File Hướng dẫn sử dụng logo và hoa văn của TechcomBank.
Bao gồm:
Guideline logo
Quy định màu
Quy định ứng dụng cơ bản
Quy định font chữ
Quy định thiết kế liên kết nhãn hiệu
Các quy định cơ bản nên và không nên
Một logo chuẩn hóa bao giờ cũng cần có ít nhất là phần quy định logo này vì nếu ko có phần này thì người sở hữu và sử dụng log sau này không thể dùng đúng mục đích và định vị thương hiệu, gây lãng phí thiết kế và sai hình ảnh thương hiệu ban đầu.
- Techcombank is launching a new corporate identity program to represent its strategic changes, IT infrastructure upgrades, and emphasis on professionalism and quality.
- The new identity, including a modern logo and visual communication programs, aims to strengthen Techcombank's positive image for customers and the public.
- This identity manual establishes branding guidelines for consistent usage of the logo, colors, fonts, and other elements to ensure Techcombank maintains its reputation wherever its brand appears.
Vietnam bottled water market stood at USD 482.53 Million in 2019 and is projected to grow at a CAGR of around 13.49% to reach USD 986.36 million by 2025. In Vietnam, consumption of bottled water is witnessing a rapid increase, owing to growing concerns about harmful effects of consuming unclean water.https://bit.ly/3qC7wBQ
Tài liệu hướng dẫn sử dụng thiết kế Logo thương hiệu thực phẩm Toàn MinhSaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống thiết kế logo thương hiệu TML Seafood của Công ty Tư nhân Toàn Minh do Sao Kim thực hiện
Xem ngay các dịch vụ thiết kế logo và bộ nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo và bộ nhận diện thương hiệu trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Creative brief là bản tóm tắt các yêu cầu sáng tạo của khách hàng để agency hiểu và thực hiện sáng tạo đúng hướng. Tại Sao Kim, đôi khi chúng tôi gọi Creative Brief là bản định hướng sáng tạo.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
The COVID-19 outbreak in Vietnam in 2021 caused significant challenges:
- Vietnam recorded its largest GDP decline in over 20 years in Q3 2021 due to strict lockdown measures.
- Unemployment rose while around 90,000 businesses suspended operations or went bankrupt in the first three quarters of 2021.
- Exports and industrial production declined in September.
- Consumer confidence in the economic situation remained lower than normal levels, though started improving in mid-September as restrictions began lifting.
- Techcombank is launching a new corporate identity program to represent its strategic changes, IT infrastructure upgrades, and emphasis on professionalism and quality.
- The new identity, including a modern logo and visual communication programs, aims to strengthen Techcombank's positive image for customers and the public.
- This identity manual establishes branding guidelines for consistent usage of the logo, colors, fonts, and other elements to ensure Techcombank maintains its reputation wherever its brand appears.
Vietnam bottled water market stood at USD 482.53 Million in 2019 and is projected to grow at a CAGR of around 13.49% to reach USD 986.36 million by 2025. In Vietnam, consumption of bottled water is witnessing a rapid increase, owing to growing concerns about harmful effects of consuming unclean water.https://bit.ly/3qC7wBQ
Tài liệu hướng dẫn sử dụng thiết kế Logo thương hiệu thực phẩm Toàn MinhSaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống thiết kế logo thương hiệu TML Seafood của Công ty Tư nhân Toàn Minh do Sao Kim thực hiện
Xem ngay các dịch vụ thiết kế logo và bộ nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo và bộ nhận diện thương hiệu trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Creative brief là bản tóm tắt các yêu cầu sáng tạo của khách hàng để agency hiểu và thực hiện sáng tạo đúng hướng. Tại Sao Kim, đôi khi chúng tôi gọi Creative Brief là bản định hướng sáng tạo.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
The COVID-19 outbreak in Vietnam in 2021 caused significant challenges:
- Vietnam recorded its largest GDP decline in over 20 years in Q3 2021 due to strict lockdown measures.
- Unemployment rose while around 90,000 businesses suspended operations or went bankrupt in the first three quarters of 2021.
- Exports and industrial production declined in September.
- Consumer confidence in the economic situation remained lower than normal levels, though started improving in mid-September as restrictions began lifting.
This report consolidate the major macro data to illustrate Vietnam market. The data includes the following information
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
Tài liệu hướng dẫn sử dụng thiết kế Logo và Bộ nhận diện thương hiệu The Long...SaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống thiết kế logo và nhận diện thương hiệu Công ty CP TM Du lịch Tân Thành do Sao Kim thực hiện
Xem ngay các dịch vụ thiết kế logo và bộ nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo và bộ nhận diện thương hiệu trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Cẩm nang quy chuẩn logo và thiết kế hệ thống nhận diện thương hiêu Đạm Cà MauSaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống thiết kế logo và nhận diện thương hiệu Đạm Cà Mau do Sao Kim thực hiện toàn bộ.
Xem ngay các dự án thiết kế nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Young Marketers 10 - Final Report - Nguyễn Văn TuyềnPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
------
Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Tạo bùng nổ với chiến lược truyền thông ngay những ngày đầu năm mới, Viettel Money đã khơi dậy nguồn cảm hứng đón Tết, kiến tạo một cái Tết mới, một cuộc sống bình thường mới. Đồng hành cùng Viettel Money, Novaon Digital đã làm thế nào để “thắp sáng” Tết truyền thống - hồn dân tộc năm 2022 thành công như vậy?
