Although we haven't formally tested our hypothesized Value Proposition with businesses yet, our findings show End-User Value Proposition is in fact valid. (In our view, this is what matters the most as these end-users represent the driving force for the businesses that serve them.)
Our value proposition to businesses:
- Better audience engagement
- User-generated content
- Analytics
- Lead generation through discussion spread over different social channels
Our value proposition to end-users:
- Better discussion experience
- Richer experience with the ability to take notes, ask questions and see others' notes and questions IN context
- Social media integration of comments and discussions
- Higher retention as you get to highlight, write and annotate the video like you'd do with a book
The document summarizes the November 2010 newsletter from ONMEDIA, covering three main topics:
1) Media updates in Thailand, including trends in TV viewing and new programs from various channels.
2) Changing behaviors of Thai mothers, particularly among Generation Y, and how marketers can better understand and communicate with them.
3) Key findings from recent consumer research in Thailand on online/offline purchasing behaviors and attitudes toward search engines.
Research method: Quantitative – Online research
Timing: 4th – 20th May 2013
Sample size: 243
Research area: Nationwide
Target: Working in Programming field
Research objectives: Explore popular platforms and languages as well as Popularity of Cloud Computing in Vietnam
Sampling method: Convenience sampling
Total number of pages: 50
This was a presentation that I gave at AdTech London 2008. Its about harnessing the power of online communities and digital advocacy.
Apologies in advance for the horrendous "word of MOUSE" pun...
This document provides background information and outlines a study that examines how negative online word-of-mouth influences consumer evaluations of an underdog brand compared to a top brand. It begins with an introduction on the topic and a literature review on relevant areas like wearable technology brands, word-of-mouth effects, and underdog theory. It then proposes two competing hypotheses about whether an underdog or top brand will be more negatively impacted. The document describes two pilot studies and the main study methodology which manipulates brand type and review valence to test the hypotheses. It concludes with a discussion of implications and limitations.
Marketplace Sites Begin To Dominate E-Commerce Market In Indonesia Irsyad Ramli
Lazada has emerged as the dominant player in the Indonesian e-commerce market in 2015 according to a survey by PT. Nusaresearch. Lazada scored highest on the Popular Brand Index (PBI), with a score of 37.4, far ahead of the second place finisher Tokopedia which scored 18.3. Lazada also led in measures of brand awareness, expansiveness, last site visited, and future intention to visit. However, 50% of respondents indicated a willingness to switch to another e-commerce site, suggesting the market remains competitive. Top competitors to Lazada included Tokopedia, Bukalapak, and OLX, which all saw growth and moved into the top five brands
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...Francois Van Der Merwe
This third edition of Deloitte’s Media Consumer Survey, previously known as the State of the Media Democracy report, is a snapshot of how Australians are consuming different media and entertainment. In it we consider:
* How we like to be entertained
* Our preferred technologies and devices
* How we use social networks and their influence
* What and who we respond to
* Where advertising fits.
For more information visit: http://www.deloitte.com/au/mediaconsumer
Research Method : Online Research
Fieldwork Period : January 2015
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Aware of smartwatch brand
Sample Size : 436 samples
The document summarizes the November 2010 newsletter from ONMEDIA, covering three main topics:
1) Media updates in Thailand, including trends in TV viewing and new programs from various channels.
2) Changing behaviors of Thai mothers, particularly among Generation Y, and how marketers can better understand and communicate with them.
3) Key findings from recent consumer research in Thailand on online/offline purchasing behaviors and attitudes toward search engines.
Research method: Quantitative – Online research
Timing: 4th – 20th May 2013
Sample size: 243
Research area: Nationwide
Target: Working in Programming field
Research objectives: Explore popular platforms and languages as well as Popularity of Cloud Computing in Vietnam
Sampling method: Convenience sampling
Total number of pages: 50
This was a presentation that I gave at AdTech London 2008. Its about harnessing the power of online communities and digital advocacy.
Apologies in advance for the horrendous "word of MOUSE" pun...
This document provides background information and outlines a study that examines how negative online word-of-mouth influences consumer evaluations of an underdog brand compared to a top brand. It begins with an introduction on the topic and a literature review on relevant areas like wearable technology brands, word-of-mouth effects, and underdog theory. It then proposes two competing hypotheses about whether an underdog or top brand will be more negatively impacted. The document describes two pilot studies and the main study methodology which manipulates brand type and review valence to test the hypotheses. It concludes with a discussion of implications and limitations.
