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Tesla is an American automotive and energy company with a mission to accelerate the world's transition to sustainable transport. Their goals are to sell vehicles through company-owned stores and online, and sell powertrain components to other automakers. Tesla markets its vehicles by maintaining exclusiveness through a small showroom model and online transactions, building a passionate community through online forums, and leveraging media attention through innovative products and a focus on electric vehicles. Their marketing strategies include having no advertising budget but creating buzz, not aggressively selling cars but marketing them, maintaining exclusiveness through a deposit requirement, and turning auto industry weaknesses like maintenance into strengths with their electric vehicles.
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What makes Tesla Motors a great company?
Tesla Motors is an American company founded in 2003 that designs, manufactures, and sells electric vehicles and solar panel energy storage products. It is named after inventor Nikola Tesla and was started by a group of engineers seeking to prove electric vehicles could be better than gas-powered cars. Tesla is known for its luxury electric vehicles like the Tesla Roadster, Model S, and Model X, as well as its battery products like Powerwall home batteries and utility-scale Powerpack batteries. The company also operates a network of Supercharger stations to enable long-distance travel in electric vehicles. Tesla and its CEO Elon Musk have ambitious plans for the future, including the Hyperloop, a proposed high
Tesla motors
Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California. Tesla's current products include electric cars, battery energy storage from home to grid scale, solar panels and solar roof tiles, as well as other related products and services.
Timeline of Tesla
2003 - Tesla Motors founded by Martin Eberhard and Marc Trepanning in San Carlos, California. They serve as its CEO and CFO, respectively.
2004 - Elon Musk invests $30 million and joins Tesla as the Chairman of its Board of Directors.
2006 - Tesla showcases the prototype for its first car, the all-electric Roadster.
2007 - Eberhard resigns as CEO of Tesla. He is replaced by interim CEO Michael Marks.
2007 - Ze'ev Drori takes over as Tesla's permanent CEO.
2008 - The Roadster enters production. Elon Musk receives the first vehicle produced.
2008 - Ze'ev Drori resigns as Tesla's CEO. He is replaced by Elon Musk who remains CEO to this day.
2008 - Tesla announces its plans for the Model S sedan.
2009 - Eberhard files a lawsuit against Tesla and Musk alleging that he was forced out of the company, and that Musk has taken credit for creating a company that Eberhard and Tarpenning built. He drops the suit later that year.
2009 - Facing financial troubles, Tesla seeks investment from Daimler AG and a loan from the Department of Energy.
2009 - Tesla relocates its headquarters to Palo Alto, where it remains to this day.
2010 - Tesla goes public, raising $226 million in its IPO.
2011 - Tesla showcases the prototype for its Model S, the company's first sedan.
2012 - The Model S sedan goes into full-time production.
2012 - Tesla discontinues production of the Roadster.
2012 - Tesla launches its first Supercharger charging stations with six locations in California.
2013 - Tesla posts its first quarterly profit.
2014 - Tesla announces its Nevada Gigafactory, where the company will manufacture the batteries for all of its products.
2015 - The company enters the solar power market, announcing a line of products to power homes and businesses based on a combination of solar panels and batteries.
2016 - Tesla announces plans for the Model 3 sedan, its first car aimed at a mass market.
2017 - Tesla Motors changes its name to Tesla, Inc. This remains the company's name to this day.
Todays-02.03.2021
Stock data of Tesla
Price-$718.43
Market Cap-$689.59B
Tesla Company Presentation
Tesla is an electric vehicle and clean energy company led by CEO Elon Musk. The document discusses Tesla's product line of electric vehicles and home/commercial products, target customers such as business people and environmentalists, and business model of direct sales and Supercharger stations. It provides a brief history of Tesla and biographies of its C-suite executives. Competition in the electric vehicle market is noted along with Tesla's Model 3 being a top seller. The document predicts Tesla's continued success due to company expansion, leadership in technology, and Musk's leadership.
Tesla motors ppt
Tesla Motors was founded in 2003 by a group of engineers to prove that electric vehicles can be high-performing. It is led by Elon Musk and designs, manufactures, and sells electric cars and powertrain components. Tesla's goals are to increase electric vehicle availability through selling its own cars like the Roadster and Model S, selling powertrain components, and inspiring other automakers. It has partnerships with Mercedes-Benz and Toyota to collaborate on electric vehicles.
TESLA FINAL PRESENTATION
This document summarizes a consulting project report on Tesla. It identifies Tesla's strategic issues as the lack of charging infrastructure making long distance travel inconvenient and the high price of its vehicles limiting its market. Recommendations include cutting costs through economies of scale, creating state incentive programs, partnering to increase charging infrastructure, and increasing lobbying spending to allow direct sales.
Tesla motors project
Created a 30 slide PowerPoint outlining Tesla Motor's marketing techniques, channels and target markets.
ELON MUSK'S TESLA
Tesla is an American electric vehicle manufacturer founded in 2003 by Martin Eberhard and Marc Tarpenning. It was named after inventor Nikola Tesla. Tesla's mission is to accelerate the world's transition to sustainable energy. It aims to prove that electric vehicles can be better, quicker and more fun than gas vehicles. However, while Tesla makes high-quality popular vehicles like the Model S, it struggles financially, posting consistent losses as it works to expand electric vehicle adoption globally.
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What makes Tesla Motors a great company?
Tesla Motors is an American company founded in 2003 that designs, manufactures, and sells electric vehicles and solar panel energy storage products. It is named after inventor Nikola Tesla and was started by a group of engineers seeking to prove electric vehicles could be better than gas-powered cars. Tesla is known for its luxury electric vehicles like the Tesla Roadster, Model S, and Model X, as well as its battery products like Powerwall home batteries and utility-scale Powerpack batteries. The company also operates a network of Supercharger stations to enable long-distance travel in electric vehicles. Tesla and its CEO Elon Musk have ambitious plans for the future, including the Hyperloop, a proposed high
Tesla motors
Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California. Tesla's current products include electric cars, battery energy storage from home to grid scale, solar panels and solar roof tiles, as well as other related products and services.