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Xác định thị trường Việt Nam là nơi màu mỡ và có thể gặt hái nhiều quả ngọt, FOCALLURE đã dấn thân vào mảnh đất này. Thương hiệu xác định nội địa hóa (localization) là một trong những mục tiêu cần chinh phục. Đồng hành cùng FOCALLURE, Onfluencer đã cùng thương hiệu đặt những viên gạch đầu tiên vào nền móng chiến lược. Cụ thể ra sao, mời bạn cùng tìm hiểu trong bài viết dưới đây.
Tài liệu hướng dẫn sử dụng thiết kế Logo và Bộ nhận diện thương hiệu Xuân HươngSaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống thiết kế logo và nhận diện thương hiệu Công ty Cổ phần Xuân Hương do Sao Kim thực hiện
Xem ngay các dịch vụ thiết kế logo và bộ nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo và bộ nhận diện thương hiệu trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Elite 7 - Assignment Cộng Positioning - Hoàng Việt - Phương Anh - Hồng Quân -...XuanAnMai1
This document discusses brand positioning for Cong Ca Phe, a Vietnamese coffee chain. It provides background on Cong Ca Phe, analyzing its growth from a small shop to a chain with over 70 stores across Vietnam and internationally. The document performs a 6Ps analysis of Cong Ca Phe's products, packaging, place, price, promotion, and positioning. It identifies Cong Ca Phe's target audience as millennials and teenagers interested in the nostalgia of Vietnam's subsidy period. It concludes with Cong Ca Phe's brand key of embracing authenticity, genuineness and equality from the subsidy era through its nostalgic store design and facilitation of real conversations.
The survey about the usage of tooth brush and toothpaste in Vietnam. What brands are popular and what are the general consumer behaviours as to their tooth care
This document provides information on Scuti JSC and its subsidiaries. Scuti JSC is a software development company headquartered in Tokyo, Japan and Ha Noi, Vietnam. It has several subsidiaries that also focus on software development, web design, and AI. The document outlines Scuti JSC's history, services, core values, founders, core members, organization structure, benefits, training programs, startup process, candidate selection process, HR assessment, and charity work. It aims to introduce potential candidates or partners to Scuti JSC and its business activities.
Elliot Lee was appointed as Customer Experience Manager for M&S's Customer Sales and Service Centres in early 2015. He introduced a simple strategy to prioritize customer experience above all else, which has transformed how the organization thinks about and communicates with customers. Elliot created a framework called "Conversations M&S Style" to make interactions more "human, caring and sparkling." He trained over 600 employees and aligned quality standards and initiatives to the new framework. As a result of Elliot's work, customer net promoter score has improved by 20 points, first contact resolution has increased 10%, and employee satisfaction is the highest in the business.
This report consolidate the major macro data to illustrate Vietnam market. The data includes the following information
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
Tài liệu hướng dẫn sử dụng thiết kế Logo và Bộ nhận diện thương hiệu The Long...SaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống thiết kế logo và nhận diện thương hiệu Công ty CP TM Du lịch Tân Thành do Sao Kim thực hiện
Xem ngay các dịch vụ thiết kế logo và bộ nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo và bộ nhận diện thương hiệu trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Cẩm nang quy chuẩn logo và thiết kế hệ thống nhận diện thương hiêu Đạm Cà MauSaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống thiết kế logo và nhận diện thương hiệu Đạm Cà Mau do Sao Kim thực hiện toàn bộ.
Xem ngay các dự án thiết kế nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Young Marketers 10 - Final Report - Nguyễn Văn TuyềnPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
------
Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Tạo bùng nổ với chiến lược truyền thông ngay những ngày đầu năm mới, Viettel Money đã khơi dậy nguồn cảm hứng đón Tết, kiến tạo một cái Tết mới, một cuộc sống bình thường mới. Đồng hành cùng Viettel Money, Novaon Digital đã làm thế nào để “thắp sáng” Tết truyền thống - hồn dân tộc năm 2022 thành công như vậy?
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Xác định thị trường Việt Nam là nơi màu mỡ và có thể gặt hái nhiều quả ngọt, FOCALLURE đã dấn thân vào mảnh đất này. Thương hiệu xác định nội địa hóa (localization) là một trong những mục tiêu cần chinh phục. Đồng hành cùng FOCALLURE, Onfluencer đã cùng thương hiệu đặt những viên gạch đầu tiên vào nền móng chiến lược. Cụ thể ra sao, mời bạn cùng tìm hiểu trong bài viết dưới đây.
Tài liệu hướng dẫn sử dụng thiết kế Logo và Bộ nhận diện thương hiệu Xuân HươngSaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống thiết kế logo và nhận diện thương hiệu Công ty Cổ phần Xuân Hương do Sao Kim thực hiện
Xem ngay các dịch vụ thiết kế logo và bộ nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo và bộ nhận diện thương hiệu trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Elite 7 - Assignment Cộng Positioning - Hoàng Việt - Phương Anh - Hồng Quân -...XuanAnMai1
This document discusses brand positioning for Cong Ca Phe, a Vietnamese coffee chain. It provides background on Cong Ca Phe, analyzing its growth from a small shop to a chain with over 70 stores across Vietnam and internationally. The document performs a 6Ps analysis of Cong Ca Phe's products, packaging, place, price, promotion, and positioning. It identifies Cong Ca Phe's target audience as millennials and teenagers interested in the nostalgia of Vietnam's subsidy period. It concludes with Cong Ca Phe's brand key of embracing authenticity, genuineness and equality from the subsidy era through its nostalgic store design and facilitation of real conversations.
