This document discusses the technological environment and its impact on business. It defines technological environment as the combination of external technological factors impacting business operations. It outlines different types of technologies, the technology life cycle process, and technology management. The document also examines both the positive and negative aspects of technological environment on business, such as increased productivity but also job substitution. It discusses dilemmas around technology transfer between organizations and countries. In conclusion, it emphasizes that technological environment has various issues for business and must be incorporated wisely.

1. St. Xavier’s College of Management and
Technology

2. Presented by Group 9
Simran Jeet Kaur 101
Sonal Prabhat 103
Srikant Pandey 104
Supriya Kumari 105
Anmol Kumar 128
Technological Environment

3. • Technological environment is one of the important factor that
influences the business.
• Technologies change at a very fast pace and a company
needs to adapt themselves according to it. Failing to do so
may keep it at a damaging or difficult position.
• Technological Environment affects the businesses and
markets in a very wide range of possibilities.

4. Contents
 Technological Environment
 Types of Technologies
 The Technology Cycle
 Technology Management
 Impact of Technological Environment on Business
 Positive Aspects
 Negative Aspects
 Dilemma of Transfer of Technologies
 Conclusion

5.  Technology comprises of both machines (hard technology) and
scientific thinking (soft technology) used to solve problems and
promote progress.
 It consists of knowledge and methods required to carry on and
improve production and distribution of goods and services
 It consists of also entrepreneurial expertise and professional
know how.
“Technological Environment is the combination
of external factors in technology impacting on
the operations of business.”

6. TYPES OF TECHNOLOGIES
 State-of-art technologies – Technologies which equal or
surpass that of competitors
 Proprietary technologies – Technologies protected by patents
or secrecy agreements
 Known technologies – Technologies common to different
organisations (but used in a way different from one another)
 Core technologies – Technologies essential to maintain a
competitive position
 Leveraging technologies – Technologies which support several
products, product lines or classes of products.

7. TYPES OF TECHNOLOGIES
 Supporting technologies – Technologies which support core-
technologies
 Pacing technologies – Technologies whose rate of
development controls the rate of product process development
 Emerging technologies – Technologies under consideration for
future products/processes
 Scouting technologies – Formal tracking of potential product
and process technologies for future study or application
 Idealised Unknown technologies – Technologies which, if
available, would provide a significant benefit in some aspect

8. Technology Life Cycle
The Process of Assimilation and
Abandonment of Technology

9. Awareness
of marketable
invention
Acquisition
by self-
generation or
transfer
Adaptation
minor
modifications for
specific needs
Advancement
innovations
involving major
modifications
Abandonment
obsolescence
Demolition
External & Internal
Environment
Factors affecting
technology user
Promotion
Installation

10.  Technology cycle shows a five staged platform which in
real-life scenario, are randomly paced and can trap
unsuspecting victims.
 A set of skills used in the management of technologies
which are owned by the company
 It provides strategic and competitive advantage over
the opponents

11. IMPACT OF TECHNOLOGY
ON BUSINESS
• Increased Productivity – the main reason for adopting a
technology
• Transfer of Technologies – Companies, MNCs and even
countries trade in technologies.
• E-commerce – major phenomenal impact on business comes
with this extended platform
• R&D – a new need of businesses for their technological
environment
• Jobs – technological environment changes the nature of most
jobs (jobs become intellectual)
• Ease of Transportation – there is easier transportation of big
machineries (and lesser expenditure)

12. The PositiveAspects of Tech-Environment
• Emergence of new industries (eg. telecom)
• Globalisation of Production (also Internationalisation of Markets)
• Low production cost and higher wages (also decline in price of
products)
• Rise in the consumer’s expectations
• Redefined boundaries (new fields created by technologies create
new opportunities for everyone)

13. The NegativeAspects of Tech-Environment
• Substitution of capital for labour (look, unemployment)
• Re-training (rehabilitation) of employees on new technologies (it
is a costly procedure and becomes even more problematic when
trained workers leave)
• Problem of Techno-structure (main problem, technocrats
<scientists, engineers and professional workers> interfere with
management)
• Severe Patents
• Destruction of existing businesses

14. Dilemma of Transfer of Technology
• Technology transfer is the process that permits the
flow of technology from a source to a receiver
through published material.
• It is both internal (eg. from R&D lab to manfac.
dept.) and external (eg. from one corp. to another)
• Successful transfer of technology brings awards such
as:
• advancements in different sectors
• high level of industrial capability
• cost saving factor
• better relationships between the parties

15. Dilemma of Transfer of Technology
• However there are some risks associated with it:
• It is complex and time-consuming
• It is costly
• It can be a source of conflict
• The company providing technology may
appear as trying to dominate the receiver

16.  Technological Environment has various issues related to it in
terms of its combination of business. We must always
remember the impacts of technological add-ons and its
influence on the style of conduction of business.
 We must always remember technology is a neutral object,
just as power is a neutral concept. It is neither bad nor good.
What matters, is the way it is used and in how much control.
 Technology is however, inevitable and advancements must
be incorporated wisely.

17. Thank You

18. Questions

19. THE END