This document contains summaries of various branding, marketing, and public relations projects completed by Pen-Write Communications including: - Designing logos and branding for rural hospitals and a healthcare management company - Developing marketing campaigns and materials like brochures, newsletters, and websites for healthcare organizations, manufacturers, and other businesses - Providing public relations, social media, and content marketing services for clients across various industries

1. Portfolio
Listening + Strategic Planning + Effective Implementation =
Results

2. Preferred
Management is a
healthcare
company
managing rural
hospitals. This
logo design has a
clean, elegant,
professionalism
that reflects an
image of strength
and confidence
in the services
delivered.
Branding

3. The design and layout of this corporate brochure
displays Preferred’s commitment to rural America on
the outside before opening to a message and images
of a strong commitment to quality healthcare on the
inside. A front flap allows for the placement of staff
profiles.

4. The University of Oklahoma
College of Pharmacy
received a gift from CVS
Health to establish a
Leadership Institute and
Summer Symposium modeled
after its current leadership
curriculum. The initiative
will allow pharmacy students
across the country to
experience the same
groundbreaking leadership
training as those at OU.
Separate but distinct logos
that maintained the integrity
of OU and the College of
Pharmacy were needed to
launch the effort.

5. A Family of Hospitals
Collingsworth General Hospital
As rural healthcare
institutions
providing a vital
service to their
communities, each
logo was designed
to brand the
hospitals as leaders
in their
communities and as
a reflection of their
communities’
natural brands.

6. Within the family of
brands, each
hospital was able to
introduce a stable,
recognizable
presence in the
community with
letterhead packages,
brochures and ads,
sponsorships and
promo items to
create and maintain
a reputable
community
leadership presence.
Brand Management

7. Integrated Internal/External
PR and Marketing Strategy
PR/Marketing
Services
Swing Bed/Long-Term
Care Program
To increase healthcare services to its
communities and realize new revenue,
the Preferred Family of Hospitals
engaged in an integrated marketing/PR
campaign for its long-term care program
that provides “Healing Close to Home”.
The internal professional development
plan increased staff knowledge and buy-in
of the program. The external
campaign increased external awareness
among target audience groups.
Professional Development
Workshop Print Advertising

8. Results: Across the six rural hospitals, patient days more
than doubled from 61 to 146 in nine months. Patient days
peaked at 169 and never dipped below 100 days.
Brochures were created to strategically place and
disseminate throughout the communities and for
inclusion in marketing packets to physicians and
discharge coordinators in nearby urban hospitals.

9. Group Marketing
Hydronic Systems, a manufacturing representative, needed a more reader-friendly way to inform its
nearly 30 manufacturers about its marketing plan to market all of its manufacturers to the specific
audience groups recommending or purchasing their equipment, parts and service. This brochure is
used for talking points during presentations and a leave behind.

10. Water Worx for Hydronic Systems
The marketing plan called for launching an electronic newsletter to audience groups that would
promote the quality HVAC equipment the company represents and the latest in HVAC
technology. With a better understanding of Hydronic Systems marketing plan, manufacturers
enthusiastically contribute to the news shared with clients monthly in Water Worx.

11. 90-Day Introduction Plans are essential to a
new physician’s success. Though the use of
billboards, direct mail, earned media,
advertising and open house, Dr. Horner was
scheduling nearly 50 patient visits per week
within a month’s time.
Direct mail with
magnet insert
Billboards
Press releases
Advertising

12. Writing Services Social Media Content
Blog Posts Website Content

13. Newsletters/Marketing Materials
Traditional Content
Business
Publications
Print Publication
Columns
Press Releases

14. New Leadership
website
developed for
the OU College of
Pharmacy.
Includes custom
graphics,
development,
and a mobile
responsive
design.
Websites

15. A completely
custom site
designed for a
cosmetic surgery
firm.
Includes a
custom module
built to display
video
testimonials from
patients.

16. New firm website
and branding
developed for a
local law firm.
Includes custom
graphics and
development and
the ability to
easily add and
edit content
along with a
mobile
responsive
design.

17. Social Media
and
Search Engines
A distinct
web
marketing
process

18. Social Media/Search Engine Marketing Success
We follow the best
practices for search
engine
optimization,
content marketing,
and social media
marketing to help
you find your target
market and get in
front of them on
the web.
This site belongs to a local business serving a statewide area that has seen
website visits triple within 6 months.
This site belongs to a local business serving mostly a large county-wide
area that has seen an over 450% increase in visitors within 6 months.

19. Testimonials
Sherry has done an outstanding job with PR and communications at Collingsworth General Hospital. She
works very well with our staff and has done a great job for us on PR in our community. Sherry has lead a
large open house for our hospital that has been amazing for a small town. I would highly recommend her
for any job you may have.
Candy Powell Hospital Administrator, Collingsworth General Hospital
I enjoyed working with Sherry. She treated each school and department within the school district as
individual in-house clients. She was dependable, approachable and paid great attention to detail. With
professional candor she was able to state the obvious and back it up with factual data. Most importantly,
she was always intuitive to the needs of the situation; whatever that situation might be.
DeAnn Davis Retired Educator & Administrator, Oklahoma City Public Schools
Our business has steadily increased since bringing in Genesis Net Development for our web marketing
needs. In fact, we have easily made $10 for every $1 we have spent with Genesis Net Development.
Lance Dockins, VRAZER
Genesis Net Development has clearly made a difference in my dental practice. After meeting with Trent,
he developed a new and updated website for my practice. They now manage our website and handle all
of our social media marketing. We have seen an increase in patients since day one.
Dr. Gentry Gonzalez, Valleydale Dental Associates

20. Learn More/Contact Us
Learn more about our services and contact us by clicking here –
http://pen-write.com/moreinfo
Or contact us directly –
sherry@pen-write.com
(405) 795-9291
Disclaimer: All Preferred Management and affiliated hospital work
performed while employed at Preferred Management