The survey about the usage of tooth brush and toothpaste in Vietnam. What brands are popular and what are the general consumer behaviours as to their tooth care
This document provides information on Scuti JSC and its subsidiaries. Scuti JSC is a software development company headquartered in Tokyo, Japan and Ha Noi, Vietnam. It has several subsidiaries that also focus on software development, web design, and AI. The document outlines Scuti JSC's history, services, core values, founders, core members, organization structure, benefits, training programs, startup process, candidate selection process, HR assessment, and charity work. It aims to introduce potential candidates or partners to Scuti JSC and its business activities.
Elliot Lee was appointed as Customer Experience Manager for M&S's Customer Sales and Service Centres in early 2015. He introduced a simple strategy to prioritize customer experience above all else, which has transformed how the organization thinks about and communicates with customers. Elliot created a framework called "Conversations M&S Style" to make interactions more "human, caring and sparkling." He trained over 600 employees and aligned quality standards and initiatives to the new framework. As a result of Elliot's work, customer net promoter score has improved by 20 points, first contact resolution has increased 10%, and employee satisfaction is the highest in the business.
This document provides information for applicants for CEED (Country Exchange Executive Director) positions within AIESEC in Nepal. It discusses AIESEC in Nepal's goal of shaping Nepal's future through leadership development experiences for youth. The document outlines the job descriptions and responsibilities for different CEED roles in areas like international exchange, organizational growth, talent management, and communications/marketing. It provides application instructions and questions for candidates to answer about their experience and vision for their potential CEED role. The deadline for applications is April 7, 2015 and interviews will be held from April 8-10, 2015.
Technetto provides integrated business solutions including website design and development, graphic design, search engine optimization, and email marketing. They have a talented team of designers, developers, and marketers that can help clients with all of their digital needs. Technetto focuses on delivering quality work and building long-term relationships with clients. They aim to help clients succeed through technology solutions that drive business productivity and fuel business growth.
Interested in knowing what life at Wema looks like, then take a look at our 75th-anniversary edition of #54 magazine. Trust me, Bankers ain't boring people.
Biztech is a web development company located in Ahmedabad, India that offers various web development services including website design, development, e-commerce solutions, content management systems, and custom PHP, Magento, SugarCRM, CakePHP, and open source development. They emphasize quality, affordability, and punctuality. Their team of developers is experienced in various technologies and they aim to constantly improve their processes to better serve clients.
This document provides an overview of various learning topics related to AIESEC's products and processes. It is organized into different levels from basic to advanced. The topics covered include product knowledge, exchange processes, supply and demand management, inner and outer journey, customer experience management, issue-based segmentation, cross-cultural communication, customer loyalty for students, sales training, national projects, project management, country-to-country partnerships, showcasing and promoters, business model, product development, sales development, CRM management, buddy and host program, crisis management, LC-to-LC partnerships, promoters strategy, associate membership, and integrated exchanges. For each topic, the content, objectives, and target audience are described.
This document provides an annual report for Innovation Credit Union for 2014. It discusses how the credit union focused on innovation that year to improve the member experience through new technology and delivery channels. Specifically, it overviews the successful implementation of a new online banking system in October 2014. It also notes how the credit union has been innovative in other areas like mobile banking, commercial lending, and wealth management programs. The report emphasizes that continuous innovation is needed to meet the evolving needs of tech-savvy members in Silicon Valley and prepare for future opportunities.
Establishing Human Centered Design Culture for a 115 Year Old BankDaphne Repain
UXDX 21 - We want to impact the bank's culture to build inclusive products and services, through the systematization, democratization and socialization of people-centered design practices, in order to generate a social positive impact. A process of change within the organization, which involves the way the employees work, and the business approach, to compete with digital native companies that put the customer as their priority.
Our vision is to build a world where people dream without limitation and perform without hesitation. An Idea is just the beginning of a new better world.
Our mission is to enable our customers to focus on their core business capabilities and empower them to have a digital and technological presence.
The 10 most innovative business leaders making a difference in 2021Swiftnlift
The Nitya Capital , based in Houston, TX, is a privately held real estate investment firm that owns and manages ~$2 billion in real estate assets across the US. The firm is vertically integrated to have a deep focus on acquisitions, asset management, and property management.
Derrick's interest in technology began at age 12 when his grandfather taught him to rebuild a computer. After earning degrees in computer fields, he struggled to find work for many years until being hired by the credit union he had been a member of for over 20 years. In 2011, he took over the role of portal administrator and realized a passion for programming. In 2013, Derrick started a committee focused on engaging employees to improve quality of life through constructive feedback.
BetterUp is a mobile-based coaching platform that provides personalized professional coaching to employees to help them lead better, perform better, and thrive personally and professionally. Their team of scientists and technologists developed a product that transforms how companies approach talent development for organizations like LinkedIn, Salesforce, Visa, and others. BetterUp aims to build a scalable and transformational experience through personalized coaching available via mobile.
COFICO is a leading construction firm in Vietnam that has been in operation for over 30 years. It focuses on providing quality construction services across various project types, including public facilities, trade centers, hotels, hospitals, factories, airports, and seaports. COFICO aims to build strong relationships with clients and partners through professional work processes and fair policies. It strives to create a quality working environment where employees can achieve their full potential. Some of COFICO's major accomplishments include receiving a Gold Medal in 1994 for the New World Hotel project and consistently ranking among the top construction companies in Vietnam.
TechInspire is a web design and development company based in India that provides services like web design, development, e-commerce solutions, and more to clients globally. It has a team of over 14 years of experience and expertise in areas like open source development, project management, and business development. The company aims to deliver high quality and reliable services to clients with efficiency and effectiveness through innovation and dedication.