Marketplace Sites Begin To Dominate E-Commerce Market In Indonesia Irsyad Ramli
Lazada has emerged as the dominant player in the Indonesian e-commerce market in 2015 according to a survey by PT. Nusaresearch. Lazada scored highest on the Popular Brand Index (PBI), with a score of 37.4, far ahead of the second place finisher Tokopedia which scored 18.3. Lazada also led in measures of brand awareness, expansiveness, last site visited, and future intention to visit. However, 50% of respondents indicated a willingness to switch to another e-commerce site, suggesting the market remains competitive. Top competitors to Lazada included Tokopedia, Bukalapak, and OLX, which all saw growth and moved into the top five brands
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...Francois Van Der Merwe
This third edition of Deloitte’s Media Consumer Survey, previously known as the State of the Media Democracy report, is a snapshot of how Australians are consuming different media and entertainment. In it we consider:
* How we like to be entertained
* Our preferred technologies and devices
* How we use social networks and their influence
* What and who we respond to
* Where advertising fits.
For more information visit: http://www.deloitte.com/au/mediaconsumer
Research Method : Online Research
Fieldwork Period : January 2015
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Aware of smartwatch brand
Sample Size : 436 samples
The document provides a marketing campaign plan for the Windows Phone 7 Series targeted towards UK students. It includes:
1) Market research showing opportunities in the smartphone market and identifying students as a target segment.
2) Primary research through surveys and focus groups finding students are interested in the WP7's features but lack awareness.
3) A campaign concept of 6 student communities ("Sports Mad", "Music Lover" etc.) to fully engage users and facilitate a social, networked experience.
4) Objectives to identify the WP7 as the leader for UK students and increase awareness, satisfaction and sales among this segment.
This document discusses plans to bring the TouchPoints media measurement system from the UK to the US. It summarizes the following:
1) TouchPoints integrates different data sources like diaries and observations to provide a comprehensive view of media consumption and behaviors.
2) A pilot with MRI respondents tested a mobile diary app that collected data every 30 minutes for insights into media exposure and activities.
3) The plan is for TouchPoints to become a syndicated, continuous service that seamlessly integrates planning and buying data for advertisers and agencies.
The document discusses O2's marketing campaign for their Cocoon mobile phone launch. They mapped influential UK bloggers and engaged them through transparency. Seeded bloggers generated positive conversations about the phone. O2's blog became central to discussions and improved brand perceptions and customer experience. The campaign showed how brands can engage communities through open dialogue.
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Praxis Language is a small language learning company started in China by non-Chinese entrepreneurs that originally focused on teaching Chinese to English speakers but has since expanded to teaching English to Chinese speakers as well, seeing it as a larger market. The company uses a blended approach of online and in-person instruction as well as strong customer service. The case examines the challenges of navigating emerging mobile technologies, doing business in China, and managing rapid growth as the co-founder considers options like expanding language offerings, focusing on specific markets, or pivoting to new technologies.
Canadian Ad Blocking Study 2016 IAB for MarketersRodd SL
1) 1 in 6 Canadians online have ad blocking software installed, with usage highest among millennial males at 28%.
2) The main reasons for using ad blockers are to block annoying ads and improve browsing experience. 4 in 5 users feel it improves their browsing.
3) Usage is 3 times higher on desktops/laptops (15%) than mobile devices (5%). Most discontinue use because ad blockers interfere with websites or don't feel necessary.
This document tests a value proposition for LocaWiFi by surveying people on their WiFi usage habits when traveling abroad. It asks questions about how often they need WiFi access, how long WiFi sessions typically last, whether they prefer free or paid WiFi options, and how much they are willing to pay for hourly WiFi access in public places. The majority of respondents indicated they are not ready to pay for WiFi and would rather use free options.
Prepare Your Products for Successful Wireless Device EMC TestingNorthwest EMC
Ready to bring new wireless products to market? Not without testing. Here, EMC tester Northwest EMC helps you prepare your products for successful wireless device testing.
Get more information about wireless EMC testing at www.nwemc.com
This is my POC report to our customer - AWB and I use my professional skill to present them how to make their testing be automatically with whole stuff!
Currently no accepted standard for measurement, monitoring VoLTE Services.
Ascom has defined a formal definition, implementation strategy to help Operations.
Covers issues related to EPC, IMS, Application Service.