Timeline of Tesla
2003 - Tesla Motors founded by Martin Eberhard and Marc Trepanning in San Carlos, California. They serve as its CEO and CFO, respectively.
2004 - Elon Musk invests $30 million and joins Tesla as the Chairman of its Board of Directors.
2006 - Tesla showcases the prototype for its first car, the all-electric Roadster.
2007 - Eberhard resigns as CEO of Tesla. He is replaced by interim CEO Michael Marks.
2007 - Ze'ev Drori takes over as Tesla's permanent CEO.
2008 - The Roadster enters production. Elon Musk receives the first vehicle produced.
2008 - Ze'ev Drori resigns as Tesla's CEO. He is replaced by Elon Musk who remains CEO to this day.
2008 - Tesla announces its plans for the Model S sedan.
2009 - Eberhard files a lawsuit against Tesla and Musk alleging that he was forced out of the company, and that Musk has taken credit for creating a company that Eberhard and Tarpenning built. He drops the suit later that year.
2009 - Facing financial troubles, Tesla seeks investment from Daimler AG and a loan from the Department of Energy.
2009 - Tesla relocates its headquarters to Palo Alto, where it remains to this day.
2010 - Tesla goes public, raising $226 million in its IPO.
2011 - Tesla showcases the prototype for its Model S, the company's first sedan.
2012 - The Model S sedan goes into full-time production.
2012 - Tesla discontinues production of the Roadster.
2012 - Tesla launches its first Supercharger charging stations with six locations in California.
2013 - Tesla posts its first quarterly profit.
2014 - Tesla announces its Nevada Gigafactory, where the company will manufacture the batteries for all of its products.
2015 - The company enters the solar power market, announcing a line of products to power homes and businesses based on a combination of solar panels and batteries.
2016 - Tesla announces plans for the Model 3 sedan, its first car aimed at a mass market.
2017 - Tesla Motors changes its name to Tesla, Inc. This remains the company's name to this day.
Todays-02.03.2021
Stock data of Tesla
Price-$718.43
Market Cap-$689.59B
Tesla Company Presentation
Tesla is an electric vehicle and clean energy company led by CEO Elon Musk. The document discusses Tesla's product line of electric vehicles and home/commercial products, target customers such as business people and environmentalists, and business model of direct sales and Supercharger stations. It provides a brief history of Tesla and biographies of its C-suite executives. Competition in the electric vehicle market is noted along with Tesla's Model 3 being a top seller. The document predicts Tesla's continued success due to company expansion, leadership in technology, and Musk's leadership.
Tesla motors ppt
Tesla Motors was founded in 2003 by a group of engineers to prove that electric vehicles can be high-performing. It is led by Elon Musk and designs, manufactures, and sells electric cars and powertrain components. Tesla's goals are to increase electric vehicle availability through selling its own cars like the Roadster and Model S, selling powertrain components, and inspiring other automakers. It has partnerships with Mercedes-Benz and Toyota to collaborate on electric vehicles.
TESLA FINAL PRESENTATION
This document summarizes a consulting project report on Tesla. It identifies Tesla's strategic issues as the lack of charging infrastructure making long distance travel inconvenient and the high price of its vehicles limiting its market. Recommendations include cutting costs through economies of scale, creating state incentive programs, partnering to increase charging infrastructure, and increasing lobbying spending to allow direct sales.
Tesla motors project
Created a 30 slide PowerPoint outlining Tesla Motor's marketing techniques, channels and target markets.
ELON MUSK'S TESLA
Tesla is an American electric vehicle manufacturer founded in 2003 by Martin Eberhard and Marc Tarpenning. It was named after inventor Nikola Tesla. Tesla's mission is to accelerate the world's transition to sustainable energy. It aims to prove that electric vehicles can be better, quicker and more fun than gas vehicles. However, while Tesla makes high-quality popular vehicles like the Model S, it struggles financially, posting consistent losses as it works to expand electric vehicle adoption globally.
Tesla Marketing plan - part 1
This document provides a situation analysis and marketing plan for Tesla Motors. It discusses Tesla's mission to accelerate sustainable transport. Key points include:
- Tesla's core competencies are in powertrain and vehicle engineering. It aims to differentiate through technological innovation and customer experience.
- Financial goals include increasing annual revenues and opening a European factory to reach 500,000 cars globally by 2020. Non-financial goals focus on being eco-friendly and engaging customers.
- Competitors include luxury brands like BMW and Audi who are entering the electric vehicle market, as well as other companies offering hybrid or full electric cars. A PESTEL analysis identifies opportunities in government incentives and environmental concerns.
Market Research On Tesla
Tesla Motors was founded in 2003 by engineers to prove electric vehicles could be great. It is led by CEO Elon Musk and designs, manufactures, and sells electric cars and components. In 2008, Tesla launched the Roadster electric sports car, selling over 1,650 globally. For emerging markets, Tesla should hold off launching in India due to lack of education, infrastructure, and policies supporting EVs, but may find more success launching initially in China due to the country's focus on green technologies and large market size.
Class Presentation - Tesla Motors
One of our presentation during Strategic Management class in KDI School of Public Policy and Management, South Korea. All graphics and information used in this slide belong to the original producer and owner. This slide is for educational purpose only.