We are proficient in the utilization of technology in favor of Desktop Application, Web Application and Tailor-made Products in a lucrative yet value-maximizing manner.
The 10 Most Trusted Customer Experience Management Solution Provider 2022.pdfInsightsSuccess4
This edition features a handful of Most Trusted Customer Experience Management Solution Provider that are at the forefront of leading us into a digital future.
Read More: https://insightssuccess.com/the-10-most-trusted-customer-experience-management-solution-provider-2022-december2022/
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
2. Muåc luåc . Table of Contents
A Giúái thiïåu . Introduction
A. 1 Thû ngoã cuãa Chuã tõch HÀQT vaâ Töíng Giaám Àöëc . Message from the Chairman of the Board of Directors and the Chief Executive Officer
A. 2 Chûúng trònh quaãn lyá biïíu tûúång doanh nghiïåp . Corporate Identity Programe
A. 3 Nhûäng giaá trj nïìn taãng cuãa thûúng hiïåu Techcombank . The core values of Techcombank
B Biïíu Tûúång Tiïu Chuêín . Standard Logo
B. 1 Thaânh phêìn cú baãn cuãa biïíu tûúång . The basic elements
B. 2 Tyã lïå vúái böë cuåc ngang vaâ doåc . Logo proportion (horizontal & vertical version)
B. 3 Kñch thûúác töëi thiïíu vaâ “khoaãng tröëng bùæt buöåc” . Minimum size and Clear space
C Baãng maâu àùåc trûng . Corporate Colour
D Àöì aán thiïët kïë ûáng duång cú baãn . Corporate basic design concept
E Kiïíu chûä àùåc trûng . Corporate Typefaces
E. 1 Kiïíu chûä chñnh thûác . Primary typefaces
E. 2 Kiïíu chûä phuå trúå . Secondary typefaces
F Liïn kïët nhaän hiïåu . Co-Branding
G Caác quy àõnh bùæt buöåc . Do & Don’t
G. 1 Biïíu tûúång àún maâu . Single-colour logos
G. 2 Nhûäng àiïìu cêìn traánh . Not acceptable use of the logo
3. Giúái thiïåu . Introduction A.1
Thû ngoã cuãa Chuã tõch HÀQT vaâ Töíng Giaám Àöëc . Message from the Chairman of the Board of Directors and the Chief Executive Officer
Techcombank àang bûúác sang möåt giai àoaån phaát triïín múái. Nhûäng thay àöíi chiïën lûúåc Techcombank is entering a new period in its development. Strategic changes in target
vïì khaách haâng muåc tiïu, cú súã cöng nghïå thöng tin, hïå thöëng quaãn trõ àiïìu haânh vaâ caác customers, IT infrastructure, corporate governance and operational processes are
quy trònh hoaåt àöång àang taåo dûång möåt hònh aãnh múái cho Ngên haâng trong mùæt cöng creating a new corporate image of the bank in the eyes of the public and customers. We
chuáng vaâ khaách haâng. Vaâ chuáng töi àaä quyïët àõnh höî trúå hònh aãnh múái naây cuãa Ngên haâng have decided to support this new image with a new, modern and sophisticated
bùèng möåt biïíu tûúång múái, hiïån àaåi, chuyïn nghiïåp, giaâu yá nghôa cuâng vúái caác chûúng trònh corporate identity and with visual communication programs, which we hope will double
truyïìn thöng hònh aãnh coá tñnh chuyïn nghiïåp vaâ nhêët quaán cao. Chuáng töi hy voång, gùæn the positive attitude and the preference that the public and customers have towards the
kïët vúái nhau, caác yïëu töë trïn seä nhên lïn caác aãnh hûúãng tñch cûåc vaâ sûå ûa thñch cuãa khaách bank.
haâng cuäng nhû cöng chuáng àöëi vúái Techcombank. Our new identity also reflects the strategic directions, business philosophy and culture we
Biïíu tûúång múái cuäng phaãn aánh sêu sùæc caác àõnh hûúáng chiïën lûúåc, triïët lyá kinh doanh vaâ have chosen in order to achieve our vision of being one of the “most favourite joint
vùn hoáa doanh nghiïåp maâ Techcombank àaä lûåa choån àïí àaåt túái muåc tiïu trúã thaânh möåt
stock banks”. Being carefully designed and implemented in conjunction with other
trong nhûäng “ngên haâng thûúng maåi cöí phêìn àûúåc ûa thñch nhêët”. Àûúåc thiïët kïë cöng phu
communication programmes, we hope that the bank's new identity will create pride and a
vaâ triïín khai phöëi húåp vúái caác chûúng trònh truyïìn thöng khaác, chuáng töi hy voång biïíu
new spirit among Techcombank staff members, and will inspire everyone to become
tûúång múái seä taåo nïn tinh thêìn múái vaâ niïìm tûå haâo cho têët caã caác thaânh viïn
involved in the renovation and re-engineering process of the bank. The new identity will
Techcombank, laâ àöång lûåc àïí chuáng töi àoáng goáp tñch cûåc hún vaâo quaá trònh àöíi múái vaâ
taái cú cêëu cuãa Ngên haâng. Biïíu tûúång múái cuäng seä laâm cho Techcombank nöíi bêåt vaâ khaác also help Techcombank to stand apart from other banks in the market and as such can
biïåt so vúái caác ngên haâng khaác vaâ laâ möåt lúåi thïë caånh tranh quan troång. Höåi àöìng Quaãn be an important source of competitive advantage. Please be sure to read this manual and
trõ vaâ Ban Töíng giaám àöëc àïì nghõ toaân thïí caác thaânh viïn àaåi gia àònh Techcombank úã visit our website to familiarise yourself with it because we would like to ask every
moåi võ trñ vaâ cûúng võ, vaâ caác bïn quan têm khaác, àoåc kyä cuöën höì sú quaãn lyá naây vaâ truy member of the Techcombank staff and other interested parties to do your best in
cêåp trang chuã www.techcombank.com.vn àïí laâm quen vúái biïíu tûúång múái vò chuáng töi building and maintaining the integrity and consistency of our identity.
