The Telecentre Multimedia Academy is an EU funded project aimied at improving learning opportunities for adult learners on media literacy, establishing reference points for media literacy learning in 7 participating countries and increasing telecentres training capacity through multimedia education.

1. Telecentre Multimedia
Academy
(TMA)
Funded under Grundtvig Multilateral Projects, Development of Innovation,
4.2.1 Acquisition of key competences through adult education
Peter Palvolgyi
Opatija, Croatia
15 September 2013

2. • Co-financed by the European Commission’s
Lifelong Learning Grundtvig Programme
aimed at the acquisition of key competences
through adult education
• Implemented by Telecentre-Europe and its
member organisations in Croatia, Serbia,
Hungary, Romania, Lithuania, Latvia and
Spain
• November 2012 – October 2014
Project supported by the EC

3. • Telecentre-Europe is a network based in Brussels,
Belgium, representing European telecentres.
• Telecentres are community-based organisations
that strenghten digital skills in order to foster
social inclusion and empowerment of people.
• Telecentre-Europe has 39 member organisations
in 28 different European countries, directly
representing around 15,000 telecentres and
many other e-inclusing actors.
Telecentre-Europe

4. • Improve learning opportunities for adult
learners on media literacy.
• Establish reference points for media literacy
learning in 7 participating countries.
• Increase telecentres training capacity through
multimedia education.
Aims of Telecentre Multimedia Academy

5. 1. Conduct research to discover successful
methods and programmes fostering the
acquisition of media literacy skills.
2. Design a learning pathway on media literacy for
adult learners.
3. Develop learning materials and provide tutorials
for teachers for the implementation of the
learning pathway.
4. Pilot the training programme in 7 countries
5. Establish and equip Telecentre Multimedia
Academies in 7 countries.
Objectives of Telecentre Multimedia Academy

6. 1. Information gathering and critical analyses
2. Photography and photo editing
3. Audio-visual production, editing and
distribution
4. Media presentation
5. Project management
Media literacy learning framework

7. • 140-hour training programme to develop
• Modular approach
• Two levels: basic and advanced
• Training of 14 trainers (2 per country)
• Training of 70 learners (10 per country) who
will finalise one full course (either basic or
advanced)
Training programme

8. • Extensive review of the present learning
offers in 7 countries and at European level in
the field of media literacy for adult learners as
well as to identify the needs of clients
• Methodology included desk and field reserach
• Stakeholder analysis through interviews and
questionnaires
• EU policies in the field, EU qualification
frameworks and certification standards
Research on media literacy programmes

9. • Shorter programmes mainly focus on personal
development, longer programmes on
improvement of professional skills.
• Media literacy programs in 7 countries
according to qualification:
– Academic 19%
– Vocational 13%
– Informal 68%
Main findings of desk research

10. The most popular learning programs
Academic higher education programs
– Computer graphic, visual communication and media design
– Computer science, telecommunications and informatics
– Digital film making and photography course
Vocational and non-formal education programs
– Web design technologies and programming
– Computer graphics and visual communication design
– The fundamentals of photo, video and audio processing

11. • Identify best practices and training needs in
the field of media literacy for adults and to
find out right curriculum and training content.
• 205 training providers were interviewed in 7
countries:
– Media literacy is main focus: 40%
– Some media literacy provided: 50%
– Media literacy is marginal: 10%
Field research

12. Target groups
115
60
39
57
19
15
12
47
17
11
0 20 40 60 80 100 120 140
Young people (<25)
Adults (25-45)
Senior people over (>45)
Unemployed people
Public sector employees
Entrepreneurs
Migrants and ethnic minorities
Women
NGO/Volunteer organizations & staff
People with a disability

13. Motivations
42%
69%
33%
49%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Find or create a job related to media
literacy
Acquire or improve specific
competences/vocational training
Prepare for self-
employment/entrepreneurship
Personal development, not directly linked
to job opportunities

14. • To understand how different content
(text, images, audio, video) is created
• To learn about which software/application fits
the best to the kind of content to be created
• To learn how to edit content created by
him/herself or by others
• To develop a confidence in content creation as
well as explore new
technologies, methods, ways and formats
Desired knowledge and skills

15. • The report is about to be published and will
be available for free download from the
project website:
http://tma.telecentre-europe.org
Report

16. Thank
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for your attention!