Tesla Motors Presentation 2021
Tesla Motors is an American electric vehicle and clean energy company founded in 2003 by Martin Eberhard and Marc Tarpenning. It designs and manufactures electric vehicles and sustainable energy products. Elon Musk invested in Tesla in 2004 and is currently the CEO. Tesla has developed several electric car models including the Tesla Roadster, Model S, Model X, Model 3, and Model Y. It also produces energy storage products like Powerwall and solar panels. Tesla aims to transition the world to sustainable energy through innovative electric vehicles and renewable energy products.
Tesla Presentation - FINAL (2)
This document provides an overview of Tesla Motors including its mission, vision, vehicles, and strategy. It discusses Tesla's goal of making electric vehicles (EVs) a viable alternative to gas-powered cars. The document also analyzes Tesla's position in the automotive industry including competitors and factors impacting growth. It identifies Tesla's technological advantages but also challenges related to costs, production delays, and limited charging infrastructure. Recommendations are made to expand Tesla's network of superchargers and service centers while maintaining responsible technology development and market share gains.
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This presentation was prepared by executive MBA students at the University of Texas at Dallas. The purpose of the presentation as delivered in an academic setting is to shine light on Tesla, Inc.'s strategic position in the market relative to their corporate governance challenges with a set of specific recommendations.
Tesla final
The document provides an analysis of Tesla Motors, an innovative electric car company. It discusses Tesla's current issues, including incurring yearly losses and lacking a stable market environment for electric vehicles. It analyzes Tesla's ecosystem using two approaches: the ecosystem life cycle approach and the disruptive innovation approach. Under the ecosystem approach, it examines Tesla's position in the birth, expansion, leadership and renewal stages of developing an ecosystem. Using the disruptive innovation lens, it evaluates Tesla's strategy and potential to target new market segments and overthrow the traditional car industry.
Tesla Motors
World's first 'Sedan category' car maker which operates only on "battery"...Eco Friendly and Go Green !!
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The document provides an executive summary and market research for a proposed new entry-level luxury electric vehicle called the Gen3 from Tesla Motors. It summarizes Tesla's current position and target markets, and outlines a strategy and marketing plan to introduce the Gen3 at an affordable price point of around $30,000 to expand Tesla's target market and increase market share in the EV/hybrid sector. Market research found increasing demand for electric vehicles and a growing luxury vehicle market focused on entry-level models priced around $40,000, suggesting an opportunity for Tesla to attract new customers with an affordable electric car.
Tesla PPT, Sec focused accounting, Pierce McManus
This presentation focused upon the SEC based reporting of Tesla's company, where my specific focus resided in the SWOT analysis. I left this area rather sparse so I could elaborate in the presentation itself. I focused upon the issues that Tesla is facing regarding their vertical monopoly, battling state legislature, and acquiring a larger market share via their lower cost cars in production.
Marketing Strategies of Tesla Inc.
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Includes-
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Tesla
Tesla is an American automotive and energy company founded in 2003 that designs, manufactures, and sells electric vehicles and solar panels. It was founded by Martin Eberhard, Marc Tarpenning, and Elon Musk. Tesla's vehicles include the Roadster sports car, Model S sedan, Model X SUV, and Model 3 sedan. Tesla aims to accelerate the world's transition to sustainable energy through innovative products. Elon Musk is the CEO and lead designer of Tesla and SpaceX. Tesla's strategy is to first produce high-end sports cars to prove electric vehicles can be stylish and efficient, then introduce premium sedans to compete with BMW and Mercedes, and finally mass produce affordable
Tesla
1) Tesla is an automobile company striving to transition the industry away from oil-based combustion engines through high performance, luxury electric vehicles.
2) Tesla's product strategy focuses on design, performance, energy efficiency, and advanced technology through their Model S, Model X, and Model 3 vehicles.
3) In addition to its vehicle lineup, Tesla has developed a proprietary supercharger network that allows owners to charge their vehicles for free and gain up to 270 km of range in 30 minutes, helping to alleviate range anxiety.
Tesla swot analysis by Notesmatic
A brief swot analysis of Tesla by cheshnotes: For a more detailed analysis visit: https://notesmatic.com/2017/10/tesla-swot-analysis/
Tesla ppt
Tesla was founded in 2003 by Elon Musk, Martin Eberhard, and Marc Tarpenning. It began production of its first vehicle, the Roadster, in 2008 and sold over 2,000 units. In 2010, Tesla bought a former GM factory in Fremont, CA. Electric vehicle sales increased 228% from 2011 to 2012. Tesla led the nascent electric vehicle market in the US. Its Model S was released in 2012 to critical acclaim, with specs of a sports car but fully electric. Tesla plans to release an affordable mini-SUV, the Model X, where it expects to start making profits.
Tesla
Tesla Motors produces electric vehicles, including the Tesla Roadster sports car launched in 2008 and Model S sedan launched in 2012. The Model S has received high ratings and was the best selling plug-in electric car in the United States in 2014. Tesla has experienced rapid growth, with $2 billion in revenue in 2013 and a current market capitalization over half of GM and Ford, but also faced challenges including almost going out of business in 2009.
Tesla motors final presentation
The document summarizes a Consumer Report from May 2013 that compares the Tesla Model S to a vehicle Marty McFly might have chosen in Back to the Future. In 3 sentences:
The Consumer Report from May 2013 featured in the document compares Tesla's all-electric Model S sedan favorably to a vehicle Marty McFly could have chosen instead of the DeLorean time machine in the movie Back to the Future. Tesla's Model S is highlighted as a luxury electric vehicle offering outstanding performance and a package of services. The report presents the Model S as a car that could have fulfilled Marty McFly's futuristic transportation needs had it been available when the movie was made.
Tesla presentation 140822
Provides an overview of Tesla Motors from the Vision to the Roadster, Tesla S, SUV (the X), and Model 3 to the Li Ion Gigafactory which will be located in NV and produce 500,000 EV batteries/year.