mong muöën têët caã caác quyá võ seä sûã duång töëi àa khaã nùng cuãa mònh àïí xêy dûång vaâ baão
àaãm sûå höåi nhêåp vaâ tñnh nhêët quaán cuãa biïíu tûúång múái cuãa Techcombank. Hanoi, April 15, 2004
Xin chên thaânh caãm ún.
Haâ Nöåi, ngaây 15 thaáng 4 nùm 2004
Chuã tõch Höåi àöìng Quaãn trõ Töíng Giaám Àöëc Le Kien Thanh (Mr.) Nguyen Duc Vinh (Mr.)
Lï Kiïn Thaânh Nguyïîn Àûác Vinh Chairman of the Board of Directors Chief Executive Officer
4. Giúái thiïåu . Introduction A.2
Chûúng trònh quaãn lyá biïíu tûúång doanh nghiïåp . Corporate Identity Program
Techcombank laâ möåt trong nhûäng ngên haâng coá uy tñn trïn thõ trûúâng. Àöëi vúái nhiïìu ngûúâi, Techcombank is among the most reputable commercial banks in the market. To many, it
Techcombank àaåi diïån cho nhûäng tiïu chuêín chêët lûúång cao nhêët, sûå tin cêåy vaâ chuyïn represents the highest standards of quality, reliability and professional leadership. Our
nghiïåp. Hïå thöëng dêëu hiïåu nhêån biïët laâ cöng cuå töëi quan troång àïí duy trò vaâ cuãng cöë hònh identity is perhaps our most important tool for maintaining and strengthening the
aãnh Techcombank - noá thïí hiïån baãn sùæc riïng cuãa chuáng töi cuäng nhû têët caã nhûäng giaá trõ Techcombank corporate image - it's unique to us, and expresses all that is unique about
thuöåc baãn sùæc riïng êëy. us.
Vúái möåt hïå thöëng dêëu hiïåu nhêån biïët maånh meä vaâ nhêët quaán àûúåc aáp duång röång raäi trong By adopting a strong and widely consistent identity, we express, through our
caác hoaåt àöång truyïìn thöng, möi trûúâng laâm viïåc vaâ caác saãn phêím dõch vuå cung ûáng túái communications, environment and customer care, our commitment to excellence. We
khaách haâng, Techcombank muöën thïí hiïån sûå cam kïët vúái chêët lûúång tuyïåt haão. Chuáng töi ensure that wherever in the world someone encounters Techcombank - from an
àaãm baão rùçng úã àêu coá sûå xuêët hiïån cuãa Techcombank - tûâ möåt quêìy giao dõch taåi sên exchange counter at an airport to an ATM at a supermarket or in a meeting room at
bay àïën möåt àiïím ATM taåi siïu thõ hay phoâng hoåp taåi höåi súã, quyá võ àïìu caãm nhêån àûúåc head office they can feel confident about getting the same level of quality and service.
chêët lûúång vaâ sûå phuåc vuå töët nhêët. The most basic element of our identity, the Techcombank logo, comprises the symbol
Yïëu töë cú baãn nhêët trong hïå thöëng dêëu hiïåu nhêån biïët cuãa Ngên haâng laâ biïíu tûúång and the Techcombank logotype. It functions on an almost instantaneous level to identify a
Techcombank, bao göìm dêëu hiïåu àùåc trûng vaâ phêìn chûä àùåc trûng. Biïíu tûúång document, a card, an advertisement, even a building, as ours.
Techcombank hêìu nhû àûúåc aáp duång trong hêìu hïët caác êën phêím, taâi liïåu, biïín hiïåu cuãa It is a top priority at Techcombank to present our corporate identity consistently and
Ngên haâng àïí taåo ra sûå nhêån diïån hêìu nhû ngay lêåp tûác nhûäng gò thuöåc vïì Techcombank correctly in the right configurations and with the right typography and colours in every
vñ duå nhû trïn möåt têëm danh thiïëp, theã, möåt chûúng trònh quaãng caáo hay möåt toâa nhaâ. situation and application.
Viïåc coá têìm quan troång vaâ phaãi àûúåc ûu tiïn haâng àêìu laâ hïå thöëng dêëu hiïåu nhêån biïët The graphic identity standards establish a strong framework within which there is still a
Ngên haâng Techcombank phaãi àûúåc thïí hiïån chñnh xaác vaâ thöëng nhêët vïì cêëu truác, kiïíu chûä great deal of scope for individuals to commission an effective design to suit any demand
vaâ maâu sùæc trong moåi trûúâng húåp vaâ ûáng duång. for the application of the brand.
