Team4
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The document proposes a strategy to motivate elderly people to lead more active lives using city lights and a special website. The strategy involves users sharing stories of elderly people's interests online along with their photos. An application would then be downloaded to the elderly person's phone, and city lights in public places would display their images and information about activities related to their interests when they are nearby to inspire them. The goal is to inspire elderly people and others by showing the individuality and possibilities for the elderly.
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Young Cannes Lions_4_2017_Client brief
Euroopt, the largest retailer in Belarus, wants to launch a social campaign with UNFPA to educate parents on youth sexual health and behavior. The campaign aims to raise awareness among parents aged 32+ about limited sexual education available to youth. It will provide information and tips on euroopt's website accessible via QR codes on store receipts. Customers can take a self-assessment test on the issue to earn a discount on future purchases. The agency is tasked with developing a campaign motto, designing ready meal packaging with educational messaging, and building the informative website.
Young Cannes Lions_2_2017_Client presentation
MTS is the largest telecom company in Belarus, serving over 5.3 million customers, more than half the country's population. MTS aims to bring people closer together through modern communication methods. However, many Belarusian families do not discuss sexual behavior with their children due to discomfort, which can lead to problems like unexpected teen pregnancy. To address this, MTS is launching a new mobile service called "Time to Talk" that will send parents and children reminders to discuss topics related to gender relations and sexuality. The service provides free talks and video calls between parents and kids on various topics selected weekly to promote open communication.
Young Cannes Lions_2_2017_Client brief
MTS is the largest mobile operator in Belarus, serving over 5.3 million customers. There is a lack of communication between parents and children in Belarus about gender and sex which leads to issues like STDs in youth and teen pregnancies. MTS aims to address this by launching a new app called "Time to Talk" that will send random push notifications to parents and children when nearby, prompting discussions on pre-selected topics related to safe sexual behavior based on the child's age. The goal is to encourage dialogue and educate youth to promote sexual health.
Young Cannes Lions_1_2017_Client presentation
This document proposes the creation of a "Kufar Family Account" to help parents discuss sensitive topics like sex education with their teenage children. It would provide curated content from experts, discussion forums, and targeted prompts to start important conversations. The goal is to help parents feel more comfortable broaching these subjects by giving them reliable information and conversation tools. Key features would include educational materials, opinion leader advice, discussion topics, and family-focused content and promotions to encourage open dialogue. The proposed budget is €255,000 to promote the Family Accounts through a marketing, PR and events campaign aimed at increasing engagement on the platform.
Young Cannes Lions_2_2017
The document outlines a PR campaign for the United Nations Population Fund to promote talking to children about safe sexual behavior. The strategy is to create a board game called "Sex Talks" that addresses intimate topics in a fun, casual way to help parents start these important conversations. The campaign will involve launching the game, promoting it on social media through a hashtag challenge, and holding an event where opinion leaders share their personal stories to further inspire parents. The goal is to improve reproductive health among youth by encouraging more open parent-child dialogue.
Young Cannes Lions_1_2017_Client brief
This creative brief outlines a campaign for Kufar, an online marketplace in Belarus, to promote their new "Family account" feature. The campaign aims to encourage parents to discuss safe sexual behavior and reproductive health with their teenage children. Currently, few teens in Belarus receive sexual education and parents feel uncomfortable broaching this topic. The Family account would provide educational content and a supportive platform for starting this important family dialogue. The campaign goals are to sign up 50,000 Family accounts, increase website traffic by 20%, and boost revenue from promotional services on the site. Agencies are asked to submit proposals by June 18th to help Kufar promote open family communication through their new online tool.
Young Cannes Lions_4_2017
This document proposes using Facebook to help parents discuss safe sex with their teenage children without an awkward in-person conversation. It would create shareable digital birthday postcards from parents to children on Facebook reminding them it is time to have "the talk". These postcards would include a greeting and a video explaining the importance of safe sex during adolescence. If shared, the video would be displayed on both the parent's and child's Facebook pages, delivering the message comfortably without a face-to-face discussion.
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This document provides information about volunteer positions with the Future in Our Hands Youth NGO in Armenia. It describes 3 volunteer positions - PR Support, Administrative/Logistics Support, and Event Organization. The PR Support position involves creating promotional materials, graphic design, social media management, and video production. The Administrative position assists with applicant selection, activity scheduling and reporting. The Event Organization position plans and runs workshops, language clubs, debates and movie nights. It also provides contact details and backgrounds of the NGO's team members.