Android Mobile Application Testing: Human Interface Guideline, ToolsSoftServe
This document discusses Android mobile application testing, including:
1. It provides an overview of mobile technologies and the types of Android applications.
2. It discusses important aspects of the Android user interface guidelines including common app UI elements like the action bar and navigation drawer.
3. It presents various tools for Android testing like the Android SDK, ADB, Android Device Monitor, and emulators that allow debugging and inspecting apps.
Testing Techniques for Mobile ApplicationsIndicThreads
With the fantastic growth of mobile computing platforms such as the iPhone, Blackberry,Symbian, J2ME, Windows Mobile and Android environments, there has been a dramatic increase in the value of mobile applications for most companies.
However, one of the biggest challenges that one faces when developing a mobile application is how to test it. Testing Mobile applications is a very intricate and arduous undertaking. There are an enormous number of factors to consider for mobile computing which simply aren’t present for desktop or web development, including hardware/software platforms, installation the application, network type, network strength, memory & battery consumption, external interfacing through WAP and HTTP etc. Additionally, testing the application in simulator, using various debugging tools are some further adventures which the tester undergoes during testing cycles.
With a blend of these challenges as the core of the address, we would be presenting our experience from our product development cycles
It’s new and it’s VoLTE, but will consumers notice? VoLTE is a game changer for mobile operators. They can use VoLTE as a jumping off point for new services aimed at delivering high-quality voice and video conferencing services, among others, that rival anything that has come before (3G) or after (OTT). Journalists Monica Alleven and Brad Smith talk to industry experts to find out how network operators are preparing for VoLTE.
This document discusses how video marketing is becoming mainstream and an important tool for real estate agents. Some key points:
- Video usage is growing exponentially, with over 1 billion unique users visiting YouTube monthly and online video traffic expected to be 55% of consumer internet traffic by 2016.
- Real estate consumers are increasingly using video to research properties and neighborhoods online, with brokerage websites, YouTube, and Google videos being popular sources of property videos.
- Video helps build website traffic by engaging users and being seen as "rich" content by search engines, and it increases the time users spend on pages and shareability of content.
- To maximize the benefits of video marketing, real estate agents should partner with companies
UCanDoIt! Marketing Plan
Marketing Mavens - James Hoyt, Nick Luebesmier, Ryan Pryor, Ricardo Valenciano
Benedictine University
Marketing Management MBA 661-D5B6
Professor Maribeth Fencl, MA PMP
June 26, 2016
1
Running head: UCANDOIT!
UCANDOIT! 2
Table of Contents
A. Executive Summary 3
B. Product/Service Introduction & Description 4
C. Strategic Initiatives (Goals) 7
D. Situation Analysis & Competition 9
E. Strategies/Tactics 12
F. Marketing Program 13
G. Financial, Budget, Forecasts 15
H. Product/Service Evaluation 18
Conclusion 19
References 21
2
Running head: UCANDOIT!
UCanDoIt! Marketing PlanA. Executive SummaryThe purpose of this marketing plan is to demonstrate in detail how launching a DIY video tutorial application can earn a high return on investment in a short period. The whole concept is intended to be eventually funded by sponsors and/or partnerships with major hardware stores and manufacturers. The market continues to grow at a rapid pace with each passing generation and introduction of the first dedicated DIY video application can have significant potential for a healthy long term investment. Existing formats such as YouTube leave much to be desired for those looking for a particular type of result due to the sheer amount of media available with little regulation regarding quality and relevance. Use of such alternative search engines can result in irrelevant search result creating frustrating and fruitless results. UCanDoIt! is concentrating on the niche market of video applications used for tutorial purposes where consumers will be able to comfortably search for relevant video tutorials free of the clutter of those inaccurately tagged.RevenueThe YouTube advertisement based model is suitable as typical free software offerings are maintained by ad revenue and paid subscribers. Instead of attempting to challenge the big industry dominators, such as Facebook and YouTube, we are simply going to try to embed our product within existing platforms and avenues. Partnerships and sponsors are going to be critical to the long-term success of this application. Hardware stores and YouTube are already full of consumers who do not hesitate to learn how to take on their own repair projects. These groups of consumers, Do It Yourselfers (DIY) who readily research online, are the target market for our product. The business is targeting at least 1,000,000 daily views and a 1.5% click-through-rate which is expected to result in greater than $1,000,000 in annual profit. PlatformsOur video library will be accessible via Android, iOS, Windows and Blackberry ecosystems. Consumers will have the opportunity to use our application on their mobile devices as well as their laptops and desktops to access our entire catalog of DIY tutorials. Instead of basing our whole library on amateur self-uploaded tutorials, our real goal is to create partnerships with key hardware stores and manufacturers to provide a first class experience for ...