Hïå thöëng dêëu hiïåu nhêån biïët taåo thaânh möåt khuön khöí chùåt cheä song vêîn àuã khöng gian
cho sûå saáng taåo trong thiïët kïë àaáp ûáng moåi yïu cêìu vïì ûáng duång biïíu tûúång. These guidelines are constantly evolving to respond to new technologies and new
Nhûäng quy àõnh hûúáng dêîn naây seä liïn tuåc àûúåc phaát triïín àïí àaáp ûáng nhûäng yïu cêìu kyä operational requirements. For more information, please refer to our website or get in
thuêåt vaâ àoâi hoãi cuãa hoaåt àöång kinh doanh. Àïí coá caác thöng tin cêåp nhêåt, xin vui loâng truy touch with Techcombank's Marketing Department at the following address:
cêåp website cuãa Ngên haâng hoùåc liïn hïå vúái Phoâng Marketing Techcombank úã àõa chó sau:
15 Dao Duy Tu, Ha noi, Vietnam
15 Àaâo Duy Tûâ, Haâ nöåi, Viïåt nam Tel: (84-4) 8243941 ext 301, 306
Tel: (84-4) 8243941 ext 301, 306 Fax: (84-4) 9283923
Fax: (84-4) 9283923 E-mail: marketing.ho@techcombank.com.vn
E-mail: marketing.ho@techcombank.com.vn www.techcombank.com.vn
www.techcombank.com.vn
5. Giúái thiïåu . Introduction A.3
Nhûäng giaá trõ nïìn taãng cuãa thûúng hiïåu Techcombank . The core values of Techcombank
CAM KÏËT THÛÚNG HIÏåU TECHCOMBANK THE BRAND PROMISE
Chuáng töi cung cêëp saãn phêím vaâ dõch vuå vúái chêët lûúång töët nhêët vaâ baão àaãm rùçng We provide products and services with the best quality; we ensure that Techcombank is
Techcombank laâ àöëi taác àaáng tin cêåy cuãa baån. a reliable partner for you to work with. We are committed to building lasting and mutually
Chuáng töi cam kïët xêy dûång möëi quan hïå àöëi taác vaâ húåp taác bïìn vûäng, cuâng coá lúåi, giûäa beneficial relationships between the bank and our clients, our stockholders and our
Ngên haâng vúái khaách haâng, caác cöí àöng vaâ ngûúâi lao àöång. employees.
GIAÁ TRÕ THÛÚNG HIÏåU TECHCOMBANK THE BRAND VALUES
Chuáng töi tin tûúãng vaâo nùng lûåc cuãa möîi caá nhên, lúåi ñch cuãa laâm viïåc têåp thïí vaâ tñnh We believe in the potential of individuals and in the benefits of teamwork and
chuyïn nghiïåp. Trong têët caã caác viïåc chuáng töi laâm, chuáng töi àïìu tiïën haânh vúái sûå thöëng professional leadership. In all we do, we act with integrity and creativity.
nhêët vaâ sûå saáng taåo.
THE BRAND PERSONALITY
CAÁ TÑNH THÛÚNG HIÏåU TECHCOMBANK We express our identity through our communications, our environment, and our
Chuáng töi thïí hiïån phong caách riïng cuãa mònh trong giao tiïëp, phuåc vuå vaâ chùm soác customer care. Together, these create an experience for our customers and partners
khaách haâng. Phong caách àoá seä taåo ra caãm nhêån cho khaách haâng vaâ caác àöëi taác cuãa that is STABLE, RELIABLE, PROFESSIONAL, MODERN, ATTENTIVE and CARING.
chuáng töi vïì möåt ngên haâng VÛÄNG CHÙÆC, TIN CÊÅY, CHUYÏN NGHIÏåP, HIÏåN ÀAÅI,
NHIÏåT THAÂNH VAÂ CHÙM LO. BRAND CONSISTENCY
That experience must be consistent. Any time, anywhere, you can expect the same
SÛÅ NHÊËT QUAÁN CUÃA THÛÚNG HIÏåU TECHCOMBANK commitment to quality and the same values from Techcombank on the telephone, at an
Àoá laâ sûå baão àaãm rùçng caãm nhêån vïì thûúng hiïåu Techcombank laâ nhêët quaán taåi moåi luác event, in print and online.
moåi núi, duâ laâ qua giao tiïëp trïn àiïån thoaåi, taåi caác sûå kiïån, trïn caác taâi liïåu in êën vaâ trïn
maång Internet.
6. Biïíu Tûúång Tiïu Chuêín . Standard Logo B.1
Thaânh phêìn cú baãn cuãa biïíu tûúång . The basic elements
Chûä àùåc trûng (Logotype) Dêëu hiïåu àùåc trûng (Symbol)
Biïíu tûúång Ngên haâng Techcombank laâ sûå kïët húåp giûäa
phêìn dêëu hiïåu àùåc trûng vaâ chûä àùåc trûng taåo thaânh cöët loäi
trong hïå thöëng dêëu hiïåu nhêån biïët cuãa Ngên haâng.
The Techcombank logo combines the Techcombank symbol and
Techcombank logotype and is the heart of our graphic identity.
7. Biïíu Tûúång Tiïu Chuêín . Standard Logo B.2
Tyã lïå vúái böë cuåc ngang vaâ doåc . Logo proportion (horizontal & vertical version)
5x 10x
5x 5x
12x
Kñch thûúác, võ trñ vaâ khoaãng caách tûúng ûáng 4x
giûäa phêìn dêëu hiïåu àùåc trûng vaâ chûä àùåc trûng
phaãi tuên thuã chùåt cheä theo quy àõnh nhû trïn.
4x
The relative sizes of the symbol and logotype,
and the arrangement and distances between
them are fixed as showed above.
