This document discusses plans to bring the TouchPoints media measurement system from the UK to the US. It summarizes the following:
1) TouchPoints integrates different data sources like diaries and observations to provide a comprehensive view of media consumption and behaviors.
2) A pilot with MRI respondents tested a mobile diary app that collected data every 30 minutes for insights into media exposure and activities.
3) The plan is for TouchPoints to become a syndicated, continuous service that seamlessly integrates planning and buying data for advertisers and agencies.
The Future of Mobility, Multi-screen and Cross Screen Engagement
A Virtual Roundtable Discussion with Industry Thought Leaders
Moderator:
Mark Bard — Founder at Digital Insights Group
Panelists:
Craig DeLarge — Global Leader, Multichannel Marketing Strategy & Innovation at Merck
Erik Hawkinson — Global Head of Strategic Marketing at Roche Diagnostics
Lisa Flaiz — Group Product Director, Digital Marketing at Janssen
Kim Levy — Vice President, Strategic Solutions at Epocrates
Bob MacAvoy — Senior Vice President at Doximity
Over the past 10 years there has been a tidal wave of innovation specific to the market of devices we use to access digital content, services, and to conduct transactions. We were introduced to the iPhone in 2007, the iPad in 2010 and although we’re not sure what the next “big thing” will be (from Apple or a competitor) — we are all sure we’ll be using more digital devices in the near future – not less. This roundtable with a diverse group of pharmaceutical, device, publisher, and technology executives will review the multi-platform shifts and trends specific to a physician audience and what that means over the next year — and next decade.
How media consumption habits are changing.CatchTalk.TV
Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=how-media-consumption-habits-are-changing-douglas-mccabe-ceo-enders-analysis
Douglas leads the publishing and transformation practice at Enders Analysis. An opinion leader on print and online media, he reports on media substitution, and consults on digital commercial strategies for content and service businesses. He is a former director of Fish4, the online advertising portal, and before that he led sales development and market intelligence at Waterstones/HMV.
Understanding of Smartphones as a Survey Platform | Thumbspeak @ MRMW 2011ResearchShare
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback.
Determining the implications for mobile applications for delivering data quality to brands.
How to motivate consumers to respond quickly to branded information through channel novelty
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
The Future of Mobility, Multi-screen and Cross Screen Engagement
A Virtual Roundtable Discussion with Industry Thought Leaders
Moderator:
Mark Bard — Founder at Digital Insights Group
Panelists:
Craig DeLarge — Global Leader, Multichannel Marketing Strategy & Innovation at Merck
Erik Hawkinson — Global Head of Strategic Marketing at Roche Diagnostics
Lisa Flaiz — Group Product Director, Digital Marketing at Janssen
Kim Levy — Vice President, Strategic Solutions at Epocrates
Bob MacAvoy — Senior Vice President at Doximity
Over the past 10 years there has been a tidal wave of innovation specific to the market of devices we use to access digital content, services, and to conduct transactions. We were introduced to the iPhone in 2007, the iPad in 2010 and although we’re not sure what the next “big thing” will be (from Apple or a competitor) — we are all sure we’ll be using more digital devices in the near future – not less. This roundtable with a diverse group of pharmaceutical, device, publisher, and technology executives will review the multi-platform shifts and trends specific to a physician audience and what that means over the next year — and next decade.
How media consumption habits are changing.CatchTalk.TV
Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=how-media-consumption-habits-are-changing-douglas-mccabe-ceo-enders-analysis
Douglas leads the publishing and transformation practice at Enders Analysis. An opinion leader on print and online media, he reports on media substitution, and consults on digital commercial strategies for content and service businesses. He is a former director of Fish4, the online advertising portal, and before that he led sales development and market intelligence at Waterstones/HMV.
Understanding of Smartphones as a Survey Platform | Thumbspeak @ MRMW 2011ResearchShare
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback.
Determining the implications for mobile applications for delivering data quality to brands.
How to motivate consumers to respond quickly to branded information through channel novelty
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
Digital and technological advancements and how they have impacted health. From data, IoT & wearables, 3D printing, personalized medicine, all of these trends can be levers to help with demographic shifts, increased access to healthcare and rising costs.
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer
This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do to embrace the new opportunities that the mobile environment provides.
The evolution of digital marketing part 2 Serina GillSerina Gill
Digital technology has impacted the lives on consumers and businesses around the world. This presentation explores the use of technology and its impact on lives.
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
Presentation summary from Canon for Business Information at Work 2014 event: The Healthcare sector is under significant pressure; patients demand greater personalisation and better integration across healthcare providers, whilst budgets are being cut. The explosion of patient data and information is the sector’s biggest opportunity and its biggest challenge is to deliver improved patient outcomes more efficiently and securely.
