresh
outfit looks.
The brand started as just a hobby for the Delhi daughters of
a wholesaler of Indian garments. The sisters began
enhancing efforts once they noticed that people liked and
believed in their idea. They roped in influencer marketing,
which helped the brand grow with popular Instagram
Influencers like Komal Pandey and Niki Mehra.
This led to a significant hike in sales coming from organic
marketing, taking the initial investment of ₹ 10,000 on
samples to sales worth ₹ 11.5 Lakhs- and that too, in a year
of the launch.

Platforms like Nykaa and Aza also feature Heart Up My
Sleeves. With their successful and fascinating pitch on
Shark Tank, the brand has caught the eyes of Sharks
Vineeta Singh and Anupam Mittal.
There is a long and exciting journey ahead for the
founders, dotted with expansion, exposure, and
excitement. In an interview with Insights Success, the
two charming divas talk about their fast-emerging brand
for its apt edition titled ‘India's Fastest Growing Start-
ups to Watch!’
Please brief our audience about Heart
Up My Sleeves, its USPs, and how it is
currently positioned as a leading player
in its catering industry.
Adding to the closet is fun, but cleaning
it? Not so much. Especially when there
is a lot in there that skips from ‘Never
wearing that again’ to ‘I love this, I
cannot throw it away!’ Guilty? It is
a problem that many of us face!
‘Heart Up My Sleeves’ is a
unique brand that is here to
settle things down with
minimalism, sustainability,
and a dash of panache. We
do this with detachable
statement sleeves and
accessories—a modern
concept that is ﬁt for
transforming India and is
suitable for changing your
perfect ﬁt.
“ “
Riya Khattar
Chandni Khattar
Founders
Our brand focuses
on reducing the
carbon footprint
and bringing down
the intensity of
fast fashion
shopping sprees

fashion creativity as a brand, something that people can
explore within themselves with our detachable sleeves.
Oh, and we have also recently expanded our product range
to invite capes and brooches that are available in many
colours! Good-bye, boring outfits.
impact of the adoption of modern technologies such as
AI, big data, and machine learning on the industry you
are catering to, and what more could be expected in the
future?
Fashion has never lagged when it is about innovation.
Fashion has been the birthplace of many life-changing
innovations like the sewing machine and has contributed
massively to the rise of e-commerce too. And today, we can
see robots, AI algorithms, and VR work wonders, from
sewing and cutting fabric to predicting style trends and
simulations in dressing rooms.
A range of technological advances show us how technology
is revolutionizing the fashion landscape with automation
and personalisation. Various brands can now understand
customers better- even predict their following demands-
thanks to the sophisticated data collection methods, which
hint towards a fashion future, where AI is reshaping how
brands tackle product designs and development.
Development and change in any industry are not a one-
person battle. Fashion is a cyclical and forward-looking
industry, a lot like tech, and advancements will paint a new
picture for everyone involved, from designers to
manufacturers and retailers to stylists. And, of course, the
consumers.
We stumbled upon this solution and started the brand in the
middle of the pandemic- literally while cleaning the closet.
Heart Up My Sleeves offers a quick fix to any dull outfit
with detachable sleeves and accessories. From sequins to
frill and balloons to flair, you can find sleeves in every size,
fabric, and colour for a holistic and wholesome choice.
The brand has quickly received a great response from
influencers and celebrities like Neha Kakkar, Hansika
Motwani, and Komal Pandey.
What makes ‘Heart Up My Sleeves’ unique is the concept
of reusability, something we’ve all seen our parents do in
Indian households. And there is nothing wrong with it. The
pandemic brought many lessons, and sustainable living is
probably part of the greatest ones. Our minimalistic
approach with the reusable and detachable sleeves ensures
that no outfits are ‘repeated.’
We cater to our customers with supreme quality of
products. Each cloth is handpicked, and every design is
born while keeping in mind the diversity in body types out
there. We aim to deliver happiness at our customers’
doorsteps, which in turn has positioned us as a leader in our
home-ground industry.
What other products/solutions do Heart Up My Sleeves
offer, and how are these impacting the industry and
your clients?
We can all agree on one thing- the pandemic taught us the
beauty and importance of slowing down: not going too fast.
And we think that is true for fashion as well. Fast fashion
needs to slow down! A sustainable lifestyle is critical, and
fashion should be a part of it. So, our focus has been
towards blending sustainable plus ethical fashion with
something fresh- in the form of our detachable sleeves.
Growing up in the heart of India’s fashion capital, Delhi, we
understood how rapidly changing trends can be expensive
and exhaustive. With that, the primary intent behind Heart
Up was to bring a collectible that instantly raises the glam
quotient of your attire and, therefore, entire wardrobe.
Outfit repeats are a concern for all fashion-freaks and
women too, and we have found a sustainable solution to
that.
Our products can transform your outfit, make it go from day
and night. Not just this, but our brand focuses on reducing
the carbon footprint and bringing down the intensity of fast
fashion shopping sprees! We also believe in promoting
A sustainable
lifestyle is critical,
and fashion should
be a part of it
“ “