Financial Business Analysis - Tesla Motors
This document analyzes whether Tesla's business model is sustainable by comparing its financial performance to Ford over 5 years. While Tesla's revenues are growing exponentially, its costs are also rising significantly. Tesla relies heavily on debt financing and has consistently reported losses. The analysis concludes that Tesla's current margins and use of leverage do not appear sustainable long-term given its cost structure and lack of profits. For Tesla to succeed, it will need to improve its profitability and find more stable sources of financing.
Braley_Project1Slides
Tesla aims to expand its market share from 0.3% to 14% over 3 years. Its strategy includes increasing brand awareness among millennials and eco-friendly consumers, and educating people on electric car benefits. The marketing mix will create an emotional connection and promote Tesla as affordable, efficient family transportation. Positioning emphasizes Tesla as the future of eco-friendly and high-performance driving.
Tesla Motors Annual Report
Tesla Motors has experienced consistent revenue growth from 2010 to 2014, with a 59% increase from 2013 to 2014. However, the company has reported net losses due to high research and development costs and reinvestment in facilities and personnel to support expansion plans. As of 2014, Tesla had $1.1 billion in working capital and $5.8 billion in total assets. While the company reported net losses for operating and investing activities in 2014, it had net income from financing activities of $2.1 billion from issuing new bonds. The annual report recommends buying Tesla stock for the long term due to its potential for continued growth in the electric vehicle market.
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Tesla Marketing plan - part 1
This document provides a situation analysis and marketing plan for Tesla Motors. It discusses Tesla's mission to accelerate sustainable transport. Key points include:
- Tesla's core competencies are in powertrain and vehicle engineering. It aims to differentiate through technological innovation and customer experience.
- Financial goals include increasing annual revenues and opening a European factory to reach 500,000 cars globally by 2020. Non-financial goals focus on being eco-friendly and engaging customers.
- Competitors include luxury brands like BMW and Audi who are entering the electric vehicle market, as well as other companies offering hybrid or full electric cars. A PESTEL analysis identifies opportunities in government incentives and environmental concerns.
Market Research On Tesla
Tesla Motors was founded in 2003 by engineers to prove electric vehicles could be great. It is led by CEO Elon Musk and designs, manufactures, and sells electric cars and components. In 2008, Tesla launched the Roadster electric sports car, selling over 1,650 globally. For emerging markets, Tesla should hold off launching in India due to lack of education, infrastructure, and policies supporting EVs, but may find more success launching initially in China due to the country's focus on green technologies and large market size.
Class Presentation - Tesla Motors
One of our presentation during Strategic Management class in KDI School of Public Policy and Management, South Korea. All graphics and information used in this slide belong to the original producer and owner. This slide is for educational purpose only.
Tesla Motors Presentation 2021
Tesla Motors is an American electric vehicle and clean energy company founded in 2003 by Martin Eberhard and Marc Tarpenning. It designs and manufactures electric vehicles and sustainable energy products. Elon Musk invested in Tesla in 2004 and is currently the CEO. Tesla has developed several electric car models including the Tesla Roadster, Model S, Model X, Model 3, and Model Y. It also produces energy storage products like Powerwall and solar panels. Tesla aims to transition the world to sustainable energy through innovative electric vehicles and renewable energy products.
Tesla Presentation - FINAL (2)
This document provides an overview of Tesla Motors including its mission, vision, vehicles, and strategy. It discusses Tesla's goal of making electric vehicles (EVs) a viable alternative to gas-powered cars. The document also analyzes Tesla's position in the automotive industry including competitors and factors impacting growth. It identifies Tesla's technological advantages but also challenges related to costs, production delays, and limited charging infrastructure. Recommendations are made to expand Tesla's network of superchargers and service centers while maintaining responsible technology development and market share gains.
Tesla Inc.
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Future Plans
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Tesla Strategic Analysis: Corporate Governance
This presentation was prepared by executive MBA students at the University of Texas at Dallas. The purpose of the presentation as delivered in an academic setting is to shine light on Tesla, Inc.'s strategic position in the market relative to their corporate governance challenges with a set of specific recommendations.
Tesla final
The document provides an analysis of Tesla Motors, an innovative electric car company. It discusses Tesla's current issues, including incurring yearly losses and lacking a stable market environment for electric vehicles. It analyzes Tesla's ecosystem using two approaches: the ecosystem life cycle approach and the disruptive innovation approach. Under the ecosystem approach, it examines Tesla's position in the birth, expansion, leadership and renewal stages of developing an ecosystem. Using the disruptive innovation lens, it evaluates Tesla's strategy and potential to target new market segments and overthrow the traditional car industry.
Tesla Motors
World's first 'Sedan category' car maker which operates only on "battery"...Eco Friendly and Go Green !!
Tesla Marketing Plan
The document provides an executive summary and market research for a proposed new entry-level luxury electric vehicle called the Gen3 from Tesla Motors. It summarizes Tesla's current position and target markets, and outlines a strategy and marketing plan to introduce the Gen3 at an affordable price point of around $30,000 to expand Tesla's target market and increase market share in the EV/hybrid sector. Market research found increasing demand for electric vehicles and a growing luxury vehicle market focused on entry-level models priced around $40,000, suggesting an opportunity for Tesla to attract new customers with an affordable electric car.
Tesla PPT, Sec focused accounting, Pierce McManus
This presentation focused upon the SEC based reporting of Tesla's company, where my specific focus resided in the SWOT analysis. I left this area rather sparse so I could elaborate in the presentation itself. I focused upon the issues that Tesla is facing regarding their vertical monopoly, battling state legislature, and acquiring a larger market share via their lower cost cars in production.
Marketing Strategies of Tesla Inc.
