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Proposal 2 - Business Communcation
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- 2. 2 Proposal Proposals are persuasiveoffers to • Solve problems • Provide services • Sell equipment. Proposals Informal Proposal Formal Proposals Reports Preparing Report Informal Report Formal Report
- 3. 3 Proposals can bedivided into two categories based on nature of problem. • Unsolicited proposals:- convince the reader that a problem exists. • Solicited proposals:- show that you fully understand the problem and its ramifications. Proposal Proposals Informal Proposal Formal Proposals Reports Preparing Report Informal Report Formal Report
- 4. 4 Proposals can alsobe divided into two categories differ in length & format. • Informal Proposal • Formal Proposal Proposal Proposals Informal Proposal Formal Proposals Reports Preparing Report Informal Report Formal Report
- 5. 5 Components of InformalProposal • Introduction • Background, problem, etc. • Schedule • Staffing • Budget • Authorization Informal Proposal Proposals Informal Proposal Formal Proposals Reports Preparing Report Informal Report Formal Report
- 6. 6 Explain why theproposal is being made. Develop a persuasive “hook.” Suggest excellent results, low cost, or exclusive resources. Identify a problem or name a key issue or benefit. Proposals Informal Proposal • Introduction • Background, problem. • Schedule • Staffing • Budget • Authorization Formal Proposals Reports Preparing Report Informal Report Formal Report Informal Proposal
- 7. 7 Discuss the significanceof the proposal and its goals or purposes. This section may include • Entitled basic requirements • Most critical task • Most important secondary problem Informal Proposal Proposals Informal Proposal • Introduction • Background, problem. • Schedule • Staffing • Budget • Authorization Formal Proposals Reports Preparing Report Informal Report Formal Report
- 8. 8 Present your planfor solving the problem. Describe implementation and evaluation. Outline a schedule showing dates. Informal Proposal Proposals Informal Proposal • Introduction • Background, problem. • Schedule • Staffing • Budget • Authorization Formal Proposals Reports Preparing Report Informal Report Formal Report
- 9. 9 Explain the specificcredentials and expertise of the key personnel for the project. Show that your support staff and resources are superior to those of the competition. Informal Proposal Proposals Informal Proposal • Introduction • Background, problem. • Schedule • Staffing • Budget • Authorization Formal Proposals Reports Preparing Report Informal Report Formal Report
- 10. 10 Itemize costs carefully.Proposals are contracts. Present a deadline for the bid figures. Informal Proposal Proposals Informal Proposal • Introduction • Background, problem. • Schedule • Staffing • Budget • Authorization Formal Proposals Reports Preparing Report Informal Report Formal Report
- 11. 11 Ask for approval.Make it easy to reply. Informal Proposal Proposals Informal Proposal • Introduction • Background, problem. • Schedule • Staffing • Budget • Authorization Formal Proposals Reports Preparing Report Informal Report Formal Report
- 12. 12 Additional Components inFormal Proposal • Copy of RFP • Letter of transmittal • Abstract or executive summary • Title page • Table of contents • List of figures • Appendix Proposals Informal Proposal Formal Proposal Reports Preparing Report Informal Report Formal Report Formal Proposal
- 13. 13 Large organizations mayhave more than one RFP circulating, identification is necessary. Proposals Informal Proposal Formal Proposal • Copy of RFP •Letter of transmittal •Abstract or executive summary •Title page •Table of contents •List of figures •Appendix Reports Preparing Report Informal Report Formal Report Formal Proposal
- 14. 14 • Addresses thedecision maker • Confirms that proposal is as per RFP • Present major features and benefits of your proposals • Includes an offer to provide additional information. Proposals Informal Proposal Formal Proposal • Copy of RFP •Letter of transmittal •Abstract or executive summary •Title page •Table of contents •List of figures •Appendix Reports Preparing Report Informal Report Formal Report Formal Proposal
- 15. 15 Brief overview ofscope of the proposal along with the hint at resources involved and your solution to tackle the task Proposals Informal Proposal Formal Proposal • Copy of RFP •Letter of transmittal •Abstract or executive summary •Title page •Table of contents •List of figures •Appendix Reports Preparing Report Informal Report Formal Report Formal Proposal
- 16. 16 Include the followingitems • Title of proposal • Name of Organization • RFP Reference number • Date of Submission • Name of Author • Name of Author’s organization. Proposals Informal Proposal Formal Proposal • Copy of RFP •Letter of transmittal •Abstract or executive summary •Title page •Table of contents •List of figures •Appendix Reports Preparing Report Informal Report Formal Report Formal Proposal
- 17. 17 • Includes allheadings & their page numbers • Items that appear before the table of contents are not listed Proposals Informal Proposal Formal Proposal • Copy of RFP •Letter of transmittal •Abstract or executive summary •Title page •Table of contents •List of figures •Appendix Reports Preparing Report Informal Report Formal Report Formal Proposal
- 18. 18 • List includesall figures, all table title & its page number • If the proposal contains few figures, the list can be omitted Proposals Informal Proposal Formal Proposal • Copy of RFP •Letter of transmittal •Abstract or executive summary •Title page •Table of contents •List of figures •Appendix Reports Preparing Report Informal Report Formal Report Formal Proposal
- 19. 19 It contains • Ancillarymaterial of interest • Resume of principal investigators • Testimonial letters • Listing of previous projects • Technical graphics Proposals Informal Proposal Formal Proposal • Copy of RFP •Letter of transmittal •Abstract or executive summary •Title page •Table of contents •List of figures •Appendix Reports Preparing Report Informal Report Formal Report Formal Proposal
- 20. 20 Proposals • Written offersto solve problems, provide services or sell equipment • Must be persuasive • Requires detective work • Used to develop customer relationship • Used by business buyers to develop partnership
- 21. 21 Proposals • Proposals maybe Internal or External 1. Internal proposal Internally required by the organization Propose recommendation to the upper management 2. External proposal Most proposals are external Written for outside the organization
- 22. 22 Proposals • Proposals aredivided into two broad category 1. Solicited • Request for proposal (RFP) by Government agencies and large companies 2. Unsolicited • Individual or organization propose the solution of the problem
- 23. 23 Proposals Writing Tips: Persuasive Emphasize benefit detailing expertise and accomplishments Easy for the reader to understand