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TEXTING WHILE DRIVING
                 “It Can wait”



May 2012
Approximately 6,000 deaths a year or 18 deaths each day are
caused by texting and driving.
   Texting and driving results in a further half a million injuries per year




                                                                               2
Texting while driving is generational:
    •37% of drivers ages 18 to 27 admit to texting while driving.
    •14% of 28 to 44 year olds admit to texting while driving
    •2% of 45 to 60 year olds, admit to texting and driving.



      Texting and Driving Statistics

                                                                    3
Over 75% of the teen population own cell phones and state that
texting is their primary means of communication.
   A teen sends an average of 100 texts each day. (An average of 1 every 10
   minutes of waking hours)
   More than one trillion texts were sent worldwide in 2011.




                                                                              4
Texting and Driving Statistics




 57% of teens state that their cell phones are the key to their social
 life and texting is vital.




                                                                         5
Texting and Driving Statistics




Teens feel pressured in today’s society to keep up with ongoing trends
    Peer pressure to do what everyone else is doing.




                                                                         6
Texting and Driving Statistics




Teens freely admit that texting is their number one driver distraction.
    When a driver texts while driving, his reaction time will decrease by 35%
    When texting, steering capability goes down by 91%.
    A driver is 23 times more likely to get into a car accident while
    driving and texting.
    Simply turning off a cell phone or simply muting the sound can actually reduce the
    risk of accident by texting and driving by 50%.




                                                                                         7
Texting and Driving Statistics




 21% of fatal car crashes of teens between the ages of 16 and 19
 were a result of texting and driving.
    This rate is expected to grow by 4% each year.




                                                                   8
Texting and Driving Statistics




 Texting and Driving is an issue for everyone
    Even if you don’t text and drive, you’re on the road with people who do




                                                                              9
Video
   AT&T Don’t Text While Driving Documentary



 Full Video (10 Minutes)

                 http://youtu.be/DebhWD6ljZs?t=3s



 Short Excerpt (3 Minutes)

                 http://www.youtube.com/watch?v=mjc_0JBlRgE&feature=relmfu




                                                                         10
w w w .slccorporat elearning.ca

St. Lawrence College Centre for Corporate Learning
          and Performance Improvement
  100 Portsmouth Avenue, Kingston ON K7L 5A6

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Texting while driving

  • 1. TEXTING WHILE DRIVING “It Can wait” May 2012
  • 2. Approximately 6,000 deaths a year or 18 deaths each day are caused by texting and driving. Texting and driving results in a further half a million injuries per year 2
  • 3. Texting while driving is generational: •37% of drivers ages 18 to 27 admit to texting while driving. •14% of 28 to 44 year olds admit to texting while driving •2% of 45 to 60 year olds, admit to texting and driving. Texting and Driving Statistics 3
  • 4. Over 75% of the teen population own cell phones and state that texting is their primary means of communication. A teen sends an average of 100 texts each day. (An average of 1 every 10 minutes of waking hours) More than one trillion texts were sent worldwide in 2011. 4
  • 5. Texting and Driving Statistics 57% of teens state that their cell phones are the key to their social life and texting is vital. 5
  • 6. Texting and Driving Statistics Teens feel pressured in today’s society to keep up with ongoing trends Peer pressure to do what everyone else is doing. 6
  • 7. Texting and Driving Statistics Teens freely admit that texting is their number one driver distraction. When a driver texts while driving, his reaction time will decrease by 35% When texting, steering capability goes down by 91%. A driver is 23 times more likely to get into a car accident while driving and texting. Simply turning off a cell phone or simply muting the sound can actually reduce the risk of accident by texting and driving by 50%. 7
  • 8. Texting and Driving Statistics 21% of fatal car crashes of teens between the ages of 16 and 19 were a result of texting and driving. This rate is expected to grow by 4% each year. 8
  • 9. Texting and Driving Statistics Texting and Driving is an issue for everyone Even if you don’t text and drive, you’re on the road with people who do 9
  • 10. Video AT&T Don’t Text While Driving Documentary Full Video (10 Minutes) http://youtu.be/DebhWD6ljZs?t=3s Short Excerpt (3 Minutes) http://www.youtube.com/watch?v=mjc_0JBlRgE&feature=relmfu 10
  • 11. w w w .slccorporat elearning.ca St. Lawrence College Centre for Corporate Learning and Performance Improvement 100 Portsmouth Avenue, Kingston ON K7L 5A6