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Includes-
1. About Tesla and Elon Musk
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3. SWOT Analysis
4. Porter's Five Force Analysis
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Tesla
Tesla is an American automotive and energy company founded in 2003 that designs, manufactures, and sells electric vehicles and solar panels. It was founded by Martin Eberhard, Marc Tarpenning, and Elon Musk. Tesla's vehicles include the Roadster sports car, Model S sedan, Model X SUV, and Model 3 sedan. Tesla aims to accelerate the world's transition to sustainable energy through innovative products. Elon Musk is the CEO and lead designer of Tesla and SpaceX. Tesla's strategy is to first produce high-end sports cars to prove electric vehicles can be stylish and efficient, then introduce premium sedans to compete with BMW and Mercedes, and finally mass produce affordable
Tesla
1) Tesla is an automobile company striving to transition the industry away from oil-based combustion engines through high performance, luxury electric vehicles.
2) Tesla's product strategy focuses on design, performance, energy efficiency, and advanced technology through their Model S, Model X, and Model 3 vehicles.
3) In addition to its vehicle lineup, Tesla has developed a proprietary supercharger network that allows owners to charge their vehicles for free and gain up to 270 km of range in 30 minutes, helping to alleviate range anxiety.
Tesla swot analysis by Notesmatic
A brief swot analysis of Tesla by cheshnotes: For a more detailed analysis visit: https://notesmatic.com/2017/10/tesla-swot-analysis/
Tesla ppt
Tesla was founded in 2003 by Elon Musk, Martin Eberhard, and Marc Tarpenning. It began production of its first vehicle, the Roadster, in 2008 and sold over 2,000 units. In 2010, Tesla bought a former GM factory in Fremont, CA. Electric vehicle sales increased 228% from 2011 to 2012. Tesla led the nascent electric vehicle market in the US. Its Model S was released in 2012 to critical acclaim, with specs of a sports car but fully electric. Tesla plans to release an affordable mini-SUV, the Model X, where it expects to start making profits.
Tesla
Tesla Motors produces electric vehicles, including the Tesla Roadster sports car launched in 2008 and Model S sedan launched in 2012. The Model S has received high ratings and was the best selling plug-in electric car in the United States in 2014. Tesla has experienced rapid growth, with $2 billion in revenue in 2013 and a current market capitalization over half of GM and Ford, but also faced challenges including almost going out of business in 2009.
Tesla motors final presentation
The document summarizes a Consumer Report from May 2013 that compares the Tesla Model S to a vehicle Marty McFly might have chosen in Back to the Future. In 3 sentences:
The Consumer Report from May 2013 featured in the document compares Tesla's all-electric Model S sedan favorably to a vehicle Marty McFly could have chosen instead of the DeLorean time machine in the movie Back to the Future. Tesla's Model S is highlighted as a luxury electric vehicle offering outstanding performance and a package of services. The report presents the Model S as a car that could have fulfilled Marty McFly's futuristic transportation needs had it been available when the movie was made.
Tesla presentation 140822
Provides an overview of Tesla Motors from the Vision to the Roadster, Tesla S, SUV (the X), and Model 3 to the Li Ion Gigafactory which will be located in NV and produce 500,000 EV batteries/year.
Financial Business Analysis - Tesla Motors
This document analyzes whether Tesla's business model is sustainable by comparing its financial performance to Ford over 5 years. While Tesla's revenues are growing exponentially, its costs are also rising significantly. Tesla relies heavily on debt financing and has consistently reported losses. The analysis concludes that Tesla's current margins and use of leverage do not appear sustainable long-term given its cost structure and lack of profits. For Tesla to succeed, it will need to improve its profitability and find more stable sources of financing.
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Tesla aims to expand its market share from 0.3% to 14% over 3 years. Its strategy includes increasing brand awareness among millennials and eco-friendly consumers, and educating people on electric car benefits. The marketing mix will create an emotional connection and promote Tesla as affordable, efficient family transportation. Positioning emphasizes Tesla as the future of eco-friendly and high-performance driving.
Tesla Motors Annual Report
Tesla Motors has experienced consistent revenue growth from 2010 to 2014, with a 59% increase from 2013 to 2014. However, the company has reported net losses due to high research and development costs and reinvestment in facilities and personnel to support expansion plans. As of 2014, Tesla had $1.1 billion in working capital and $5.8 billion in total assets. While the company reported net losses for operating and investing activities in 2014, it had net income from financing activities of $2.1 billion from issuing new bonds. The annual report recommends buying Tesla stock for the long term due to its potential for continued growth in the electric vehicle market.
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Tesla faces strategic challenges in expanding globally while maintaining quality control for mass market vehicles. The document analyzes Tesla's options, ultimately recommending that Tesla raise additional funds and either sell to Apple/Google before the Model 3 launch (Option 1) or spin off its automotive business while focusing on energy products (Option 2). Continuing independently (Option 3) risks quality and funding issues for the critical Model 3 launch.
Tesla Motors - Final Digital Strategy Presentation
My following Digital Strategy I have created for Tesla Motors as a part of my final presentation for New Media Drivers License Seminars at Michigan State University. I take a look at Tesla being a major contributor going into a sustainable future and how I best see my generation as a great target audience to capture.
Tesla
Tesla is an American automotive and energy company founded in 2003 by Martin Eberhard and Marc Tarpenning and currently headed by Elon Musk. It produces all-electric vehicles like the Roadster, Model S, Model X, and the upcoming mass-market Model 3. Tesla also operates battery manufacturing, solar panel manufacturing, and energy storage and solar roof tile production. The company is headquartered in Palo Alto, California and has over 33,000 employees worldwide.