Achieving and measuring success on the social webBridey Lipscombe
The document discusses success on the social web and how to measure it. It outlines that success is built through developing relationships over time through many lightweight interactions. It also stresses defining objectives and success for social media that are relevant to business goals. The document provides examples of tools to measure engagement, brand health, and impact on business metrics like leads and sales.
Williams College - Explore Campus In This Photo TourTiffany Rose
Williams College provides a photo tour of its campus. The document discusses a 5-step process for students seeking writing assistance from HelpWriting.net, including creating an account, submitting a request, reviewing bids from writers, revising the paper as needed, and choosing to write future assignments with the site knowing revisions will be provided.
The document outlines a 10-part measurement framework for evaluating social media marketing programs. It measures: 1) the audience, 2) opt-ins and subscribers, 3) passive content indicators, 4) active content indicators, 5) content to prospect alignment, 6) content to sales alignment, 7) media to conversion rates, 8) trending interests, 9) improved content effectiveness, and 10) sentiment. The framework helps marketers understand engagement, determine what content generates relationships and trust, and optimize programs to better meet audience and prospect needs.
The document provides a marketing campaign plan for the Windows Phone 7 Series targeted towards UK students. It includes:
1) Market research showing opportunities in the smartphone market and identifying students as a target segment.
2) Primary research through surveys and focus groups finding students are interested in the WP7's features but lack awareness.
3) A campaign concept of 6 student communities ("Sports Mad", "Music Lover" etc.) to fully engage users and facilitate a social, networked experience.
4) Objectives to identify the WP7 as the leader for UK students and increase awareness, satisfaction and sales among this segment.
This document discusses plans to bring the TouchPoints media measurement system from the UK to the US. It summarizes the following:
1) TouchPoints integrates different data sources like diaries and observations to provide a comprehensive view of media consumption and behaviors.
2) A pilot with MRI respondents tested a mobile diary app that collected data every 30 minutes for insights into media exposure and activities.
3) The plan is for TouchPoints to become a syndicated, continuous service that seamlessly integrates planning and buying data for advertisers and agencies.
The document discusses O2's marketing campaign for their Cocoon mobile phone launch. They mapped influential UK bloggers and engaged them through transparency. Seeded bloggers generated positive conversations about the phone. O2's blog became central to discussions and improved brand perceptions and customer experience. The campaign showed how brands can engage communities through open dialogue.
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Praxis Language is a small language learning company started in China by non-Chinese entrepreneurs that originally focused on teaching Chinese to English speakers but has since expanded to teaching English to Chinese speakers as well, seeing it as a larger market. The company uses a blended approach of online and in-person instruction as well as strong customer service. The case examines the challenges of navigating emerging mobile technologies, doing business in China, and managing rapid growth as the co-founder considers options like expanding language offerings, focusing on specific markets, or pivoting to new technologies.
Canadian Ad Blocking Study 2016 IAB for MarketersRodd SL
1) 1 in 6 Canadians online have ad blocking software installed, with usage highest among millennial males at 28%.
2) The main reasons for using ad blockers are to block annoying ads and improve browsing experience. 4 in 5 users feel it improves their browsing.
3) Usage is 3 times higher on desktops/laptops (15%) than mobile devices (5%). Most discontinue use because ad blockers interfere with websites or don't feel necessary.
This document tests a value proposition for LocaWiFi by surveying people on their WiFi usage habits when traveling abroad. It asks questions about how often they need WiFi access, how long WiFi sessions typically last, whether they prefer free or paid WiFi options, and how much they are willing to pay for hourly WiFi access in public places. The majority of respondents indicated they are not ready to pay for WiFi and would rather use free options.
Prepare Your Products for Successful Wireless Device EMC TestingNorthwest EMC
Ready to bring new wireless products to market? Not without testing. Here, EMC tester Northwest EMC helps you prepare your products for successful wireless device testing.
Get more information about wireless EMC testing at www.nwemc.com
This is my POC report to our customer - AWB and I use my professional skill to present them how to make their testing be automatically with whole stuff!
Currently no accepted standard for measurement, monitoring VoLTE Services.
Ascom has defined a formal definition, implementation strategy to help Operations.
