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How Can Texting Increase Attendance
- 2. Mobile cloud-based SaaScompany headquartered in San Francisco SMS Mobile Platform Call-in Analytics ● Inbound ● Outbound ● Two-Way ● Sequencing ● Info pages ● Donation/Payment pages ● Content delivery ● Quizzes, sign-ups, etc. Text SMS to 56512 ● Audio Tours ● Info Hotline ● Leave Feedback ● Call-to-Donate
- 5. Why is textinga must-have today? • Attention spans decreasing (~8 seconds - shorter than a goldfish) • Email open rates low (~20%), but SMS can reach users anytime, anywhere • Text messages are personal - 97% are opened within 3 minutes
- 6. • Immediate opt-in& out • Auto-response • No sign-up like with a native app • 2-way conversation • Already in users’ pocket Why is texting different?
- 7. What does textingrequire? •SMS software •Shortcode (5-digit text number) •Keywords •Understand regs - no spamming You need a tech company like Guide by Cell
- 9. • Push messagesonly (outbound) • Simple inbound texting (keywords & simple response) • Basic list management • User sign-up for several lists (list segmentation with multiple secondary keywords) • Scrubbing (undeliverable #s) • Q&A between individual user and your company (with message history of user inquiries) • Sequencing by calendar date • Sequencing by time series How we stack up with competitors * only for charitable donations • Individualized messaging • Live-Chat • Group Chat (e.g. for security) • Event / Action reminders / Alerts • Open shift fill (restaurants/retail) • Exhibition mobile info tour • Scavenger hunt • GPS Map • Birthday messages / Daily inspirations • News blast Most Competitors Guide by Cell • Onboarding • Real-time info (via keyword) e.g. employee register, office location, benefits overview etc.) • Employee training • Quizzes • Polls (Live screen) • Leaderboard • Mobile tracking • Screencast (live donation thermometer) • Payments via mobile (Credit card, WePay, phone bill* etc.)
- 10. More so thanany other technology, text messaging provides a new way to foster relationships because of its immediacy and intimacy Our view of texting
- 11. MOBILE CONTENT POWERHOUSE 4Engines of our Texting Platform Automated Keyword Responses Automated Touches Relevancy Lists 2-Way Interaction
- 12. Automated Responses by Keyword •Users text in and immediately receive a response, and can join a list • Include links, pictures, GIFs, etc.
- 13. Automated Touches Schedule inadvance “drips” or “touches” based on calendar dates or intervals
- 14. Build your listsbased on Relevancy
- 15. 2-Way Interaction isKey Inbound text messaging • Feedback • Questions • Answers Auto responses Personalized responses Live- & Group-Chat
- 16. The Modern ArtMuseum How did you like this exhibit? Really Cool! Interesting I didn’t get it Dumb Mobile Content Powerhouse
- 17. Use Cases Most companiesuse our service to: • Engage closer with stakeholders • Receive funds through text messages • Distribute information & send reminders/alerts Our portfolio is clustered into 6 main use cases: Money! Donate Join Pay Renew 2-way conversations Q&A Text Chat Unique Uses Shift filling Scavenger Hunt Birthday Greeting Knowledge Training Education Quizzes Leaderboard Content Delivery News Links Images Reminders Alerts Event reminders Re-engagement
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- 19. Use Cases ScavengerHunts
- 20. Use Cases DigitalCoupons
- 21. Use Cases TimedReminders
- 22. Use Cases PushNotifications from Audio Tour
- 23. Use Cases AccessMobile Sites
- 24. Use Cases JoinLists
- 25. Use Cases SecurityTeams
- 26. Use Cases TextQ&A throughout the venue to answer questions about the art
- 27. Use Cases TextQuestions about the venue
- 28. Use Cases TextVolunteers
- 29. Use Cases Textchat to fill open spots for volunteers
- 30. Use Cases Textto get a link to existing content like a video of the artist working
- 31. Use Cases Textto take a survey or poll when leave
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- 34. Conclusion SMS is conversational Informationis absorbed immediately SMS is personal SMS provides digestible info nuggets __________________________________________ Text messaging solves most problems of traditional email communication The time to act is now!
- 35. Special Offer! For theFIRST 20 SIGN-UPS* $99 One Month Trial 1 Primary Keyword 5,000 messages included 20 * or send an email (dave@engagebycell.com) DEAL TEXT to 56512
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- 37. More opportunities tolearn! Upcoming Webinars October 23 “How Texting is the Key to More Donor Engagement this Giving Tuesday” November 14 “5 Tips on How Mobile Can Boost Attendance this Winter Season” Both Webinars at 11 am PST/ 2 pm EST