Albert is an AI marketing platform that autonomously executes cross-channel digital marketing campaigns. It was established in 2010 and has offices in NYC, Netherlands, and Tel Aviv. Albert simplifies the complex digital marketing process by handling autonomous media buying, cross-channel execution, testing and optimization, targeting, and analytics. Case studies show that Albert helped brands like Harley-Davidson NYC, Evisu, Made.com, and Cosabella achieve significant increases in key metrics like website visits, leads, sales, and return on ad spend through its AI-driven digital marketing capabilities.

1. SIMPLIFYING MODERN MARKETING,
DELIVERING EXPONENTIAL RESULTS.

2. About Albert
§ Established in 2010
§ Over 60% employees focused on R&D
§ Unique AI Technology
§ Offices in NYC, Netherlands and Tel Aviv
§ Publicly traded on London Stock Exchange

3. The Problem
Digital marketing has become too complex and inefficient

4. Simplifying the Campaign Process
§ Autonomous Media Buying
across all digital channels
§ Cross-channel & cross device
execution & management
§ Autonomous targeting & micro-
segment creation
§ Real-time analysis, insights &
proactive recommendations
§ Rapid, large-scale testing &
optimization
§ Develop Strategy
§ Upload creativeassets &
define scope of campaigns
What Albert does for youWhat you need to do

5. What does Albert do?
Autonomous
Media Buying
Cross-channel
Execution
Testing &
Optimization
Autonomous
Targeting
Analytics &
Insights

6. Single Point of Cross-Channel, Cross-Device Execution
Creative Pool
Display SearchSocial
Non Paid / Organic
Email SMSSocial
Pages
Push
Analytics
Contacts
Product Feed
Paid

7. Inside Albert's brain
1st Party
Data
Campaign
Creatives
Dynamic Budget
Allocations
Multi-Device
Campaign
Generation
CROSS-CHANNEL EXECUTION
Media Buying
ANALYSIS & INSIGHTS
On-the-fly
Attribution
Success Traits Competitive
Trends
Journey
Discovery
TESTING & OPTIMIZATION
Micro-Segment
Creation
Multivariate
Testing
Creative
Optimization
Bid
Optimization

8. AI Marketing Benefits
Focus on Higher Value
Problem Solving
Delight Customer with
Unique, Individualized
Experiences
Add an unending repository
of intelligence to your
marketing
Increase and
Accelerate Revenue
Save Time and
Money
Make More Accurate
Investment Decisions

9. Harley-Davidson NYC hits all time high with Albert™
Albert autonomously executes holistic digital campaigns for Harley-Davidson NYC
566%
Increase in
website visits
2930%
Increase in
Leads/month
50%
Leads coming
from “lookalikes”
40%
Of motorcycle
sales delivered
by Albert
SOLUTIONS
§ Discovering trending behavior at a pace only machines
can handle
§ Identifying high value audiences previously unknown
§ Discovering top-performing concepts and prioritizing them
across channels
§ Pricing and budget allocation across all digital channels
CHALLENGES
§ Limited resources for effective cross-channel effort
§ Inability to increase in-store sales from online initiatives
RESULTS
After six months, Harley-Davidson NYC credited 40% of its
motorcycle sales to Albert and is currently hiring a team to keep
up with the leads he is producing. After three months, Harley-
Davidson of NYC had already seen an increase of 2930%
leads/month - 50% of which were lookalikes.

10. Evisu Increases Global Sales with Albert™
, Reaching 500% ROI
Global clothing brand EVISU, introduces artificial intelligence technology to its digital
marketing efforts
70%
Growth in overall
transactions
10X
Social Originated
Traffic
517%
ROAS overall
social
SOLUTIONS
§ Autonomous audience targeting
§ Testing and launching micro campaigns at a fraction of
the time required by humans
§ Maintaining a 1:1 audience targeting environment
§ Revealing never-before-known high-value audiences
CHALLENGES
§ Cost of U.S. digital efforts exceeded ROAS
§ Attempts at increasing inbound purchases via search and
social underperformed
RESULTS
Since the launch of its initial campaign with EVISU, Albert’s work
has resulted in a 500% increase in ROI across search, social, and
display channels. Albert is now executing fully self-driven digital
advertising and marketing efforts for the brand in the United States,
United Kingdom, Australia, Canada, and Singapore.

11. Directing Buyers Straight to the Designers
Made.com increased Facebook prospecting ROI 10x and overall social marketing ROI
170% with Albert™
9.9X
On prospect ROI
2.3X
On Facebook
retargeting ROI
2.7X
On overall
Facebook ROI
SOLUTIONS
§ Creative Cross-Channel Execution & Optimization
§ Autonomous Attribution
§ Autonomous Audience Targeting
§ Creative and Audience multi-variant testing
CHALLENGES
§ Quick geographical expansion
§ Inability to handle multiple digital and offline channels
simultaneously
§ Poor performing search marketing efforts
RESULTS
Within two weeks, Albert delivered results which dramatically
surpassed prior re-targeting and social prospecting efforts on
Facebook, leading to an expansion across other social channels
as well as search.

12. Cosabella Moves to Artificial Intelligence
The company sees 336% ROAS and 155% increase in revenue with Albert™
336%
ROAS
37%
Increase in
overall website
sessions
25%
Increase in social
revenue
SOLUTIONS
§ Proactive creative and messaging insights &
recommendations.
§ Micro-campaigns of infinite campaign variables.
§ Autonomous media buying using predictive analytics and
deep learning.
CHALLENGES
§ Increasing frustration with agency results
§ Unable to reach transformative digital sales growth
manually.
RESULTS
Within the first few months of the campaign, Cosabella achieved a
336% return on ad spend (ROAS), and a 155% increase in revenue
directly attributed to Albert. Within the first month, Albert found the
path to scale quickly and efficiently, initially reducing spend by
12%, then scaling rapidly once he found what worked. Cosabella is
currently working with Albert to launch additional ongoing and burst
campaigns.
155%
Increase in
revenue

13. Demo

14. Thank You!