1) 1 in 6 Canadians online have ad blocking software installed, with usage highest among millennial males at 28%.
2) The main reasons for using ad blockers are to block annoying ads and improve browsing experience. 4 in 5 users feel it improves their browsing.
3) Usage is 3 times higher on desktops/laptops (15%) than mobile devices (5%). Most discontinue use because ad blockers interfere with websites or don't feel necessary.
Etude PwC sur la publicité mobile (2014)PwC France
http://pwc.to/1cmG5iD
L’enquête a été réalisée par PwC en octobre-novembre 2013 auprès de 3800 répondants aux Etats-Unis, en Grande-Bretagne, en Chine et au Brésil. Elle étudie le comportement et les préférences des consommateurs en termes de publicité mobile.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Relatório "Brasil 2014 Digital Future in Focus" que é um panorama sobre o cenário digital brasileiro, avaliando o futuro do mercado, as oportunidades de negócios e tendências que podem direcionar os próximos passos do mundo digital.
Etude PwC sur la publicité mobile (2014)PwC France
http://pwc.to/1cmG5iD
L’enquête a été réalisée par PwC en octobre-novembre 2013 auprès de 3800 répondants aux Etats-Unis, en Grande-Bretagne, en Chine et au Brésil. Elle étudie le comportement et les préférences des consommateurs en termes de publicité mobile.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Relatório "Brasil 2014 Digital Future in Focus" que é um panorama sobre o cenário digital brasileiro, avaliando o futuro do mercado, as oportunidades de negócios e tendências que podem direcionar os próximos passos do mundo digital.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Research method: Quantitative – Online research
Timing: 4th – 20th May 2013
Sample size: 243
Research area: Nationwide
Target: Working in Programming field
Research objectives: Explore popular platforms and languages as well as Popularity of Cloud Computing in Vietnam
Sampling method: Convenience sampling
Total number of pages: 50
The market for video news is changing and consumer demand for video news on all platforms has never been stronger. As the world’s leading video news agency, Associated Press is committed to helping its customers understand and deal with the changes in consumer demand for news.
AP, in partnership with Deloitte released the first in-depth study into video news consumption in a report entitled 'White Smoke: The new era for video news' on April 16, 2013.
The fieldwork was carried out by Gfk in Germany, Spain and the UK using an online study with representative samples of 1,500 respondents per country.
The report looks at consumer demand for video news content and the implications for broadcasters and online publishers. It highlights the increasingly important role that video plays in the online news user experience and provides insights into market behaviour, consumption across platforms, differences in consumption by demographic, attitudes to advertising and finally the role video can play in strengthening loyalty and engagement to a news brand.
This presentation was shared at Digital Media Europe 2013 by Associated Press and Deloitte and summarises some of the key findings of the report.
We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.
Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible.
With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales.
You’ll learn easy ways to embrace mobile:
Understand and know your customers
Build trusted relationships via mobile
Design relevant mobile marketing content
Implement key rules to run efficient mobile marketing campaigns
Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction
Register now for this webinar – a must for any successful mobile marketing strategy!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto
Live Webinar Date: January 16, 2014
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Marketplace Sites Begin To Dominate E-Commerce Market In Indonesia Irsyad Ramli
Research Method : Omnibus Popular Brand Index
Fieldwork Period : September 2015
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Sample Size : 685 samples
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
2014 A Year in Review: Programmatic Scale to SophisticationRonald Ramlan
This is our first study of both buying and selling behaviors in the OpenX marketplace. Our unique visibility into programmatic trends provides a comprehensive picture of the health and direction of this rapidly evolving industry.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Research method: Quantitative – Online research
Timing: 4th – 20th May 2013
Sample size: 243
Research area: Nationwide
Target: Working in Programming field
Research objectives: Explore popular platforms and languages as well as Popularity of Cloud Computing in Vietnam
Sampling method: Convenience sampling
Total number of pages: 50
The market for video news is changing and consumer demand for video news on all platforms has never been stronger. As the world’s leading video news agency, Associated Press is committed to helping its customers understand and deal with the changes in consumer demand for news.
AP, in partnership with Deloitte released the first in-depth study into video news consumption in a report entitled 'White Smoke: The new era for video news' on April 16, 2013.
The fieldwork was carried out by Gfk in Germany, Spain and the UK using an online study with representative samples of 1,500 respondents per country.
The report looks at consumer demand for video news content and the implications for broadcasters and online publishers. It highlights the increasingly important role that video plays in the online news user experience and provides insights into market behaviour, consumption across platforms, differences in consumption by demographic, attitudes to advertising and finally the role video can play in strengthening loyalty and engagement to a news brand.