Consumers today are gaining more awareness about the
ugly side of fast fashion. We now have socially and
environmentally conscious shoppers who embrace the
rising movement of ‘slow fashion.’ The movement
spotlights sustainable materials and transparent, ethical
labour and manufacturing. AI and innovative technology
may have a role to play in the race towards sustainable
fashion.
Considering the pandemic, what challenges did you
face, and how did you sustain your operations while
ensuring safety of your employees at the same time?
The pandemic and lockdowns have not been easy for
anyone. For us, too, they brought a tsunami of challenges.
Our business experienced a massive impact. There was a
hike in prices across every sphere due to a shortage of
workers. The prices went up from the materials to the
wages and couriers, while the product’s demand decreased.
Nobody was stepping out, so there was minimal focus on
buying fashion items, and most people were focusing on
saving rather than spending. Our brand is all about our
customers and all about ethical practices. We care about
everyone who works with us and asks for our products. To
sustain operations while ensuring the safety of your
employees, we put in much effort to sanitize products. We
also kept a close check on every employee’s health.
What would be your advice to budding entrepreneurs
who aspire to venture into this space?
There is a good reason we see passion depicted as fiery in
popular media. Believe in your passion for being your fire
and starting something, you feel strongly about. We
encourage you to be confident in your idea and the problem
you solve. Remember, you need to solve your targeted
problem better than anyone else attempting to solve it. Or,
if you have identified a problem nobody is solving yet,
make sure you put your heart and mind into it and make it
impactful. Once you are confident of that, make it a point to
understand your target audience and your market.
Hey, instead, become best friends with them! We live in a
generation where social media significantly influences
customers, so we can definitely leverage that and put it to
use. You need to align with your customers' thinking, so
constant feedback is always a good idea. Social media has
made this pretty easy.
Being an entrepreneur, there will be tough decisions and
challenges that you might face, but never be afraid of them.
An entrepreneurial journey is a fulfilling one, but it is not an
easy one. You will learn a lot, so make sure you keep your
eyes, ears, and mind open. Network, accordingly, too.
Confidence, passion, risk, customers, and the solution to a
problem together forge the key that unlocks success!
How do you envision scaling Heart Up My Sleeve’s
Shark Tank has given our business a brilliant boost. Moving
ahead, we, as a brand, are focusing more on marketing. We
are literally on top of the world to have Vineeta and
Anupam on board! With their support, knowledge,
experience, and the kind of networks they have, we can
make this brand big memorably and recognizably- together.
They bring quite different kinds of expertise to the table,
which will surely be beneficial for us. We are already
available on Nykaa fashion and Aza, which has given us a
larger pool of customers and made us more accessible. The
good news is, soon, you will see us on all major e-
commerce platforms as well! We are hopeful about our
journey ahead.

Thrust towards Growth

Start-ups
-Ways toSurvive
and Thrive in
Unprecedented
Times
hese days, start-ups are growing in numbers and
Tstrength constantly. Led by innovative
entrepreneurs who observe problems and issues,
which nobody saw earlier, these business entities are
coming up with unique solutions.
And then, by productively using technology and innovation,
they are creating an entirely new category of goods and
services around these solutions. But like everything, they
must go through hard times, like the time of the pandemic.
And to survive in adverse situations and then for growing
and prospering amidst the future challenges, they must
know the time tested and modern strategies. Here are a few
of them listed, though the list is not exhaustive.
Maintaining the cash flow
An established business can suddenly experience an
unexpected bill, which can affect the bank balance. To
manage a stable organisation, cash flow is extremely
important. It is the lifeblood of any start-up.
For optimum business health, money must continue
inflowing and outflowing. So, start-ups should focus on
bringing more money than they spend on their expenses.
With enough cash flow, businesses can continue to grow
their brand and improve their operations in any situation. It
also helps them to be prepared in case of a financial
emergency.
Analysing the competition
If a start-up needs to grow, it must continuously analyse the
competition. In tough times, they should not lose hope.
With the proper understanding of what others are doing to
attract customers, they can get a better idea of their
competitors.

By secretly shopping from competitors, businesses can get
a better understanding of what they are offering to their
customers. This can be a secret strategy. Knowledge of
competitors' pricing strategies, exclusive offers, strengths,
and weaknesses helps understand the competition and form
a better strategy.
Proper pricing of the product
Start-ups should observe the competition and examine their
prices. It helps them to know where their product stands in
the market in terms of monetary value.
The product's proper pricing helps the clients know the cost
to work with a particular start-up or business. So, it is
essential to be aware of it unless one can lose critical
prospects.
Pricing of the product also plays a significant role in
customer satisfaction. If the product's price is not
affordable, it can result in losing customers. So, the correct
pricing is substantial to achieving business goals.
Focus on marketing
In the case of start-ups, marketing starts from the root level.
Founders assess the idea and collect information to decide
whether the product idea is a success with the customers.
So, they spend a considerable amount on marketing.
In the tough times, start-ups often cut their marketing
budget. But this is the time when they need marketing the
most. These days, the customers are restless and constantly
changing their buying decisions. So, it is essential to help
them find the products and services easily. It is possible, by
stepping up marketing efforts,
Digital media has made marketing cost-effective and
influential. So, start-ups with a lower budget can use digital
media to promote their brands and achieve customer
engagement.
Analysing the data
Start-ups should not underestimate the value of tracking
data within the business. It can provide valuable insights,
useful for business.
A routinely updated data dashboard will reveal current
trends and forecasts. These trends and forecasts give the
actual idea of what customers really like in the present time.
Start-ups can establish a profitable business strategy by
analysing it. A proper data analysis helps to make informed
decisions and achieve business goals fast.
Reducing inventory costs
In times of recession, start-ups should focus on reducing
inventory costs without sacrificing the quality of goods
sold. For this purpose, they can avoid ordering too many
items, or they can also buy at a better price.
They can go for options like drop-shipping. It will help
them to eliminate shipping and warehousing costs. By
purchasing from another supplier, they can do things in a
unique way to save money.
Customer retention
During tough times, businesses should focus on current
customers rather than potential customers. An existing
customer is a bird in the hand. So, they are an excellent
opportunity to make more sales without incurring costs of
searching for new customers.
By giving more sales opportunities, start-ups can make
loyal customers. So, they should not ignore the potential
profits from established customers in a hurry to attract new
customers.
Excellent customer service is essential here. Start-ups
should ensure that customers love what they do or sell and
should keep them happy. Identifying their needs, likes,
dislikes, and preferences and satisfying them in the right
way is imperative for business. More comfortable and loyal
customers can also result in profit for the business.
An Afterthought
As the pandemic wreaks havoc around the globe, these are
truly difficult times. It is a challenge for businesses to keep
their doors open and protect their employees. Still, it has
also created a significant demand for new products and
services in the market.
These are all ways a start-up can survive and thrive even in
unprecedented times. Let us hope that this crisis period will
make them learn new things and reinvent themselves for the
future.
-Pooja Jaipal