Design of Tesla coil - Report
A Tesla coil is an electrical resonant transformer circuit invented by Nikola Tesla around 1891. It is used to produce high-voltage, low-current, high frequency alternating-current electricity. Tesla experimented with a number of different configurations consisting of two, or sometimes three, coupled resonant electric circuits.
Tesla used these coils to conduct innovative experiments in electrical lighting, phosphorescence, X-ray generation, frequency alternating phenomena, electrotherapy, and the transmission of electrical energy without wires. Tesla coil circuits were used commercially in spark gap radio transmitters for wireless telegraphy until the 1920s, and in medical equipment such as electrotherapy and violet ray devices. Today their main use is for entertainment and educational displays, although small coils are still used today as leak detectors for high vacuum systems.
Tesla Inc. Business Strategy Analysis | Στρατηγική Tesla Inc.
• Παρουσίαση του εταιρικού οράματος Tesla Inc.
• Ανάλυση του Εξωτερικού περιβάλλοντος της
• Παρουσίαση της στρατηγικής εξάπλωσης δραστηριοτήτων που ακολούθησε
• Παρουσίαση της στρατηγικής συνεργασίας με προμηθευτές και πελάτες
Tesla Inc presentation:
- Vision & Mission
- External Environment analysis
- growth and entry strategies
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Tesla Company marketing Research final draft
Part I: introduction 3
1.1 Objective of the project 3
1.2 Importance of increasing China market share 4
1.3 Outline of project 5
2 Company History And Philosophy 5
2.1 Brief history of the company 5
2.2 Philosophy and marketing strategy 7
Part III. Environment Analysis 8
3.1 Demographics 8
3.2 Environmental 10
3.3 Competition 12
PART IV: DESCRIPTION OF TARGET MARKET 14
4.1 THE MARKETING REASERCH OF NEW ENERGY AUTOMOBILE IN CHINA 14
4.2 THE MARKETING REASERCH OF TESLA IN CHINA 15
4.3 CITIZENS’ ATTITUDE TO PEV 16
4.4 THE LIFESTYLE OF TARGET CONSUMERS IN CHINA 18
4.3 CITIZENS’ ATTITUDE TO PEV 21
4.4 THE LIFESTYLE OF TARGET CONSUMERS IN CHINA 23
Part V: Analysis of Marketing Mix 26
5.1 PRODUCT 26
5.2 Price Points 28
5.3 Place 33
5.4 Promotion 35
PART VI: STRENGTHS, WEAKNESSES AND RECOMMENDATIONS 41
6.1 Strengths 41
6.2 Weaknesses 42
6.3 Recommendations 43
Part VII. References 45
Marketing Positioning Tesla / Positioning a product
Student Paper of Higher School of Economics, Russia
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- Understanding the consumer: market segmentation; Consumer Value Equation, Buyer Persona.
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Tesla Marketing Strategy
Tesla has achieved great success through understanding market environments, targeting multiple consumer segments, and innovating their marketing mix. They produce high-quality electric vehicles to meet consumer needs while furthering environmental sustainability. Tesla's strategic focus on the customer experience, rather than lavish marketing, has helped them build loyal customers. Reinventing sales channels and reducing overhead costs has also contributed to their competitive edge over other automakers.
Strategic marketing For Tesla Motors - UC Berkeley Extension
Final Project created for Strategic Marketing class with Jim Prost, UC Berkeley Extension. (August 28th, 2013)
Tesla Marketing Strategy
This document discusses Tesla's strategic positioning and marketing plan for its new Model X electric vehicle. It outlines Tesla's goals of bringing powerful EVs to mainstream consumers and increasing awareness of electric vehicles. The document then discusses Tesla's product strategy and positioning of the Model X for affluent, family-oriented individuals sensitive to the environment. It provides details on Tesla's marketing mix for the Model X, including pricing, distribution through stores and online sales, and a promotion strategy using television, print, social media, and product placements.
Darden School of Business Tesla Strategic Analysis
Tesla designs and sells high performance electric vehicles. It aims to accelerate the world's transition to sustainable energy through highly efficient electric vehicles. Tesla brings together automotive and technology to produce beautiful, exciting electric cars with the most efficient production. Its key technology is the 100% electric powertrain. Strategic goals include achieving high Model S production and partnering with other automakers. Competitors include BMW, Daimler, Toyota and GM. Tesla has competitive advantages through its low battery pack costs and proprietary technology. Political and environmental factors like government incentives and climate change awareness support electric vehicles.
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Tesla Motors - Final Digital Strategy Presentation
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Tesla Inc. Business Strategy Analysis | Στρατηγική Tesla Inc.
Tesla Inc. Business Strategy Analysis | Στρατηγική Tesla Inc.
Marketing Positioning Tesla / Positioning a product
Marketing Positioning Tesla / Positioning a product
Strategic marketing For Tesla Motors - UC Berkeley Extension
Strategic marketing For Tesla Motors - UC Berkeley Extension
Darden School of Business Tesla Strategic Analysis
Darden School of Business Tesla Strategic Analysis
Similar to Tesla+Marketing
IMC Plan - Tesla
This document provides an overview of Tesla's current market situation and brand strategy. It discusses Tesla's small but growing market share in the luxury sedan segment, outlines Tesla's three-stage plan to transition to mass market electric vehicles, and identifies Tesla's key challenge of generating more sales of the Model S to fund continued growth and expansion toward its long term goals.
TESLA.pptx
Tesla was founded in 2003 and focuses on electric vehicles, battery energy storage, and solar panels. It produces the Model S, Model X, Model 3, and Model Y electric vehicles as well as Powerwall batteries. Tesla does not have a traditional marketing department and instead relies on word-of-mouth referrals and CEO Elon Musk's social media presence. It targets environmentally-conscious upper-middle class consumers and focuses its marketing online through authentic customer experiences and transparency.