8. Biïíu Tûúång Tiïu Chuêín . Standard Logo B.3
Kñch thûúác töëi thiïíu cuãa biïíu tûúång vaâ “khoaãng tröëng bùæt buöåc” . Minimum size and Clear space
NGÊN HAÂNG THÛÚNG MAÅI CÖÍ PHÊÌN KYÄ THÛÚNG VIÏåT NAM
5x
5.5 x
40mm 30mm
6x
2.5 x
Kñch thûúác töëi thiïíu
Kñch thûúác töëi thiïíu cuãa biïíu tûúång khöng
àûúåc pheáp nhoã hún caác chó söë quy àõnh nhû
trïn nhùçm àaãm baão cho logo luön roä raâng
vaâ dïî nhêån diïån.
Minimum size NGÊN HAÂNG THÛÚNG MAÅI
The Bank logo must not appear smaller than CÖÍ PHÊÌN KYÄ THÛÚNG VIÏåT NAM
the widths indicated above. This is to ensure
4x (Khoaãng caách töëi thiïíu
that the Logo is always clear and distinctive.
giûäa biïíu tûúång vaâ caác
thaânh phêìn khaác)
12x
Tyã lïå khoaãng tröëng bùæt buöåc töëi thiïíu giûäa
biïíu tûúång vaâ caác yïëu töë àöì hoåa khaác nhùçm
àaãm baão tñnh roä raâng vaâ dïî nhêån diïån cho 4x
biïíu tûúång.
4x
The minimum required clear space has been 5x (Khoaãng caách töëi thiïíu
established between the Bank logo and other giûäa biïíu tûúång vaâ caác
HÖÅI SÚÃ GIAO DÕCH thaânh phêìn khaác)
graphic elements to ensure the clarity and
readability of the logo. 15 ÀAÂO DUY TÛÂ, HAÂ NÖÅI
9. Baãng maâu àùåc trûng . Corporate Colour C.1
Àoã Techcombank Àen Trùæng Vaâng Techcombank
Techcombank Red (M100%+Y100%) Black (K100%) White Techcombank Yellow (Y100%+M15%)
Phöí maâu tiïu chuêín
Maâu sùæc cuãa biïíu tûúång Giaãi phaáp maâu phuå trúå Techcombank standard colour spectrum (Techcombank Red to Yellow)
Techcombank laâ möåt töí chûác taâi chñnh chuyïn Hïå thöëng maâu phuå trúå ài keâm (Vaâng Techcombank;
nghiïåp vaâ uy tñn. Nhûäng phêím chêët naây àûúåc phöí maâu tûâ Àoã Techcombank àïën Vaâng; Nhuä vaâng)
phaãn aánh thöng qua viïåc taåo ra caác hònh thûác duy trò tñnh àöåc àaáo cho biïíu tûúång, nhûng vêîn taåo
truyïìn thöng hònh aãnh bùçng maâu sùæc. sûå phong phuá vaâ hêëp dêîn thõ giaác cho hònh aãnh
Khöng àûúåc sûã duång thay thïë möåt hïå maâu naâo Techcombanktrong caác hoaåt àöång, chiïën dõch quaãng
khaác cho 3 maâu Àoã, Àen vaâ Trùæng cuãa biïíu tûúång. baá thûúng hiïåu.
Viïåc sûã duång nhû vêåy seä phaá vúä tñnh thöëng nhêët (Xem thïm phêìn D àïí coá hònh dung roä hún)
cuãa hïå thöëng dêëu hiïåu nhêån biïët doanh nghiïåp
cuäng nhû gêy khoá hiïíu cho cöng chuáng.
The colour of the Logo Solution of an auxiliary colour palette
Techcombank is a professional and authoritative An auxiliary colour palette (Techcombank Yellow;
Phöí maâu thay thïë (Nhuä vaâng)
Techcombank alternative colour spectrum (TCB Gold)
Organisation. Therefore it uses a colour palette to colour spectrum graduating from Techcombank Red
create communications that project these qualities. to Yellow; Techcombank Gold) preserves the unique
Be careful not to devise new colour schemes to of the logo colour and creates the strong visual
replace the preferred TCB Red, Black and White impact for the corporate image in any promotional
colour combination. Doing so would be inconsistent activities.
with our unified visual identity and will cause confusion (See Section D for illustrations)
among our audience.
10. Àöì aán thiïët kïë ûáng duång cú baãn . Corporate basic design concept D.1
ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC NGANG ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC VUÖNG
Basic design concept of horizontal layout Basic design concept of square layout
ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC NGANG COÁ ÀÖÅ DAÂI LÚÁN
Basic design concept of outstretched horizontal layout
ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC NGANG COÁ ÀÖÅ DAÂI NHOÃ ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC DOÅC
Basic design concept of narrow horizontal layout Basic design concept of vertical layout
Àöì aán thiïët kïë ûáng duång cú baãn àûúåc coi laâ phêìn
quan troång trong hïå thöëng dêëu hiïåu nhêån biïët cuãa
Ngên haâng. Caác phûúng aán trònh baây àûúåc nïu ra
taåi phêìn naây àûúåc khuyïën khñch sûã duång.
The basic design concept is regarded as an important
constituent of the Bank’s corporate identity. These
layouts showed herewith are highly recommended.
11. Àöì aán thiïët kïë ûáng duång cú baãn . Corporate basic design concept D.2
TRÒNH BAÂY ÀEN TRÙÆNG CHO IN OFFSET
Black & White layout for Offset Printing
TRÒNH BAÂY MAÂU CHO CAÁC PHÛÚNG PHAÁP THUÃ CÖNG
Colour layout for manual production process
TRÒNH BAÂY MAÂU HAÅN CHÏË CHO IN OFFSET
Colour layout for two-colour offset printing
Möåt söë phûúng aán trònh baây khaã thi cho caác quy trònh
saãn xuêët khaác nhau.
