This document discusses mobile recruiting and mobile marketing. It defines mobile marketing as communicating and engaging with audiences through mobile devices. Benefits of mobile recruiting include personalization, convenience, and measurability. Examples are provided of SMS campaigns and mobile-optimized career websites for recruiting candidates. Mobile marketing strategies like these can help employers acquire candidates, build their brand, and improve the candidate experience.
The Intersection Of Email, Mobile & Social MediaGreg Cangialosi
Email has been - and continues to be - the backbone of all online marketing, while social media and the mobile landscape continue to emerge as top tools for today's marketers. These mediums are cost effective, informative, and have the potential to reach millions of people.
Join Blue Sky Factory as we navigate through the convergence of email, mobile, and social media - 3 core mediums that are currently on the hearts and minds of marketers everywhere - and discuss how marketers can leverage these tools to drive new sales and increase brand awareness.
The Intersection Of Email, Mobile & Social MediaGreg Cangialosi
Email has been - and continues to be - the backbone of all online marketing, while social media and the mobile landscape continue to emerge as top tools for today's marketers. These mediums are cost effective, informative, and have the potential to reach millions of people.
Join Blue Sky Factory as we navigate through the convergence of email, mobile, and social media - 3 core mediums that are currently on the hearts and minds of marketers everywhere - and discuss how marketers can leverage these tools to drive new sales and increase brand awareness.
The rise of the mobile web will dramatically affect the go-to-market strategies for organizations of every size across virtually every industry and market segment.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
Instant SMS: Bringing SMS to the next phase and increasing service revenuesRaúl Castañón Martínez
This presentation aims to share our analysis of recent developments for Mobile Instant Messaging services and the opportunities for both Instant SMS and Mobile Portal IM service for operators in Latin America. This is from a conference I delivered at the IBC Mobile Messaging & VAS Americas 2007.
Mobile websites and mass communication media.Arun Agrawal
Mobile websites serve the new world wide mass communication media differently than conventional websites for desktop Internet do. Check out what's cooking.
Ericsson ConsumerLab: Keeping smartphone users loyal Ericsson
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
AN ANALYSIS OF CONSUMER PREFERENCES FOR MOBILE VOICE CALLING IN DIFFERENT CON...ijmpict
This paper aims to investigate consumer preferences for voice calling using two methods via mobile phone— Over-the-top (OTT) voice calling services using the Internet and mobile telephony using cellular networks in different situations—for both formal and casual occasions. In brief, it explores how users prioritize these attributes; service quality, price, and Internet connection requirements. A discrete choice experiment was conducted in Thailand in 2019 with 444 observations. The results reveal that respondents valued service quality most in both occasions, followed by price, and lastly Internet connection requirements. However, in regards to situations of formal usage, consumers valued service quality to a significantly higher degree than prices when compared with casual use situations. Hence, users rely on better quality services over low cost services. It can be implied that users are more likely to employ mobile telephony, the service quality of which is considered to be better, than they are to use OTT in casual situations compared to formal occasions. Implications of these results are also discussed in this paper.
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
An Analysis of Consumer Preferences for Mobile Voice Calling in Different Con...ijmpict
This paper aims to investigate consumer preferences for voice calling using two methods via mobile phone—
Over-the-top (OTT) voice calling services using the Internet and mobile telephony using cellular networks in
different situations—for both formal and casual occasions. In brief, it explores how users prioritize these
attributes; service quality, price, and Internet connection requirements. A discrete choice experiment was
conducted in Thailand in 2019 with 444 observations. The results reveal that respondents valued service quality
most in both occasions, followed by price, and lastly Internet connection requirements. However, in regards to
situations of formal usage, consumers valued service quality to a significantly higher degree than prices when
compared with casual use situations. Hence, users rely on better quality services over low cost services. It can
be implied that users are more likely to employ mobile telephony, the service quality of which is considered to
be better, than they are to use OTT in casual situations compared to formal occasions. Implications of these
results are also discussed in this paper.
OTT Services and Consumers' Communication Behaviour in GermanyRené C.G. Arnold
Mobile Messenger Apps and innovative telephony services are changing consumers’ communication behaviour fundamentally. They offer significantly more functionalities to consumers. They can send text, picture and video messages to others or share them with a group of their contacts. For consumers switching to OTT communication services is like the switch from type-writer to PC. They will use WhatsApp and other services for texting, but what really attracts them is the wealth of possibilities beyond.
An introduction to the Next Generation of Recruiting Innovation
Presentation by Chris Hoyt at SMA Greater Chicago
Original Presentation by Chris Hoyt & Michael Marlatt at National SHRM EMA 2010
~~
Web 3.0 advances the notion of the ‘ubiquitous, portable web’ and in some channels shows mobile as the future web experience of choice. Mobile media & technology forces us to rethink how we communicate. With over 4 billion subscribers, mobile is the most widely used mass media communication channel on the planet. Next to our keys, and money, we never leave home without our mobile device.
