Focus Dental Business Plan


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Business Plan for a online marketplace for Dental Products and Services

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Focus Dental Business Plan

  1. 1. FOCUSDENTAL a presentation by Dr. Rupali Gore Entrepreneur and founder
  2. 2. What is FocusDental ? <ul><li>FocusDental's featured product is an Internet website . </li></ul><ul><li> provides various value based services to its users - </li></ul><ul><ul><li>practicing dentists, fresh dental graduates, students of dentistry. </li></ul></ul><ul><ul><li>dental products suppliers & service providers. </li></ul></ul><ul><ul><li>dental educational institutions, associations & organizations. </li></ul></ul>
  3. 3. Value based services- Dentists <ul><li>Practising Dentists :Expand/ grow practice </li></ul><ul><ul><li>Convenient platform to purchase Consumables </li></ul></ul><ul><ul><li>Connect private practioners with specialists for visiting practice </li></ul></ul><ul><ul><li>Reach out to prospective overseas patients looking for treatment at competitive costs </li></ul></ul>
  4. 4. Value based services- Dentists <ul><li>Knowledge upgrade:Continuing Dental Education (CDE) </li></ul><ul><ul><li>Platform for course availability </li></ul></ul><ul><ul><li>On-line modules - Web cast </li></ul></ul>
  5. 5. Value based services- Dentists <ul><li>Fresh pass out Dentists :Internship opportunity; Establish set up </li></ul><ul><ul><li>Need for hands on experience at established practioners </li></ul></ul><ul><ul><li>Connect vendors and support professionals to set up clinic </li></ul></ul><ul><ul><li>Online guidance from Sr practitioners/specialists </li></ul></ul>
  6. 6. Background <ul><li>For a dentist, buying the right dental product is a time-intensive process. </li></ul><ul><li>No effective medium for dental products suppliers/service providers to reach out. </li></ul> aims to fill this gap and create a win-win situation for everybody <ul><li>Dentists/Students looking for information </li></ul><ul><li>on new courses, technologies. Education </li></ul><ul><li>institutions searching for the right </li></ul><ul><li>medium to advertise their courses. </li></ul><ul><li>Fresh dental graduates are not well </li></ul><ul><li>aware of how to start a new clinic. </li></ul>
  7. 7. How will it work ? <ul><li>Users are invited to join as members to be able to use valuable, customized services. </li></ul><ul><li>As members, dental products suppliers/service providers get an opportunity to list and display products. </li></ul><ul><li>Dentists receive access to up-to-the minute information on dental products & services available and can send enquiries to suppliers. </li></ul>
  8. 8. How will it work ? <ul><li>Companies display job opportunities and Dental graduates can apply online. </li></ul><ul><li>Educational institutions advertise details of various courses and receive enquiries. </li></ul><ul><li>Other sections – </li></ul><ul><ul><ul><li>Starting a Clinic </li></ul></ul></ul><ul><ul><ul><li>Dental Forum </li></ul></ul></ul><ul><ul><ul><li>Dental News </li></ul></ul></ul><ul><ul><ul><li>Dental Event Calendar </li></ul></ul></ul><ul><ul><ul><li>Articles </li></ul></ul></ul><ul><ul><ul><li>Message Board </li></ul></ul></ul> aims to become a valuable & trusted resource to the dental community.
  9. 9. Change Agent <ul><li>Organised Internet Platform for the Dental Community. </li></ul><ul><li>The market is more efficient and responsive. </li></ul><ul><li>Dental Networking. </li></ul>
  10. 10. Reach Rs. 500 Cr. worth Dental Equipment & Products purchased last year in India. Market growing @ 10% per annum Service providers Dental Labs, Software, Websites, Finance Companies, Architects, Banks targetting the Dental Fraternity 16,000 Fresh Dental Graduates (pa) 500+ Products Suppliers 48,000 Students 216 Dental Schools 1,00,000 Dentists 1,000 Private Institutes imparting Cont dental Education Population Profile