These are some basic design layouts possible for various
production methods.
12. Kiïíu chûä àùåc trûng . Corporate Typefaces E.1
Kiïíu chûä chñnh thûác . Primary typefaces
Futura Medium Bold Futura Medium Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890#@&% 1234567890#@&%
Futura Medium Bold Futura Medium Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890#@&% 1234567890#@&%
Futura Medium Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Kiïíu chûä àoáng vai troâ quan troång trong hïå thöëng dêëu
hiïåu nhêån biïët cuãa Ngên haâng. Viïåc sûã duång phöëi húåp abcdefghijklmnopqrstuvwxyz
vaâ thöëng nhêët kiïíu chûä cuâng caác yïëu töë àöì hoåa khaác
nhû biïíu tûúång, dêëu hiïåu àùåc trûng, maâu sùæc vaâ àöì aán
1234567890#@&%
thiïët kïë cú baãn seä taåo möåt phong caách riïng cho hònh
aãnh cuãa Ngên haâng.
Futura Medium Heavy
Typography plays a major role in an identity system.
The consistent and coordinated use of type, together
ABCDEFGHIJKLMNOPQRSTUVWXYZ
with other visual elements, e.g.. the Logo, symbol, abcdefghijklmnopqrstuvwxyz
colours and basic design concept, will establish a
house-style for the organisation. 1234567890#@&%
13. Kiïíu chûä àùåc trûng . Corporate Typefaces E.2
Kiïíu chûä phuå trúå . Secondary typefaces
Goudy Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890#@&% 1234567890#@&%
Time New Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890#@&%
Ba kiïíu chûä phuå trúå trïn laâ giaãi phaáp thay thïë hûäu
hiïåu cho kiïíu chûä chñnh thûác Futura trong caác hoaåt
àöång cuãa Ngên haâng.
Chuáng coá thïí àûúåc sûã duång cho têët caã hïå thöëng
vùn phoâng phêím nhû biïíu mêîu, taâi liïåu chñnh thûác
vaâ caác êën phêím khaác.
All three typefaces work well as a complementary
typefaces to Futura in the Bank’s operations.
They can be used for all stationery, including forms,
official documents and publications.
14. Liïn kïët nhaän hiïåu . Co-Branding F
z z
z
z z
z
Biïíu tûúång Techombank coá thïí xuêët hiïån trong caác sûå kiïån,
hoaåt àöång taâi trúå cuäng nhû liïn doanh liïn kïët. Khi xuêët hiïån
bïn caånh caác biïíu tûúång khaác phaãi tuên thuã khoaãng caách bùæt
buöåc töëi thiïíu àûúåc quy àõnh nhû trïn. Moåi trûúâng húåp sùæp
xïëp phaãi àaãm baão sûå nöíi bêåt cuãa biïíu tûúång Ngên haâng.
The Bank logo may be used to sponsor or endorse events
and activities as well as joint ventures. When other logos
have to be placed next to the Bank logo, the minimum clear
space is indicated above. In any arrangement, ensure that the
Bank logo is given prominence.
15. Caác quy àõnh bùæt buöåc . Do & Don’t G.1
Biïíu tûúång àún maâu . Single-colour logos
Biïíu tûúång àún maâu duâng cho caác ûáng duång maâ logo chó
àûúåc xuêët hiïån dûúái möåt maâu duy nhêët nhû baãn fax, hoáa
àún, vaâ caác ûáng duång khaác nhû êën phêím tiïëp thõ, quaãng
caáo hay trïn Website. Trïn àêy laâ caác phiïn baãn ûáng duång
biïíu tûúång àún maâu húåp lïå.
The single-colour logo should be used for all applications
where the logo can only appear in one colour, such as
faxes and invoice, and for applications such as
promotional literature, advertising and website. Showed
above are the regular versions of single-colour logo.
16. Caác quy àõnh bùæt buöåc . Do & Don’t G.2
Nhûäng àiïìu cêìn traánh . Not acceptable use of the logo
X X X
X X X
Haån chïë duâng möåt mònh phêìn chûä àùåc trûng hoùåc phêìn Khöng laâm biïën daång hoùåc thay àöíi tyã lïå cêëu truác cuãa Khöng sûã duång biïíu tûúång bõ cùæt xeán hay xiïn lïåch.
dêëu hiïåu àùåc trûng (trûâ möåt söë trûúâng húåp ngoaåi lïå nhû biïíu tûúång, hoùåc võ trñ sùæp xïëp tiïu chuêín giûäa phêìn
Don’t use the logo which is cropped or skewed.
Cúâ, Huy hiïåu). dêëu hiïåu àùåc trûng vaâ chûä àùåc trûng.
Do not use the logotype on its own without the symbol Nerve attempt to deform or re-proportion the logo, or
and/or the symbol without the logotype (except in case alter either of the arrangements of the symbol and
of Corporate Badge and Flag). logotype.
X X X
MARKETING
X TM
CP KY THUO
N X X
G
G
N
NGAN HA
VIE
T NAM
Khöng thay àöíi maâu sùæc cuãa biïíu tûúång. Khöng vi phaåm quy àõnh vïì “khoaãng tröëng bùæt buöåc”. Khöng àùåt biïíu tûúång trïn böëi caãnh nïìn hònh hoùåc
hònh aãnh phûác taåp hay maâu nïìn khöng àuã àöå tûúng
The colour of the logo must not be change or graduated. Don’t let the regulation on “clear space” be broken.
phaãn vúái maâu sùæc cuãa biïíu tûúång.
Do not use the logo on any complicated or photographic
or tonally similar background.