Covers issues related to EPC, IMS, Application Service.
Android Mobile Application Testing: Human Interface Guideline, ToolsSoftServe
This document discusses Android mobile application testing, including:
1. It provides an overview of mobile technologies and the types of Android applications.
2. It discusses important aspects of the Android user interface guidelines including common app UI elements like the action bar and navigation drawer.
3. It presents various tools for Android testing like the Android SDK, ADB, Android Device Monitor, and emulators that allow debugging and inspecting apps.
Testing Techniques for Mobile ApplicationsIndicThreads
With the fantastic growth of mobile computing platforms such as the iPhone, Blackberry,Symbian, J2ME, Windows Mobile and Android environments, there has been a dramatic increase in the value of mobile applications for most companies.
However, one of the biggest challenges that one faces when developing a mobile application is how to test it. Testing Mobile applications is a very intricate and arduous undertaking. There are an enormous number of factors to consider for mobile computing which simply aren’t present for desktop or web development, including hardware/software platforms, installation the application, network type, network strength, memory & battery consumption, external interfacing through WAP and HTTP etc. Additionally, testing the application in simulator, using various debugging tools are some further adventures which the tester undergoes during testing cycles.
With a blend of these challenges as the core of the address, we would be presenting our experience from our product development cycles
It’s new and it’s VoLTE, but will consumers notice? VoLTE is a game changer for mobile operators. They can use VoLTE as a jumping off point for new services aimed at delivering high-quality voice and video conferencing services, among others, that rival anything that has come before (3G) or after (OTT). Journalists Monica Alleven and Brad Smith talk to industry experts to find out how network operators are preparing for VoLTE.
This document discusses how video marketing is becoming mainstream and an important tool for real estate agents. Some key points:
- Video usage is growing exponentially, with over 1 billion unique users visiting YouTube monthly and online video traffic expected to be 55% of consumer internet traffic by 2016.
- Real estate consumers are increasingly using video to research properties and neighborhoods online, with brokerage websites, YouTube, and Google videos being popular sources of property videos.
- Video helps build website traffic by engaging users and being seen as "rich" content by search engines, and it increases the time users spend on pages and shareability of content.
- To maximize the benefits of video marketing, real estate agents should partner with companies
UCanDoIt! Marketing Plan
Marketing Mavens - James Hoyt, Nick Luebesmier, Ryan Pryor, Ricardo Valenciano
Benedictine University
Marketing Management MBA 661-D5B6
Professor Maribeth Fencl, MA PMP
June 26, 2016
1
Running head: UCANDOIT!
UCANDOIT! 2
Table of Contents
A. Executive Summary 3
B. Product/Service Introduction & Description 4
C. Strategic Initiatives (Goals) 7
D. Situation Analysis & Competition 9
E. Strategies/Tactics 12
F. Marketing Program 13
G. Financial, Budget, Forecasts 15
H. Product/Service Evaluation 18
Conclusion 19
References 21
2
Running head: UCANDOIT!
UCanDoIt! Marketing PlanA. Executive SummaryThe purpose of this marketing plan is to demonstrate in detail how launching a DIY video tutorial application can earn a high return on investment in a short period. The whole concept is intended to be eventually funded by sponsors and/or partnerships with major hardware stores and manufacturers. The market continues to grow at a rapid pace with each passing generation and introduction of the first dedicated DIY video application can have significant potential for a healthy long term investment. Existing formats such as YouTube leave much to be desired for those looking for a particular type of result due to the sheer amount of media available with little regulation regarding quality and relevance. Use of such alternative search engines can result in irrelevant search result creating frustrating and fruitless results. UCanDoIt! is concentrating on the niche market of video applications used for tutorial purposes where consumers will be able to comfortably search for relevant video tutorials free of the clutter of those inaccurately tagged.RevenueThe YouTube advertisement based model is suitable as typical free software offerings are maintained by ad revenue and paid subscribers. Instead of attempting to challenge the big industry dominators, such as Facebook and YouTube, we are simply going to try to embed our product within existing platforms and avenues. Partnerships and sponsors are going to be critical to the long-term success of this application. Hardware stores and YouTube are already full of consumers who do not hesitate to learn how to take on their own repair projects. These groups of consumers, Do It Yourselfers (DIY) who readily research online, are the target market for our product. The business is targeting at least 1,000,000 daily views and a 1.5% click-through-rate which is expected to result in greater than $1,000,000 in annual profit. PlatformsOur video library will be accessible via Android, iOS, Windows and Blackberry ecosystems. Consumers will have the opportunity to use our application on their mobile devices as well as their laptops and desktops to access our entire catalog of DIY tutorials. Instead of basing our whole library on amateur self-uploaded tutorials, our real goal is to create partnerships with key hardware stores and manufacturers to provide a first class experience for ...