This presentation was shared at Digital Media Europe 2013 by Associated Press and Deloitte and summarises some of the key findings of the report.
We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.
Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible.
With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales.
You’ll learn easy ways to embrace mobile:
Understand and know your customers
Build trusted relationships via mobile
Design relevant mobile marketing content
Implement key rules to run efficient mobile marketing campaigns
Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction
Register now for this webinar – a must for any successful mobile marketing strategy!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto
Live Webinar Date: January 16, 2014
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Marketplace Sites Begin To Dominate E-Commerce Market In Indonesia Irsyad Ramli
Research Method : Omnibus Popular Brand Index
Fieldwork Period : September 2015
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Sample Size : 685 samples
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
2014 A Year in Review: Programmatic Scale to SophisticationRonald Ramlan
This is our first study of both buying and selling behaviors in the OpenX marketplace. Our unique visibility into programmatic trends provides a comprehensive picture of the health and direction of this rapidly evolving industry.
The OpenX webinar entitled "The Mobile Tipping Point" covers mobile real-time bidding within the emerging multi-screen landscape.
Today, we’ll cover the opportunities and challenges that mobile is creating for desktop publishers, and offer some unique insights into this new platform, and the cast of players that have emerged.
Do you know how much you’re really spending to host your own ad server? It may surprise you. Watch this webinar to learn more about the ‘hard’ and 'hidden' costs associated with self-hosting.
SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...Digiday
Digiday and OpenX fielded a study among industry insiders to understand the current state and future trends of programmatic premium. During this session, we’ll share the results of the study and you'll discover how committed publishers and buyers are to engaging in programmatic trade, the challenges that need to be addressed and plans for continued investment in the year ahead.
Presenter: Qasim Saifee, general manager, OpenX Market
Shrnutí nejzajímavějších analytických schopností platformy DoubleClick pro vyhodnocování efektivity reklamních aktivit a investic napříč celým nákupním cyklem a v různých zařízeních. V čem se liší od těch, co znáte z Google Analytics?
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
A Beginner’s Guide to DFP
DoubleClick for Publishers (DFP) is a must-have for every publisher that is aiming for money from his website. In this presentation you will find the basics terms and concepts to get you started.
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe
Adobe Digital Insight’s latest report, the Advertising Demand Report 2016: North America, reveals new trends around internet saturation and the now competitive space that websites face. This report dives into which advertising channels have been most beneficial to websites and consumer sentiment regarding different forms of advertising within the United States, including thoughts around personalization and what consumers are most annoyed with when it comes to advertising.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
PageFair publish their 2015 global report on ad blocking, in partnership with Adobe.
In this report they drill into geographic detail, providing per-country and per-state information on ad block usage rates, monthly active user counts, as well as estimates of the total cost to publishers in many regions. Not only has ad blocking continued its fast growth on desktop, but it has also leaped onto mobile in Asia, and will soon go mobile in the West with the upcoming launch of content blocking on iOS.
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking so"ware usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
The cost of ad blocking - Page Fair and Adobe 2015 ReportRomain Fonnier
Avec une croissance de 41% du nombre d’utilisateurs d’adblockers, le manque à gagner lié aux adblockers atteindrait 41 milliards de dollars en 2016 dans le monde, selon une étude Adobe pour PageFair. C’est environ le double par rapport à 2015. En janvier 2015, 181 millions d’internautes utilisaient des adblockers. La France fait partie des pays avec la plus faible pénétration d’adblockers à 10,4%. 25,3% des Allemands les utilisent selon les chiffres du 2ème trimestre 2015. Le mobile est peu impacté : il représente 2% du total du blocage. Du côté des navigateurs, il apparaît que les adblockers sont le plus utilisés sur Chrome : 64% des blocages au Q2 2015 (+51% en un an).
We are pleased to publish our 2015 global report on ad blocking, once again in partnership with Adobe.
In this report we drill into geographic detail, providing per-country and per-state information on ad block usage rates, monthly active user counts, as well as estimates of the total cost to publishers in many regions. We find that not only has ad blocking continued its fast growth on desktop, but it has also leaped onto mobile in Asia, and will soon go mobile in the West with the upcoming launch of content blocking on iOS.
Since our last report, the existential threat of ad blocking has become a pressing issue in the boardrooms of publishers across the world. A concerted response is required, founded upon a renewed focus on user experience, and enabled by secure ad serving technology like PageFair’s. We hope this report will continue to help publishers, advertisers, consumer groups and technology vendors come together to define principles that support a sustainably free and open web.