La génération Y et l’ordinateur personnel. Les perspectives de la télévision traditionnelle jusqu’en 2020. L’Internet à gigaoctet. Les femmes dans le domaine des TI…
Les Prédictions TMT portent sur un large éventail de sujets.
Cette année, nous nous penchons également sur le commerce mobile à partir d’appareils à écran tactile, les jeux et les bloqueurs de publicités, la réalité virtuelle, les tendances relatives aux recettes des salles de cinéma et l’expansion des technologies cognitives dans les entreprises.
Découvrez les prochaines perturbations qui changeront la donne!
An abundance of data is allowing CMOs and CIOs to innovate in new ways, to create highly targeted, personalised products and services. But how do they win the digital trust of their customers in order to innovate? And how do they harness that data without putting people’s private information at risk?
Download our new research paper, The Digital Trust Paradox: The Key to Product Innovation via Big Data, to find out how digital trust is essential when it comes to innovation and how CIOs and CMOs can work together to earn it.
The new research paper, exclusive to BVEx, includes research into consumer attitudes and sentiment on sharing personal and private data and reveals how opportunities to innovate can only exist if a well-defined value exchange is in place. Consumers, savvy to marketing tactics, will only share their data when they receive something of concrete utility in return. For example, this could be self-knowledge or new and helpful services. Once this utility has been achieved, a circle of trust or 'digital trust', forms and opportunities to innovate can occur.
Case Study: Developing a truly integrated media measurement system in support...Arturo Romboli
In 2014, UNICEF’ Executive Director approved a new Global Communication and Public Advocacy Strategy (2014-2017) that is grounded in the organization’s fundamental conviction that all children have an equal right to survive, thrive and fulfil their potential – to the benefit of their societies and a more equitable world. To help translate that conviction into resources and action for children, UNICEF understood that it must build a more coordinated, consistent and cutting-edge global communication and public advocacy operation that both embraces and leads change. This is the first time UNICEF developed such an ambitious and global communication and public advocacy strategy. No one has done it before.
Effie Collegiate IBM Brand Challenge: Outlier PortfolioZaraFiruz
Our goal was to drive consumer relevancy for IBM's Weather Channel app through in-app personalization features by capitalizing on the target audience's anxieties of being unprepared for inclement weather and leveraging the IBM Weather Channel app as a solution to their problems.
Digital and technological advancements and how they have impacted health. From data, IoT & wearables, 3D printing, personalized medicine, all of these trends can be levers to help with demographic shifts, increased access to healthcare and rising costs.
eMarketer Webinar: Social Media Marketing on Mobile DeviceseMarketer
This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do to embrace the new opportunities that the mobile environment provides.
The evolution of digital marketing part 2 Serina GillSerina Gill
Digital technology has impacted the lives on consumers and businesses around the world. This presentation explores the use of technology and its impact on lives.
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
Presentation summary from Canon for Business Information at Work 2014 event: The Healthcare sector is under significant pressure; patients demand greater personalisation and better integration across healthcare providers, whilst budgets are being cut. The explosion of patient data and information is the sector’s biggest opportunity and its biggest challenge is to deliver improved patient outcomes more efficiently and securely.
La génération Y et l’ordinateur personnel. Les perspectives de la télévision traditionnelle jusqu’en 2020. L’Internet à gigaoctet. Les femmes dans le domaine des TI…
Les Prédictions TMT portent sur un large éventail de sujets.
Cette année, nous nous penchons également sur le commerce mobile à partir d’appareils à écran tactile, les jeux et les bloqueurs de publicités, la réalité virtuelle, les tendances relatives aux recettes des salles de cinéma et l’expansion des technologies cognitives dans les entreprises.
Découvrez les prochaines perturbations qui changeront la donne!
An abundance of data is allowing CMOs and CIOs to innovate in new ways, to create highly targeted, personalised products and services. But how do they win the digital trust of their customers in order to innovate? And how do they harness that data without putting people’s private information at risk?
Download our new research paper, The Digital Trust Paradox: The Key to Product Innovation via Big Data, to find out how digital trust is essential when it comes to innovation and how CIOs and CMOs can work together to earn it.
The new research paper, exclusive to BVEx, includes research into consumer attitudes and sentiment on sharing personal and private data and reveals how opportunities to innovate can only exist if a well-defined value exchange is in place. Consumers, savvy to marketing tactics, will only share their data when they receive something of concrete utility in return. For example, this could be self-knowledge or new and helpful services. Once this utility has been achieved, a circle of trust or 'digital trust', forms and opportunities to innovate can occur.
