The document describes a proposed mobile app called YouthUniverse that aims to help keep young people occupied and out of trouble by helping them locate their nearest youth clubs. The app would use GPS to find youth centers and activities near the user's location and display information like timetables. This is intended to address the problem of youth hanging out unoccupied on the streets, which some community members complain causes trouble. The app would be free to users with a business model supported by advertisements.

1. YOUTHUNIVERSE
By: Ayisha, Alimah, Tia & Shavani

2.  Our app is aimed at the young people in local
communities who spend lots of time on the
streets with nothing to do but cause trouble
 It helps the young people find out where the
nearest youth club to them is.
 The youth clubs would take place afterschool
when everyone is either on their way home or at
home
 It will find the clubs nearest to the young people
 The reason for this is because people complain
about young people causing trouble in their
areas
Background Situation

3. There are many people that make complaints about the
young people in there area making too much trouble and
behaving inappropriately in their local communities. 73%
of the people who complain are senior citizens. The
problem is that the young people of today spend too
much time ‘hanging out’ on the streets’ rather spending
time with their families.
What's the problem?

4. How can we keep
the young people
of today off the
streets?

5. If most of the young people were to go to a
youth club whenever they feel the need to stay
on the streets, there wouldn’t be anyone around
to cause trouble

6. Our team, YouthCo, is developing YouthUniverse
to help the young people stay off the streets using the power
of GPS to search & locate the nearest youth centres and
activities
What we are BASICALLY doing

7.  7 out of the 9 mothers we interviewed were worried
about their children who were between the ages of 12
and 19. The seven that were worried all said that their
children have been involved with crime
 41% of 10-17 year olds have been involved in one or
more crimes
 59,335 court sentences in 2012 (10-18 year olds)
2012/13.
 There were 43,601 young people sentenced in England
and Wales.
 43,601 youth were sentenced in 2012/13.
Facts & Statistics

8. We have no other alternative apps
that are similar to us in the market
which means our app is very unique
and the first app that will help young
people find youth clubs in their areas

9. We have two core features on our app.
One of the features is that you are able to
access timetables for different centres all
on one page and the second one is that
you are able to click one button then the
app locates every centre/club near you.

10. Finds youth centres near you using
GPS
Finds clubs & activities near you using GPS
Shows information about our company
Pictures and chats where you can share
your opinions about a club, centre or
activity
Give your opinion on our app
Timetables for the clubs, centres
and activity centres
How it works?

14. Getting the data for our app will be getting
timetables from each local youth centres
and posting them on our app. We rely on
this data because this is the information
that our app is meant to give out to the
users of our app.
Data and Content

15. We have chosen to make our app free to
download for anyone but to make money our
app will use advertisements. The reason for this,
is because we want mainly young people to
download their app and it is very unlikely for a
young person to use card details on a mobile
phone to pay for an app.
Business model

16.  To get the maximum number of downloads as we can, we
are going to promote our app using social media websites
like Facebook, Twitter, etc. We will use social media apps
so that we can get the young people attracted to our app.
 We will also advertise our app using posters and
newspapers to aim at adults who will try to persuade
their children to download the apps to find somewhere to
go.
Core Marketing Activities