Were you ever been sold an insurance policy with
a promise of a moon and then ultimately were
made to go through hell to make your actual
claim? And the final result of that nightmare was a shock of
technical skulduggery, without any light at the end of the
tunnel.
On top of it, you never knew whom to approach with your
grievances. Or who will help you, support you, fight for
you, and make sure that you receive your rightful claim and
that also soon? And many more such insurance-related
complaints you have/had, which never got resolved.
From today onwards, it will never happen again as
Insurance Samadhan provides a tech platform for all the
insurance policy-related grievance redressal mechanisms
and ensures that you know all your insurance rights well
enough not to be bullied in the future.
Marshalled by the likes of Deepak Bhuvneshwari Uniyal,
Co-founder and CEO, Insurance Samadhan or InSa for
short, is fighting for all those people, who those insurance
miscreants have hassled. And it will keep fighting for the
cause.
In an interview with Insights Success for its latest edition of
‘India's Fastest Growing Start-ups to Watch,’ Mr Uniyal is
speaking about his unique InSa, which gives satisfaction to
thousands of customers.
Please brief our audience about InSa, its USPs, and how
it is currently positioned as a leading player in the
industry it is catering to?
We are a tech platform in resolving insurance grievances
like misselling and claim rejection for life, health, and
general insurance. We have resolved more than fourteen
and a half thousand grievances in the last three-point-five
years.
One of our USPs is that our filtration process selects only
genuine grievances, and tech helps aggrieved customers
represent their complaints and get their claim amount;
insurance companies can take the informed decision as the
representation is done in a technical language helps them
understand the grievance.
What other products/solutions does InSa offer, and how
are these impacting the industry and your clients?
We resolved insurance grievances; now, we are upgrading
from service to a product. Our App would be launched very
soon, and we would start assisting policyholders in filing
their claims to maintain and service their insurance
portfolio.
One of our unique offers would be “check the quality of
your insurance policy”, which on various parameters would
tell you if your insurance policy had any error which can be
the hindrance to the future claim, we not only scan your
policy, but we also would be helping you in resolving the
error.
Being an experienced leader, share with us your opinion
on the impact the adoption of modern technologies such
as AI, big data, and machine learning had on the
industry you are catering to and what more could be
expected in the future?
The insurance industry has been working on legacy
systems, Insurtech start-ups, and new-age insurance
companies have had a significant change with tech. AI, ML,
and big data have reduced the TAT of the processes. It is
just the start of the tech journey of the insurance industry; it
would go for a complete overhaul and benefit every
stakeholder in a big way.
challenges did you face, and how did you drive Inca to
sustain operations while ensuring the safety of your

employees at the same time?
Interestingly we were just nine team members, including
Co-founders, before the pandemic hit in 2020. Today, we
are a team of 32 strong individuals; we have practically
built the entire team and business in the pandemic. It wasn’t
easy to hire, train and motivate everyone on video calls.
Every step was a challenge; we are in a super niche space,
which gets trained professionals for the processes weren’t
the option, so we hired freshers from college and
management institutes and taught them. Building the bond
and developing a great culture wasn’t easy. We used to start
our day at nine A.M., with video calls.
Keeping the video on was mandatory; that was a discipline
mark. To hold the means fun element high, we used to have
an “InSa rejuvenation session” It has been an incredible
journey building InSa against all odds.
who aspire to venture into the consultancy space?
It is a bit of straightforward advice- it is all about intent and
people and what you do with both. Be passionately positive
and disciplined.
How do you envision scaling Insurance Samadhan’s
For the last three-and-a-half years, we have mastered the
grievance resolutions, and now we would upgrade to the
product.
We will be part of every single insurance policyholder in
the country and in servicing their policies. Our USP would
remain that we don’t sell insurance.
The Soul of InSa, Shilpa Arora, Co-founder and
COO, has a total of 26 years of work experience and
15 years in the insurance space. She has trained
more than 2000 insurance advisors/professionals.
She takes care of everything from onboarding the
customer to resolution.
The Backbone of InSa, Ravi Mathur, Co-founder
and CTO, has a total of 12 years of experience and is
entirely in the start-up ecosystem. He has built the
tech from the scratch.
The Face of InSa, Deepak Bhuvneswhari Uniyal,
Co-founder and CEO, has a total of 25 years of
experience, 17 years in the Insurance domain. Left
his successful career (AVP) and became a full-time
insurance advisor, was handling the HNI insurance
portfolio. He is keeping the team aligned towards
the vision of being the most trusted platform for
resolving insurance complaints
Three is The Team Spirit
Co-founder and CEO

