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Text messaging is Replacing Email for Donor Engagement
- 2. Mobile cloud-based SaaS company headquartered in San Francisco SMS Mobile Platform Call-in Analytics ● Inbound ● Outbound ● Two-Way ● Sequencing ● Info pages ● Donation/Payment pages ● Content delivery ● Quizzes, sign-ups, etc. Text SMS to 56512 ● Audio Tours ● Info Hotline ● Leave Feedback ● Call-to-Donate
- 3. Mobile cloud-based SaaS company headquartered in San Francisco Text SMS to 56512 Fundraising Services ● Credit Card Donation Page ● Carrier-based Donations via SMS ● Mobile Pledging Service ● Fundraising Thermometer for Live Events
- 4. Keyword You get a keyword. Donors text in to receive a link to your mobile donation page. Donation Landing Page Use our templates & brand your page Mobile Donate
- 5. ● Specifically for 501 (c) (3) nonprofit organizations ● Donors make contributions in predetermined amounts - $5, $10, $15, $20 or $25 ● Donations are taken directly from donor’s phone bill Mobile Give
- 6. Calls to action: Moderator mentions your call to action and encourages audience to text Mobile Pledge “The Digital Paddle Raise” ● Any $ amount ● Organization follows up with a phone call to collect donation
- 7. Screencast Thermometer ● Can be used with any other mobile giving service ● As donations arrive, the thermometer rises ● Inspires competition ● Send link before event to encourage people that cannot attend to donate now!
- 10. Why is texting a must-have today? • Attention spans decreasing (~8 seconds - shorter than a goldfish) • Email open rates low (~20%), but SMS can reach users anytime, anywhere • Text messages are personal - 97% are opened within 3 minutes
- 11. • Immediate opt-in & out • Auto-response • No sign-up like with a native app • 2-way conversation • Already in users’ pocket Why is texting different?
- 12. What does texting require? •SMS software •Shortcode (5-digit text number) •Keywords •Understand regs - no spamming You need a tech company like Give by Cell
- 14. • Push messages only (outbound) • Simple inbound texting (keywords & simple response) • Basic list management • User sign-up for several lists (list segmentation with multiple secondary keywords) • Scrubbing (undeliverable #s) • Q&A between individual user and your company (with message history of user inquiries) • Sequencing by calendar date • Sequencing by time series How we stack up with competitors • Onboarding • Real-time info (via keyword) e.g. employee register, office location, benefits overview etc.) • Employee training • Quizzes • Polls (Live screen) • Leaderboard • Mobile tracking • Screencast (live donation thermometer) • Payments via mobile (Credit card, WePay, phone bill* etc.) * only for charitable donations • Individualized messaging • Live-Chat • Group Chat (e.g. for security) • Event / Action reminders / Alerts • Openshift fill (restaurants/retail) • Exhibition mobile info tour • Scavenger hunt • GPS Map • Birthday messages / Daily inspirations • News blast Most Competitors Give by Cell
- 15. More so than any other technology, text messaging provides a new way to foster relationships because of its immediacy and intimacy Our view of texting
- 16. MOBILE CONTENT POWERHOUSE 4 Engines of our Texting Platform Automated Keyword Responses Automated Touches Relevancy Lists 2-Way Interaction
- 17. Automated Responses by Keyword • Users text in and immediately receive a response, and can join a list • Include links, pictures, GIFs, etc.
- 18. Automated Touches Schedule in advance “drips” or “touches” based on calendar dates or intervals
- 19. Build your lists based on Relevancy
- 20. 2-Way Interaction is Key Inbound text messaging • Feedback • Questions • Answers Auto responses Personalized responses Live- & Group-Chat
- 21. How often have you donated with us? First time From time to time 1 time before I donate regularly Mobile Content Powerhouse
- 22. Use Cases Most companies use our service to: • Engage closer with stakeholders • Receive funds through text messages • Distribute information & send reminders/alerts Our portfolio is clustered into 6 main use cases: Money! Donate Join Pay Renew 2-way conversations Q&A Text Chat Unique Uses Shift filling Scavenger Hunt Birthday Greeting Knowledge Training Education Quizzes Leaderboard Content Delivery News Links Images Reminders Alerts Event reminders Re-engagement
- 23. Donating - people text in, or you push a text with a linkUse Cases
- 24. Use Cases Supplement eblast
- 25. Use Cases One to one communicate with donors
- 26. Use Cases Staff Messaging
- 27. Use Cases Scavenger Hunt or games at events
- 28. Use Cases Alerts at events
- 29. Use Cases Volunteer coordination at event
- 30. Use Cases Push message with poll or survey or video
- 31. Use Cases Send MMS
- 33. Conclusion SMS is conversational Information is absorbed immediately SMS is personal SMS provides digestible info nuggets __________________________________________ Text messaging solves most problems of traditional email communication The time to act is now!