Technical Proposals
A technical proposal is a document where
you introduce your product, explain how it
can help solve the recipient's issue, identify
the company's plan for execution and
provide technical details of the deal.
Technical Proposals
• Definition
• Purposes
• Types
• Structure
DEFINITION
• Sales offer
• Product or Service
• Written offer to solve a technical
problem or to undertake a project of
practical or theoretical in nature
PURPOSES
• To sell property, buildings, machines, etc.
• To construct buildings, highways, etc.
• To survey areas for water resources
• To design training programmes
• To take up office automation
• To undertake research
Types
Sales Research
Unsolicited
Solicited
SALES PROPOSALS
• Business Proposals
• Outside the company
• Requests: mails or newspaper
RESEARCH PROPOSALS
• Academic in nature
• Mostly solicited
• Educational Institutions, research labs,
etc.
• May appear in foreign language also
Structure
• Prefatory
• Main body
• Supplementary parts
• Title page
Prefatory
• Letter of transmittal
• Draft contract
• Table of contents
• List of illustrations
• Executive summary
Main body
• Introduction
• Technical section
• Management section
• Cost estimate
• Conclusion
Supplementary
• Appendix
• Sources and References
LETTER OF TRANSMITTAL
• Cover letter
• Accompanies or bound
• After the title page
• Government Organizations
• Introductory paragraph (topic, purpose, scope)
• Middle paragraph ( highlights)
• Concluding paragraph ( inviting to respond positively)
Draft contract
Quick summary
Topic
Proposer details
Duration
Cost
1st year/ subsequent years
CONTENTS
• Brief proposals do not require
• Long proposals need „CONTENTS‟
page
• To locate topics and subtopics
• Don‟t have too many subtopics
CONTENTS
Draft contract (ii)
Executive summary (iii)
1. Technical section 1
1.1. Structure of the manufacturing unit
1.2. Details of machinery
1.3. The process
2. Management Section
2.1. Proposer details
2.2. Plan of action
2.3. Schedules
3. Cost estimate
Appendix
References
LIST OF ILLUSTRATIONS
• Long proposals & more illustrations (
more than 5)
• Separate “Contents” page for
illustrations (graphs, tables, diagrams,
etc.)
• To locate easily
• Check the page numbers
Executive summary
 Back ground
 Purpose
 Scope
 infrastructure facilities
 Technical details
 Significance
 Reemphasis
Introduction
• Problem statement (clear understanding)
• Purpose, scope
• Technical overview
• Methodology
• Significance
• Structure
Technical section
• System overview (Technical description)
• Analysis of existing situation
• Possible design solutions
• Proposed solution
• Sources of information
• Methodology
Management section
Chains of command (org. charts)
Corporate / employee credentials
Schedules (work, implementation, reporting,
maintenance, delivery,completion, payment,
forecast)
Gantt chart, Milestone chart
Team organization
Company profile
Cost Estimate
Important
funding (if internal)
Break up (equipment details man power
expenses miscellaneous / consumables)
Match with draft contract
Conclusion
• Reemphasize strengths
• Assure the reader
• No new ideas
• Very brief (one paragraph)
Appendix
• Credentials details
• Supporting technical documents
• Illustrations
DEMO
Technical proposal  ETC
Technical proposal  ETC
Technical proposal  ETC
Technical proposal  ETC
Technical proposal  ETC

Technical proposal ETC