Case Study: Developing a truly integrated media measurement system in support...Arturo Romboli
In 2014, UNICEF’ Executive Director approved a new Global Communication and Public Advocacy Strategy (2014-2017) that is grounded in the organization’s fundamental conviction that all children have an equal right to survive, thrive and fulfil their potential – to the benefit of their societies and a more equitable world. To help translate that conviction into resources and action for children, UNICEF understood that it must build a more coordinated, consistent and cutting-edge global communication and public advocacy operation that both embraces and leads change. This is the first time UNICEF developed such an ambitious and global communication and public advocacy strategy. No one has done it before.
Effie Collegiate IBM Brand Challenge: Outlier PortfolioZaraFiruz
Our goal was to drive consumer relevancy for IBM's Weather Channel app through in-app personalization features by capitalizing on the target audience's anxieties of being unprepared for inclement weather and leveraging the IBM Weather Channel app as a solution to their problems.
Member White Paper: GfK in association with IAB Europe - Future of Media Curr...IAB Europe
What is the future of media currencies? GfK, in association with IAB Europe, held a closed roundtable discussion to debate this challenging topic in May 2017.
To gain a true industry-wide perspective, GfK sought the opinions of Europe’s leading players across the entire media ecosystem. Participants included digital platforms Google, Facebook and Oath; global ad agencies Publicis and Dentsu; media owners from broadcast TV and digital; a programmatic audience platform; representatives from a national advertising association and a large national market JIC (Joint Industry Committee). The discussion was chaired by an independent moderator, Ana Milicevic, alongside representatives from GfK and IAB Europe.
Case Study: How did they do it? Tracking KPIs in support of a new Global Comm...Arturo Romboli
In Argentina, there are 153 registered printed media outlets according to the Institute of Circulation Verification (IVC). The registered outlets consist of 36 daily newspapers, 3 weekly newspapers, 79 magazines, 8 free daily papers, 26 free magazines, 1 monthly insert. It is worth noting that not all printed media are registered with the national Institute of Circulation Verification. In Buenos Aires alone, there are 12 daily newspapers that report on the national agenda and in the 24 provinces of Argentina there are on average 2-3 provincial newspapers that reflect the national, provincial, and municipal agendas.
Radio and television are also widely viewed and listened to with 1377 authorizations and licenses granted by the Federal Authority of Audiovisual Communication Services (AFSCA). TV has a slightly larger viewership profile with 98.5% of households having a television with 54% of households having more than one, with five national channels and 20 cable channels. While radios are estimated to be in 89.4% of households.
Mobile phone usage is also incredibly high in the country with 94% of population having them, while internet penetration lags with 41.4%.
The communication team in UNICEF Argentina is staffed with one national communication specialist and three assistants focusing on media, social media and communications, respectively. Additionally, there is an in-house consultant responsible for specific campaigns. Collectively, the team generates content, publishes and manages both off and online communications as well as C4D activities.
The effect of social media on consumer's decision making process among ibep s...Niswatun Chaira
Social media is a virtual place which can be Blogs and different websites are used by individuals or
companies to share about them and their products trough internet. Kaplan and Haenlein (2010)
conceptualized social media as an internet-based program that provides a platform for consumers to
express their own opinions, share information and past experiences using different social networks, blogs
and other content areas.
The efficiency of social media has empowered the marketers and customers with fast interaction and
communication processes to enhance customer service, increase brand awareness and build strong
customer–brand relationships. Using social media tools, consumers will have the chance to express their
opinions to a larger number of individuals and also find the desired information quickly without incurring
much cost (Severi et al., 2014).
This study aimed to determine how the influence of social media for purchase making process. According
to result that got from survey or questionnaire, consumer’s decision making influenced by the Informative
and the alternative of social media.
Mobile developments in the US: can success be copied?Sanoma
Joe has served as the senior director of the IAB’s Mobile Marketing Center of Excellence since its inception in December, 2010. He plays a key role furthering the Mobile Center’s mission of growing the mobile interactive industry. Joe manages many of the IAB’s mobile standards, best practices, and research projects; advises both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Committee.
During his IAB career, Joe has led IAB projects including: writing buyer’s guides to mobile and tablet advertising; developing the IAB MRAID standard for mobile rich media advertising; and working with the MMA and MRC to establish guidelines for counting mobile web and in-app ad impressions.