  11. 11. Access to Manufacturers & Oral Health Care Market Rs. 4,000 Cr. worth Oral Health Care Products purchased last year in India. Market growing @ 15% per annum Source:…. 200 Dental Product Manufacturers : 3M, Dentsply, Ivoclar, Prime Dental etc 4,000 Oral Health Care Product Market : Colgate, P & G, Market esti. Rs Crore Item
  12. 12. Why Dental Tourism opportunity exists ? <ul><li>Need </li></ul><ul><ul><li>Treatments not covered by insurance </li></ul></ul><ul><ul><li>Skills and equipment on par </li></ul></ul><ul><ul><li>Lower costs </li></ul></ul>For e.g. Implants, Root Canal Treatment, Crown & Bridge work, Cosmetic Dental Treatment
  13. 13. Business Plan – Road Map … .. Brand extension to expand platform to other medical practices Total Investment Rs …. Crore 16,000 Phase -2 Expand platform to connect practioners/ overseas patients Expand platform for txns – e commerce Market place; job search; querries; information desimination 80,000 Phase-1 1,000 Phase-3 1,46,700 Total Investment Road map
  14. 14. Business Plan – Revenue To be Estimated … <ul><li>Advertising </li></ul><ul><ul><li>Dealers/ Manufacturers </li></ul></ul><ul><ul><li>eg Dentsply </li></ul></ul><ul><ul><li>Education institutions – India/ Abroad </li></ul></ul><ul><ul><li>eg pvt. Colleges, NYSE </li></ul></ul><ul><ul><li>Oral health care product companies </li></ul></ul><ul><ul><li>eg Colgate, HUL,P&G </li></ul></ul><ul><ul><li>Other businesses targeting dentists </li></ul></ul><ul><ul><li>eg Financial services, print media, journals </li></ul></ul>
  15. 15. Business Plan – Revenue Dental Product Market : Rs 500 Cr+: Equipment , Consumables etc <ul><li>Enrollment / Subscription fee from dealers, dentists </li></ul><ul><li>E-commerce – txn fees </li></ul><ul><ul><li>1-2% consumables market </li></ul></ul>
  16. 16. Reaching out Medium <ul><li>Internet </li></ul><ul><ul><li>Natural Search Engine Optimisation </li></ul></ul><ul><ul><li>Adwords Campaigns </li></ul></ul><ul><ul><li>Email Campaigns - Creating the Buzz </li></ul></ul><ul><ul><li>Hot Links </li></ul></ul>
  17. 17. Reaching out Medium <ul><li>Print Advertising in various key dental magazines </li></ul><ul><li>Participation in Exhibitions & Trade Shows </li></ul><ul><li>Sponsorship of Events </li></ul><ul><li>Field Marketing & Road Shows </li></ul>
  18. 18. Advertising - Advantage Focusdental <ul><li>The Only website for dentists offering a full and wide range of services for all dental needs. </li></ul><ul><li>A unique interactive platform enabled through features such as Dental Forum, Message Board, Dental Jobs, Product Reviews etc. </li></ul><ul><li>A rich and credible source of information for Dentists on the latest dental products, CDE's, dental news & events, articles. </li></ul>
  19. 19. Advertising - Advantage Focusdental <ul><li>Unique Branding Opportunity. </li></ul><ul><li>Effective for new product launches. </li></ul><ul><li>Serve product promotional advertisements through a weekly e-newsletter. </li></ul><ul><li>Conduct online surveys for products. </li></ul><ul><li>Can be used by companies as a medium of direct interaction with Dentists. </li></ul>
  20. 20. Team - Current <ul><li>Dr. Rupali Gore is the founder and CEO of FocusDental. </li></ul><ul><li>Mr Ashok Datar is the Senior Adviser & Consultant. </li></ul><ul><li>EchoFeel is the Software Development Partner. </li></ul>
  21. 21. Resource Requirement <ul><li>Manpower </li></ul><ul><ul><li>Head Sales and Business Development </li></ul></ul><ul><ul><li>Admin. And accounts Support </li></ul></ul><ul><ul><li>Marketing and communication </li></ul></ul><ul><li>Infrastructure </li></ul><ul><ul><li>Office space – 200 sq feet </li></ul></ul><ul><ul><li>3 computers, printer etc </li></ul></ul>
  22. 22. Architecture <ul><li>Developed on a strong 3 tier architecture on the .Net platform. </li></ul><ul><li>The Backend is Microsoft SQL Server. </li></ul><ul><li>Hosted on a secure RAID1 Windows 2003 Server ensuring 99.99% uptime. </li></ul>
  23. 23. THANK YOU