With mobile text-messaging, relevant content gets to candidates faster than ever. As companies invest in mobile for consumer marketing and tout sales increases of over 30% during targeted campaigns, marketing for employment isn’t far behind – and smart employers are measuring its impact in the applications, hires and response times.
It's not just speed alone—SMS/text-messaging is growing because:
¤ It’s intimate and requires “opt-in” participation. Nothing comes unsolicited.
¤ It's timely and convenient. There's no need to be near a desktop in order to receive the content that is important.
¤ It puts users in charge of the information flow (pull) while making content consumption more efficient.
¤ It’s measurable and offers immediate ROI.
~~~~~
Chris Hoyt - www.RecruiterGuy.net
Michael Marlatt - www.CloudRecruiting.net
Mobile search and marketing are growing globally, and while many people look to the western world for mobile innovations, the real leaders in mobile technology lie in the East and emerging markets. MediaVision, an SEO and SEM company based in South Africa and London, looks at the growth of the mobile market and its impact for internet marketers.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
The rise of the mobile web will dramatically affect the go-to-market strategies for organizations of every size across virtually every industry and market segment.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
Instant SMS: Bringing SMS to the next phase and increasing service revenuesRaúl Castañón Martínez
This presentation aims to share our analysis of recent developments for Mobile Instant Messaging services and the opportunities for both Instant SMS and Mobile Portal IM service for operators in Latin America. This is from a conference I delivered at the IBC Mobile Messaging & VAS Americas 2007.
Mobile websites and mass communication media.Arun Agrawal
Mobile websites serve the new world wide mass communication media differently than conventional websites for desktop Internet do. Check out what's cooking.
Ericsson ConsumerLab: Keeping smartphone users loyal Ericsson
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
AN ANALYSIS OF CONSUMER PREFERENCES FOR MOBILE VOICE CALLING IN DIFFERENT CON...ijmpict
This paper aims to investigate consumer preferences for voice calling using two methods via mobile phone— Over-the-top (OTT) voice calling services using the Internet and mobile telephony using cellular networks in different situations—for both formal and casual occasions. In brief, it explores how users prioritize these attributes; service quality, price, and Internet connection requirements. A discrete choice experiment was conducted in Thailand in 2019 with 444 observations. The results reveal that respondents valued service quality most in both occasions, followed by price, and lastly Internet connection requirements. However, in regards to situations of formal usage, consumers valued service quality to a significantly higher degree than prices when compared with casual use situations. Hence, users rely on better quality services over low cost services. It can be implied that users are more likely to employ mobile telephony, the service quality of which is considered to be better, than they are to use OTT in casual situations compared to formal occasions. Implications of these results are also discussed in this paper.
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
An Analysis of Consumer Preferences for Mobile Voice Calling in Different Con...ijmpict
This paper aims to investigate consumer preferences for voice calling using two methods via mobile phone—
Over-the-top (OTT) voice calling services using the Internet and mobile telephony using cellular networks in
different situations—for both formal and casual occasions. In brief, it explores how users prioritize these
attributes; service quality, price, and Internet connection requirements. A discrete choice experiment was
conducted in Thailand in 2019 with 444 observations. The results reveal that respondents valued service quality
most in both occasions, followed by price, and lastly Internet connection requirements. However, in regards to
situations of formal usage, consumers valued service quality to a significantly higher degree than prices when
compared with casual use situations. Hence, users rely on better quality services over low cost services. It can
be implied that users are more likely to employ mobile telephony, the service quality of which is considered to
be better, than they are to use OTT in casual situations compared to formal occasions. Implications of these
results are also discussed in this paper.
OTT Services and Consumers' Communication Behaviour in GermanyRené C.G. Arnold
Mobile Messenger Apps and innovative telephony services are changing consumers’ communication behaviour fundamentally. They offer significantly more functionalities to consumers. They can send text, picture and video messages to others or share them with a group of their contacts. For consumers switching to OTT communication services is like the switch from type-writer to PC. They will use WhatsApp and other services for texting, but what really attracts them is the wealth of possibilities beyond.
An introduction to the Next Generation of Recruiting Innovation
Presentation by Chris Hoyt at SMA Greater Chicago
Original Presentation by Chris Hoyt & Michael Marlatt at National SHRM EMA 2010
~~
Web 3.0 advances the notion of the ‘ubiquitous, portable web’ and in some channels shows mobile as the future web experience of choice. Mobile media & technology forces us to rethink how we communicate. With over 4 billion subscribers, mobile is the most widely used mass media communication channel on the planet. Next to our keys, and money, we never leave home without our mobile device.