Tesla motors presentation
Tesla Motors is an American electric vehicle and clean energy company that designs, manufactures, and sells electric cars and solar panels. It was founded in 2003 by Martin Eberhard and Marc Tarpenning, and is currently led by CEO Elon Musk. Tesla's goals are to develop electric vehicles beginning with premium sports cars and to move into more mainstream vehicles, while also providing electric powertrain components to other automakers. Tesla's first vehicle was the Tesla Roadster sports car, followed by the Model S luxury sedan and the upcoming Models X SUV and 3 sedan.
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)
Elon Musk is a South African-born American entrepreneur and industrial designer. He is currently the CEO of Tesla and SpaceX. Musk attended the University of Pennsylvania where he earned bachelor's degrees in economics and physics. He has founded multiple companies including PayPal, SpaceX, Tesla Motors, SolarCity, and The Boring Company. Tesla was founded in 2003 to prove that electric vehicles could be better, quicker, and more fun to drive than gasoline vehicles. Today Tesla produces electric vehicles and clean energy products. Its vehicles include the Tesla Model S, X, 3, and Y. Tesla's marketing strategy relies heavily on public relations and social media exposure from Tesla's CEO Elon Mus
Tesla motors Strategic Analysis
Tesla motors Strategic Analysis- Mission, goals, market, strategy, Hambrick model, Balanced scorecard, competitors etc
Tesla Motors
A brief company analysis about Tesla Automobiles and their marketing strategy, financial performance, marketing mix and SWOT analysis.
TESLA MOTORS- Always thinks different in technology and in marketing as well.
Tesla is an automotive company led by Elon Musk that manufactures electric vehicles. It was founded to advance sustainable energy and reduce pollution from gasoline vehicles. Tesla has experienced viral marketing success by allowing test drives and online ordering of its innovative vehicles like the Models S, X, and 3. The presentation discusses Tesla's opportunities in commercial vehicles and reducing battery costs, as well as threats from increased competition in electric vehicles.
Tesla Final Project 2014
This document provides an integrated marketing communications proposal for Tesla Motors from Oklahoma State University. It includes a situation analysis of Tesla's strengths, weaknesses, opportunities, and threats. It then outlines Tesla's promotional mix, including their products, pricing, financing options, and distribution. It discusses Tesla's marketing communications strategies such as press conferences, YouTube videos, retail establishments, and celebrity endorsements. It identifies Tesla's target consumer segments as urban and affluent groups interested in technology.
Tesla Motors
Tesla Motors is an eco-friendly company that produces all-electric vehicles. They aim to increase availability of electric vehicles to most consumers to enhance the driving experience while delivering environmentally-friendly yet luxurious cars. Tesla is well positioned in the growing electric vehicle sector and sees environmental consciousness as an opportunity. However, they face competition from other luxury brands and regulations could impact their business model.
Market Planning on Tesla Car
1. The document presents a market planning report for launching the Tesla Model S electric car in Bangladesh.
2. It describes the car's specifications and configurations, including its electric powertrain, battery range, and pricing.
3. The report recommends several types of market planning for the Tesla Model S, such as exhibiting the car at auto fairs, sponsoring events, targeting environmentally-conscious and wealthy customers.
Final Advertising Campaign Plan
This document provides a campaign plan for marketing the Tesla Model 3 electric vehicle. It includes a product description, SWOT analysis, discussion of marketing challenges, description of Tesla's past advertising which focuses on online channels rather than paid media, branding guidelines, objectives and messaging for the campaign. The plan outlines advertising through television, print magazines, digital channels and auto show events from October 2017 through September 2018 targeting the middle and upper middle class in the US. The budget allocates $8 million for trade show exhibits and a Super Bowl commercial in February 2018.
Business Strategy of Tesla
Introduction, History of Tesla Motor Inc., Tesla Products, Financial stability of Tesla, Competitors Analysis, international Business Strategy of Tesla, Environmental analysis (PESTLE)
TESLA_International_Business_Strategies (1).pptx
Tesla is a US-based electric vehicle company founded in 2003 with a mission to accelerate the world's transition to sustainable energy. It has employed transnational strategies in foreign markets, such as direct sales and strategic store placement. Factors in Tesla's foreign market success include government support for electric vehicles and its first-mover advantage with few competitors. Challenges include high vehicle prices and limited infrastructure compared to gasoline competitors. To maintain dominance, Tesla should expand factories, stores and partnerships abroad while pursuing different strategies for developed and developing markets.
Tesla motors
Tesla Inc. is an American automaker founded in 2003 by Elon Musk and headquartered in Palo Alto, California. Tesla produces all-electric vehicles and energy storage products. Tesla's revenue grew from $117 million in 2010 to $7 billion in 2016 while its workforce expanded from 154 employees to 33,000 employees over the same period. Tesla's current vehicle lineup includes the Roadster, Model S, and Model X. The company focuses on direct-to-consumer sales through its own stores and service centers.
Tesla
Tesla is an electric vehicle company led by CEO Elon Musk. In 2015, Tesla had revenue of $2 billion, gross profit of $456 million, and over 5,800 employees. Tesla is headquartered in California and manufactures vehicles in California and the Netherlands for global sales. Tesla's strategy is to first develop high-end sports cars to prove electric vehicles can be stylish and efficient, then introduce premium sedans to compete with BMW and Mercedes, and finally produce hundreds of thousands of affordable electric vehicles for mass adoption.
Tesla Marketing Strategy case study
A Marketing analysis for TESLA company in DBA program by Cairo University. It discussing how TESLA is competing Electric Vehicle Market and advancing the development of such Sector. In addition, Tesla is taking further steps toward future by inventing futuristic cars and innovative technology.
