The video for Haim's "If I Could Change Your Mind" is mainly performance based, showing the band singing and dancing with their instruments under dim lighting throughout. While the lyrics don't directly relate to the visuals, the dark setting matches the deep meaning of the lyrics. Little Comet's "Joanna" video tells a narrative story through visuals that connect to the lyrics about one-night stands. The xx's "Crystalised" is also performance based with the band playing guitars and singing without a connecting narrative, using dark tones that reflect the song's mood.

1. VIDEO
ANALYSISBRIDIE LACY

2. GOODWINS THEORY
• 1. the music video demonstrates genre characteristics
• 2.there is relationships between the lyrics and the visuals
• 3.the demands of the record labels will include the need for lots of close ups
• 4there are frequent references of notion looking
• 5. there is often intertexual references
• Whether the video is primarily performance based, concept based or narrative
based

3. Haim- If I could change your mind
‘If I could change your mind’ is a song written and
sung by three young American girls.
The song was released in 2013 and represents the
girls abilities to dance and sing and how they all are
capable to play instruments
Each girls within the band can play and instrument
with two of them previously being in a pop band
called ‘The Valli Girls’

4. Characteristics
• Goodwins theory states that each music video characteristics will fit in with their specific
genre, within Haims ‘If I Could Change Your Mind’ video there are many characteristics that
can be seen to show the convections of a typical indie music video
The ‘If I Could Change Your Mind’ video is
mainly performance based, throughout the
video they put on a type of ‘show’ where
throughout you can see them singing and
dancing with their instruments
Another convection that can be seen to be
going on throughout the music video is the
dim lighting and shadows, this is to be seen in
many indie videos where they want to create
the dark effect to make you feel as to what is
going on throughout the performance

5. Relationship between lyrics and visual
‘Now I won't go
I won't run
away this time
But all I wanna
know’
‘If I could change your
mind
I would hit the ground
running
It took time to realize
And I never saw it coming
Forgive my lying eyes
Gonna give you all or
nothing
If I could change your
mind
I could make you mine,
make you mine’
Haims Video is a performance
based visual, the lyrics do not
have much connection to the
visual on screen but, the
setting is dark and deep set
like the lyrics in which they
hold a deep meaning on
changing somebodies mind
that they may be in love with
or had of been in love with.
So in a sense you can say that
the video holds a slight
indication to the relationship
between what meaning the
‘deep’ lyrics hold and what
they are seeing on screen

6. Close ups and motifs
Throughout Haims ‘If I
Could Change Your Mind’
video there are many
different close up but they
are shown in a different
light, they focus on one
face but have the other
two silhouettes in the
outline of the video, this is
challenging common
convections of what is
known as the ‘typical’
close up The motif that can be seen throughout
their video is their dancing, they dance
in a certain uncommon kind of way to
create a sense of individuality
throughout their video. They seem to
have a certain style when singing and
dancing which is very serious faces and
very relaxed dancing to portray their
style

7. Performance based
• Haims video is very performance based, many key indications to this is the
fact that they look into the camera whilst singing and dancing and that
their music video doesn’t tell a story along with the lyrics instead they are
performing like they are at a show.
• This could be seen to be challenging convections as often many music
videos tell a narrative performance story but Haim chose to take a
different path in which it is deamed as harder to make a video out of
something which hasn’t got a story behind it.

8. Little Comets- Joanna
The little comets are an English Indie
rock band many people have been said
to describe them as playing ‘Kitchen sink
indie’ music, they focus on their
independent sound of their music to
make it sound like no other.
The song ‘Joanna’ is about women who
they have been with in a one night stand
and how they deal with it after and their
emotions and feeling towards the
woman that sometimes they treat
wrong.

9. Characteristics
• The characteristics of Little Coments video ‘Joanna’ indicates the classic
convections that are portrayed within an indie music video
• ‘Joanna’ Is narrative based where the video along with the song tells a
story, the story is of different woman and how he has treated the woman
when he has taken them home and home they are acting after they have
been with him, again through out the video they use very deep colours
and dark dingy lighting

10. Relationship between lyrics and visual
the lyrics hold connection in a classic convection way in which is said in Goodwins
theory to have the lyrics and music video connect when in a narrative music video.
Throughout the ‘Joanna’ music video there are many connections that can be made
with the lyrics; the fact that throughout there is clips of woman, we can commonly
connect this to the lyric Joanna, even though it makes you wonder which one is
Joanna it is clear that it has a connection to the lyric which is used throughout

11. Intertextual references
• The ‘Joanna’ video could be related to different tv series in which they hold the
girls as having one night stands and sleeping around, I would say that this could be
related to programs such as Skins, where the characters all sleep with each other
but don’t let it lead to anything more series at the start, it is all about having the
‘one night stand’ thing which is what could be referred to in the song ‘Joanna’

12. narrative based
• ‘Joanna’ is heavily narrative based on the fact that the lyrics join with the acting
and tell a story in which you can generate in your head, this is a common
convection noticed within Goodwins theory of which the two should link to make
one whole for the viewer.
• If the two did not link this wouldn’t make it easy for the viewers to understand and
they would not be able to generate the kind of story that they were aiming for in
their heads, this is why it is very important that the two have a correlation and
that the correlation between the two can broadly be seen throughout

13. The xx- Crystalised
The xx are an English Indie dream
pop band formed in 2005, the
group released its debut album xx
in august 2005
The song crystalised is about
keeping someone satisfied in a
relationship and how you would
aim to do anything to keep them
happy without hurting them
because they have thinking they
are ‘crystalised’

14. Characteristics
• ‘The xx’s video crystalised can be seen to hold many of the same characteristics as
Haims video ‘If I Could Change Your Mind’, it holds the same affect in which all of
the music video is performance based in which it is not telling any sort of story
instead we are brought to focus on the four individual band members

15. Relationship between lyrics and visual
• Again the video hold deep dark blue lighting which can be connected to the
common convections of a indie performance video in which they have a dark
setting for the dark meaning of their lyrics
• This is seen throughout the whole ‘crystalised’ video in which their faces match
the vibe of the song which match the lyrics so in a way you can say that what you
are visualizing on the face of the band is what is the meaning and common
connection that may be made behind the lyrics

16. motifs
• The motif for this band is that they all hold a guitar at some point throughout the
video
• The guitar can be seen often throughout the video with close up of the guitar and
its strings and close ups of an individual playing the guitar
• It can also be seen in a wide shot of the whole band standing with a microphone in
a stand and playing the guitar whilst singing along to the song.
• This is a repeated pattern which you can see happening throughout the whole
video with the guitar in hand

17. Performance based
• The video for ‘Crystalised’ is performance based in which they all stand at some
point in the video playing all together whilst singing and playing a guitar
• You could refer to their video as them giving a show to the audience that is
viewing it as they often look into the camera whilst performing to it
• You can tell that the video is performance based, because the lyrics and the visuals
share no correlation and the visual fails to tell a story that could be connected
together along with the lyrics