Digital Wellness: Phones OFF, conversations ON 2019 - bagbybrand
The document discusses digital wellness and the importance of unplugging from digital devices. It contains interviews with various experts who provide tips on disconnecting from technology and spending more time engaging in real human interactions and experiences. The experts discuss the benefits of unplugging such as increased focus, productivity, and meaningful connections. They envision that in the future, digital wellness will be as important as physical fitness and people will better understand how to create a balanced relationship with technology.
7 nonprofits on instagram who are getting it right
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
Young Lions CZ 2022 | DIGITAL 13
Young Lions Czech Republic 2022 | DIGITAL
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
Young Lions CZ 2023 | DIGITAL 10
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
NVPC
1) The document discusses Singaporean culture and perceptions of volunteering and charitable giving. It notes that Singaporeans have traditionally been seen as "selfish" but that attitudes may be shifting towards more community involvement.
2) It analyzes the brand of the National Volunteer and Philanthropy Centre (NVPC) and finds that while it coordinates online platforms for volunteering and donating, it suffers from low awareness and an obscure branding that prevents it from being a top-of-mind giving channel for Singaporeans.
3) In summary, the opportunity exists for NVPC to rebrand itself and raise awareness of its platforms to make it easier for Singaporeans to engage in volunteering and philanthropy as a
Our aims and objectives
Dynamyt Magazine is a youth organization established in May 2011 with the mission of empowering youth and eradicating societal ills like cultism, drug abuse, and HIV/AIDS. The organization aims to educate and entertain youth, promote their talents, and engage them in self-employment. Dynamyt Magazine carries out activities like school seminars, workshops, drama, and talk shows to educate youth on health, civic duties, and the environment. As a youth-led group, it faces challenges in funding and staff retention but remains committed to empowering youth towards national development.
Young Lions CZ 2023 | DIGITAL 16
The document outlines a campaign to encourage volunteering among teenagers. It notes that teenagers can be underestimated but are actually bright and capable. The campaign aims to show teenagers they can make a difference in their community and silence doubts by taking action. It will use social media like Instagram and TikTok to provoke, inspire and challenge teenagers to submit their own project ideas using #myturnviadobrodruzi.
Be More Social, GET OFF YOUR DEVICE!!! #SOCIALSG, a human initiative.
At dinner, an family looks at their devices instead of talking. People run into each other, looking at their phones. And kids rate their popularity by their followers. It's time to do something...
SparkFinal
This document introduces Spark, a new social media application created by students at Maryville University. Spark aims to connect people based on their passions and encourage real-world interactions by allowing users to join local groups participating in activities like comedy, hiking, or skydiving. It describes Spark's features for creating profiles showcasing personal interests, viewing nearby groups, and requiring participation in events to fully join groups. The document outlines Spark's goal of fostering new relationships and experiences outside of online social media. It also briefly discusses Spark's main competitor, Meetup, and how Spark differently focuses on custom profiles and relevant suggested groups.
Research
The document discusses creating an online magazine article about charities in York that help young people ages 16-25. It analyzes the target audience and considers topics that would interest them, such as educating, entertaining, or informing. Two potential case studies are identified: SNAPPY, a charity for children with disabilities that also offers programs for young adults; and SASH, a charity preventing youth homelessness. Initial plans are made to create an online magazine page highlighting these and other local charities to bring them more attention and inform young people of volunteering opportunities.
YL18 digital 02
1. The document describes a campaign by AIESEC to recruit university students by motivating them to make the #rightdecision and stop wasting their time and potential.
2. The campaign aims to confront students' time spent on social media and convince them to join AIESEC instead where they can gain business experience, lifelong connections, and help others.
3. A series of motivational quotes targeting different social media platforms will be used to inspire students to fulfill their potential through AIESEC rather than unproductive activities like mindlessly scrolling social feeds.
30 Business Ideas - Andrea Wiwandhana.pdf
1. The document lists 27 ideas for startups and applications, including UMUM for pedestrian navigation, Pahala for a neighborhood task exchange platform, and Date First for dating consultation services.
2. Other ideas include Tepat for guaranteed public transportation timing, Parkeer for parking booking at malls, and Who Needs Manager? for booking performing artists.
3. Additional concepts involve Catmate for cat dating, Pintarkamu for anonymous coworker evaluations, and Artbid for online art auctions.
Project Majulah!
The document outlines the details of a youth empowerment project called "Majulah Project" that aims to have teams of youths identify, adopt, and champion social causes in Singapore. The key details are:
1. Teams of youths will investigate various social issues in Singapore and select a cause to support. They will develop a campaign to raise awareness and make a positive impact on their issue.
2. Teams have 4 hours to implement their campaign in designated locations, and will be judged on community engagement, creativity, and teamwork.
3. A social media campaign is also required to further advocate for the cause on a global scale using hashtags to track progress.
4. The project aims
Project Majulah!
