The document defines common terminology used in print layout and design, including grid, columns, orientation, margins, baselines, spreads, headlines, pull quotes, crossheads, datelines, page numbers, and white space. It provides examples of how these terms relate to formatting text and images on a page in both portrait and landscape orientations.

1. Terminology

2. Grid
Reverse
Headline
White space
Strapline
Drop
Capital
Margin
Orientation:
Portrait
Page
number
Baseline
Columns
Spread

3. Headline
Baseline
Dateline
Pull quote and
crosshead
Page number
Spread
Orientation: Portrait
Grid
White space
Columns

4. Headline
Strapline
Pull quote
Crosshead
Cut out
Orientation:
Portrait
Margin
Page number
White space
Reverse text
Columns
Blobs and stars
Dateline
Spread

5. Border
Orientation: Portrait
Blobs and stars
Dateline
Headline
Cross head
Margin
Cut out image
Baseline
Strapline
Negative space
Page number