Commissioned by Facebook, this study looks at how Facebook’s reach compare to that of TV networks, how does this reach differ for different demographics and across different dayparts, and how to allocate ad expenditures accordingly.
Applying Blockchain to the Media, Marketing & Insights IndustriesRolfe William Swinton
Rolfe Swinton, Director of Data Assets at GfK North America has presented to the marketing community an overview of what Blockchain is and areas of potential help and impact on the consumer insight and marketing industries.
This presentation explores how the blockchain ecosystem is developing to support a vibrant data economy,. We look at issues of why data quality matters, how AI needs trusted data, and how massive investment is coming into the blockchain-powered data economy. We also look at key ways blockchain is enabling innovation in the consumer data economy.. We examine how two major tech companies are taking action in blockchain, and suggest things that any company can do now.
The Blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago, and it is fueling the growth of AI.
If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry, come join the session!
Key topics will include:
· 10 ways Blockchain will impact the marketing and insights industries and what you can do about them now
· What Blockchain is and how it has evolved over the past 10 years
· How Blockchain impacts the data supply chain
· How Blockchain creates trust, and helps build an new internet of value with privacy, connectivity, transparency, traceability and scale
· How Blockchain helps handle PII and sensitive health data
· How ICOs drive development of new ecosystems and
· The challenges and opportunities of implementing Blockchain
· 6 companies you should know about that are applying Blockchain in the marketing, data and insights markets that you should know about
10 Reasons Why Blockchain is a Big Deal for MR - And What You Can do About it Rolfe William Swinton
The blockchain is taking the world by storm. It has already impacted finance, insurance and real estate, has spawned the ICO and is now moving into the marketing and market research space. The blockchain is transforming B2B and B2C in ways we could not have imagined a few years ago and that trend is accelerating. If you want to understand what Blockchain, Cryptocurrencies, ICOs, Token sales and explore specific examples of how all this is now starting to impact our industry - this sets out to be a useful primer.
An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.
Written by Rolfe Swinton and Mark Beilby, this presentation about the evolution of the media market has been shared with political and business leaders in the UK and across Europe.
This provides a detailed overview of why a company looking at mobile would consider providing a mobile application to their end users as opposed to simply using WAP.
This presentation looks at how you can use mobile technology to publish books to mobile, sample content, promote consumer community to build around your content, sell content and deliver it to individuals whereever they might be.
How Publishers Can Make Money Using Social Media & Mobile PhonesRolfe William Swinton
Publishers can make more money by using the internet, social networks, and mobile applications - in fact, this is the only cost effective way that publishers can market the majority of their books.
Some publishers claim that they cannot afford to do on-line marketing. In this slideshow, I outline some of the reasons why they must, but also how they should be able to make more than enough money to cover all costs. Furthermore, they can track the effectiveness of their work!
2. Thanks For Inviting Us To Talk About Transformation 2 And thanks to the AAAA and ANA for pointing out what needs to be transformed: Survey: Metrics Biggest Integration Obstacle KarleneLukovitzWhile 59% of client-side marketers are satisfied with their companies' progresstoward integrating traditional and digital media, most also agree that inadequate metrics continue to be the biggest impediment to honing the media mix, a new survey of 294 Association of National Advertisers and American Association of Advertising Agencies members has confirmed. "Agencies and clients alike need to work together to educate internal and external constituents to demonstrate the value of well-thought-out multichannel approaches," summed up 4A's president/CEO Nancy Hill. 2009
3. Information that is more… Q. What Kind Of Metrics Will It Take For Well-Thought-Out Media Integration? 3 A. Comprehensive Granular, and Accurate than ever available so far.