Moonshine
Meadery
Bringing Back the Elixir of the Gods
‘‘
‘‘
Mead is extremely
versatile as a
beverage, and at
Moonshine Meadery,
we make it using
ingredients like
apples, coffee, or
grilled pineapples

This is the story of Mead. I know you might not have
heard about it if you are a teetotaller. But ancient
cultures of China, India, Greece, and Egypt referred
to it as the world’s oldest alcoholic drink.
Mead as a drink is fermented honey mixed with water. And
its history is long and glorious. Some of the oldest records
suggest that mead (aka Somras), a fermented honey
beverage, was a favoured drink of Indus Valley
Civilisation (IVC) around four millennia ago.
And the ancient Greeks used to call it ambrosia or nectar.
They also believed that mead was the elixir of the Gods,
which descended as dew from the heavens before bees
gathered it in the form of honey. And heavens
continuously poured water on us from the clouds. Thus,
the mix was believed to have magical properties too.
You can all call the last statement hearsay, but Benevolent
Overlords Rohan Rehani and Nitin Vishwas rediscovered
mead in a garage in 2014 and remade it into Moonshine
Meadery by 2018. Rohan and Nitin have been friends for
thirty-ﬁve odd years.
Nitin is an alumnus of the Indian School of Business
(ISB), Hyderabad, and has worked with
McKinsey and Abbott Pharma. And by
profession, Rohan is a mechanical
engineer and has worked in core
manufacturing for most of his
career.
Their experience combined with
the new-age approach to business
that thinks about the shareholders
and the stakeholders and the
organization’s place in society
has been instrumental in
shaping the work culture that a
start-up requires to grow
sustainably.
In an interview with Insights
Success for its edition of
‘India's Fastest Growing
Start-ups to Watch’, Mr
Nitin Vishwas, Co-
founder, was talking
about Moonshine's
mission is to bring back
this drink which was
Nitin Vishwas
Co-founder

previously reserved for the kings and the royalty, to this and
future-century lovers of all things craft.
Moonshine Meadery is taking your palate on a soothing
journey while you sit back, relax, lower your inhibitions,
and indulge in the excerpts of this inducing interview.
Please brief our audience about Moonshine Meadery, its
player in the industry it is catering to?
Moonshine Meadery is India’s and Asia’s first meadery,
started by Rohan Rehani and Nitin Vishwas. We make
mead, an alcoholic drink made by fermenting honey with
fruits and spices.
Over the last four years, we have created a new category
that caters to an audience interested in knowing where their
food and beverages come from. We can play in the white
space between flavourful, non-alcoholic drinks like Coke
and alcoholic, bitter beverages like commercial beer.
Mead is highly versatile as a beverage, and we make it
using ingredients like apples, coffee, or grilled pineapples.
It is also mildly carbonated to give consumers a very
flavour-packed, seasonable beverage made with all-natural
ingredients. This focus on crafting flavourful drinks using
all-natural ingredients did not exist in the Indian alco-bev
space before this.
What other products/solutions does Moonshine
Meadery offer, and how are these making an impact on
the industry and your clients?
At Moonshine, we are constantly experimenting with

various ingredients on offer due to India’s tropical climate.
This variety is not limited to fruits & spices alone but
extends to honey.
Using very seasonal ingredients, we make limited edition
batches called mead Labs. Some of which are - Guava
Chilli, Grilled Pineapple, Salted Kokum, and Project X
made using single-variety honey sourced from our bee
boxes.
As honey is the main raw ingredient used to make mead, we
can consume high volumes. This has started to give impetus
to small to medium-scale beekeeping businesses. Other than
this, we also have our bee boxes under the Moonshine
Honey Project, which aims to revive dwindling bee
populations while sourcing the purest single-origin honey.
The positive environmental implications of using honey
instead of grains or grapes to make alcohol are huge, as
honey is a bonus/by-product that nature provides us. We can
support farmers by providing them with a supplemental
income and becoming a +1 to the value stream of the food
ecosystem.
impact the adoption of modern technologies such as AI,
big data, and machine learning had on the industry you
are catering to and what more could be expected in the
future?
Thus far, AI and Big Data have had little to no impact on
the alco-bev space, but with better regulations coming into
place slowly, one day, we will directly be in touch with our
customers, and that's when we’ll see these technologies
come into play.
challenges did you face, and how did you drive
Moonshine to sustain operations while ensuring the
safety of your employees at the same time.
The pandemic severely affected us as our sector did not
benefit from e-commerce sales. However, our home state of
Maharashtra has been very progressive by implementing
home delivery models and giving a new lease of life to the
alco-bev sector. We are hoping these progressive policies
are adopted by other states as well.
We did de-risk our business by expanding geographically.
We realised that having clustered markets like Maharashtra
and Goa meant that we would shut down and start up on
similar timelines if there were to be a lockdown. By being
available in more states with the added benefit of no signs
of another nationwide lockdown, we feel safeguarded
ourselves.
How do you envision scaling Moonshine’s operations
and offerings in 2022 and beyond?
We have recently launched our operations in Karnataka,
Rajasthan, Daman, Assam, Uttar Pradesh, and Himachal
Pradesh as the last territories in this expansion phase.
Hence, our focus will be on consolidating these markets
with special attention to increasing our distribution.
Furthermore, we have always envisioned Moonshine as a
national and global brand, so our efforts to make that
happen will always continue.
We have been working on high alcohol meads (12% Abv)
made using speciality honey for two years. They will be
launched by the end of this year.

