Teradata is an enterprise data warehouse system that integrates data from multiple sources into a single database. It allows organizations to perform comprehensive analytics to gain insights, improve operations, and increase profits. The presentation discusses how Teradata empowers businesses by providing a 360-degree view of customers and enabling real-time reporting. Case studies on Mobilink, a Pakistani telecom company, and Bank Zachodni WBK in Poland, demonstrate how Teradata helped increase revenues, reduce costs, improve customer retention, and support faster decision-making.

1. Teradata
Enterprise Data Warehouse
(EDW)
A Brief Presentation
Md. Ramijur Rahman Khan
Account Manager, Marketing
LEADS Corporation Limited

2. Topics Covered
 What is Teradata (TD) EDW?
 What Teradata Do?
 Why Teradata is obvious need for business
houses to survive, compete & outpace
competitors
 How does TD empower organizations
create more value and maximize profit.
 Teradata success stories: Case study

3. What is Teradata EDW
 Teradata EDW is a relational database
management system that is designed
to extract different types of data from
multiple sources and
converts, integrates and stores large
scale data in a single place and in a
common format. TD’s data
consolidation make data available for
analysis.

4. What Does Teradata EDW Do?
1. Teradata empowers organizations find business
improvement opportunities (BIO) and grow...
2. Teradata integrates customer’s discrete data from
multiple departments and helps in analytics and new
value generation
3. Teradata keeps accurate data in a single source in a
common format that enables organizations have a 360
degree analysis of a customer to add new value to life.
 Teradata uses parallelism to process terabytes of data
of sales, production, finance, supply-chain etc. and
allows users get business-critical reports & statistics in
short time. Thus it reduces cost and increases
productivity & efficiency

5. Why Teradata is Obvious Need
for Corporations
 Growth of business produces high
volume heterogeneous data that is
unmanageable without integrated
approach.
 Competition intensifies every
hour, competitors go for R&D with
existing data and open up new
avenues of revenue, outpacing others.
 Business grows every day. Time
leveraging is obvious for doing more
works in same time. So, need a
Technology Super Power! Teradata is

6. How does TD empower organizations
create more value…
Back-Office Enterprise Data CRM
Operational Warehouse Environment Front-Office Operation
-Customer
Product Relationship Product
Better, Faster Operation -Financial
Better, Faster Operation
Administratio Administratio
Management
n System n System
E-Commerce
-Enterprise
Risk
Actions
Actions
Operations, Management Operations, U
Underwriting -Operations nderwriting
Management
-Integrated
General Measuremen
General Ledger
Ledger t
-E-
•A single view of the commerce
business
•Analysis of detail-level data •Eliminate
•Unlimited ability to grow expensive, inefficient data
•Real-time access to the marts and ODS

7. Teradata success stories: Case study
 Mobilink:
◦ Pakistan’s leading telco operator (18 years)
◦ 31.6 million subscribers. Covered10,000 cities, towns and
villages.
◦ 2004: Faced intense competition from 2 new player pulling
ARPU down
◦ Need for new technology to retain leadership and outpace
competitors
Mobilink Before Teradata:
Farid Ahmed, Director Business Analysis and Planning says,
“The problem was that in 2004, the only information we
had was a monthly summary of data from billing. A
spreadsheet once a month; that was it. If we wanted to do
something else, we had to ask the technical department and
then extrapolate from their data. It was extremely limited.”

8. Implementation of Teradata EDW at
Mobilink in 2004

9. Business Impact of Teradata EDW
 Increased Revenue, More Subscribers
◦ 4% increase in new customer acquisition
◦ 4% improvement in the profitability of new sales
◦ Retailers are served more effectively and efficiently, with the
number of those receiving stock each day increasing by 5% and
those who go unserved reduced by 3%
◦ 5% increase in retailers actively maintaining and selling Mobilink
products due to the unearthing of potential growth areas
◦ 2% increase in subscriber prepaid top-ups
 Lower Costs, More Efficiency, Improved Profits
◦ Even as revenues have grown, Mobilink has been able
to use the sales models to improve its cost management
capabilities and efficiencies and, so, drive stronger profits.

10. Business Impact of Teradata EDW
contd..
 Faster Operation and Reporting
◦ Daily Reports Provided to Business Users – 150
◦ Total Number of Reports Available – 2000+
◦ Concurrent Business Users – 50
◦ Power Users – 20
◦ “Reports that used to take weeks to develop, now are available
in hours. The change is tremendous; we have almost anything
we want. When we want to do a new pricing offer, we can pull
down specific information about customers. We can
understand why an offer did better in area A than area B. The
amount of analysis is extremely sophisticated.”
Farid Ahmed, Director of Business Analysis and Planning
◦ “The BI team gave us a wonderful dashboard that has made a
major contribution to our 2-3% growth in sales,”
Jahanzeb Taj, Vice President, Marketing.

11. Summary:
Value of an Integrated Data Warehouse

12. Case Study:
Bank Zachodni WBK (BZ-WBK), Poland
 One of the top 3 banks in Europe
 By the summer of 2009, the situation had reached the
critical stage –
◦ storage capacities were exhausted,
◦ disaster recovery systems were inadequate,
◦ new business applications and data sources could not be
extended, and
◦ global financial crisis was casting a long shadow over all new
technology investment decisions in the European banking
community.
 The existing infrastructure had limited capacity at only 4
terabytes of data. Business needs and channels were
growing, and the current environment was not capable of
holding all mission critical data, let alone the newer sources
of information demanded by business users.
 Choose Teredata EDW in April 2010

13. After Implementation of Teradata EDW
 By August of 2010, on-time, on-budget without issues, and in
accordance with both functional and technical specifications.
 Teradata ROI is 18 months from implementation,
 Cost savings of 65 percent to 70 percent in first year.
 The total cost per terabyte of storage has been reduced by up
to 70%
 Cost savings equivalent to more than PLN 2 million per year
has been realized through improved contact management
and postal addressing capabilities
 A more quantitative approach to risk management has
reduced the amount of credit deemed uncollectible and has
improved the recovery of principal, interest, and fees
associated with outstanding loans.

14. Thank you