Tesla Motors
Tesla Motors is recommended to expand its product line by introducing a more affordable third generation (Gen 3) electric vehicle model. To accommodate the new model, Tesla would need to restructure by changing to a product-based organizational structure and franchising its company-owned sales and service centers. The recommendation would take 3-4 years to implement starting with organizational changes. It aligns with Tesla's vision, culture, and Elon Musk's preferences to introduce electric vehicles to a larger market at a lower price point.
Tesla : sales and distribution
Tesla was founded in 2003 and now has over 14,000 employees. It sells fully electric vehicles worldwide through both online sales and company-owned stores and galleries. Tesla's vehicles can charge at Tesla's network of over 500 Supercharger stations, providing up to 270km of range in 30 minutes. Tesla's vehicles include Models S, X, and Roadster, with prices ranging from $70,000 to $100,000. Tesla directly delivers its vehicles to customers and provides service through its service centers and mobile technicians.
Chapter 3
Different dimensions have been used to distinguish types of innovation. Some of the most widely used dimensions include product versus process innovation, radical versus incremental innovation, competence-enhancing versus competence destroying innovation, and architectural versus component innovation.
A graph of technology performance over cumulative effort invested often exhibits an s-shape curve. This suggests that performance improvement in a new technology is initially difficult and costly, but, as the fundamental principles of the technology are worked out, it then begins to accelerate as the technology becomes better understood, and finally diminishing returns set in as the technology approaches its inherent limits.
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This presentation provides an overview of Tesla Inc. by the group members Suleman Zahid, Junaid Akhtar, Zain Ulabideen, Alishba Naveed, and Aihaan Musa. It discusses Tesla's mission and vision, products, organizational structure, SWOT analysis, HR strategy, target market, and marketing mix. Volkswagen is identified as a key competitor working to launch 70 electric car models by 2030 to meet climate targets and beat Tesla. The presentation is 3 pages and contains 14 sections with information about Tesla.
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Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)
TESLA MOTORS- Always thinks different in technology and in marketing as well.
TESLA MOTORS- Always thinks different in technology and in marketing as well.
Tesla+Marketing
- 1. MARKETING MANAGEMENT -VIMANYU G SAHU MBA-PM
- 3. TESLA MOTORS An American automotive and energy storage company.
- 4. Tesla’s mission is to accelerate the world’s transition to sustainable transport.
- 5. GOALS Selling vehicles in company owned showrooms & online Selling Powertrain components to other automakers Catalyst + Set +ve example
- 6. HISTORY:- July, 2003 • Incorporate d by M. Eberhard & Marc Tarpenning. Feb, 2004 • Musk joined Tesla as Chairman. Dec, 2007 • Zeév Diori- CEO Oct, 2008 • Musk = CEO, Tesla Motors
- 7. Musk’s Objective:- To create affordable mass market electric vehicle.
- 8. Corporate Strategy Initially enter in expensive, high end product targeted at affluent buyers Maturity ↑ Larger, competitive markets at lower price points
- 9. Pricing in steps:- High price, low volume Roadster US $ 1,09,000 Mid price, mid volume Model S US $ 57, 400 Low price, high volume Model 3 US $ 35,000 ROADSTER MODEL S MODEL 3
- 11. 1. Advertising Budget = US $ 0 Tesla Motors has no advertising, no ad agency, no CMO(Chief Marketing Officer), no dealer network. And that’s no problem. -Advertising Age Tesla’s “$0” marketing budget is awesome marketing. ** By contrast, Nissan spent US $ 25mn advertising its Leaf EV in 2012. Just create BUZZZZZZ!!!
- 12. 2. Tesla cars are marketed & not aggresively sold. 3. No negotiation with price. 4. No inventory. Built in order.
- 13. 5. Maintain exclusiveness You can’t test drive a Tesla unless you put down a $5,000 deposit. + In many parts of the country, you can’t see or drive the car before you buy it even if you place a deposit.
- 14. 6. Strangest Car showroom • It is not located along main road, but in shopping malls. • Size = small shops ↓ Tesla get 1000s of people walking right past their car, every single day. ↓ Most sales = people who were 0% interested in buying any car.
- 15. 7.Online transaction * Upgrade the software online and the car is again new…
- 16. 8. Indirect interaction - Tesla forums *Passionate fans discuss how to market Tesla better. What???----consumers= marketing committee… Yeah…deep emotional significance *At the time of writing, Tesla has more orders than they can build- that in itself is a great marketing. This sort of advertising is earned, not bought.
- 17. 9. Forte focussing EVs = Electric Vehicles.
- 18. LESSONS
- 19. 1. Start with a great product Tesla cars= as fast as Porsche and gets equivalent of 100miles/gallon. It is a sports car that seats seven… Buzzzz…AUTOMATION!!!
- 20. 2.Start high & work your way down • US $ 100k →Us $ 60k. • (+)- early adopters fund technology development.
- 21. 3. Turn auto industry strengths into weakness (dirty, complex, unreliable, difficult maintenance → dirt free + easy) ** Tesla service centres are designed with white floors to reinforce that electric cars don’t have oil that leak on the floor.
- 22. 4. Create a new multi-channel model- websites. 5. Build the community & focus on the experience – Consumer’s forum online .
- 23. 5. Leverage media # Message widespread- “They are building the best car ever made not just the best electric car.”
- 24. Competitor’s Analysis:- How can one compare Ferrari with Maruti Suzuki? Source-Tech Insider
- 25. Competitior’s statistics:- Source - www.CSIMarket.com
- 26. Products:- Cars Roadster Model S Autopilot •Semi-auto drive •Self Parking Model X =full size crossover SUV( SUV + passenger vehicle) Battery Powerwall “Gigafactory” Supercharging facility Solar energy Battery swapping(90min)
- 27. Contact them-
- 28. Locate Tesla:-
- 30. Thank You