Discussion on the importance of using technology to reach Net Geners (aka Gen-Y).

2. Technology TangoCollege literary journals step into the 21st century Presented by Jenny Murr

3. Generation N(Generation Net) Baby Boomers (1946-1964): 78,000,000 Gen X (1965-1976): 43,000,000 Gen N (1977-1994): 73,000,000

4. 1st Generation to grow up with technology Computers in Nursery school 100s of cable channels 9 out of 10 have personal computers 50% of 12-17 have own cell phones ¼ of 18-24 year olds have Internet-enabled phones Estimated $20B spent online

5. Time spent with various media Source Harris Interactive “Born to be Wired” 2003

6. MULTI-TASKERSWhen online, N-Geners: Source Harris Interactive “Born to be Wired” 2003

7. Print Journal The Fall Line Review Online Journal

8. CREDITS Special Thanks Generation Y Factor The Chicago Academy of Direct Marketing Academic Update May 13, 2005 Brandon Thompson Alistair LaCaille Janie Boyd Dr. Kelly Whiddon Dr. Amy Berke Sources