With mobile text-messaging, relevant content gets to candidates faster than ever. As companies invest in mobile for consumer marketing and tout sales increases of over 30% during targeted campaigns, marketing for employment isn’t far behind – and smart employers are measuring its impact in the applications, hires and response times.
It's not just speed alone—SMS/text-messaging is growing because:
¤ It’s intimate and requires “opt-in” participation. Nothing comes unsolicited.
¤ It's timely and convenient. There's no need to be near a desktop in order to receive the content that is important.
¤ It puts users in charge of the information flow (pull) while making content consumption more efficient.
¤ It’s measurable and offers immediate ROI.
~~~~~
Chris Hoyt - www.RecruiterGuy.net
Michael Marlatt - www.CloudRecruiting.net
Mobile search and marketing are growing globally, and while many people look to the western world for mobile innovations, the real leaders in mobile technology lie in the East and emerging markets. MediaVision, an SEO and SEM company based in South Africa and London, looks at the growth of the mobile market and its impact for internet marketers.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
CUnet Mobile Marketing Strategist Akeel Haider reviews the current state of mobile marketing and how colleges and universities can use these tools to generate leads.
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA
thinkLA Mobile Breakfast 2011. Keynote presentation from Scott A. Jones, Founder, Chairman and CEO at ChaCha. Event held on June 16, 2011 at the Hyatt Regency Century City.
MoNage Fall 2016 - Oisin Lunny - OpenMarketOisin Lunny
It was a great honour to speak at MoNage Fall 2016 alongside Jeff Pulver, Jack Dorsey, Yossi Vardi, Chris Brogan, Mark Horvath & Jeff Jarvis.
Here is my presentation about SMS, AI, chatbots, app fatigue and ad blocking, which references some new OpenMarket research about millennials and mobile use.
If you would like more information visit www.openmarket.com and please feel free to drop me a line on LinkedIn.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
2. Hi. This is me.
In the past, I have worked for…
I am a Recruiting
Consultant for…
o Recruit. Source. Train. Speak.
o Mobile Evangelist & Practitioner.
o Design, build, and deploy mobile
recruiting solutions for work & play.
o 13 years in the field, including 8
years in the telecom/wireless industry.
o Technology Agnostic & Digital-junkie.
What I do…
Mobile is my
passion !
3. You Can find me online…
My Blog : http://CloudRecruiting.net
Prefer the
mobile device?
Connect while on the go!
Visit my mobile site at:
http://m.cloudrecruiting.net
Send FAN or HATE mail to… Michael@CloudRecruiting.net
7. 1. Intro: The Paradigm Shift
2. Our New Obsession
3. Demographics of the mobile user
4. Making sense of mobile recruiting
5. Mobile Recruiting Examples
OUR FOCUS TODAY
16. Remember the
The first job board was a nonprofit organization launched in August
1992, by Bill Warren and was called the Online Career Center (OCC).
17. The first job board was a nonprofit organization launched in August
1992, by Bill Warren and was called the Online Career Center (OCC).
OCC was sold to TMP Worldwide (now Monster Worldwide)
in December 1995 when OCC was renamed Monster.com.
Remember the
24. Within more users will connect to
the Internet over mobile devices than desktop PCs.
Mary Meeker
Managing director at Morgan Stanley
Head of the Global Technology Research Team
28. The mobile channel is experiencing the same explosive
growth, and has become the de facto 3rd-Screen that many
believe will surpass TV and the Internet in term of its
impact on industry and communications.”
- iLoop Mobile
39. “African-Americans and
English-speaking Latinos
continue to be among
the most active users
of the mobile web.
Cell phone ownership is
higher among African-
Americans and Latinos
than among whites
(87% vs. 80%)…”
- PEW Internet, 2010
* PEW: Research conducted between April 29
and May 30, 2010, among a sample of 2,252
41. American women
are more communicative
in general on mobile
devices; they text more,
too, sending or receiving
an average of 601 SMS
messages a month.
American men,
send or receive 447 text
messages per month.
- The Nielsen Company, 2010
* Research over 12 month period.
46. is a set of practices that enables organizations to
communicate and engage with their audience in an
interactive and relevant manner through any mobile
device or network.
Mobile Marketing
Association (MMA)
47. Benefits of Going Mobile?
Almost 300 Million Americans are now mobile subscribers
Mobile is Personalized & Private
Mobile Flexible & Timely
SMS has a 15-20% Response Rate vs. 1% for Traditional Media.
Easily Integrates with online and offline marketing channels
Mobile-web creation & optimization is fast and easy to set-up
Mobile offers highly measurable & accurate reporting
Cost-Savings vs. Traditional Marketing methods
48. 1. Personal: Next to the wallet or purse, the mobile device is the next most carried
accessory.
2. Intimate: Mobile offers the reach of broadcast with the power of personal
touch.
3. Target‐Marketing: Strong candidate identity allows effective (target) marketing
of specific messages to individuals or groups.