PageFair and Adobe 2015 Ad Blocking Reportyann le gigan
>>The cost of ad blocking - PageFair and Adobe 2015 Ad Blocking Report
[pagefair.com 10.08.15]
http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf
http://blog.pagefair.com/2015/ad-blocking-report/
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Presentation at DIGITAL CONTENT NEXT Legal & Legislative Day 2016, Washington DC. DCN represent the premium media groups in the US and internationally (Disney, NYT, Bloomberg, CNN, CBS, ABC, etc.)
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
The buyers guide to Programmatic Direct by GoogleRodd SL
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
1. IAB Canada May 2016
Creating Powerful Digital Leadership in Canada
IAB Canada Ad Blocking Study
Co-sponsored by comScore and Intact Financial Corporation
Sponsored by
2. 2
Table of Contents
IAB Canada
06 Research Methodology
05 Main Findings
07 Detailed Findings – Incidence of Ad Blocking & Attitudes about Ad Blocking and Advertising
33 Conclusions
IAB Canada and comScore Ad Blocking Study 2016
34 Appendix
03 Background / Objectives for this Study
40 Questionnaire
3. 3
Background
IAB Canada
Background:
• Paid advertising is the basis for freely accessible, professionally produced content on
the Internet
• Ad Blocking threatens paid digital advertising globally
• Undermining the revenues of ad-supported publishers, representing the vast majority
of quality content producers
IAB Canada and comScore Ad Blocking Study 2016
4. 4
Research Objectives
IAB Canada
• Determine how widespread ad blocking is in Canada overall, by segment & device
• Understand why consumers use ad blocking software/apps,
• Their experience / satisfaction with ad blockers
• Aspects of Internet advertising they find acceptable (for our future guidance)
• Their willingness to pay for ad-free online content and implications for the industry
IAB Canada and comScore Ad Blocking Study 2016
5. 5
Main Findings
IAB Canada
1. 1 in 6 Canadians online have ad blocking software installed.
2. Ad blocking ranges from 11% in Atlantic Canada to 19% in BC
3. The highest usage is amongst millennial males: 28% use ad blockers.
4. 13% of Canadians previously installed ad blocking software but have
since disabled or deleted it from their system
5. 78% of online Canadians prefer free, ad-supported online content
versus pay-for-content options
IAB Canada and comScore Ad Blocking Study 2016
6. 6
Research Methodology
IAB Canada
1. Passive Behavioural Measurement
• June 2015-January 2016
• comScore’s opt-in panel of 30,000+ Desktop PC users, age 2+ years, who
use Internet.
2. Panel Survey
• March 14th and 16th, 2016.
• 1,917 completes, adults 18+
• 5’ survey (email invite)
• English or French.
• Panel representative of online Adult 18+ population, Quebec over-sampled;
• Data weighted (5 demos)
• Incidence of ad blocking on desktop/laptop weighted to match passive, base
18+.
• No specific weighting to mobile targets.
IAB Canada and comScore Ad Blocking Study 2016
A Combined Approach
Definition of Usage:
The incidence of an ad blocker software extension or
plug-in installed on the Desktop PC device browsers.
Definition of Usage:
Q. On which of your devices are you currently using ad blocking
software/app(s) that allow you to block ads on the Internet?
i.e. software or an app that you can download on to your device
(i.e., desktop computer, laptop, tablet or smartphone) to block
ads on the internet.
7. Incidence of Ad Blocking
Powerful Digital Leadership
Detailed Findings
8. On average, 17% of Canadians have an ad
blocker installed on their desktop PC
9. 9
Monthly Ad Blocking Incidence Rates are Stable
IAB Canada
Incidence of ad blocking has remained stable over the eight month period of passive measurement, consistently
ranging between 16% - 17%.
IAB Canada and comScore Ad Blocking Study 2016
17% 17% 17% 17% 17%
16% 16% 16%
Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16
% Ad Blocking Unique Visitors on…
Source: comScore, Custom Panel Research, Jun 2015 – Jan 2016, base age 2+years
Passive
Measurement:
Average:
16.7% (~17%)
Feb and Mar 2016
continue as same
levels.
10. 10
Ad Blocking Incidence by Region
IAB Canada
Across Canada, the highest composition of people using ad blockers was seen in British Columbia. The incidence was
very similar between English and French Canadians, staying within the 16-17% range.
