The document summarizes a creative brief team meeting for an advertising project. The team discussed ideas for the product name, slogan, and color scheme. Ideas included N.A.P., BANG!, and PALMTREE for the name and slogans like "Let It Explode!" and "Feel The Origins." Color schemes proposed were light greens/blues, pink/purple/orange, and silver with a colorful background. In the end, the team chose "NAPALM" as the name, "Let It Explode" as the slogan, and a fresh light green color scheme.
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1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Cloudia
N.A.P
Let It Explode!
Fresh Colour (Light
greens/Blues)
The slogan Is catchy and good
What does N.A.P Stand for?
Libby
BANG!
Explosion of Flavour
Pink & Purple & Orange
Inventive & describes the product
Connotations of guns ‘aggressive’.
Liam
PALMTREE
Feel The Origins
Silver Logo with a colourful
background. Preferably
vector in the background.
The colour schemes are fresh.
Name inventive
‘Slogan’ not easy to remember.
Final Chosen Name
Final Chosen Slogan
Final Chosen Colour
Scheme
Who will your target audience
be?
Any Other Final Decisions
NAPALM
Let It Explode.
Fresh colours ‘Light greens
etc’
Black and whites
Teenagers & Gum chewers
Pellets not strips for product
production.