Going Digital
How is Digital
Enhancing Businesses?
Transformation
here is a substantial change in almost every
Tbusiness area due to digitalisation. As per Customer
Think, the global digital transformation market will
grow by 16.5% each year and reach $1 trillion within five
years. It has also changed the fundamental way of business
operations. In accelerating efficient workflows, enhancing
security, and increasing profitability, digital transformation
plays a key role.
Improved data collection
Various companies gather mountains of customer data, but
the real benefit is optimising this data for analysis that can
drive the business forward. The use of digital
transformation creates a system for collecting the right data
and incorporating it fully for business at a higher level.
This innovative technology has created a way that different
functional units within an organisation can translate raw
data into insights across various touchpoints. It assists in
developing a single view of the customer journey,
operations, production, finance, and business opportunities.
Assists in better resource management
With the help of digital technology, companies can
consolidate information and resources into a suite of tools.
It combines company resources and reduces vendor
overlap. By integrating applications, databases, and
software into a central repository for business intelligence,
digital transformation is adding success in today's business.
As Digitalisation has impacted every area of business, it can
lead to process innovation and efficiency across units.
Every department leverages data, from sales and marketing
to finance and the C suite. By optimising and securing data
everywhere it flows, companies can get their jobs done.
Assists in creating a better business strategy
For Unlocking customer insights, data can be a key.
Businesses can better understand customers and their needs,
desires, and preferences to create a business strategy that is
even more customer-centric.

In business, structured and unstructured are essential.
Structured data involves personal customer information.
Unstructured data involves social media metrics.
Productively using this information can help business
growth.
Helps in cost savings
Numerous companies spend a good amount of money and
time simply maintaining old, legacy systems and products.
Digital transformation helps to save this money. If an
organisation integrates more efficient processes and quicker
problem identification, it can save both money and time.
With the efficient use of digital technology, there are many
opportunities for cost savings in general operations.
Likewise, a product-based company can get better
information into the volume needs and timelines of raw
materials. They can save costs by ordering raw materials in
a strategic, data-based manner.
Results in Revenue growth
It is easier to grow revenue by minimising costs. A key to
driving a company forward is maximising opportunities by
recognising flaws within current business processes.
As more things are going digital, it improves transparency
in various aspects of the business and management. So,
companies can achieve revenue growth through trend
evaluation, pattern recognition and capitalisation of data-
driven opportunities.
Improves customer experience
A better customer experience is essential for the success of
the organisation. It is the new battleground for brands. A
single point increase in customer experience score can
result in millions of dollars of annual growth.
By using technology, companies deliver more seamless,
intuitive experiences for the customers. With the help of
email communications to user portals and digital products,
it helps to reach out to new prospects. So, companies can
provide a better customer experience with the help of
digital transformation.
Derives a better employee engagement culture
Organisations can use Human Capital Management
Software to attract and retain talent. This system ensures
that employees get the proper coaching, training, and
support from their leadership and dial in on areas of
improvement on a per-employee basis.
Digital transformation can improve the overall work
experience. With the application of the right system in
place, it can make an employee's job more efficient,
straightforward, and intuitive; their job becomes less
stressful.
Companies can set up their existing and future employees
by managing them with an efficient, transparent, and
seamless technology. It will enable them to stay organised
and know their needs in their own work by making their
output more valuable and their time at the company even
more enjoyable.
Results in increased agility
Organisations can be more agile with the use of digital
technology. With the help of software development, they
can increase their agility. It assists in enhancing
speed-to-market and adopting Continuous Improvement
(CI) strategies. Allowing faster innovation and adaptation
while providing a pathway to improvement also improves
productivity.
Last Words
These days, every business is going online. Digital
transformation has made this possible. It has created
entirely new classes of business. Organisations are also
revisiting everything they do, from internal systems to
customer interactions both online and in person.
A better collaboration between organisations, improved
customer experience, better employee engagement culture,
and increased agility and productivity are possible with this
technology. It assists in extracting accurate insights from
data that adds to business growth. So, businesses can
prosper even in tough conditions.
- Pooja Jaipal

In today's modern industries, robots
are deployed to execute repetitive
tasks. The robots' overall task
performance hinges on the accuracy of
their controllers to track predefined
motions.
The ability of robots to handle
unconstructed, complex environments,
such as the flexible grasping of
previously unknown objects or the
assembly of new components, is
minimal.
Endowing machines with greater levels
of intelligence to acquire skills
autonomously and to generalize unseen
situations is a game-changer for the
modern industrial sector.
What does this all mean for the future?
AI-enhanced robotics is considered a
prerequisite for flexible manufacturing
and lot-size-one-production. When pre-
programming is unnecessary for every
robot motion, robots will become
economically viable for rapidly
changing product configurations.
As robotics and Automation enable
operations efficiency, there is an
immense thrust in almost all the
leading niches to implement these
futuristic solutions.
Solutions, a leading company in this
niche, make human lives easier with
robotics and AI. With greater
productivity, increased efficiency,
improved safety, remote access,
increased quality, and flexibility, the
company is fulfilling the increasing
demands of industries with its reliable
services.
In an interview with Insights Success,
Pratik Tirodkar, CEO and Founder,
highlights the journey of PNT, its
USPs, and his opinions on the future of
the company.
Pratik, please enlighten our readers
about your company, its USPs, and
how it is currently positioned as a
leading brand in the industry.
Solutions LLP commenced in 2020.
PNT is a sister branch of Build My
Project operational in 2016. PNT Deals
mainly with Automation and Robotics
projects based on new technologies.
Our start-up was born in the year 2020
when COVID-19 was at its peak—with
the idea of helping our frontline
warriors. Ward boys, nurses are the
frontline corona warriors in our society
who treated COVID-19 patients for the
most prolonged duration.
With a noble thought of helping these
warriors, we, 'PNT Solutions,' came out
with the idea of developing a robot that
would dispense food, water, and
medicines to COVID-19 patients in
their wards without the necessity of the
‘‘PNT focuses on the
present and future
problems, attempting
to address them
through robots
and automation
‘
‘
Re-de ning the Future with Emerging Technologies
P N T
Robotics and Automation