English Canada
16%
French Canada
17%
% Ad Blocking Unique Visitors
IAB Canada and comScore Ad Blocking Study 2016
BC
19%
ON
18%
QC
17%
Prairies
14%
Atlantic
11%
* Note: English & French Canada results are based on preferred online browsing language and primary language spoken at home
Passive Source: comScore, Custom Panel Research, Jun 2015 – Jan 2016, base age 2+ years
Passive Measurement:
Panel Data weighted to
Passive Desktop Levels,
Base Adults 18+
11. 22%
48%
13%
17%Currently using ad
blocking
Have previously used
ad blocking
Aware of ad blocking,
but never used
Unaware of ad blocking
11
Despite high awareness, Ad Blocking is NOT widespread.
IAB Canada
While almost 80% of survey respondents are aware of ad blocking, one-in-six currently uses ad blocking
software/apps to block ads on the internet. Almost as many are former ad blocking users. (Some may not know
how to download and install the software/apps).
Q1. Prior to taking this survey, what was your level of familiarity with ad blocking software/app(s) that allow you to block ads on the Internet? Base: Total respondents (n=1,917)
Q2. On which of your devices are you currently using ad blocking software/app(s) that allow you to block ads on the Internet?
Base: Device owners
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base: adults 18+ years
IAB Canada and comScore Ad Blocking Study 2016
78% aware of
ad blocking
12. 25% of Millennials have installed ad
blockers… almost 50%* greater than
the Canadian average (17%) !
*i.e. 25% divided by 17% = 147 index
13. 13
Ad Blocking Incidence by Gender & Age
IAB Canada
Millennials engage in ad blocking behaviour at a much higher incidence than other age cohorts; this is especially true for
male Millennials.
% Ad Blocking Unique Visitors
IAB Canada and comScore Ad Blocking Study 2016
Indexed to the Average Canadian rate (17%)
Passive Source: comScore, Custom Panel Research, Jun 2015 – Jan 2016, base age 2+ years
12%
Females 2-17
22%
Females 18-34
13%
Females 35-49
13%
Females 50+
15%
Males 2-17
28%
Males 18-34
15%
Males 35-49
15%
Males 50+
25%
Millennials
15%
All FEMALES
18%
All MALES
Index: 71
Index: 129
Index: 76
Index: 76
Index: 88
Index: 165
Index: 88
Index: 88
14. Use of ad blocking is three times as high
on desktops/laptops than on mobile
devices
15. 17%
Currently using ad
blocking
15
Usage of Ad Blocking Software/Apps by Device Type
IAB Canada
Use of ad blocking is three times as high on desktops/laptops (15%) than on mobile devices (5%).
Some users have the software/apps installed on more than one device.
Q1. Prior to taking this survey, what was your level of familiarity with ad blocking software/app(s) that allow you to block ads on the Internet? Base: Total respondents (n=1,917)
Q2. On which of your devices are you currently using ad blocking software/app(s) that allow you to block ads on the Internet?
Base: Device owners
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults 18+ years
Note: The survey data were weighted down to the desktop passive level of 17% and mobile adoption levels were down-weighted by proxy (in order to maintain a proper ratio).
IAB Canada and comScore Ad Blocking Study 2016
15%
15%
5%
5%
n=1,154
n=1,411
n=997
n=1,369
Base: device owners
Average =
1.6 devices per
user
Number of
Devices with Ad
Blocker installed:
1 – 11%
2 – 4%
3 – 1%
4+ – 1%
Sum: 17%
4% have ad
blockers installed
on all devices.
Base: total respondents
16. 16
Ad Blocking on Mobile Devices is similar by Type and OS
IAB Canada
Although one-third of iOS ad blockers reported that the introduction of iOS 9 impacted their decision to use the
software/apps, incidence of usage is similar across all mobile device types. Note: Some iOS users may simply
not know how to activate the settings.
Ad Blocking by Mobile Device Type and Operating System
Q2. On which of your devices are you currently using ad blocking software/app(s) that allow you to block ads on the Internet? Base: Device owners
Q2a. You mentioned that you currently use ad blocking software/app(s) on an iOS (i.e. Apple) device. Did the introduction of iOS 9 have ANY impact on
your decision to switch on/ download ad blocking software/app(s) on your device(s)?