The document outlines the details of a youth leadership project called "Majulah Project" that aims to empower youth to champion social causes and make a positive impact in Singapore. Participants are split into teams and tasked with investigating a social issue, developing a campaign to address it, and promoting their cause through public outreach and social media. The document provides examples of social causes to take on and describes the different phases of work, resources available, expectations for proposals and updates on social media, and scoring criteria. The goal is for youth to identify problems in their community, take ownership over solutions, and lead change through coordinated on-ground and online campaigns.
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7 nonprofits on instagram who are getting it right
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Be More Social, GET OFF YOUR DEVICE!!! #SOCIALSG, a human initiative.
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Digital Belarus 2022
Часть глобальной статистики WeAreSocial по Digital и SMM для Беларуси
Критические и весьма удивительные изменения:
• Linkedin в Беларуси обогнал по аудитории Facebook,
• Tiktok преодолел планку 3 млн пользователей,
• из ТОП запросов в поисковиках пропал «коронавирус».
Основные выводы:
• На 9,44 млн жителей 8,03 млн интернет-пользователей. Проникновение интернета 85,1%. Рост за год — 3%.
• За 10 лет с 2012 количество пользователей выросло более чем в 2 раза — с 3,73 млн до 8,03 млн пользователей.
• Всего 4,35 млн интернет-пользователей (46,1%) имеют акаунты в соцсетях. В 2021 году таких пользователей было 3,9 млн или 46,1% от числа интернет-пользователей.
• 95,7% пользователей соцсетей используют их с мобильных устройств (прирост за год 0,7%).
• За год прирост пользователей соцсетей составил 450 тыс. человек (+11% за год).
• Средняя скорость мобильного интернет-соединения составляет 10 MBPS.
• Средняя скорость фиксированного интернет-соединения — 48,39 MBPS.
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Агентством GfK Ukraine по заказу компании Visa провела исследование с целью изучить что жители Беларуси знают о понятии биометрии, как они к этому относятся, в том числе в сфере платежей.
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22 ноября 2017 года, Минск, Беларусь
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Параметры исследования:
Опрос посетителей мебельных торговых центров «Домашний очаг», «Тивали», «Озерцо», «Дом мебели» проводился с 20 по 26 февраля 2017 года. Метод проведения исследования – анкетирование. Было опрошего 500 человек. Характеристики ЦА – покупатели мебели в сегментах эконом и средний минус.
Портрет потребителя эко-продуктов в Беларуси
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Портрет потребителя эко-продуктов в Беларуси.
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Team4
- 1. CHALLENGE To motivate elderly people to be more active in different spheres of life. MAIN MESSAGE Age - it is not about the body, it’s about a soul.
- 2. INSIGHT In my youth I had no time to live for myself but now I have enough time for it. In my youth we dreamed a lot and tried to use every opportunity.
- 3. TARGET AUDIENCE Elder people SECONDARY TARGET AUDIENCE ● Elder people relatieves ● Business representatives
- 4. IDEA To visualize the wishes of elder people, that they hesitate to make true. To show them, that it's real. Also show to others elder people individuality. STRATEGY The use of city lights, that are integrated with the applications, in public places. It will help to elder people to accept that activities except walking and gardening is not ridiculous. The use of special website, where that application was created, to place memories and stories there.
- 5. ACTIVATIONS SPECIAL SITE Our grandparents have gained much interesting life experience. Their example can be inspiring for all of us. And their stories are an excellent source of information about their hobbies. MECHANICKS 1. On this site every one can share the coolest stories from any life period of an older person, so to help him or her to feel their importance. 2. Fill the form about the interests of the person whose story you are publishing, and attach his or her photo. As the result you get application, that can be installed on the phone of the person, you have written about.
- 6. CITYLIGHT Mechanics: When elder person is close enough to the citylight, the application on his or her phone sends a signal. Then person sees himself or herself on the citylight doing smth relevant to his or her interests (playing the guitar, dancing, daving and so on). He also gets information about all opportunities to make it real. .
- 7. Inspired aged people will share this with their friends and this way they will inspire others to change their own lives. Business owners, while providing loyalty programs, create their positive image and reach new target group.
- 8. Also in our partners’ places will expand brochures with adresses of other places, which welcoming to agied people. Moreover they can find information about events, they can visit for free or at a discount price.
- 9. SUMMARY CHALLENGE To motivate elderly people to be more active in different spheres of life. INSIGHT In my youth I didn’t have time to live for myself but now I have a lot of time for it. STRATEGY Fill information about old man and upload his photo. Download application to his phone Old man Inspired and get information Use citylights in public places with an integrated communication of the applications. Inspire peers and share information. ACTIVATION