About the Leader
Mr Pratik Nandan Tirodkar, CEO and
Founder, PNT ROBOTICS and BUILD
MY PROJECT
It began with inter-college Robotics
Training organised by Mr Pratik in his
college Government Polytechnic Mumbai.
He then got to know his main area of
interest is Robotics and Automation. He
followed his passion and started selling
final year engineering projects; he realised
it needed to have one website; while
completing his education, he started his
firm called Build My Project.
He has completed his diploma and got
admission for B.E. in Bharti Vidyapeeth
college of engineering, Kharghar.
He then started working as a freelancer to
fund his education. As he was working on
different technologies and provided
workshops in different colleges and
corporate clients, he has gained tremendous
knowledge on the latest technologies like
Artificial Intelligence, Machine Learning,
Robotics, etc.
In 2019 he had completed his degree and
started working full time on his venture.
Meanwhile, he has got many offers from
good companies like L&T, Emerson.
However, he decided to follow his dream
and make his venture successful.
In 2019 when there was a COVID wave in
INDIA, he contributed by helping frontline
warriors minimise contact with COVID-19
patients; he deployed a Coro-Bot that used
to serve COVID-19 patients by delivering
foods medicines and entertaining them.
After successfully deploying these Robots
in TMC and KDMC, he started his
ROBOTICS firm PNT ROBOTICS, a
company that manufactures Industrial
Robots and provides automation solutions.
With all the knowledge gained in 2021, we
have launched a fully autonomous robot
made in India and got its first investment
from Shark Tank India.
Pratik Tirodkar,
CEO and Founder

physical presence of nurses and other
caregivers.
Still, the problem was not yet solved
because there was a lack of automation
and robotics solutions in India. Hence,
we started working on our AI-based,
fully automated Humanoid Controlled
Robot, which can be deployed in
various industries, specifically where
interaction and engagement with
people is essential.
When AI started to kick off, we started
fusing it with robots, and that's where
ADO came into existence.
ADO – Artificially Intelligent
Advertisement Humanoid Robot.
This is an AI-based, fully automated
humanoid Robot with human-like
emotions and gestures. This Robot can
market products, give presentations,
Auto navigation to destinations by
avoiding obstacles and guiding people
at the airports or any other area, and
act as a kiosk.
It detects human faces and can
memorize people, display ads, and
generate proper analytics of the ads
displayed using AI algorithms. We can
use this Robot where interaction and
engagement with people is
quintessential.
Our start-up focuses on the present and
future problems, attempting to address
them through robots and Automation.
It primarily tackles the problem by
decreasing the workforce and
maintaining the human touch by
creating and manufacturing humanoid
robots for socializing and marketing
while considering COVID-19.
This can be deployed to other
businesses such as hospitals, airports,
hotels, and restaurants. It can be used
for various purposes, including mask
checking, social distancing, facial
recognition, edutainment, delivery
purpose, receptionist, and caretaker to
decrease coronavirus infection risk
during and after the pandemic.
This Robot can impress your guests
and deliver a positive and innovative
first image with up-to-date skilled,
quality, and effective communication,
with efficient and accurate information.
• Welcome and engage people in a
unique emotional way to make a
memorable first impression and
satisfy visitors.
• Delivers information in a more
compelling way to Improve
service quality to satisfy users.
• Provides reception services and
integrated solutions by developing
a productive relationship with
visitors.
• Shorten the registration process
for the visitor to reduce waiting
time and frustrations.
• Minimize visitors waiting time
and frustrations by shortening the
registration process.
• Optimize the waiting time by
providing promoting value
information and services.
• Improve the quality of real-time
interactions.
• Understand and remember
people's preferences, interests, and
perceptions to increase footfall to
your physical places.
It gives all your customer analytics and
guarantees the quality and consistency
to provide services under any
conditions across all locations while
ensuring low-cost operatives.
What other products/solutions does
your company offer, and how are
these impacting the industry and