Achieving and measuring success on the social webBridey Lipscombe
The document discusses success on the social web and how to measure it. It outlines that success is built through developing relationships over time through many lightweight interactions. It also stresses defining objectives and success for social media that are relevant to business goals. The document provides examples of tools to measure engagement, brand health, and impact on business metrics like leads and sales.
Williams College - Explore Campus In This Photo TourTiffany Rose
Williams College provides a photo tour of its campus. The document discusses a 5-step process for students seeking writing assistance from HelpWriting.net, including creating an account, submitting a request, reviewing bids from writers, revising the paper as needed, and choosing to write future assignments with the site knowing revisions will be provided.
The document outlines a 10-part measurement framework for evaluating social media marketing programs. It measures: 1) the audience, 2) opt-ins and subscribers, 3) passive content indicators, 4) active content indicators, 5) content to prospect alignment, 6) content to sales alignment, 7) media to conversion rates, 8) trending interests, 9) improved content effectiveness, and 10) sentiment. The framework helps marketers understand engagement, determine what content generates relationships and trust, and optimize programs to better meet audience and prospect needs.
From an Idea to a Vision you can implement - Vision workshopVasco Duarte
You've been there. You are tasked with implementing a product that someone else cooked up. What do do next? Follow the spec you say? Wrong!
Developing a product without this Vision is not just waste, it is bad business for you and for your customer.
Before we start implementing any product we must explore it's reason to exist, what customers it benefits and ultimately how it can help your customers (not you!) make money.
In this workshop we will take an example and go through a simple process that helps us explore a product idea to the point that a spec is just a reference, but the product comes alive in the minds of the team members.
The document discusses 15 key trends and observations for leaders of great brands based on changes in how customers interact with brands online. Some of the key points summarized are:
1) Customers are shaping brand reputations through online conversations and reviews.
2) Precision is important in understanding where conversations are occurring, who has influence, and driving relevant discussions.
3) Different types of social media are preferred for different brands and topics. Data should inform strategies.
The document discusses the key aspects of IT governance for healthcare organizations. IT governance focuses on managing IT systems, their performance, and risks to ensure technology investments generate business value and mitigate risks. It involves implementing structures with defined roles for information, business processes, applications, and infrastructure. The healthcare organization's IT priorities recently changed to integrating systems across facilities, computerizing patient records, and improving decision support for clinicians and managers. IT governance models help direct leadership to achieve goals and guide decision making. The five primary components of healthcare IT governance are strategy, acquisition, performance, risk, and resources.
Sharp Electronics aims to increase sales and market share through a social media marketing campaign. The campaign will focus on increasing Sharp's online presence and engagement through social networks, blogs, and forums. The target audience is 45-55 year old males who are interested in electronics and influential in online discussions. Research shows the audience prefers to consume rather than create content. The campaign will focus on platforms where the target spends time to better educate them on Sharp's products and drive sales.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Evaluating True Value Vs Hype In Bto B Mediaelanorafagan
The document discusses various traditional and new media options for B2B advertising. It notes that while the internet and new media have grown, print is not dead and should still be part of advertising plans. The document provides advice on evaluating media options, asking the right questions of publishers, and common mistakes to avoid when buying media. It also highlights emerging options like video and social media that are seeing increasing usage and spending.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
This document discusses the evolution of the web and importance of social media for businesses. It explains that while Web 1.0 allowed one-way publishing of content, Web 2.0 enabled user-generated content and sharing through sites like blogs, wikis and social networks. It emphasizes that social media allows people to publicly share opinions, which influences purchasing decisions more than traditional advertising. The document recommends that businesses develop a social media strategy to engage customers, create and share content across key platforms like LinkedIn, Facebook, Twitter to attract new customers and increase sales.