Base: Apple mobile users who use ad blocking software (n=61)
Source: comScore IAB Canada Ad Blocking Survey (March 2016), based adults 18+
IAB Canada and comScore Ad Blocking Study 2016
6%
4%
5%
4%
7%
All Mobile (n=1,545)
iPhone (n=567)
Other Smartphones (n=923)
iPad (n=516)
Other Tablets (n=596)
17. 6
83
23
1
17
Ad Blocked Page Views: Incidence Rate Across Content Categories
IAB Canada
The majority of online content categories saw between 10% - 29.9% of total pages viewed by users coming from desktop
PCs using ad blocker technology, but a small proportion of categories experienced ad blocking well below or above the
normal range.
30 – 39.9%
20 – 29.9%
10 – 19.9%
0 – 9.9%
PercentageofPageViews
withIncidenceofAdBlocking
#ofContentCategories
IAB Canada and comScore Ad Blocking Study 2016
Passive Source: comScore, Custom Panel Research, Jun 2015 – Jan 2016, base age 2+ years
18. 6
83
23
1
18IAB Canada
The majority of online content categories saw between 10% - 29.9% of total pages viewed by users coming from desktop
PCs using ad blocker technology, but a small proportion of categories experienced ad blocking well below or above the
normal range.
30 – 39.9%
20 – 29.9%
10 – 19.9%
0 – 9.9%
PercentageofPageViews
withIncidenceofAdBlocking
#ofContentCategories
IAB Canada and comScore Ad Blocking Study 2016
9%
14%
15%
17%
17%
18%
18%
19%
22%
26%
27%
33%
Gambling
Business/Finance
Travel
Lifestyles
Newspapers
Family & Youth
Automotive
Social Media
Sports
Entertainment - TV
Entertainment
Games - Gaming Information
Ad Blocked Page Views: Incidence Rate Across Content Categories
Passive Source: comScore, Custom Panel Research, Jun 2015 – Jan 2016, base age 2+ years
19. 14%
21%
15% 16% 15%
Property A Property B Property C Property D Property E
19
Ad Blocked Page Views: Incidence Rate Across Premium
Canadian content Publishers
IAB Canada
Premium Canadian content publishers generally saw a lower incidence rate of pages viewed when an ad blocker was
present compared to the overall Canadian average of 18%.
Note: Top 5 Canadian-originating properties based on comScore Feb 2016 Media Metrix ranking
Passive Source: comScore, Custom Panel Research, Jun 2015 – Jan 2016, base age 2+ years
18% Average
% of Page Views with Ad Blocking Incidence (passive)
IAB Canada and comScore Ad Blocking Study 2016
Premium Canadian
content publishers:
20. Attitudes about Ad Blocking and
Advertising in Canada
Powerful Digital Leadership
Detailed Findings
21. 21
Main Reason for Ad Blocking by Platform: Annoyance!
IAB Canada
Across all devices, the main reason for implementing the software/apps was to block all types of ads. Privacy was also a
concern for those using ad blockers on mobile devices.
Desktop/Laptop
(n=683)
Smartphone
(n=112)
Tablet
(n=106)
To block all types of ads
To block certain types of ads
To protect my privacy
To improve the performance of my device
To block ads on certain websites
To save money on my data plan
Don’t know/ can't recall
Q4. Thinking about the LAST time you downloaded software/app(s) on your personal device(s) that allowed you to block ads on the internet, which
one of the following was the MAIN reason for doing this?
Base: Device owners who use or have used ad blocking software/apps
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults 18+ years
IAB Canada and comScore Ad Blocking Study 2016
4%
1%
8%
9%
10%
20%
47%
5%
5%
5%
12%
18%
16%
38%
4%
1%
16%
9%
20%
21%
29%
22. 4%
4%
13%
39%
40%
Improved a lot
Improved a
little
No change
Worsened
Don't know
22
Positive Impact of Ad Blocking on Browsing Experience
IAB Canada
Four in five users of ad blocking software/apps reported that the software/apps improved their overall browsing
experience.
Q3. How has your use of ad blocking software/app(s) changed your overall web browsing experience compared to before you used this software/app on your personal device(s)?
Base: Have used ad blocking software/app(s) (n=746)
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults 18+ years
79%
IAB Canada and comScore Ad Blocking Study 2016
23. 4%
4%
13%
39%
40%
Improved a lot
Improved a
little
No change
Worsened
Don't know
23
Positive Impact of Ad Blocking on Browsing Experience
IAB Canada
Four in five users of ad blocking software/apps reported that the software/apps improved their overall browsing
experience.
Q3. How has your use of ad blocking software/app(s) changed your overall web browsing experience compared to before you used this software/app on your personal device(s)?
