This document discusses how search engine optimization (SEO) and paid search have evolved. It notes that 97% of consumers research local products and services online and 40% believe top search results are best. It outlines options like organic SEO, paid search (PPC), Google Maps, and social media. The document then provides more details on SEO best practices, paid search advertising, and how social media is now integrated into search results. It emphasizes that an online presence is required for business success today.

1. yourthinkbox
Dallas SEO and Paid Search Specialist

2. Search Has Evolved

3. Just the facts
• 97% of consumers go online to research
products and services in their local area.
• 40% of searchers believe that companies
who are returned at the top of search
results are the best companies in the field

4. So how do I get to the top?

5. Multiple Choices
• Organic (Free) Search Results
• Paid Search (PPC or Pay Per Click) Results
• Google Maps (HyperLocal)
• Social Media

6. Multiple Choices
=
Multiple Opportunities
Multiple Opportunities
Multiple Opportunities

7. Search Engine
Optimization
• SEO is the process of improving the
visibility of a website or web page in search
engine result pages (SERPs)

8. How Do I SEO?
• Make sure your website is in the leading
search engines indexes (Google, Bing,
Yahoo)
• Incorporate best practices and WC3
compliant code
• High value content with keyword rich
content
• Inbound links
and much, much more...

9. This is just the start
• Before 2011, Google was semi-reliable on
their algorithm changes.
• During 2011, Google began updating their
algorithms continuously and without
warning.
• Mid 2011, Panda Update changes SEO
industry for good.

10. Pay Per Click
• Internet advertising model used to direct
traffic to websites, where advertises pay the
publisher when an ad is clicked.

11. Why Does PPC work?
• Google wants to provide the best results
so their users (customers) keep using the
service (search)
• Customers want the best results to help
answer questions or conduct purchases
• Businesses want quality leads from ad
dollars

12. Paid Search Necessities
• Well written relevant Ad Copy with a great
value proposition
• High Quality Landing Page with strong call
to action and text
• Relevant Keywords

13. Social Media
• Includes web-based and mobile technology to
interact between organizations, communities
and individuals
• Top Social Sites include facebook, twitter,
google+, linkedin, youtube
• Pinterest, instagram, foursquare

14. SEOcial
• Major Search Engines have started including
real-time social media in results pages
• YouTube and twitter are key pages that are
create high CTR on SERPs
• Social Media is now a key part of any
internet marketing campaign

15. Why Does This All
Matter?
• In order to be a successful business, online
presence is not an option... It is required.
• Tactics without strategy is the noise before
defeat ;)
• Strategy without tactics is the slowest
route to victory

16. How Can I Help?
• I have proven results with positive impact
on revenue and profit through online
marketing channels
• I can provide an iterative best-practices
approach for long-term success
• Online Marketing provides quantifiable and
measurable results.
• You always know your Cost Per Lead and
Cost Per Acquisition.

17. I’d Love To Talk :)
• My Name is Malachi Threadgill
• I have been a leader in SEM for over a
decade
• I have a proven track record from SMB’s to
Corporations with 100m+ Yearly Revenue.