4. Confirmed Identity: The personal nature of mobile offers employers the
assurance of knowing exactly who they are contacting.
5. Convenient: Candidates can easily read SMS messages, even during the busiest
times of the day.
6. Actionable: If a “call to action” message is compelling, the response can be
immediate.
7. Persistence: Unlike traditional mass media or job‐board marketing, the
consumer carries the targeted message away with them on their device.
8. Opt‐in: Mobile marketing to candidates is permissions based; candidates can
decide the level of interactions with the company.
9. Viral: Messages remain on the phone and can be easily passed from one
candidate to another.
10. Ubiquitous Access: The era of 24x7 is here. Consumers are tethered to their
mobile device; the device is always "on” and always within reach.
49. Developing a “mobile recruitment” solution can help
employers achieve a variety of goals:
* Candidate acquisition with database build
* Greater reach of your prospect talent pool
* Build greater brand awareness
* Candidate loyalty & trust with an employer’s brand
* Improve candidate experience with your brand.
* Strong viral marketing/word of mouth
* Promotional communications
* Lead generation and prospecting
* Highly measurable with precise analytics
* Increased interactivity with your mobile network
* Improves the use of traditional and other digital '
recruitment channels
* Cost-savings as compared to traditional methods
50. It’s time!
YES – now is the time to reach
for your mobile device.
53. SMS = Short Message Service, also commonly referred to as “text-messaging”.
MMS = Multimedia Messaging Service (Involves the sending of video, audio, etc)
160 character limit for SMS messages
What is a Common Short Code (CSC)?
• CSC’s (commonly refered to as “Short codes”) are 5 or 6 digits within the U.S.
• The Common Short Code Administration (CSCA) handles the registration of the actual number.
You can visit the CSCA to reserve a short code.
• Costs: This fee is either $500 per month for a random code, or $1,000 per month for a
vanity code.
• Contract Terms: 3, 6, or 12 month
• Process time: 6-8 week approval process.
• To reserve a dedicated Short Code, please visit http://usshortcodes.com/
What is a Shared Short Code & Who offers it?
• A shared short code offers users an inexpensive way to take advantage of mobile-marketing
by using a short code, without the expense of reserving a short code.
• Providers of shared short codes: 41411 by TextMarks, 90206 by mResource, and 77950 by
Movitas are providers who deliver SMS services via a shared short code.
56. “Text messaging, or texting is the common term
for the sending of "short" (160 characters or fewer,
including spaces) text messages from mobile phones
using the Short Message Service (SMS).”
Source: StateMaster Encyclopedia
64. “SMS usage is expected to grow by 22% in 2010, to - 5.5 Trillion
total SMS text messages sent globally. The big driver in the
SMS traffic now is North America…”
' ' ' ' ' ' ' ' '
' ' ' ' ' ' ' ' ' ' Tomi Ahonen, Mobile Industry Expert
69. Did you know...
SMS/Text-messaging is no
longer just for “teens” or
the 20-somethings.
Source: Nielsen Mobile, 2009
The survey measured the billing activity through an “opt-
in” panel of more than 50,000 U.S. mobile lines across
the top four mobile carriers.
Average Number of Monthly Calls vs. Text Messages
Among U.S. Wireless Subscribers by age.
Quarter Phone
Calls
Text
Messages
All Subscribers 204 357
12 & Under 137 428
Ages 13 - 17 231 1742
Ages 18 - 24 265 790
Ages 25 - 34 239 331
Ages 35 - 44 223 236
Ages 45 - 54 193 128
Ages 55 - 64 145 38
Ages 65+ 99 14
U.S. Statistics
70.
71. In 2009, the mobile web grew 110%
in the U.S. and 148% worldwide.
Quantcast Mobile Trends report, 2010
72. Mobile websites can
be viewed across
a broad range of
mobile devices.
Mobile site development
80. non-optimized
Lacks proper sizing for current
browser/screen.
Difficult to read content.
Lacks user friendly navigation.
Difficult to locate relevant content
fast.
Poor overall user experience.
Does not automatically redirect to
mobile optimized view.
Microsoft Careers: Mobile Site
94. 6 Questions to ask before getting started
1. What are the campaign goals?
2. Who are you trying to target?
3. Is this part of a broader media campaign?
4. How much money is allocated to the mobile
portion of the buy?
5. What are your competitors doing?
6. What does success look like for you and your
client?
95. M obi l e Me ss aging &
Mo bile We b Servic es
Mobil e C ar ee r s
Site Op t imiz at ion
Select your solution provider.
96. 1. Define the specific purpose for the experience
2. Make the most important information instantly
findable
3. Ensure there is relevance to the user
4. Don’t try to recreate the desktop experience in
mobile
5. Build navigation that is intuitive on every page
5 tips for constructing a mobile site