Base: Have used ad blocking software/app(s) (n=746)
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults age 18+ years
Uppercase letters indicate a significant difference compared to referenced cell at 95% confidence level
Lowercase letters indicate a significant difference compared to referenced cell at 90% confidence level
ABCDE/FG/HIJ
abcde/fg/hij
79%
IAB Canada and comScore Ad Blocking Study 2016
67%
85%
84%
74%
68%
Atlantic
(n=66) [A]
Quebec
(n=155) [B]
Ontario
(n=335) [C]
Prairies
(n=110) [D]
BC
(n=80) [E]
82%
77%
85%
77%
65%
Male
(n=298) [F]
Female
(n=448) [G]
Ages 18-34
(n=337) [H]
Ages 35-54
(n=299) [I]
Ages 55+
(n=110) [J]
AdE
AE
J
j
Especially Millennials and Quebec/Ontario.
24. 17%
12%
10%
9%
4%
4%
3%
3%
3%
2%
2%
2%
7%
20%
Didn't feel that it was helpful/necessary
Software would block important features of websites
Software would interfere with browser/device functions
Updated device/browser/OS and haven't installed new ad blocker
Can't find free ad blocking software/did not want to pay
Chose not to update subscription
Have browser with built-in ad blocker
Prefer to see ads/want to support advertisers/publishers
Too much trouble
Software would slow down websites
Bought Apple device
Installed anti-virus software
Not sure
Other
24
Reasons for Discontinuing Use of Ad Blockers
IAB Canada
Ad blockers were most likely to have been uninstalled by former users if they didn’t work properly and/or interfered with
other desired website functionality.
“Not enough benefit.”
“I think it doesn’t work perfectly.”
“Just not worth it.”
“A lot of the sites that I visit does not work if they
detect ad blocking.”
“It blocks sites I want to access. And too much work to
try and go around blocking to view what I want.”
“It prevents pop up ads, but not all popups are ads,
sometimes they are something I actually want to see.”
“Caused my browser to keep crashing.”
“It slows my computer.”
“Disabled some programs from loading.”
“Significantly slowed the browser and blocked content
I wanted to see.”
Q5a. Why are you not/no longer using ad blocking software/app(s)? Please be as specific and detailed as possible.
Base: Have previously had ad blocking software installed, but not currently (n=187)
Source: comScore IAB Canada Ad Blocking Survey (March 2016) , base adults age 18+ years
IAB Canada and comScore Ad Blocking Study 2016
25. 25
Factors Reducing Likelihood of Using Ad Blockers – Current Users vs. Non-Users
IAB Canada
English Canada French Canada
Current
Users
(n=491)
Non-Users
(n=908)
Current
Users
(n=68)
Non-Users
(n=263)
A B C D
If the ads don't interfere with
what I'm doing
58% 63% 36% 38%
If there were fewer ads on
webpages
47% 47% 65%
d
43%
If ads were more relevant to me 15% 31%
A
19% 21%
If the ads were better designed 15% 15% 17% 12%
If ads loaded faster 12% 15% 8% 14%
Other 4% 1% 2% 2%
Nothing would make me less
likely to use ad blockers
14% 12% 10% 27%
A
Q6. For the this next question, even if you do not currently use ad blocking software/ app(s) we would still be interested in your opinion.
Which, if any, of the following do you think would make you less likely to use ad blocking software/app(s)? Base: Total respondents
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults age 18+ years
ab/cd/ef/gh/ij
Uppercase letters indicate a significant difference compared to referenced cell at 95% confidence level
Lowercase letters indicate a significant difference compared to referenced cell at 90% confidence level
AB/CD/EF/GH/IJ
IAB Canada and comScore Ad Blocking Study 2016
Respecting the
consumer in our
creative and advertising
page load practices is
the only way to mitigate
ad blocking behavior in
the future.
26. 26IAB Canada
A18-34 A35-54 A55+
Current
Users
(n=262)
Non-
Users
(n=289)
Current
Users
(n=209)
Non-
Users
(n=489)
Current
Users
(n=88)
Non-
Users
(n=393)
E F G H I J
If the ads don't interfere with
what I'm doing
60% 62% 55% 58% 42% 53%
If there were fewer ads on
webpages
50% 55% 48% 44% 47% 42%
If ads were more relevant to me 16% 31%
E
17% 27%
g
10% 29%
I
If the ads were better designed 21% 21% 10% 13% 6% 8%
If ads loaded faster 14% 19% 13% 15% 2% 11%
Other 2% 1% 5% 2% 5% 1%
Nothing would make me less
likely to use ad blockers
11% 9% 11% 13% 25% 23%
Q6. For the this next question, even if you do not currently use ad blocking software/ app(s) we would still be interested in your opinion.