This document discusses an advertising product called "Earn Cash Yearly" or "Make Money With Google" that claims to teach a secret method for making money using Google Adsense and Clickbank. The reviewer critiques the sales page, noting that Adsense and Clickbank are not unique or secret platforms. The reviewer is skeptical of claims that one can set everything up in a day and begin making thousands, as the process typically requires more time and effort. The reviewer does not recommend or affiliate with this product.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Essay Unit Plan. Online assignment writing service.Vickie Depasquale
The document provides instructions for a 5-step process for requesting and receiving an essay written by a writer on the HelpWriting.net site. The steps include creating an account, completing an order form with instructions and deadline, reviewing writer bids and choosing a writer, receiving the paper and authorizing payment or requesting revisions.
Two Hands Movie Essay. Online assignment writing service.Megan Williams
The document provides instructions for requesting and completing an assignment writing request on the HelpWriting.net website. It outlines a 5-step process: 1) Create an account; 2) Complete a request form providing instructions, sources, and deadline; 3) Review bids from writers and select one; 4) Review the completed paper; 5) Request revisions if needed, with HelpWriting.net providing original, high-quality content or a full refund. The process aims to match clients with qualified writers to meet their assignment needs.
Similar to "Testing Our Value Proposition" by Adventure Lab - Venture Lab 2012 (20)
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
"Testing Our Value Proposition" by Adventure Lab - Venture Lab 2012
1. Testing Our Value Proposition
Hypothesis
The online video market segment (especially the one offering educational videos) lacks advanced
features as far as interaction with the video content and interaction among the users go. Most online
video platforms only offer basic discussion features.
Our team brainstormed and came across this idea,which all of us agreed with and could relate to. We
believe that a discussion feature synced with video in a clever way would improve online video learning
experience for both the end-users and businesses which provide the videos.
The value proposition to businesses:
- Better audience engagement
- User generated content
- Analytics
- Leads generation through discussion spread over different social channels
The value proposition to end-users:
- Better discussion experience
- Richer experience with the ability to take notes and see other's notes in context
- Ability to get questions answered easily and in context
- Integration of comments and discussions across social medias
- Higher retention as you get to highlight, write and annotate the video like you'd do with a book
Experiments
We did around 7 face-to-face interviews with potential end-users and spread out ourend-user survey,
from which we collected 70 responses. We will be able to add 10 more face-to-face interviews in the
course of next week.
The following were the questions we used for the end-user survey:
1. How many hours in a given week do you spend learning something?
2. How much of your learning is based on video courses or standalone videos?
3. What is the most you ever paid for video learning if at all?
4. How do you take notes while watching videos?
5. If you take notes, do you share them with others?
6. How often do you have questions or feedback on the videos you watch?
7. If you have questions about the video, how do you get them answered?
8. How often do you discuss online education videos you've watched with your peers?
9. Where do you have those discussions?
10. Do you find the discussions improve what you learn from the videos?
2. 11. If there's anything you could change about the process of learning from online videos, what
would that be?
12. Would you mind helping with a short follow up interview?
13. Can you explain why you never discuss online education videos with your peers?
And the following were the questions we used for the business survey:
1. If you had to sell the video portion of your business, approximately what percentage of your
business would you be selling?
2. Which of the following services do you use to deliver videos to your audience?
3. Approximately how many videos do you publish each week?
4. Approximately how many MINUTES of video do you publish every week?
5. Do you organize your videos in groups of similar content with the expectation that your viewers
will watch them as a group?
6. Please explain why video is the best way for your viewers to consume content for your business.
7. How do you promote or attract users to view your video content?
8. In a short sentence, how would you describe your targeted (primary) viewer?
9. How do you measure the success of your video content?
10. Is there anything you would improve about the experience your viewers have when consuming
your video?
11. Would you like to share where you publish your video content?
12. Could we follow up with you later? Please leave your email address where we can reach you.
Estimating the Market Size
Our team based this estimate off U.S. census data, as that was the most reliable and affordable source
we could find. Yet even though there is no easy way to find related data for the whole world, the “CIA
World Fact Book” does state that the U.S. economy represents about 19% of the world economy,
followed by the EU economy (19% as well), India (6%), and Pakistan (1%), as measured by GDP.
Our approximation could then serve as a rough estimate of actual world numbers based on data from
Google Search Insights on terms such as “Khan Academy,” “Udemy,” “TED Talks,” and the like (whose
visitors represent our primary target market), which are most popular within countries we mentioned
above.
Our analysis not only adopts a top-down approach to measuring the market size, but is also two-sided to
reflect our business model. In addition, it focuses on the number of potential end-users of the product
on one side, as well as the total addressable market (TAM) for the product (in U.S. dollars) on the other.