your clients?
At PNT Robotics and Automation
Solutions, we have autonomous and
manual-controlled robots which help
people in day-to-day life activities.
This Robot can be purchased and
rented as per our customers'
requirements. During the pandemic, we
sold 'Coro-Bots,' the robots used in
hospitals of Kalyan-Dombivli
Municipal Corporation and Thane
Municipal Corporation for non-contact
delivery of medicines, food, water, and
other essentials for the patients.
We also provide tech services where
we built Internet-controlled robots for
other companies concerning app-based
industrial process control and
monitoring systems like AI-powered
apps and vision systems.
We also provide training services based
on our technologies to build our
products, including Robotics, the
Internet of Things, Machine Learning,
and AI.
Being an experienced leader, share
your opinion on the impact of the
adoption of modern technologies
such as AI, big data, and machine
learning on the industry you are
catering to, and what more could be
expected in the future?
Due to the COVID-19 outbreak, we
have realized that India is moving
towards Robotics and Automation.
In many industries lot of work has
been made easy by deploying AI, ML,
and ROBOTICS applications.
In each sector, robotic applications can
be deployed
Even we are planning to launch
intelligent Robots in the following
domains to cater to the need for
Automation.
 Any brand who wants to
market themselves
 Event Organizing Companies
 Malls
 Airports
 Hotels
 Schools and Colleges
 Real Estate
 Hospitals
 Museum's
 Children's Play Areas
 Personal Use
 Corporate Offices
 Theatres
 25 lakhs market
 The market for humanoid
Robot by 2025 is 9.2 billion
These are the domains where AI, Ml,
Robotics, and Data Science play a
significant role.
Considering the current pandemic,
what challenges did you face and
how did you drive your company to
sustain operations while ensuring the
safety of your employees at the same
time?
We were not prepared for any situation
like this, but as said, "Every difficulty
has a solution, we have never thought
we would make such a smart robot
during COVID due to shortage of
electronics part, material, but we never
lose hope and have successfully built
15 Robots with our team efforts." –
Pratik Tirodkar, CEO and Founder,
PNT.
To make it happen, we have arranged
all the facilities at our office.
(Accommodation for our on-field staff,
food).
What is your advice for the budding
entrepreneurs who aspire to venture
into the consultancy space?
Stay focused, rather than focusing on
your strengths, work on your product's
weaknesses and think of solving a
bigger problem,
In India, it's the right time for
entrepreneurship, find your niche, and
go in that direction.
How do you envision scaling your
company's operations and offerings
in 2022 and beyond?
Make more industrial contacts and by
raising investments. We have raised
investment from Mr Piyush Bansal,
Founder of Lenskart, and we also got
featured on Shark Tank India.
By collaborating with partners like Mr
Piyush, who's also into technology, we
want to bring the Robotics revolution
to India

Wise people say that every crisis brings along
with it an in-depth learning opportunity for
those who are curious enough learning to see
the bigger picture without losing the focus on the micro-
level.
Watt Technovations Private Limited, established by
Nihaal Singh Adarsh, Founder and CEO, is precisely
doing that. Nihaal is the chief innovator of the company. He
is the man behind India's patented, indigenous, and
revolutionary technology- The COVTECH ventilation
system. While in his second year of Engineering, he had
developed this device to help the medical community and
frontline workers struggling with discomfort during the
pandemic.
Nihaal's mother, also a doctor, was
facing similar problems. Nihaal first
developed this device to solve his
mother's discomfort while treating the
patients wearing thick PPE suits. His
mother, Mrs Poonam Kaur, along with
his father, Mr Sanjeet Singh Adarsh,
she has been a persistent supporter of
all the innovative solutions developed
under Watt Technovations and great
contributors to the company's success.
The development and research period
stretched out for the next few months
with the creative idea in mind. The
company received a grant under the
'Nidhi Prayas' program through RIIDL,
the incubation center, which helped
fund the development of the device.
Nihaal is the inspiration for the
company's innovations and success.
The device's design kept improving for the most user-
friendly experience, and various doctors conducted trials to
test the working and efficiency. The prototypes were
developed in the Dassault Systems 3D EXPERIENCE Lab
in Pune.
The device was patented, and it is clinically tested as well.
The team consisted of two more members - Digital
Marketer/Graphic Designer – Ms. Sayli Bhavsar, and the
Design Engineer, Mr. Rutwik Marathe, who largely
contributed to the development of the product and the
growth and success of the company.
Nihaal further commercialized the technology, partnered
with different manufacturers in the state, and made the
device ready to help millions of doctors and frontline
WATT
Technovations Private Limited
Solving Everyday Issues by Expanding Technical Horizons

Nihaal Singh Adarsh,
Founder and CEO

workers in India. He also exported the device to countries
like Thailand, the Philippines, etc.
Nihaal constantly works to create impact and maintain a
healthy environment within the company. A great work
environment with a great leader makes all the diﬀerence in
building successful businesses. Nihaal also pitched his
company on the reality show SHARK TANK INDIA on
Sony TV and onboarded four sharks in his entrepreneurial
journey.
While speaking in an interview with Insights Success for its
edition of 'India's Fastest Growing Start-ups to Watch,'
Nihal said, "We constantly work towards developing
economical solutions for the common man, especially in the
medical industry where devices have cost much on the
higher end.
Building products for the common man takes much
innovation and depth thinking, and we at Watt
Technovations make it our priority to focus on these two
aspects that set us apart from the competitors in the
industry."
Please brief our audience about Watt Technovations, its
player in the catering industry.
Watt Technovations is focused on intelligent, innovative,
tech-based solutions to combat society's wide array of
problems. At Watt Technovations, we believe in 'Expanding
Technical Horizons' by developing innovative devices to
help provide creative solutions to solve daily life problems.
Currently, the company is focused on the COVTECH
Ventilation System. During the COVID-19, doctors, health
care professionals, and other critical service providers have
become our most signiﬁcant assets.
Having to wear thick PPE suits for long hours leads to the
development of enormous amounts of sweat and bacteria,
causing discomfort and increased risk of fungal infection.
The sole purpose of creating the 'COVTECH Ventilation
System,' a PPE ventilation device, is to comfort the
healthcare professionals working during the COVID-19
pandemic safely. The 'COVTECH Ventilation System'
compact ventilation system for PPE kits.
Maintaining safety and user experience, the device is
extremely lightweight and portable, explicitly designed to
act as an add-on component to the existing PPE suits to
bring comfort to our front-line medical workers.
What makes Watt Technovations the leader in this industry
is the unique design that we have patented, and that makes
the device extremely ergonomic and easy to use. The