6. Previously Advertisers And Their Agencies Needed To Choose Between… 6 Small but interesting studies with lots of detail for a few consumers Huge databases with virtually no human beings at all, where everything is reduced to a number OR Now let’s look at two people who show how we can cut across these two options
7. 7 TheContextIn Which We Can Understand People Like Joe And Anne Consumer characteristics Categoriesand brands Locations Withwhom Mediaexposure Life activities Demos+ Demographics Psychographics Lifestyles+
13. Multimedia Measurement Has Been Coming Of Age On Both Sides Of The Atlantic Observation Ball State University eDiary IPA TouchPoints 13
14. Ball State Pioneered The Observational Method For Media Research 14 Dana smart keyboards equipped with a custom “media collector” program 2,000 days already observed Data are generally logged to file every 10 seconds The data is unprecedented: comprehensive, granular and accurate
16. Observation Demonstrated Real-Life Complexity By Being Both Granular And Comprehensive 16 Any Media Exposure Can Be: Concurrent With Another Life Activity Concurrent With One or More Other Media TV & Video Games Meal prep &eating Household activities Work Audio Personal needs Or Concurrent with Both Exercise Shopping Care of another Computing Phone Traveling/Commuting Organizations& Other Religion Print Education Environmental/Other Social activities
17. Ball State Has Been Working With Sequent Partners Since 2005 17 Our joint work on the CRE’s Video Consumer Mapping Study was particularly high in profile The consumer at the center of a complex media environment
18. The VCM Study Was Highly Influential 18 “The results of the video consumer study may intrigue advertising clients ahead of the upfront season for ad sales. The researchers found that the number of minutes with media is almost identical for every age group.” “The study will no doubt give ballast to broadcasters and cable companies, which have labored to convince advertisers that viewers are not skipping ads as much as conventional wisdom suggests they do. One finding could send chills across backers of other traditional media outlets.” “The findings provide an eye-opening benchmark for the media and advertising industries that are struggling to understand consumer media behavior for media plans.” “Conducted over a year, the Consumer Mapping Study is the largest of its kind. The CRE decided that the only way to objectively find out how people consume media throughout the day was to use a consumer-centric approach that was truly media neutral.” “While ad agencies and industry associations have looked at consumer’s TV habits previously, this data is creating a buzz on Madison Avenue because it comes from a single source and is so comprehensive.” “In addition to looking at how video is consumed today, the researchers peer into a crystal ball known as a Media Acceleration Study.” Source: The Council For Research Excellence Video Consumer Mapping Study 2009
19. The Company Was Created To Align Resources For A Powerful Combination Ball State observation research timeline Middletown Media Studies II Middletown Media Studies I Media Acceleration Project Video Consumer Mapping Study Council for Research Excellence Pilot Study 2004 2007 2005 2006 2008 2009 Initial exploration of linking eDiaries and observation BSU Relationship With MBI US Network specific(e.g. ESPN) New Syndicated Multi-Method Multimedia Opportunities Establishing the company 2008 2009 Global TBD IPA TouchPoints timeline Licensing deal with IPA UK 2004 2007 2005 2006 2008 2009 TouchPoints 1 TouchPoints 2 TouchPoints 3 19
27. To Prove There Are “Apps for Everything”… 24 We’re delivered a new app first to an iPhone, but we can run this on any kind of mobile device Source of images: apple.com
28.
29.
30. We Focused On Providing A Great User Experience – Tested In Lab Conditions 27 Simple navigation Clear reminder of the time period covered Icons bring ideas to life, making it friendly Clear reminder of where people are in the diary
31. Questions Cover A Wide Range Of Media-Related And Other Behaviors 28 Where With Whom Activities Media
32. Questions Cover A Wide Range Of Media-Related And Other Behaviors 29 Communication Search E-Reading
34. 31 Anne’s Weekdays Share of total eDiary entries Consumer characteristics Categoriesand brands Locations Withwhom Mediaexposure Life activities 47 years oldSocial workerHH 100-150K2 kids Average mood: 76 (1-100) Average alertness: 68 (1-100)
35. 32 Joe’s Weekend Days Share of total eDiary entries Consumer characteristics Categoriesand brands Locations Withwhom Mediaexposure Life activities 29 years oldSales, no kidsHH 100-150K Average mood: 90 (1-100) Average alertness: 71 (1-100)
36. 33 Beer/Ale User Weekends Share of total eDiary entries Consumer characteristics Categoriesand brands Locations Withwhom Mediaexposure Life activities 73% maleAvg. age 34 Avg. HH size:3 HH 40-45K 55% part time Average mood: 77 (1-100) Average alertness: 48 (1-100)
37. Asking And Answering New Questions 34 When IsThe Whole Family Together? Can I reach people while they eat lunch at their desks? When Are They In The Mood For My Anti-Smoking Message?
Today’s media consumer is living proof that considering one medium at a time is not enoughEstablished for-profit company in mid-2008…To provide a range of media and advertising research services in multi-media measurementExclusive relationships with BSU and IPABSU pioneered use of observation for media research; further developed with Sequent PartnersWhy? Simply exceeded consumers’ ability to tell us what they do. And “Integrated planning requires integrated research”
What are the right circumstances and the best times to advertise car child-safety features? When the family is all together, feeling relaxed, traveling in a car What else are young professionals doing while they eat lunch at their desks? What kind of mood are they in? Are they alone? Are they online shopping? Reading a newspaper or magazine? Are they on Facebook? And what are they eating? When and where are smokers when they’re most anxious and needing a cigarette? When are they most likely to feel guilty about not being able to quit?