Results
Surveys
Most participants statedthey spend three to five hours a week learning something, which accounts for
1.8 to 3.0% of total weekly time resources, but except for that, the distribution is spread rather evenly
from one to 20+ hours. In addition, 67.65% of respondents have never paid for video learning resources.
(And of those who had, 14.71% have paid between $10 and $50.)Furthermore, 26.47% of participants do
3. not take notes from those videos at all, but of those who do, 41.18% usually do so with traditional pen
and paper, while nearly 28% use a software text editor, and 29% share those notes with
others.Moreover, 72.06% of respondents sometimes have questions or feedback when watching videos.
Of these, 66.18% participate in online discussions with peers (e.g., via Forums) about them (and nearly
62%have found that those discussions sometimes improve what they learned from the videos), while
36.17% have them in person and 22.34% use Facebook. Almost a third have used search engines to find
answers to their questions, and 21.82% leave a comment with a question on the video’s page.
Although our findings indicate that most people spend three to five hours each week learning
something, there is a great number of individuals who spend 20+ hours a week doing so, of which one to
three hours are spent learning from online videos. In addition, the vast majority of respondents do not
pay for video learning.
The most common way for taking notes on those videos is with pen and paper and using a text-editing
program. (Most do not share these notes though.) Also, almost three-quarters of respondents stated
they sometimes have questions related to the video, and that they most likely asked others about them
on Facebook or in person.
4. We also contacted several businesses for an interview or filling in our business survey, but we’ve had
zero response rate so far.
Market Size Estimation
End-Users
Google Insights for Search showed that the search terms mentioned above are also predominantly
popular with individuals who have graduated from college or graduate school and with ages 18-34. The
chart below shows U.S. accessibility to the Internet according to various age groups, and then a
breakdown of the 18-34-YO segment. (The absolute value is stated in thousands and the percentage of
each category total is in parentheses.)
The age segment “18-34” represents 28% of the total market by age. This segment is then divided
according to individuals’ achieved level of education, 70% of which is comprised by the one we focus on
(i.e., graduate school or college). The absolute value of this group is about 26 million people. With the
U.S. share of the world economy (GDP-wise), and using a 95% confidence level, the final TAM of end-
users is approximately 60 million to 62 million people.
5. U.S. Reported Internet Usage for Individuals 3 Years and Older, by Selected Characteristics:
2009
Businesses
In order to calculate the dollar size of the market, it is necessary to take a look at the other side of our
business model: the key (i.e., paying) customer– small businesses (such as the various educational
websites that offer lectures online, educational and how-to blogs, businesses that sell online tutorials,
and other publishers of online video content.
The first section of the top-down analysis accounts for expenditures for ICT equipment and computer
software. The segment mentioned above represents 3% of this category, which is then split according to
capitalization (i.e., whether the software has been actually purchased [capitalized] or simply licensed
[non-capitalized]). Since our product does not change owner when “purchased,” it falls under non-
capitalized software, which makes up about 46% of this category. This segment then splits into how the
product/service will be sold; ours will be sold for a fee, which, together with other paid services,
represents 61% of this category.
The last section accounts for the type of software being sold for a fee. Since new products in this
category, including ours, usually enter a new, non-existent market, there is no specific metric to
determine its actual size. It is here where our business surveys would help. Unfortunately, we have not
had too many businesses respond to our survey and could therefore not effectively estimate how much
businesses would be willing to pay for our product. As a result, we took the average prices for
applications falling in the same family of software as ours and made an estimate based on them. As a
comparative price we took $300/year, which would be up to $27 million in the U.S. Taking this into
consideration, along with the world GDP distribution mentioned above, the final TAM in U.S. dollars
would be up to $63.56 million.
6. U.S. Non-capitalized Expenditures for ICT Equipment and Computer Software for Companies
With Employees by Industry: 2010
New Hypothesis
After the experiments phase, we stayed pretty much consistent with our initial hypothesis. We haven’t
tested with businesses yet, but our value proposition to the end-user is valid, which is what matters the
most as it is the driving force for the businesses that serve them.
The value proposition to businesses:
- Better audience engagement
- User generated content
- Analytics
- Leads generation through discussion spread over different social channels
The value proposition to end-users:
- Better discussion experience
- Richer experience with the ability to take notes and see other's notes in context
- Ability to get questions answered easily and in context
- Integration of comments and discussions across social medias
- Higher retention as you get to highlight, write and annotate the video like you'd do with a book