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The document provides guidance on writing an effective proposal. It discusses including technical background, recommendations, and feasibility studies. It emphasizes adapting to the audience, using an appropriate tone, and being culturally sensitive. The proposal should have an introduction that establishes need, a body that provides details on the solution and qualifications, and a closing that restates key points and commitment. Visuals like charts and images can enhance text and hold attention. Successful proposals integrate visuals and text through balance, reference, placement, and descriptions.