Which, if any, of the following do you think would make you less likely to use ad blocking software/app(s)? Base: Total respondents
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults age 18+ years
ab/cd/ef/gh/ij
Uppercase letters indicate a significant difference compared to referenced cell at 95% confidence level
Lowercase letters indicate a significant difference compared to referenced cell at 90% confidence level
AB/CD/EF/GH/IJ
IAB Canada and comScore Ad Blocking Study 2016
Factors Reducing Likelihood of Using Ad Blockers – Current Users vs. Non-Users
Respecting the
consumer in our
creative and advertising
page load practices is
the only way to mitigate
ad blocking behavior in
the future.
27. More than three-quarters of online
Canadians said they prefer free, ad-
supported content versus pay-for-
content alternatives
28. 28
Few Willing to Pay for Online Content to avoid ads.
IAB Canada
Q8. As a reminder, some website owners can offer free services and content online (e.g. news, recipes, videos etc.) and they make money from the ads they show on their website. Without these ads,
some businesses may either have to stop providing free services/content or start charging for them. Taking this into account, which ONE of the following BEST applies to you?
Base: Total respondents (excluding those who are not sure)
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults age 18+ years
IAB Canada and comScore Ad Blocking Study 2016
12%
10%
78%
Prefer free
content with ads
present
Would pay small
amount with
some ads
Would pay for
ad-free content
More than three-quarters of Canadians said they prefer free, ad-supported content versus pay-for-content alternatives.
Canadians need to appreciate that ad blocking undermines online publishers’ principal revenue source.
29. 29IAB Canada
Q8. As a reminder, some website owners can offer free services and content online (e.g. news, recipes, videos etc.) and they make money from the ads they show on their website. Without these ads,
some businesses may either have to stop providing free services/content or start charging for them. Taking this into account, which ONE of the following BEST applies to you?
Base: Total respondents (excluding those who are not sure)
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults age 18+ years
IAB Canada and comScore Ad Blocking Study 2016
Uppercase letters indicate a significant difference compared to referenced cell at 95% confidence level
Lowercase letters indicate a significant difference compared to referenced cell at 90% confidence level
ABCDE/FG/HIJ
abcde/fg/hij
12%
10%
78%
Prefer free
content with ads
present
Would pay small
amount with
some ads
Would pay for
ad-free content
84%
76%
75%
84%
77%
Atlantic
(n=129) [A]
Quebec
(n=376) [B]
Ontario
(n=580) [C]
Prairies
(n=205) [D]
BC
(n=146) [E]
74%
81%
76%
75%
85%
Male
(n=537) [F]
Female
(n=899)
[G]
Ages 18-
34 (n=532)
[H]
Ages 35-
54 (n=597)
[I]
Ages 55+
(n=307) [J]
bC
bC
F
Hi
More than three-quarters of Canadians said they prefer free, ad-supported content versus pay-for-content alternatives.
Canadians need to appreciate that ad blocking undermines online publishers’ principal revenue source.
Few Willing to Pay for Online Content to avoid ads.
Prefer free content with ads present:
Prefer free content with ads present:
30. 30
Preferred Online Advertising Formats: Guide to Future Practices
IAB Canada
Consumers indicated that skippable video ads and behaviorally-targeted ads were the most acceptable to them.
Total Canada
(n=1,917)
Current Ad
Blocking
Users
(n=559)
A
Ads that play before/during a program
or video clip that you can skip
60%
Ads that are targeted to your interests 50%
Ads that are static 48%
Ads that sit at the top of the page or
the content/article that you are reading
44%
Ads surrounding the content/article
that you are reading
35%
Ads within the content/article that you
are reading
32%
Ads that play before/during a program
or video clip that you cannot skip
24%
Ads that pop up over/obscure the
content/ article that you are reading
14%
Q7. Thinking generally about ads you see online (on websites or mobile apps etc.), to what extent do you think that you would be happy to see
each of the following types of ads if it meant you could continue to use the website/mobile app for free? Base: Total Respondents
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults age 18+ years
% Happy (Top 2 Box)
5-point scale
IAB Canada and comScore Ad Blocking Study 2016
Uppercase letters indicate a significant difference compared to referenced cell at 95% confidence level
Lowercase letters indicate a significant difference compared to referenced cell at 90% confidence level
AB/CD/EFG
ab/cd/efg
65%
58%
46%
46%
41%
32%
27%
14%
Respecting the
consumer in our
creative and targeting
practices is the only
way to combat ad
blocking behaviour.