patented technology ensures an edge over the other players
in the market whose solutions are way costlier and heavier
in weight than the COVTECH Ventilation System.
What other products/solutions does Watt Technovations
offer, and how are these making an impact on the
industry and your clients?
The Company works in varied domains. One of the
upcoming products is the next version called COVTECH
Ventilation System 2.0, which caters to the PPE suit and
hazmat suits, medical suits used by the army, fire suits, used
in steel plants (oxy flame areas), mining, etc.
The COVTECH Ventilation 2.0 is a plug-and-play device
that can be used in all kinds of suits. It uses
the patented technology of compact design
developed in the first version but also
considers various environmental conditions
outside these suits, different scenarios of
usage of the claims, safety aspects, etc.
This new device provides relief to workers
and ensures that anyone who risks his life
for others by wearing these suits shall be
relieved from discomfort and health issues.
The company is also working on SaaS
ideas in its service domain, targeting the
day-to-day problems we face in today's
services. The company's efforts to identify
other issues faced by professionals in the
medical industry or any other industry and
their economic solutions are being
brainstormed every day within the team to
make them possible.
impact of the adoption of modern technologies such as
AI, big data, and machine learning on the industry you
are catering to, and what more could be expected in the
future?
I am a tech geek and pay attention to the small changes and
growth in technologies that create significant societal
changes.
I believe that with the rise of portable diagnostic devices,
intelligent sensors, IoT, medical tattoos and thumbprints,
virtual reality, holographic diagnostics, and other such great
technologies, the medical and healthcare sector is going to
become more and more efficient, easy to analyse for the
medical professionals, and decisions could be much more
reliant, and proof based.
The impact of AI, ML, and other technologies will be the
most on the healthcare sector. These technologies will
change the way we look at our health and impact those who
cannot afford suitable medical treatments.
It is essential to build products that affect the common
man's life in India. Many upcoming technological changes
in the medical and healthcare sectors have more or less
impacted the higher sections of society, with little help for
others.
At Watt Technovations, we work to build these technologies
for the lower sections of society, with a strong belief that
Ours is the patented,
indigenous, and
revolutionary technology
of India- The COVTECH
ventilation system
‘‘
‘
‘

AI, ML, and robotics will primarily affect people's lives in
rural areas of India if we implement a great execution
strategy to use them efficiently.
Robotics is a field that catches my eye and will also change
the medical industry in the upcoming years. Medical robots
will perform perfect surgeries that require concentrated
needlework and save lives.
Taking into consideration the current pandemic, what
initial challenges did you face, and how did you drive
Watt Technovations to sustain operations while ensuring
the safety of your employees at the same time?
Initially, Watt Technovations was born during the pandemic
and for the warriors of the pandemic. Hence most of the
work done by us in the establishment and growth of the
company dates back to the lockdown time. During the
pandemic time, the primary issue we faced was the risks we
were taking while working and traveling, meeting
scientists, visiting different laboratories, and testing and
commercializing the product to reach the doctors and
frontline workers when they needed it most.
Pandemic, however, affected the device's manufacturing, as
the scale-up was much slower due to the lesser number of
workers during the lockdowns. We had to focus on
maintaining a healthy environment within the team
continuously, especially when any member was fighting the
virus, which affected the morale of others. Apart from this,
we had to grow quickly, to help the doctors, and this was a
constant pressure on us to be highly efficient and work hard
throughout the lockdown.
who aspire to venture into this industry?
I would advise all the entrepreneurs to keep working
towards their goals, no matter the circumstances. Do not get
discouraged if you face any problem or failure because
entrepreneurs are made for solving problems day and night.
That is what makes us different from the crowd. Start-ups
are made for evolving continuously and creating innovative
products.
Innovating solutions take great efforts, passion, and grit.
Try out different solutions that make you curious. Lead the
way throughout the challenges because your entire team is
looking up to you!
How do you envision scaling Watt Technovations'
Watt Technovations will continue to develop innovative
solutions for the medical community. We will be working
on the COVTECH Ventilation 2.0 version, which would
also open channels in foreign markets. We will also be
working on different SaaS-based ideas in 2022.
At the same time, our marketing team is working towards
the B2B scaling of the first version of the medical device.
The operations team will take care of the manufacturing of
this device, feedback, and other modifications, and
production shall be increased in different parts of India.
With more products lined up, we plan to expand our team
horizontally to more software engineers and young talent in
sales and branding to scale up quickly with a solid in-house
software foundation.
We believe that young India has the passion for working in
their fields and creating the impact. We want to support
young talent in Watt Technovations and grow together.
In the long run, Watt Technovations would be a tech
company offering a wide range of technological products,
with one of the best research and development teams to
focus on the latest scientific innovations and their
implementations for building meaningful outcomes for the
evolving society.

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