31. 31IAB Canada
Total Canada
(n=1,917)
English
Canada
(n=1,561)
French
Canada
(n=356)
C D
Ads that play before/during a program
or video clip that you can skip
67%D 54%
Ads that are targeted to your interests 59% 54%
Ads that are static 46% 46%
Ads that sit at the top of the page or
the content/article that you are reading
49%D 25%
Ads surrounding the content/article
that you are reading
41% 41%
Ads within the content/article that you
are reading
31% 38%C
Ads that play before/during a program
or video clip that you cannot skip
23% 44%C
Ads that pop up over/obscure the
content/ article that you are reading
12% 24%C
Q7. Thinking generally about ads you see online (on websites or mobile apps etc.), to what extent do you think that you would be happy to see
each of the following types of ads if it meant you could continue to use the website/mobile app for free? Base: Total Respondents
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults age 18+ years
% Happy (Top 2 Box)
5-point scale
IAB Canada and comScore Ad Blocking Study 2016
Uppercase letters indicate a significant difference compared to referenced cell at 95% confidence level
Lowercase letters indicate a significant difference compared to referenced cell at 90% confidence level
AB/CD/EFG
ab/cd/efg
65%
58%
46%
46%
41%
32%
27%
14%
Preferred Online Advertising Formats: Guide to Future Practices
French and English Canada exhibit differences in online advertising format preferences (users/non-users).
Respecting the
consumer in our
creative and targeting
practices is the only
way to combat ad
blocking behaviour.
32. 32IAB Canada
Total Canada
(n=1,917)
A18-34
(n=626)
A35-54
(n=788)
A55+
(n=503)
E F G
Ads that play before/during a program
or video clip that you can skip
66%G 68%G 58%
Ads that are targeted to your interests 66%FG 59%G 47%
Ads that are static 53%G 48%G 34%
Ads that sit at the top of the page or
the content/article that you are reading
50%G 49%G 33%
Ads surrounding the content/article
that you are reading
45%G 44%G 30%
Ads within the content/article that you
are reading
38%G 35%G 21%
Ads that play before/during a program
or video clip that you cannot skip
28%G 31%G 20%
Ads that pop up over/obscure the
content/ article that you are reading
17%G 17%G 8%
Q7. Thinking generally about ads you see online (on websites or mobile apps etc.), to what extent do you think that you would be happy to see
each of the following types of ads if it meant you could continue to use the website/mobile app for free? Base: Total Respondents
Source: comScore IAB Canada Ad Blocking Survey (March 2016), base adults 18+ years
% Happy (Top 2 Box)
5-point scale
IAB Canada and comScore Ad Blocking Study 2016
Uppercase letters indicate a significant difference compared to referenced cell at 95% confidence level
Lowercase letters indicate a significant difference compared to referenced cell at 90% confidence level
AB/CD/EFG
ab/cd/efg
65%
58%
46%
46%
41%
32%
27%
14%
------ age groups ------
Preferred Online Advertising Formats: Guide to Future Practices
Younger adults under 55 years of age are generally more favorable to many online ad formats (users/non-users).
Respecting the
consumer in our creative
and targeting practices
is the only way to
combat ad blocking
behaviour.
33. 33
Main Findings and Implications
IAB Canada
1. Despite high awareness, only one-in-six (17%) of online Canadians have installed ad blocking software/apps on
their device(s), generating 18% of total desktop PC Page Views.
2. This trend is stable.
3. And almost as many online Canadians are former users of ad blocking software/apps (13%).
4. Although four in five ad blocking users reported an improved browsing experience, over three-quarters of online
Canadians prefer free, ad-supported online content versus pay-for-content options.
5. Canadians need to appreciate that ad blocking endangers publishers’ main source of revenue and by extension
Canadian’s access to free quality content.
6. Consumers prefer skippable video ads and behaviorally-targeted ads. However differences in other preferences
exist between English and French Canada as well as older vs younger adults.
7. Respecting the consumer in our creative and targeting practices is the best way to combat ad blocking
behaviour.
IAB Canada and comScore Ad Blocking Study 2016
34. Subtitle Goes Here
IAB Canada
2 St. Clair Ave. West, Suite 602
Toronto, Ontario
M4V 1L5
Telephone: 416-598-3400
Fax: 416-598-3500
Contact